Strategist Digital Resume Samples
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Strategist Digital Resume Samples
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NZ
N Zieme
Natalia
Zieme
625 Keyshawn Walks
Detroit
MI
+1 (555) 490 1140
625 Keyshawn Walks
Detroit
MI
Phone
p
+1 (555) 490 1140
Experience
Experience
Detroit, MI
Digital Mkg Strategist
Detroit, MI
Wolff LLC
Detroit, MI
Digital Mkg Strategist
- Working closely with the marketing team on all technology initiatives to ensure achievement of marketing goals and objectives
- Managing the transformational change necessary for marketing technology investments to achieve the anticipated impact
- Leverage social media channel targeting capabilities for various target audiences identified through the use of segment/demographic modeling and research
- Analyzing campaign performance (KPIs) in order to optimize toward channel marketing objectives
- Identify, leverage and maintain marketing messages published and promoted via our digital channels in conjunction with fellow marketing employees
- Manage marketing budgets to support activities
- Developing, executing and serving as project manager for all marketing initiatives designed to increase digital channel success and effectively communicate to employees, prospects and clients with input from the Content Team, subject matter experts and product management
San Francisco, CA
Digital Product Strategist
San Francisco, CA
Schmeler-Spinka
San Francisco, CA
Digital Product Strategist
- Identifies new opportunities for revenue generation and innovation in digital banking via extensive customer and market research and analytics, monitoring industry trends, conducting competitive analysis, and recognizing potential product enhancements
- Understands budget parameters and strategic business objectives for key stakeholders; work with internal teams such as Procurement, Legal, Compliance, and Finance to facilitate the approval for all digital product initiatives onboarded through Product Development and Approval Council (PDAC), New Initiative Risk Assessment Committee (NIRAC) and Digital Executive Review
- Acts as a key stakeholder in the development of digital products; in conjunction with the Strategic Process and Portfolio Manager, this individual is responsible for defining and prioritizing the program backlog
- Works professionally and cooperatively with the Release Train Engineer, Digital Business Partners, Business Intelligence Manager and Digital Execution Manager to build a collaborative work environment when developing plans and transitioning to execution teams
- Develops and maintains a voice of the customer process to include monitoring customer feedback and product performance
- Participates in developing feature acceptance criteria used to establish a Definition of Done
- Partners with Marketing and key stakeholders in developing strategy to drive adoption and utilization of digital products and services
present
New York, NY
Digital Optimization Strategist
New York, NY
Fadel LLC
present
New York, NY
Digital Optimization Strategist
present
- Marry client site performance to chat performance trends
- Inventory client site analytics, documenting performance of key funnels, flows and pages
- Prove out and challenge existing best practices and assist in documenting proven findings, approaches, and strategies
- Weekly client site performance tracking; deriving insights, key findings, and best practices to communicate internally and externally
- Assist in client planning and communication on strategic direction
- Maintain launch and program documentation including business rule design, change management requests and support tickets
- Demonstrate success in working with complex strategic clients
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Delaware
Bachelor’s Degree in Business
Skills
Skills
- Expert knowledge of online advertising, online strategy, basic technology issues
- Knowledge sharing
- Strong understanding of user research, user-centered design principles and online consumer behaviour
- Comfortable solving problems through a ‘hypothesis’ driven approach using a combination of top-down and bottom-up business scenario analysis
- Project management/planning
- Expertise in at least one industry vertical
- Self-starter
- Creative Problem Solving
- Analysis
- Information gathering
15 Strategist Digital resume templates
Read our complete resume writing guides
1
Digital Transformation Strategist Resume Examples & Samples
- At least 2 years experience in Marketing Strategy
- At least 2 years experience in Digital Transformations
- Basic knowledge in Mobile
- At least 1 year experience in Commerce
- At least 6 months experience in Social Business
2
Digital Insights Strategist Resume Examples & Samples
- Synthesize a range of social media data points, providing insights for internal stakeholders
- Strong analytical and research skills
- Ability to quickly synthesize vast amounts of social media and search data and identify emerging issues, patterns, and trends which are critical to our clients’ success
- Strong writing and storytelling skills, identifying and articulating valuable and compelling insights and actions as outputs from reporting
- Experience in Social listening, publishing, and analytics tools
- Familiarity with Search tools, keyword research, and Search analysis
- Strong customer service orientation and ability to interact with sophisticated and senior client executives who rely on analysis
- Inquisitive curiosity, attention to detail & strong organizational skills
- Proven track record of working collaboratively to meet business objectives and a willingness to contribute
- Ability to remain focused under pressure and react quickly within a fast-paced environment
- Dependable, disciplined, & able to work independently
- Multilingual abilities are a strong plus
