Manager, Marketing Planning Job Description
Manager, marketing planning
provides expert consultation and executional guidance to Marketing teams on how to apply best practices in media planning and digital marketing.
Manager, Marketing Planning Duties & Responsibilities
To write an effective manager, marketing planning job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, marketing planning job description templates that you can modify and use.
Sample responsibilities for this position include:
Leads marketing/advertising planning by engaging merchants, ecommerce, and stores to facilitate discussion on developing strong marketing programs
Partner with managers of digital marketing and social media to ensure marketing initiatives are supported through digital media
Support the planning, and manage the execution, of two SF based, 50+ person global marketing summits per year
Based on data analysis, recommend development of content marketing strategies that provide sales funnel pull-through opportunities and improved value to existing customers
Develops marketing programs to build PLCC customer file and increase PLCC spending through partnership with Alliance Data Systems and internal credit partners
Maintains a strong relationship with Marketing Analytics team to ensure appropriate data is being reviewed and used strategically in the decision making process
Serve as a liaison with store operations to ensure stores are prepared for marketing promotional activities and understand the important initiatives for the week
Analyze sales and customer usage data and communicate actionable insights to product marketing, sales, and finance
Develop and publish business critical reporting, dashboards, and KPIs to drive forecasting processes and marketing activities
Act as a power user on cloud-based marketing campaign planning vault
Manager, Marketing Planning Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Marketing Planning
List any licenses or certifications required by the position: SOX, APICS
Education for Manager, Marketing Planning
Typically a job would require a certain level of education.
Employers hiring for the manager, marketing planning job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Finance, Business/Administration, Education, Public Relations, Management, Graduate
Skills for Manager, Marketing Planning
Desired skills for manager, marketing planning include:
Marketing strategies and a demonstrated ability to apply them
Marketing
Promotional planning processes and marketing operations
Marketing and brand strategies and a demonstrated ability to apply them
API Calls
Communications and Campaign Management
FTP
HTML Post & Batch file processing and common methods for transmitting information between Sears and third party vendors
Industry best practices and emerging trends
Marketing disciplines with experience in Marketing Planning
Desired experience for manager, marketing planning includes:
Prior work experience in Media/Entertainment industry a plus, but not a pre-requisite
International experience (particularly in/with Europe) and interest for global expansion a strong plus
Team player, excellent consensus building skills, with high degree of motivation and desire to collaborate with others to build and maintain relationships
Experience developing strategies across multiple distribution channels
Strong analytical skills and ability to develop strategies and deliver actionable recommendations from analysis
Demonstrated abilities and strengths in impacting and influencing stakeholders – and an ability to effectively do so across multiple geographies
Manager, Marketing Planning Examples
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Manager, Marketing Planning Job Description
Job Description Example
Our company is searching for experienced candidates for the position of manager, marketing planning. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, marketing planning
- Directs the implementation of processes, tools, infrastructure and technology that will support the operations of the technology marketing delivery program
- Ensures information flow to and from technology marketing leadership
- Facilitates the technology marketing delivery program leadership team in meetings and discussions, ensuring groups are working the right activities
- Responsible for staying tuned to the culture, processes and structure of Brand Marketing and Technology/Digital to ensure success of the program
- Partners with Technology partners to codify the intersection of the marketing and innovation roadmaps to identify high priority opportunities
- Manages the master calendar and backlog of all technology marketing activities
- Coordinates technology marketing delivery program milestones with other key program management offices across the enterprise
- As required, lends specific project management support to critical and complex marketing activities requiring coordination of multiple parallel work streams
- Serve as an internal champion for marketing technology initiatives
- Stay current on key technology and marketing concerns of line of business and partner stakeholders to ensure plans are fully informed and proactively advantageous
Qualifications for manager, marketing planning
- Bachelor's degree with at least 3 years of related experience in financial modeling/forecasting
- Ex investment banking experience preferred
- Ability to effectively communicate key insights from analyses with senior-level stakeholders
- Demonstrated understanding of financial analysis, budgets and P&L statements
- Experience in a retail environment preferred, but not required
- Responsible for the budgeting of all circular print advertising, including budget lines for inserts, bag stuffers, in-store circulars and run of press ads
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Manager, Marketing Planning Job Description
Job Description Example
Our innovative and growing company is looking for a manager, marketing planning. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, marketing planning
- Brief the Brand Creative Marketing department on upcoming projects, sales tape concepts, and pitches
- Facilitate marketing campaigns for first-run programming, including on-air, print, new media, and publicity
- Supervise servicing team to ensure all show-related assets and materials for sales and international consumer marketing are current
- Present account level execution and tactics to Trade Marketing and Sr
- Working closely with North America and Global marketing teams Finance, HR, Sourcing Business Partners
- Collaborate with other groups (Customer Experience, Channel, Digital, Product Development, ) to ensure ongoing alignment and communication of respective strategic plans within the Consumer Marketing team
- Support overall scorecard process for Consumer Marketing, including development and tracking of results for the SVP and several VPs within the group (and coordination with scorecard primes for the remaining VPs)
- Lead seasonal omni-channel hindsighting and competitive analyses to inform seasonal marketing strategies
- Partner with customer insights team (as relevant) to inform seasonal marketing strategies
- Manage seasonal marketing calendar
