Manager, Sports Marketing Job Description
Manager, sports marketing
provides regional and/or local business, supplier and demand insight to category teams to inform future category and sourcing strategy development.
Manager, Sports Marketing Duties & Responsibilities
To write an effective manager, sports marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, sports marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Define the market sports marketing plan in alignment with the Global sports marketing strategy (all categories along with sports marketing category managers in Business Unit (BU), including activation and rights that delivers the brand KPIs
Define key insights of Brand Assets and Influencers (top of Pyramid of Influence) to be utilized in marketing plans
Initiate consumer insight and market research per category based on locally relevant target consumer
Coordinate and align between Global and Local Market (via Local Ambassador) on Brand Tracking Study and implement key drivers that increases KPI’s Brand Momentum, Spontaneous Purchase Intent, Net Promoter Score
Manage and build Sports Marketing Portfolio of athletes, clubs, associations, supporting brand/category objectives
Communicate and manage external consumer research agencies and Global Sports Marketing and Global Strategy Teams
Allocate marketing working budget by category and track sports marketing inventory across Business Units in conjunction with the BU heads, to deliver the brand strategy
Drive a consumer-centric and service-based sport marketing culture and capability
Continually monitor performance and share best practices to ensure optimal execution of Global Sports Marketing Brand Strategy
Provide input to Global Sports Marketing related to market and local opportunities and trends in cooperation with market Business Unit(BU) head and BU sports marketing
Manager, Sports Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Sports Marketing
List any licenses or certifications required by the position: NPLQ, PMP
Education for Manager, Sports Marketing
Typically a job would require a certain level of education.
Employers hiring for the manager, sports marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Education, Communications, Business/Administration, MBA, Advertising, Sports Marketing, Sports Management, Public Relations
Skills for Manager, Sports Marketing
Desired skills for manager, sports marketing include:
Assigned sport/category
Local sports scenes to inform development of new event concepts
Assigned sport/category and market trends
Basketball sport/category
MS Office programs and ability to quickly learn new software application
Basketball category and marketplace
Business planning and strategic planning/development
Data analysis
General marketing-mix-tools
Microsoft Office Suite
Desired experience for manager, sports marketing includes:
Overall understanding of the outdoor market, the competitive landscape and a participatory knowledge of the represented sports is helpful
Demonstrated ability to work in fast-paced, deadline oriented environments
Support Global in relevant local sport event in conjunction with local PR teams
Collect sports marketing asset performance report from across the BU and arrange the regular review meeting with Brand Activation(BA)and Brand Unit head to ensure sports marketing activities are executed and managed well
Manage and monitor the sports marketing contract status calendar with BA Director , BU Director, and BU sports marketing to ensure adequate sports marketing portfolio
Market share of voice
Manager, Sports Marketing Examples
1
Manager, Sports Marketing Job Description
Job Description Example
Our company is looking to fill the role of manager, sports marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, sports marketing
- Develop Marketing Associate(s)
- Inputs into sports marketing strategy
- Strategically work together with global markets to get the best sports marketing line up in the industry
- Manage agencies on the creation and development of digital campaigns and initiatives
- Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the global strategy
- Work with and manage the community manager to ensure engagement, amplification, and growth
- Control communication between UA and customer and filter necessary information to internal teammates
- Coordinate new product introductions from wear testing stage to launch
- Manage contractual product allotments
- Facilitate & RECRUIT new business through relationship building and pitch process coordination
Qualifications for manager, sports marketing
- A college degree or equivalent work experience
- Highly energetic and an enthusiasm for Partnerships
- Must know and understand advanced features of Word, Outlook, and PowerPoint
- Strong interests and knowledge about the category
- Mental access to the world of sports marketing (the sport, the agencies, off pitch glamour)
- ACTIVATE marketing initiatives on campus, in the community and through local and national platforms
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Manager, Sports Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, sports marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, sports marketing
- Excellent written communications with ability to create, compose, and edit written material in a concise and clear manner
- Must possess excellent leadership, project management, budget management, organizational, time management and prioritization skills
- Self-motivated, detail-oriented, analytic, and ability to plan and implement projects on time and on budget
- Works proactively and independently showing initiative and problem-solving skills, consulting with administration and seeking advice when appropriate for situations outside authority and expertise
- Must conduct themselves in a professional manor at all times
- Bachelor’s degree in Sports Marketing, Business, Mass Communications, Public Relations, Advertising or related field
- 3-5 years of experience and proven track record in marketing and/or sports marketing and community partnerships
- Experience working with professional and amateur sports teams and strategic community partnerships is highly desired
- Owns and is accountable for the financial statement balances, disclosures, and process governance and controls related to endorsements, licensing and related accounts
- Owns and influences Global Accounting Policy and technical accounting decisions within the Endorsements, Royalties, Licensing and related accounts
Qualifications for manager, sports marketing
- Strong interpersonal/ public relations skills, neat and professional appearance are required