- Bachelor or graduate degree in research, analytics, or related field
3
Digital Workplace Strategist Resume Examples & Samples
- Oversee all Workplace Project and Program Management Services for tenant improvement, expansion, relocation, build-to-suit, and/or site development for all office locations globally
- Provide strategic initiatives to build innovative, highly efficient workspaces while minimizing bottom-line investments, meeting strict schedule and cost demands, and leveraging workspace as an effective attraction and retention tool
- Design, architect and lead implementation of C&W’s digital workplace
- Lead the Workplace Technology design team
- Interface with Market Leaders around ICS as we build-out and refresh office space
- Manage vendors, suppliers and integration teams, creating strategic alignment with procurement, who provide ICS services within local markets
- Lead the Workplace Branding team who designs and implements creative uses of C&Ws logo, 2D and 3D wall graphics, and other interactive experiences within our workplaces
- Expertise with MS Collaboration tools such as Delve, Skype for Business, Yammer, and PowerBI
- 10+ years in the Collaboration Space
- Broad understanding of workplace design services
- Ability to map business processes to technology design principals
- Must be consultative, strategic, innovative and a strong communicator to all levels of the organization
- Ability to be an influencer who can get buy-in and inspire confidence and generate excitement about proposed innovations
- Must thrive in an entrepreneurial, agile and fast paced environment with aggressive growth objections
4
Digital Analytics Senior Technical Strategist Resume Examples & Samples
- Create and drive a program and environment that supports and in that supports and fosters career development
- Drive the social strategy and support relevant communications to the team through a Community
- Lead and support activities focused on talent management including recruitment
- Create career advancement for team within the organization and IBM by building career paths and skills maps, provide advice
- Project manage creation of new community site to feature assets for Career Development skills and capabilities, mentoring opportunities, and educational resources
- Establish and lead a program to ensure all stakeholder groups are properly represented in the prioritization of systems projects
- Progress is being reported on a timely basis to all interested parties
- Leverage the budget to organize the team in a manner that best meets the current and future needs of the organization
- Develop & maintain a system/process for requirements management, prioritization, and release planning
- Ensure business systems projects are properly defined and executed
- Ensure business systems projects have a proper enablement plan, including comprehensive documentation, communication, and training sessions
- Work with subject matter experts to discover, define, assess, and document business needs and requirements. Manage multiple internal stakeholders and competing priorities
- Partner with project management entities to create and manage to realistic timelines and identify/mitigate risks and dependencies
- At least 3 years’ experience implementing and using digital analytics solutions. Demonstrated experience with tag management systems and implementation including the use of Javascript. Information architecture experience a plus
- At least 3 years’ experience in Digital marketing/marketing technology with a thorough understanding of data management solutions
- At least 3 years’ experience in leading or managing marketing or technical teams
- At least 3 years’ experience in Marketing automation/campaign management deployment experience
5
Digital Experience Strategist Resume Examples & Samples
- Provide digital strategy and user experience expertise for internal teams and clients, including best practices advice, and contributing strategic execution recommendations
- Have a deep understanding of the integrated media landscape - paid, owned and earned
- Have a strategic and tactical understanding of the end to end digital marketing process
- Demonstrate the ability to determine marketing challenges, craft best in class digital solutions and communicate the effectiveness of these solutions
- Understand digital display media, specifically analytics, optimizations and key industry products
- Have a familiarity with paid social media marketing across major social platforms
- An undergraduate degree
- Experience with digital display media in the publishing landscape
- Experience in the strategy and execution of social media campaigns, especially best practices for content, measurement and channel selection
- Experience with the content marketing process including setting strategy from a brief, creating and managing digital content, measuring the effectiveness of digital content
- A strong understanding of analytics to evolve the digital experience to improve outcomes and ensure success
- The ability to research and parse data to find insights and build data driven strategies
- Excellent presentation, communications and client relations skills
- Strong presentation design skills (PowerPoint), Media analytics software skills (Sysomos, Google Analytics, Omniture) and Adobe Suite/Sketch design skills
- Technical and creative concepts and approaches to other staff and clients in an easy to understand manner
- The ability to assist in developing the digital advertising offering, including providing tools which help the sales teams take new offerings to market
- Techniques and tool used to educate clients on new offerings, presenting ideas to internal and external stakeholders
- Troubleshooting and problem-solving assistance for clients and internal stakeholders as needed
