Digital Account Director Job Description
Digital account director
provides advice/consultation to Prudential’s lines of business, assisting them in creating digital strategies and in leveraging digital assets and trends to create opportunities to meet business goals.
Digital Account Director Duties & Responsibilities
To write an effective digital account director job description, begin by listing detailed duties, responsibilities and expectations. We have included digital account director job description templates that you can modify and use.
Sample responsibilities for this position include:
Research and present current industry trends and developments
Using knowledge of the competition and the industry, develops and executes value added strategies that generate business and strengthen USA TODAY’s marketplace position
Reacts to change productively and handles other essential tasks as assigned all while working in a fast paced environment
Develop strategies for promoted social, paid search, and retargeting programs
Perform in-depth analyses of marketing campaigns
Present promoted social, paid search, and retargeting recommendations to managers, clients and prospects
Plan buys on social, search, and retargeting platforms
Work with a team of other social strategists, ensuring different accounts are being planned with consistent rigor, principles and sophistication
Establish relationships with key social platforms and technologies to drive adoption of products, practices and opportunities that support client objectives
Deliver analysis and insight to inform strategy and activation per each community management team
Digital Account Director Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Account Director
List any licenses or certifications required by the position: MUST
Education for Digital Account Director
Typically a job would require a certain level of education.
Employers hiring for the digital account director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Advertising, MBA, Leadership, Management, Communication, Education, Graduate
Skills for Digital Account Director
Desired skills for digital account director include:
Google Analytics
Business process and sales expertise to create and nurture customer relationships and influence key decisions makers
Current macro- and microeconomic trends
Customers business
Digital experience and Mobile experience strongly
Digital landscape to be able to lead digital conversations with clients and represent Blue 449 in all agency meetings
Industry trends
Internet marketing
80s / 90s popular culture
Ad verification
Desired experience for digital account director includes:
Seen as a collaborator
Identifies problems and finds a solution
Strong client relationships – has client trust
Command of quantitative/analytic concepts relevant to media optimization
Write copy for paid search ads and keeps it up to date and in sync with clients’ on-site offerings
Actively manage keyword bids to meet client objectives
Digital Account Director Examples
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Digital Account Director Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital account director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital account director
- Develop target keyword lists
- Monitor search advertising for accuracy
- Daily monitoring of pacing and optimization (adjusting bids, budgets, pausing)
- Push all clients to enhance earned media optimization and measurement approaches
- Being the smartest person in the room on digital paid media strategy and implementation
- Manage a team of five Sales Planners
- Manage client communication as it pertains to digital revenue – in association with sales – across both RealSimple.com and Cozi
- Identify and implement new ad solutions for RealSimple.com and Cozi that will provide impact and resonate with sales and advertisers alike
- Assist Sales Planners in building creative and innovative proposals in response to advertiser requests
- Review inventory and sell-thru-rates, and make business decisions that align with availability
Qualifications for digital account director
- Apply syndicated and proprietary data/research to support Real Simple and Cozi's value proposition in client-facing recommendations
- Be a role model and representative of the Real Simple and Cozi culture both internally and externally
- Work closely with the Executive Director of Digital Sales, General Manager, AdOps, Product and Development teams to identify business needs and opportunities
- Operational focus – get things done – and result driven
- BS/BA from leading institution
- 7-10 years work experience, with progressive leadership and management responsibilities, including at least 5 years of deep digital experience, developing, strategizing, building and deploying digital solutions
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Digital Account Director Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital account director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital account director
- To lead, inspire and manage the wider client team (s), in partnership with the senior core team to deliver an efficient, effective and profitable service to clients
- To meet and exceed key performance goals in respect of client satisfaction, business development and profitability, whilst demonstrating the ability to combat challenging situations in terms of client relationships
- Actively promote and utilize the specialist skills that OB has to offer, where appropriate, on existing business, whilst identifying new business opportunities within your client accounts
- Be responsible for the quality of both internal and external materials/communications prepared by your account team and other departments
- Understand and contribute towards OB’s financial performance measures, maintaining regular dialogue with the CP (Client Partner), senior team and Finance team on financial performance
- Work directly with the SVP of Digital to develop cutting edge strategies that span accounts
- Provide strategic counsel to specific account and advise on digital/social campaigns and tactics
- Develop a network of social media influencers, digital media contacts
- Own the brainstorm process
- Flesh out ideas as they relate to client objectives and learn how to integrate digital and traditional communication strategies
Qualifications for digital account director
- Fact based decision making framework and experiencing leveraging data, analytics and insights to support decision making
