Advertising Account Executive Job Description
Advertising Account Executive Duties & Responsibilities
To write an effective advertising account executive job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising account executive job description templates that you can modify and use.
Sample responsibilities for this position include:
Advertising Account Executive Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Advertising Account Executive
Typically a job would require a certain level of education.
Employers hiring for the advertising account executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Education, Advertising, Communication, Print Media, Digital Media, Marketing, Business, Journalism, Communications, Business/Administration
Skills for Advertising Account Executive
Desired skills for advertising account executive include:
Desired experience for advertising account executive includes:
Advertising Account Executive Examples
Advertising Account Executive Job Description
- Manage high sales call volume and cold call prospective clients to set appointments
- Meet department goals and objectives pertaining to performance standards
- Conduct needs assessments interviews with clients to develop customer driven audience solutions
- Develop layouts, write ad copy and enter ads into the billing system
- Generate/research data lists and sources to prospect for potential customers
- Maintain knowledge of product offerings to be able to effectively respond and recommend appropriate customer solutions
- Plan, develop, and implement strategic account plans for assigned automotive franchise and independent dealers which includes both creative short and long term sales strategies to increase revenue and market share
- Prospect potential new and existing clients in a defined geographical territory and offer creative ideas to maximize profits by monitoring and evaluating changes in market or customer situations and identifying emerging trends
- Develop & present integrated LATMG advertising and/or cars.com solutions to match client needs & to provide maximum return-on-investment for our clients
- Provide support, assistance, and collaboration where necessary to other members of the sales and advertising organization to ensure company goals, initiatives & objectives are achieved
- Proficient use of Microsoft Office (Excel, Word, Outlook, PowerPoint) and other software programs such as customer relations software
- Attend all pertinent training sessions as needed to maintain a very high level of product knowledge and of emerging automotive digital industry trends
- Responsible for attaining and exceeding aggressive revenue and account retention goals
- Maintain current advertiser and prospect information in CRM
- Requires a Bachelor's Degree in Business or Liberal Arts or equivalent related experience in Marketing and/or Sales
- Requires a minimum of 1-3 years’ experience in Sales or related field in online advertising
Advertising Account Executive Job Description
- Research and understand the market needs and dynamics pertaining to the geospatial segment
- Gather client and market feedback and pass that to product team(s) to improve continuous product development
- Travel to client offices in key markets to conduct new business meetings (occasional travel to other locations expected)
- If based in Paris or Berlin, candidate is expected to spend significant amount of his/her time in London
- Develop new revenue related business opportunities while identifying digital sales opportunities
- Manages multiple local and regional accounts
- Partners to drive digital sales with Publishers and Advertising Vice Presidents
- Utilize support roles and resources in order to maximize digital sales time
- This role requires strong versatile copywriting skills for print and broadcast advertising
- A proactive attitude, with the ability to use initiative
- Must be analytical, highly motivated, persuasive, and have strong oral and written communication skills
- Must possess a demonstrated ability to be flexible, have a broad product knowledge base, and to deal with a variety of demanding customers
- Must be able to entertain and travel to customer sites and industry functions
- Ideally located in the San Gabriel Valley as per the assigned territory
- Sell auto marketing solutions to the regional account sector that makes decisions locally
- Deal with primarily Auto dealers and groups, multiple decision-makers and influencers
Advertising Account Executive Job Description
- A passion for advertising and an understanding of what makes a good advertisement
- Ensure all sales paperwork (Salesforce, Traffic confirmations, ) is accurate, complete and up to date
- Day-to-day support to Director of client's creative strategy development, management and execution
- Interact daily with client, all appropriate properties and agencies
- Coordinate and manage status reports and client communication
- Liaise/interface with internal stakeholders including creative and production
- Support the creation and implementation of materials to support client creative initiatives
- Coordinate client meetings, deliverable presentations, client approvals and follow-ups
- Interpret and apply research learnings
- Participate in strategic discussions, brief development and aiding in research
- Solid knowledge base of print & digital media sales solutions, including sponsorship, and display sales
- Identify the needs of a client through discussions of their objectives and strategies, and collaborates with client solutions to develop advertising opportunities to meet them
- Bachelor's Degree in marketing, advertising or equivalent combination of education and experience preferred
- 1-3+ years sales experience with a record of success in a goal-oriented, highly accountable environment along with prior Retail Automobile sales with specific success stories in digital auto
- Basic understanding of digital media platforms to include SEO, social media, online display, mobile & other digital solutions preferred
- Experience with CRM technology, Salesforce preferred
Advertising Account Executive Job Description
- Work with client and creative team on creative briefings
- Establish project schedules and meetings
- Execute status reports, meeting reports and estimates
- Generate revenue for various network offerings and platforms
- Develop target list of advertisers and develop specific plans for generating and increasing advertising sales
- Responsible for attaining/exceeding budget
- Responsible for embracing, communicating and executing the mission of A4
- Develop effective advertising campaigns for customers utilizing all products/services available
- Responsible for increasing, maintaining and acquiring new client revenue on Cable Networks (Altice and FIOS), News 12, Cheddar and digital products any/all future products and services
- Responsible for embracing, communicating and executing the mission of a4 Media
- History of driving results and the ability to think and act strategically
- Ability to sell competitively and strategically using data and insights
- Strong two-way communicationskills and an effective collaborator and delegator
- Patience and perseverance
- Minimum 3+ years' experience working in a business development and sales environment
- Knowledge and experience in the advertising marketplace, whether on the Buy or Sell side
Advertising Account Executive Job Description
- Execute on all phases of the sales cycle such as lead generation, prospecting, research, customer needs assessment, proposal generation, campaign implementation, account management/optimization, and follow up
- Meet and exceed monthly and annual sales goals for all required sales categories, including linear, digital, news, etc per yearly comp plan
- Build relationships with clients and agencies continuously
- Perform post buy analysis when needed
- Sell high profile events, sporting events and packages
- Maintain Salesforce (ALM) daily and weekly, ensuring all records are accurate and up-to-date
- Manage sold inventory, makegoods and orders
- Identify opportunities to raise rates and maximize inventory
- Partner with research and marketing to prepare presentations for clientsParticipate in special projects and perform other duties as assigned
- Manage existing clients and develop new business in the Pittsburgh and surrounding area
- Knowledge of local Piscataway community/businesses is a plus
- Knowledge of local Hudson Valley community/businesses is a plus
- Knowledge of local Oakland community/businesses is a plus
- Knowledge of local Long Island community/businesses is a plus
- 4+ years of successful B2B advertising sales experience, experience with advertising agencies a plus
- Efficient time management skills — must be able to work independently and handle multiple ongoing tasks with rapidly changing priorities