- The ability to manage multiple projects at one time and manage a full workload
- The ability to work with multiple disciplines in the organization
6
Digital Transformation Strategist Resume Examples & Samples
- At least 2 years in Customer Strategy
- At least 2 years in Digital Transformations
- At least 1 year in Mobile
- At least 1 year in Commerce
- At least 6 months in Social Business
- At least 2 years in Project Management Experience small & medium teams
- At least 1 year in Agile
- Eligibility Requirements
- Required Education
7
Digital Optimization Marketplace Strategist Resume Examples & Samples
- You will be responsible for the management of the main components of the organic web demand, namely
- Validation and deployment of the standard Web architecture for the different web pages aligned to the language
- Quality checking and correcting for the specific language : compliance with Web presence guidelines, contact modules, links to the local pages, live chat implementation
- Optimization of the website for Demand Generation: Search Engine Optimization, live chat, links to local social media channels, implementation of local assets
- Ensure Response and Lead Management system is working correctly for given region
- Reporting on your own activity and on the results achieved
- Team with the specialists in the other areas and local country marketing teams in order to deliver best results to the busiess
- Team with the specialists in the other areas and local country marketing teams in order to deliver best results to the business
- 3 years of digital marketing and demand generation experience
- Strong verbal and written communication skills and project management skills
- Cross-Geo experience Thorough understanding of digital demand generation process and best practices
- Ability to understand what drives web traffic and how it relates to the client buyers journey
- Strong understanding of the web production process - Working experience with CMS (Content Management Systems)
- Deep understanding of core digital marketing disciplines: SEO, A/B Testing, Digital Analytics
8
Digital Product Strategist Resume Examples & Samples
- Identifies new opportunities for revenue generation and innovation in digital banking via extensive customer and market research and analytics, monitoring industry trends, conducting competitive analysis, and recognizing potential product enhancements
- Builds, maintains, and presents the Digital vision and roadmap; develops business cases for the portfolio and program level of activity for Digital Agile teams
- Acts as a key stakeholder in the development of digital products; in conjunction with the Strategic Process and Portfolio Manager, this individual is responsible for defining and prioritizing the program backlog
- Participates in developing feature acceptance criteria used to establish a Definition of Done
- Understands budget parameters and strategic business objectives for key stakeholders; work with internal teams such as Procurement, Legal, Compliance, and Finance to facilitate the approval for all digital product initiatives onboarded through Product Development and Approval Council (PDAC), New Initiative Risk Assessment Committee (NIRAC) and Digital Executive Review
- Works professionally and cooperatively with the Release Train Engineer, Digital Business Partners, Business Intelligence Manager and Digital Execution Manager to build a collaborative work environment when developing plans and transitioning to execution teams
- Partners with Marketing and key stakeholders in developing strategy to drive adoption and utilization of digital products and services
- Develops a deep understanding of existing architecture and system capabilities to enable value-driven decision making and initiative sequencing
- Develops and maintains a voice of the customer process to include monitoring customer feedback and product performance
- Communicates and gives recommendations and findings to multiple levels of the organization
- Performs as an expert in a particular business or system domain
9
Digital Platform Strategist Resume Examples & Samples
- BS/BA degree with 10+ years of experience in technology, marketing, or digital commerce
- Strong project management / organizational skills
- Experience leading projects to successful deployment
- Great technical understanding and can pick up new tools quickly
10
Digital Partnership Strategist Resume Examples & Samples
- Identify, evaluate, beta with vendors to differentiate, enhance agility, improve the customer experience, accelerate speed to market and supplement current suite of capabilities and technology
- Collaborate closely to spot and analyze customer needs and trends. Provide strategic analysis for each new partner’s business growth potential
- Forge partnerships through Acquisition; VC Investment; Outsourcing; Merger
- Lead complex contract negotiations with top partners
- Provide a global point of view - streamline operations through outsourcing or consolidation – rationalizing OPEX expenditure
- Provide strategic recommendations for maintaining and improving partner performance
- Identify lead generation opportunities and new product integration
- Build key relationships with C-level individuals and manage internal approvals processes. Interact with internal and external executives from relevant functions
- Demonstrate strategic insight to forge relationships and develop long term execution plans. Establish and own a long term 3 year “road map” that defines the set of initiatives to achieve key performance indicators - goaled at identifying $1B in transformative business opportunity annually
- Facilitate the determination of KPI and success benchmarks. Implement enterprise level measurement, analytics, and reporting methods to gauge success
- Ability to create form, structure, process and logical testing and development plans for exploratory partners/projects, and proof-of-concepts with multiple possibilities for application
