Customer Category Manager Cover Letter

I would like to submit my application for the customer category manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for customer/category analysis and insights to the Customer Business Teams via various syndicated, customer POS, and consumer/shopper insight sources to support them in the development and execution of their plans.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Hands on experience with Nielsen coupled with Customer POS data such as AIMIA, Precima, Retail Link, IRI etc
• Considerable FMCG commercial experience, preferably a track record in delivering inspiring category solutions
• Sales or Category Planning experience is an advantage
• Well-formed knowledge in category analysis
• Superior computer skills with a proficiency in MS Office - Excel, PowerPoint, Word, and Outlook
• Exceptional skill in critical thinking and communication
• Outstanding aptitude for time management
• Build a comprehensive understanding of who is shopping us today, why they shop, and what it will take to increase frequency/purchase

I submit this application to express my sincere interest in the customer category manager position.

In my previous role, I was responsible for texture on competitive advertising spending, category and consumer usage data via syndicated research sources.

My experience is an excellent fit for the list of requirements in this job:

• Generate insights and opportunities through internal and external benchmarking activity
• Clear evidence of media knowledge and how to leverage value, with direct experience across total consumer categories preferable
• Within the Marketing A&P, the Customer area plans to deliver in excess of £50m+ globally in value creation in F19, through sourcing, negotiation, ROI optimisation and agency / supplier vendor management, leveraging the sweet spot between efficiencies and effectiveness of our A&P investment
• This role will involve leading the BTL (below the line) category working closely with in-market procurement teams facilitating sourcing decisions with key stakeholders, supporting the maximisation of value ROI, whilst minimising risk, from all external spend - assuring quality of delivery and performance
• The role will also lead / support key global improvement and transformation projects across Global Marketing Procurement and support the wider marketing efficiency productivity agenda
• Clear evidence of BTL knowledge and how to leverage value, with direct experience across total consumer categories preferable
• The team contributes significantly to Diageo's growth goals through the application of these category strategies, a strong focus on driving value and ROI from our A&P, applying sourcing and vendor management excellence
• Project management skills, strong business acumen, and analytical skills

In response to your job posting for customer category manager, I am including this letter and my resume for your review.

Previously, I was responsible for clear and actionable category insights based on shopper insights/ understandings, consumer research, data analysis and market trends/ conditions.

My experience is an excellent fit for the list of requirements in this job:

• Partner closely with category and digital teams to deeply understand their needs and provide relevant insights
• Serve as centralized Consumer Insights expert, providing integrated consumer, business, marketplace, trends and insights to facilitate strategic and tactical planning that will result in actionable platforms for profitable growth and innovation
• Continually track customer trends and deliver quarterly “consumer insights day” to total company
• Support learning for white space opportunities, through multi-dimensional research, identifying underserved or “unknown” needs and aspirations, exploring outside categories for influence, opportunity and category threats
• Independently lead research and analysis on multiple, simultaneous projects
• Demonstrated track record of turning data into meaningful and actionable business insights
• Impact company Innovations process via co-designing and facilitating key Innovations training, brainstorms and partnerships, with special emphasis on Discovery and Ideation
• Bachelors/ 4 Yr

Please consider me for the customer category manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for field sales and brand team with everyday and promoted revenue management insights and recommendations leveraging price elasticity principles and models, syndicated data, and category/brand consumer research to grow net revenue and gross margin.

My experience is an excellent fit for the list of requirements in this job:

• Drive value through ensuring the commercial elements of spend across these categories are executed brilliantly with our vendors, maximising productivity opportunities
• Implement the Global Category Strategy through outstanding business partnering with in market procurement and marketing stakeholders
• Drive global and regional sourcing projects aligned to the category strategy in the LAC region, lead identified strategic category projects globally
• Support In market Procurement in Glocal / regional sourcing activity to ensure alignment with Category Strategy, particularly in LAC region focus
• Supplier Performance Management – Support In Market Procurement to set supplier KPI priorities to drive consistency across markets improving the value of data output and act as an escalation point for poor performance
• Supplier Relationship Management – Working with Strategic Suppliers, build collaboration to unlock breakthrough opportunities for the business
• Pro-active identification of Risk Factors within Category and Development of mitigation plans
• Continuously seeks out opportunities for improvement including leveraging new ideas from other parts of the business, suppliers and shares this across the business

I am excited to be applying for the position of customer category manager. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for support through category specific training, ensure alignment with business strategies/priorities and resource allocation on behalf of the category.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience building long-term partnerships with external business clients
• Experience in cooperation with diverse, virtual, and multi-national teams
• Strong people leader who can influence and business partner cross-culturally and cross-functionally
• Extensive knowledge of private brand customer base and competitors
• Experience in category management, sales planning, and/or marketing
• Full understanding of P&L’s
• Advanced skills in analytical management
• Strong research and analytical skills to identify trends, challenges and opportunities