- Comfortable and effective in complex project environments, and working with both long-range and short-term business objectives and management of multiple stakeholders
- Comfortable with leadership through influence
- Knowledge and experience with the events business highly desirable
- Knowledge of and direct experience in media desirable
- Knowledge of and direct industry experience in Jewelry or Vision highly desirable
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Digital Account Director Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of digital account director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital account director
- Lead and mentor junior team members to build a culture of high performance
- 7+ years of agency experience with a focus on digital in the healthcare space
- Experience managing large programs from start to finish
- Ability to work with vendors and manage out of pocket budgets
- Ability to push the envelope and think outside of the box
- Propose and implement digital and social media engagement strategy for clients alongside supervisor
- Manage the overall quality of work on multiple accounts by demonstrating professionalism and team leadership as a day-to-day client contact
- Draft proposals, budgets, staffing plans and timelines for client projects and new business prospects
- Deliver client-ready materials, including strategic programs/plans
- Mobilize and motivate account team and junior reports
Qualifications for digital account director
- Success in presenting strategic solutions and POVs that demonstrate thought leadership, and engage across different digital solutions
- The ability to translate clients’ goals and objectives into actionable & measurable digital solutions
- Proficient in Microsoft Word, Excel, PowerPoint and Project management software
- Fine eye for detail
- High standard of administration and financial awareness
- Track record and proven ability in building, managing and inspiring multi-disciplinary teams
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Digital Account Director Job Description
Job Description Example
Our company is looking to fill the role of digital account director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital account director
- Minimum of bachelor's degree and 5 years professional sales experience
- Proven track record of success in new business development and cultivating client relationships
- Understanding of market research (qualitative and quantitative for TV, print, digital) and other related industry knowledge and how information can be applied to help clients achieve their goals
- Be responsible for client service- management
- Manage projects related to the panel build and maintenance as needed
- Work with recruitment/sample composition with the Project Manager to ensure recruitment is operating at peak efficiency
- Evaluate recruitment partners in terms of price, quality, demographics, compliance, longevity and ability to deliver both quality and volume
- Manage vendor relationships and spend while leveraging internal resources to the fullest extent possible
- Manage special projects/initiatives for the continual improvement of Panel performance and operation
- Manage reward/incentive program and panelist retention awards
Qualifications for digital account director
- Familiarity with best practices and the latest developments in Paid Search, SEO, Social Media, Mobile and Display advertising, particularly how they translate in Asian markets in engines including Google, Bing, Yahoo!, Baidu, Naver
- Familiarity with standard performance metrics in digital marketing (impressions, clicks, click-through-rate, conversions, ) and reporting formats in various digital channels
- Detail-oriented, deadline-driven, organized
- Interest in international business is a given
- Work with and across different departments and functions to ensure initiative success, quality and timeliness.( Member services, Fulfillment, sample/panel, data process and manipulation & reporting, IT & Application development)
- Manage staff while improving skills, productivity and knowledge
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Digital Account Director Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital account director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital account director
- Drive engagement with clients and deliver an exceptional customer service
- Oversee deployment of methodologies and systems
- Know your targets and ways to meet and/or exceed them, ensuring you update the business regularly on progress and additional support required
- Building process within the organization to make campaign execution simple and efficient Experience in multiple aspects of digital and traditional marketing and website development
- Account Team Management -Providing best in class support and guidance to clients, be a subject expert and trusted point of contact for clients with regards to digital and social strategies
- Industry and Market Knowledge –Expert understanding of the range of communications techniques required to execute digital and social programmes effectively and professionally
- You will also be responsible for drawing annual and campaign based digital planning strategies for existing clients new business
- Align closely with marketing operations and sales teams to oversee planning and execution for account based marketing paid advertising digital initiatives for all North American named accounts
- Work with sales and marketing stakeholders to map organizational decision-makers and identify key contacts within each named account using various data sources including Infer, Salesforce, and LinkedIn
- Develop and execute personalized account based journeys (programs) to accelerate the sales cycle within targeted accounts
Qualifications for digital account director
- Have a positive working attitude
- Coordinate teams, motivate and mentor within (and beyond) the digital health team to work towards common goals (cheerleader captain)
- Deliver best practice digital with a variety of clients, challenges and requests (Tina Turner’s ‘simply the best’ was written about you)
- Being passionate and striving for what you believe is right (may the odds be ever in your favour)
- Act as a partner in crime to account leads throughout various campaigns and day to day activities (yin to their yang)
- Create strong relationships while working closely with wider teams to ensure success of campaigns and create a collaborative working environment (teamwork makes the dream… a reality)