- Minimum of 4 years general golf industry experience, with an addition of at least 3 years that specifically include direct interaction with golf professionals at the highest level, PGA Tour
- Required to live within the region near a relevant major city
- Will spend considerable time outdoors, regardless of weather conditions
- Strong customer-facing abilities
- Print production knowledge highly preferred
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Manager, Sports Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, sports marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, sports marketing
- You’re looking for a company with a vision for the future for its customers, its people, and its communities
- You want to work for a company whose mission is great people, great products, and great service
- You want to work with a company that places a premium on honesty, integrity, and passion
- Overall responsibility for Sports Marketing in Demark (and Norway), ensuring the best mix of contracted symbols and assets that support the marketing strategies
- Execute and implement the Global strategy on a local level
- Identify and sign young upcoming talents, future icons of adidas, focus on football players
- Close relationship with local sales organization, brand marketing & digital team to maximize business & activation opportunities
- Present and implement new technologies and product roll-out plans for the assets
- Establish and maintain close relationships with key external stakeholders
- Ensure a consistent, knowledgeable and professional adidas presence at every club under his/her responsibility, visiting at least once every 7-10 days
Qualifications for manager, sports marketing
- Plan, execute and lead new product launches and phase outs
- Feedback local country inputs and requirements into NPD via BUD / Regional marketing
- Manage market pricing through list price setting and management of the price brands in line with strategic pricing guidance and market dynamics
- Develop and communicate forward product forecasts, ensuring impact of key campaigns, tender wins are assessed
- Develop key customers, national, and international KOLs as necessary to validate marketing plans and support educational initiatives
- Develop and communicate the marketing plan for the franchise
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Manager, Sports Marketing Job Description
Job Description Example
Our growing company is hiring for a manager, sports marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, sports marketing
- Serve as internal expert and primary contact for the brands’ circulation strategic planning, including circulation base and financial planning
- Manage communication of circulation base and financial information with senior management, including the Marketing Directors/VPs, General Managers, Publishers, Ad Sales & their teams for the brands
- Provide insights into internal and competitive data trends to inform business decisions
- Manage the circulation levels, including analysis, reforecasting, and communication of findings (both financial and guaranteed base levels/composition), which requires collaborative relationships with brand marketers to understand the sources & dynamics of subscription and single copy levels
- Manage the annual budget process, including managing the calendar, deliverables, and presentation to senior management
- Overall responsible for delivering local Sports Marketing individual assets and ensure a good mix of contracted symbols that support the marketing strategies
- Execute and implement the Global player strategy on a local level
- Be the Nordic lead in all player related topics
- Establish and maintain close relationships with players, agents and other key contacts
- Identifies opportunities to increase the effectiveness of existing sports marketing investments and sports marketing programs and work with country sports marketing managers to implement necessary changes / additions
Qualifications for manager, sports marketing
- A minimum of 7 years prior work experience (if Undergrad degree only) OR 5 years of prior work experience (if Advanced degree)
- 3+ years of relevant marketing and/or sports marketing experience and a strong understanding of brands/brand building
- Work collaboratively with agency partners, Agency Inside, geo-marketing teams, technical teams, business units and HQ marketing disciplines to recommend and lead programs with scope and scale
- Develop and manage streamlined processes for shaping and reviewing experience marketing campaigns to ensure all programs are on brand and result in significant brand attribution and credit
- Lead cross-functional teams to capture and report status of multiple programs at a time
- Execute integrated marketing programs with precision and speed
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Manager, Sports Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of manager, sports marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, sports marketing
- Drive an efficient and consistent working relationship across horizontal and vertical brand functions environment through regular communication and interaction
- Drive consistent calendar and process alignment cross-functionally, including process/ system integration while considering Golf specific category needs
- Create an e2e calendar and process documentation
- Lead/support Projects which support the integration process into brand adidas
- Drive/ lead cross-functional projects as assigned/empowered by Line Management (Executive Vice President Golf and/or Senior Manager Mktg Operations HBS)
- Support the development and maintenance of Performance Culture, foster x-functional collaboration within creation teams (3C´s)
- Detect overarching synergies between Golf and other HBS categories
- Support the newly formed organizational set up across functions and systems
- Promoting physical activity, well-being, recreational program involvement, membership,recreation facilities, and services
- Providing direction and coordination for a comprehensive marketing, communication, and public relations program for the Department of Recreational Sports
Qualifications for manager, sports marketing
- Immersed in the sports industry, super-connector and thought leader
- Industry-leader and/or successful challenger-brand experience
- Ability to ideate, create and execute content execution of Beats athlete roster
- Relationship manager and product delivery operations/logistics expert
- 5-7years Experience in a direct marketing environment, with project management and database marketing responsibilities required
- Email marketing strategy expertise