Category Sales Job Description

Category Sales Job Description

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Category sales provides customer-facing teams with key messages and support around issues and key business initiatives, in partnership with marketing and Commercial Excellence.

Category Sales Duties & Responsibilities

To write an effective category sales job description, begin by listing detailed duties, responsibilities and expectations. We have included category sales job description templates that you can modify and use.

Sample responsibilities for this position include:

Build, manage, motivate and lead a team of Account Directors to achieve company’s revenue targets on Autos Category focused account list
Identify and understand category and clients’ priorities, concerns, challenges, and business practices
Actively identify and understand emerging trends and opportunities in the tech/telco industry, relentlessly tracking trends in the pursuit of new ideas
Create necessary materials needed to support the sales process including proactive pitches, new programs and RFPs from ideation through proposal
Leverage a mix of research/insights and emerging trends, clearly articulate complex ideas into effective presentations through strong storytelling, creativity and effective communication
Implement and maintain the core range distribution and merchandizing guidelines by channel
Costing of every trade program, the management of those deployed funds, the analysis of the subsequent volumes resulting from the deployed funds funding reconciliation
Provide sales and industry expertise and recommendations in the launch of new products
Analyze and evaluate region and Customer Business Team requests for incremental programming and funding
Lead the implementation and execution of Kraft Heinz pricing actions for assigned categories

Category Sales Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Category Sales

Typically a job would require a certain level of education.

Employers hiring for the category sales job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Finance, MBA, Management, Economics, Education, Business/Administration, Engineering, Graduate

Skills for Category Sales

Desired skills for category sales include:

Promotional marketing processes and practices
Core Business Processes
EBIT and conduct post promotional evaluation
Interrelationship of key functions and their key initiatives
MBS and Integrated Commercial Planning process
Key Documents
Order to evaluate ROI
Channel of trade and customer base
Nestlé
Business driving technology solutions and internal/external industry insights and trends

Desired experience for category sales includes:

Knowledge of Desktop virtualization, VDI, Citrix is a plus
Good technical knowledge (Opensource , Windows, infrastructure ..)
Business planning skills with a well structured approach
Autonomy and tenacity
Excellent English language skills and ability to share knowledge with US/ APJ and other emea countries
Manages a team that provides market analysis, product life cycle management, pricing advocacy, and forecasting and reporting

Category Sales Examples

1

Category Sales Job Description

Job Description Example
Our growing company is looking to fill the role of category sales. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for category sales
  • Complete sales performance decomposition across beverage categories and provide retailers with account specific opportunities and action plans that drive sales growth
  • Create customized retailer specific selling stories leveraging all available selling materials and enablers
  • Develop and nurture key Tech/Telco advertiser relationships in North America
  • Create, present and sell solutions that achieve marketers’ business objectives
  • Work collaboratively and intimately with the internal brand owners to understand and represent brand offerings
  • Bring new category insights to market
  • Define and help maintain the core range distribution and merchandizing guidelines by channel
  • Creation of compelling category rationale to feed into NPD and initiative selling stories
  • Support the development of category strategies and sector visions
  • Support Range and Space strategy through development of our shelf vision for the future
Qualifications for category sales
  • Facilitates communication between marketing and regional customer facing organizations
  • Manages activities of ICs (typically Expert/Master) with accountability for a large multi-department area(s) or location(s) with significant impact on business unit results and sales/marketing strategy
  • Directs and controls category management activities for Americas region
  • Manages organization size of roughly 10 employees
  • Plans category management programs to achieve business objectives established primarily by GTM Director
  • Experience working in Sales and/or with Sales business partners
2

Category Sales Job Description

Job Description Example
Our innovative and growing company is hiring for a category sales. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category sales
  • Continuous development of your understanding of shoppers, channels and environments beyond standard reporting, to summarise trends, identify areas of opportunity and develop them into actionable insights
  • Project evaluation to ensure key learnings are shared with the wider team and inputted into best practice
  • Supports the CSPM brands of Mini Babybel, The Laughing Cow, Boursin, Merkts, Kaukauna, Prices, Owls Nest and Port Salut delivering $490MM, 88MM lbs within a trade budget of $81MM
  • Supports the translation of the category marketing and business plans into clear commercial objectives, guidelines, and strategy to support development of commercial plan
  • Supports the CSPM’s in the development, implementation, and tracking of distribution, shelving, merchandising, pricing and activation strategy for each category brand
  • Analyzes key consumption and shipment trends, providing thought leadership and recommendations to manager and cross functional team
  • Provides customer/field sales perspective to the manager and brand teams to support development and implementation of marketing plans
  • Works collaboratively with trade finance, sales leadership and marketing to establish commercial processes and guidelines for category trade spending
  • Tracks net sales/pound and develops strategies to improve promotion efficiency
  • Supports development and communication of reports and tracking of key category sales KPIs for total US and top 20 customers
Qualifications for category sales
  • A minimum of a Bachelor Degree is required (preferably in Business, Marketing, Finance or Supply Chain/Sourcing)
  • The ability to influence and negotiate with both internal and external partners
  • Must be a self-starter, require minimum supervision and direction, thrive in a matrix organization, and have a proven track record of delivering results
  • Experience developing business cases supported by analytical and financial data
  • Ability to develop an understanding of the businesses in which they operate, and deliver measurable results
  • Ability to act as a resource for broad suppliers, product/service, and industry knowledge, specialized sourcing expertise
3

