Advertising Director Job Description
Advertising director
provides consultation to brand and advertising managers by recommending ways to increase traffic from online advertising/media and search.
Advertising Director Duties & Responsibilities
To write an effective advertising director job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising director job description templates that you can modify and use.
Sample responsibilities for this position include:
Influence digital and social media teams to integrate emerging platforms into our advertising strategies and plans
Support relationships with key advertising partners including agencies and retail partners across various media (including OOH, TV, print, radio, mobile, social, search, display, retargeting, video and more)
Manages freelance and staff production resources
Traffics all active projects from creative implementation through delivery of final product
Requests bids from printers/agencies/etc
Directs all print, digital, and mobile advertising functions
Reviews analysis of the marketplace and competition, and determines the most effective pricing and sales strategies for the market
To develop and execute sales strategies that will increase revenue by growing market share, increasing new business, reducing churn, and increasing number of products sold
To continually be testing new concepts and learning from these concepts
Develop, implement and monitor strategies to achieve targets
Advertising Director Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Advertising Director
List any licenses or certifications required by the position: BS, BA
Education for Advertising Director
Typically a job would require a certain level of education.
Employers hiring for the advertising director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Advertising, MBA, Business, Science, Education, Communications, Computer Science, Business/Administration, Health Care
Skills for Advertising Director
Desired skills for advertising director include:
Media industry
Online media planning terms and KPIs
Social media
Social
Digital marketing – Search
Internet and online advertising techniques
Programmatic
AB test
Advertising and analytics tools
Commercial printing and pre-press processes
Desired experience for advertising director includes:
To host monthly meetings with the entire sales team with the goal of increasing communication and engagement
Management of day-to-day operations of in-house ad agency and marketing department
Leading the media planning, execution of ad campaigns, and implementation of advertising strategies company-wide
Creating effective marketing platforms, advertising programs, and services to support 2,000 real estate agents and their properties
Collaborating with the CMO, Director of Interactive Marketing and Creative Director to manage and develop online and offline marketing channels and advertising programs
Managing and implementing Annual Marketing budget
Advertising Director Examples
1
Advertising Director Job Description
Job Description Example
Our company is growing rapidly and is hiring for an advertising director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising director
- Manage the production process for all off-channel marketing materials
- Maintain innovation
- Oversee Production
- Support and art direct marketing partnerships
- Expand the Creative Group’s resources
- Attends meetings with Brand Management, Project Management and Advertising Design teams to establish communication criteria, budgets and timelines (Creative/Project Briefing Meetings)
- Works with BM/PM teams to establish budgets and develop project timelines that meet deadlines as requested
- Works with the pre-press vendor and the project’s Art Director to evaluate the nature and quality of the original artwork and then supervises the vendor through the file processing, color matching, and retouching phases of artwork/files
- Activate management team to identify and solve operational issues
- Well versed in all of the brand platforms
Qualifications for advertising director
- Desire to do things others before you haven’t
- At least 10 years of experience in advertising strategy, production, and delivery
- At least 8 years of experience in leading cross-functional teams
- At least 5 years of experience with direct accountability for agency performance
- At least 5 years of experience in planning, execution, and analysis of advertising programs
- BA or BFA in advertising, graphic design, web design, visual communication, fine arts, photography or related field
2
Advertising Director Job Description
Job Description Example
Our company is hiring for an advertising director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising director
- Prioritize sales opportunities through a detailed account/territory planning process and accountability with each sales executive
- Comprehensive understanding of the digital media landscape
- Planning and leading quarterly digital sales training sessions for Women’s Health advertising sales team
- Act as primary point of contact for all projects
- Develop workflow procedures and quality control to handle complex and overlapping projects with minimal supervision
- Work with CRK group heads to allocate appropriate level of talent to each project
- Develop standards for delivery of all types of work
- Serve as point of escalation for internal and external partners’ concerns
- Keeps track of all active jobs providing an accurate and constant gauge of department capacity, efficiency and accuracy
- Consult management team on the project process, on new process development and on implementation options
Qualifications for advertising director
- Ability to differentiate between and idea and an execution
- High proficiency with Google AdWords, Google Analytics and other tracking platforms and solutions
- Familiarity with web design and coding
- Minimum of Bachelor’s Degree from business, IT, communications, marketing, project management or related field
- Minimum of 10 years of experience in Communications, Marketing, and/or IT
- Digital Marketing and/or technology application management experience (website management, mobile applications)