Qualifications for manager, marketing planning
- Develop a robust sale event calendar to drive top line sales and customer excitement
- Leads merchants through circular planning process by providing consultative expertise regarding best features, and coach them to deliver the most compelling feature merchandise
- Partners with Director of Customer Centric programs to migrate from a broadcast model of ad planning to a targeted model, while maintaining a strong connection with our customers
- Partners with Media team to ensure print, television and digital media creatively enhance and support all promotional events
- Play a consultative role in the development of a multi-tender loyalty program, and integrate the planning of the loyalty program into the larger advertising calendar
- Responsibilities include interviewing, hiring and training staff, planning, assigning and directing work, appraising performance, rewarding and disciplining employees, addressing complaints and problems within their assigned area
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Manager, Marketing Planning Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of manager, marketing planning. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, marketing planning
- Following budget direction from finance, develop marketing budget allocations based on marketing objectives and jobs to be done
- Drive participation from EMEA geographies in business and strategic planning process in the region according to global / strategic marketing guidelines and in collaboration with finance and product marketing including development of market models
- Collaborate with the Marketing Database Managers to provide analytics and insights that will help the brand evaluate their marketing programs/campaigns, identify the right adult tobacco consumer segments for each program and build and adjust plan accordingly
- Present seasonal marketing strategies and plans to CMO, cross functional partners and senior leadership team to garner buy in and obtain approvals
- Inspire innovation within marketing planning, working with strategy development teams in our key agency partners
- Client marketing creative platforms to Product Communication Design (PCD) to ensure communication objectives are met
- Understand internal capacity to achieve marketing objectives in program planning and manage resource plans accordingly
- Marketing Planning & Execution’s critical interface to PCD (Product Communication Design) – end responsible for quality assurance on briefs into PCD and output from PCD
- Lead strategy development for Marketing Communication Planning and lead delivery of execution activities
- Support related capability building in Asia Sales Marketing
Qualifications for manager, marketing planning
- 5-10 years of experience in in-house retail marketing
- Previous circular ad planning experience
- Solid understanding of the operations of all retail banking products and financial services available directly from the Bank and/or through subsidiary operations
- Highly proficient in Microsoft Excel (graphing, pivot tables, data manipulation, formulas, ) and Office suite
- Excellent annual and seasonal brand marketing strategy development and execution experience and skills with proven track record of driving strong business results
- Desire to build a brand and aptitude for original, creative ideas
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Manager, Marketing Planning Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, marketing planning. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, marketing planning
- Provide value input for marketing campaigns and product launches through primary research
- Drive pricing process through guidelines and monitoring systems in collaboration with product marketing and general management
- Interface between EMEA commercial teams and Global Marketing
- Provides ongoing CRM campaign development, management and optimization of marketing channels including, but not limited to, pre campaign analysis, ongoing campaign management, testing for increased performance, post campaign analytics, learnings and recommendations for future campaigns
- Ensures compliance with RJRT legal, corporate, industry guidelines and marketing standards
- Develop compelling marketing plans – both short and long term - to attract, engage and retain customers to our brands
- Own the development and allocation of all marketing budgets
- Build collaborative relationships with various internal teams while ensuring that company and marketing strategies are delivered
- Ensure that all brand standards are maintained across all marketing executions
- Analyze internal, external reports and insights to provide recommendations for the marketing plan
Qualifications for manager, marketing planning
- Proficient in Excel, Tableau, databases/SQL, and business intelligence tools
- Strong idea leadership skills and ability to "sell" through the organization
- Demonstrated ability in the following skill sets – budget, project management, analysis and problem solving
- 5 – 7 years of operations strategy, planning and execution experience
- 3+ years of experience in customer reference function preferred
- Ability to work with a global cross functional team
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Manager, Marketing Planning Job Description
Job Description Example
Our company is growing rapidly and is looking for a manager, marketing planning. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, marketing planning
- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence
- Manage the creative marketing project roadmap, planning timings, assessing risks and communicating with key stakeholders
- Project manage the weekly delivery of website, app and email marketing assets across copy, graphics, translation, production and build
- Liaise with multiple teams around the business including graphic design, development, production, e-commerce, social, planning, editorial and marketing
- Work alongside planning teams to flag any issues with product deliveries to ensure that marketing stories are fully supported
- Lead all activities either through training, direct coaching or team allocations
- Stays abreast of high-impact, high-leverage improvements and cross-functional collaboration opportunitieswhile benchmarkingperformance and investment against industry best practices
- Develops and executes data-driven project plans for assigned programs and services
- Content development for sales tools & campaigns for the Treatment Planning solutions portfolio
- Spearhead Nielsen management at regional level ensuring BAT obtains Retail tracking and trade insights at the quality and granularity required for better planning and execution
Qualifications for manager, marketing planning
- 5-7 years’ experience in Sales, Organization Management and/or Process Improvements
- At least 2 years of experience leading, managing and coaching Agile teams
- Minimum 4-5 years of administrative and/or project management experience in professional setting performing same or similar job duties listed above
- Proficient in MS Word, Excel, and PowerPoint required
- Typing at approximately 50 WPM
- Must have excellent proofreading and writing skills