Category Sales Job Description

Job Description Example
Our company is searching for experienced candidates for the position of category sales. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for category sales
  • Coordinate planning of NY markets
  • Prepare seasonal product books by category and client
  • Maintain and monitor selling reports for all major department stores
  • Collaborate with Logistics department to ensure consistent communication with clients on order processing and shipping needs are being met
  • Maintain seasonal order confirmations and ensure weekly shipping updates are delivered in a timely manner
  • Check vendor orders for accuracy and assist in order processing, EDI/order confirmation process and shipment tracking
  • Data analysis and customer performance reporting for regular weekly or monthly routines
  • Supporting Category Planning managers with data analysis for strategic & tactical customer projects
  • Lead range review process, providing data analysis, range & space recommendations, merchandising guidelines and creation of planograms
  • Support on evaluation of range review & project performance
Qualifications for category sales
  • Between 1-5 years of relevant sales experience
  • Demonstrated ability to deliver business results
  • Demonstrated ability to think critically & solve complex business problems
  • Ghanaian citizenship
  • Ambitious, self-starter, driven
  • Proven track record for building collaborative relationships
4

Category Sales Job Description

Job Description Example
Our company is growing rapidly and is hiring for a category sales. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category sales
  • Developing range, space and merchandising 'Looks of Success' for activation with tactical and transactional customers
  • Ensuring that all range, space & merchandising proposals are created in line with competition law guidelines and customer confidentiality agreements
  • Use numerous data reporting systems, including customer specific systems
  • You will gain deep understanding of the A3 category product, business management and sales challenges and strategies
  • You will actively contributes to the definition of the category business plan
  • You will establish relationships and represents team with sales force and other partners at senior level
  • You will have the functional responsibility for the team in one or several areas (market analysis, marketing engagement, SF communication )
  • You will have the product line and quota responsibility for a significant share of the product range, or a specific customer segment
  • Involvement in the preparation of financial analysis and management reports
  • Participation in the long term and short term planning process
Qualifications for category sales
  • Can analyse info to solve problems, and can use judgement to combine data, intuition and knowledge to make informed & timely business decisions
  • Teamwork is essential in this role, as this person will work very closely with the account call lead and the cross functional team in the retailer's area, the retailer directly
  • 5-7 Years' Experience, CPG industry preferred
  • Proficient Excel and PowerPoint, solid knowledge of Syndicated POS and shopper panel data (IRI/Nielsen ) platforms
  • Experience of shaping, designing and delivering capability interventions and training
  • Candidates need to be team players across finance, sales, insights and marketing functions who demonstrate significant ownership of deliverables and can work effectively with key stakeholders
5

Category Sales Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of category sales. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for category sales
  • Support in the calculation of new products
  • Support in the evaluation of customer promotional activities
  • Analyze the current market trends and competition analysis
  • To drive growth on revenue and GM for Consumer PC
  • Develop a strategy that ensures a differentiated position in the retail market
  • To drive growth on revenue and GM for Print Category
  • Hunt new business and take responsibility for executing GoTo Market plan
  • Understand the competition and current market trends
  • Achieve quarterly Revenue & Profit for the total product category
  • Provide monthly a 6-months rolling product category forecast in volume and value by channel/ account
Qualifications for category sales
  • Education attainment equivalent to Bachelor’s Degree in Marketing or related field or equivalent work experience
  • Good technical knowledge at least in 2-3 industries (plastic, coating, construction, adhesives)
  • 35% travel requirements across the region with potential for international travel for development
  • Must have the ability to use financial data to make decisions and maximize account profitability
  • Must have the ability to understand complex business issues, find creative solutions, and make sound decisions
  • Jordan brand and/or culture of basketball experience preferred

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