3
Advertising Director Job Description
Job Description Example
Our company is searching for experienced candidates for the position of advertising director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for advertising director
- Ensures post project information and financial data is complete
- As a senior figure in the team you will deputise in the absence of the Publisher, hosting weekly team meetings
- Communicate with all show talent/crew for awards information and keeping them informed on all awards-related information
- Perform and aggregate various industry research using Wall Street reports, analyst materials, reports from research firms, to drive business strategy and decision-making
- Keep current on all important news/trends
- Provides consistent competitive analysis
- Creation of business cases, financial models, risk assessments and related qualitative and quantitative materials to support various strategic opportunities across the advertising ecosystem
- To oversee and manage a senior sales team and sales representatives across Hong Kong and Shanghai to achieve targeted revenue goals across the business on-going development and support to team members
- Develop and execute strategic sales plans, bonus and incentive plans
- Build and manage a team of the very top talent - the brightest minds in data science with the ability to not only keep up with, but also pioneer, cutting edge research in this space
Qualifications for advertising director
- Working familiarity with Macintosh platform and business software
- 3+ years of experience in design, digital marketing or advertising agency
- Must have worked within Fashion, Beauty and/or Retail
- Passion for the industry and Calvin Klein brand
- Expert in mobile advertising and casual gaming
- Required to work additional hours as needed
4
Advertising Director Job Description
Job Description Example
Our innovative and growing company is looking for an advertising director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising director
- Develop new techniques and approaches that will answer new questions
- Build upon current tools and methods to enhance rigor and expand to new use cases
- Develop deep partnerships with engineering support teams to ensure that your team’s work is turned into robust “data products”
- Actively seek patterns across research that can ladder up to high-level truths and communicate for impact
- Interface with external parties to ensure that third-party ad tech solutions meet a high standard of scientific rigor
- Design the roadmap strategy
- Keep a pulse on the market
- Attend relevant events, exhibitions and client/agency meeting in the UK and Overseas
- Working closely with buying and marketing to maximise opportunities across our platforms for stocked brands and for new brands launching on site
- Manages the Traffic operations to ensure commercial advertisements run per a client's contract
Qualifications for advertising director
- Strong relationships with print/digital agencies and key client accounts
- Demonstrable track record of success selling custom solutions and integrated programs
- Bachelor’s Degree in Marketing, Business Administration, Communications or equivalent combination of education/experience and/or training
- Experience in developing and executing strategies across multiple platforms including the core newspaper, niche publications, digital web sites and mobile websites is vital
- Should be able to quickly assess situations, create innovative strategic plans, establish superior partnerships and relationships with peers and advertisers
- Ability to meet/exceed sales/revenue goals and to identify new opportunities and create solutions to increase sales
5
Advertising Director Job Description
Job Description Example
Our company is searching for experienced candidates for the position of advertising director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising director
- Establishes, modifies and enforces operational deadlines
- Lead the development and coordination of University advertising campaigns, both traditional and digital, ensuring cohesive branding and messaging throughout
- Coordinate university-wide marketing calendar and manage all components of campaign development, implementation and measurement
- Monitor and measure campaigns to leverage insights to improve marketing effectiveness
- Oversee the University web site team and ensure web content is brought up to date
- Manage agencies and freelancers to ensure traditional and digital marketing objectives and promotional materials, including video campaigns, are met
- Working with an outside agency, develop revenue-generating opportunities through advertising sales and sponsorships, which comply with University values, standards and culture
- Leads internal team of graphic designers, copywriters, video and photo editors, responsible for the creation and production of all Kellogg marketing materials, including print, digital, and video
- Serves as primary contact for communications with the Office of Prescription Drug Promotion (OPDP) for assigned products, including responsibilities for the timely preparation and submission of promotional materials under cover of FDA Form 2253
- Advises product development teams on advertising and promotion issues to facilitate the strategic development of new products
Qualifications for advertising director
- Experience creating, managing and operating within a budget
- Excellent leadership, motivational, sales, negotiation, interpersonal, written and verbal communication skills, planning, prioritization, problem solving, decision-making and conflict resolution skills
- You must be able to effectively manage others, direct, train, recruit and develop a world class sales team
- Can partner closely with senior-level clients – has a presence in the room
- Develops concepts and collaborates with art directors to produce a very high quality of advertising
- You must have extensive experience and have a deep knowledge of Publishing within the luxury industry and have longstanding client and advertising agency relationships