- Analyze the business situation, conduct quantitative and qualitative user research to identify opportunities and recommend design directions
- Collaborate cross-functionally to develop and evolve ideas that align with organizational goals and consumers’ needs. Manage multiple projects in simultaneous stages of evaluation, engaging and driving cross-functional teams and managing external consultants and contractors
- Apply industry and vendor research to learn and understand emerging trends and technology. Synthesize this with competitive intelligence to drive recommendations and motivate action – identifying partners and relationship structure -- nimbly testing, learning, validating and executing
- Ability to forge relationships to create form, structure, process and logical testing and development plans for exploratory projects, and proof-of-concepts with multiple possibilities for application
- As this is a new role – the individual will need to define approaches, processes as well as the overall strategy for the partner area
- The individual needs to act with minimal direction and be results oriented – conveying not just ideas but how they will help our organization grow and bring benefit to the bottom line. Ability to connect the dots between activities and the overall performance of the business
- Manage multiple projects in simultaneous stages of evaluation, engaging and driving cross-functional teams and managing external consultants and contractors
- BS/BA degree with 6-10 years of experience in technology, marketing, or digital commerce
- Aptitude to develop and maintain strong working relationships with both internal and external stakeholders
- Demonstrated experience and a passion for digital technology and CX design
- Experience with online monitoring and measurement platforms
- Ability to work effectively under deadlines and juggle several assignments simultaneously
- Data, analytics, and metrics oriented
- Ability to create form, structure, process and logical testing and development plans for exploratory projects, and proof-of-concepts with multiple possibilities for application. Analyze the business situation, conduct quantitative and qualitative user research to identify opportunities and recommend design directions. Keep a pulse on capabilities of innovators’ products that represent a threat to sustainable competitive advantage. Determine what testing tactics can help-- leverage evaluation tools, design thinking, research, testing techniques and heuristics
- Collaborate cross-functionally to develop and evolve ideas that align with organizational goals and consumers’ needs. Manage multiple projects in simultaneous stages of evaluation, engaging and driving cross-functional teams and managing external partners, consultants and contractors
- Relevant experience managing partnerships
- Proven track record of handling complex negotiations with multiple stakeholders
- Demonstrated ability to lead and manage multiple projects with a broad range of internal and external constituents simultaneously
- Strong analytical and financial modeling skills. Demonstrated ability to think strategically about complex issues and develop thoughtful recommendations and action plans
11
Strategist, Digital Resume Examples & Samples
- Execution of a media plan
- Gauge media performance to confirm original objectives and strategies were met
- Work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)
- Maintain budget control, develop media schedules and monitoring buys/schedules
- Update team on status of all client projects
- Study demographic data and consumer profiles to identify desired target audiences
- Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
- Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
12
Digital Optimization Strategist / Analyst Resume Examples & Samples
- Ensure internal processes are understood and followed to enable client satisfaction, retention, and growth and ensure account is profitable
- A 4-year college degree is required, preferably a degree in business, finance or marketing or six years of relevant experience may be substituted for the 4-year college degree
- Five or more years of experience with technology consulting, eCommerce, and/or Web Analytics is highly preferred
- Must have superb communication skills (both written and oral), including group presentation skills. Employee is required to collect and analyze data; prepare memos, emails, and presentations of data collected
- Must have the ability to apply knowledge of mathematics, statistics, and principles of finance to interpret collected data
- Ability to define problems, collect data, establish facts, and draw valid conclusions
- Have an advanced knowledge of Microsoft Excel and the ability to communicate complex data and ideas through Microsoft PowerPoint presentations
- Individual should have experience with Internet software and Database software
- Experience with standard web analytics systems is preferred
- Some basic experience in computer and/or web programming, including JavaScript, XML, Visual Basic, HTML, CSS, or SQL, is preferred
13
Strategist Digital Resume Examples & Samples
- Design, develop and maintain customer strategies for specific segment and sub-segments. E.g. Youth Market
- Translate the segment customer strategies into actionable and measureable CVPs. This to encompass segment strategy and tactics, products and services, sales and service model, pricing, customer experience, relationship model and rewards
- In conjunction with strategy and finance, develop business plans which define and quantify the financial and strategic benefits of each CVP
- Generate, evaluate and make recommendations on the Retail Segments strategy as this relates to the Customer Value Proposition and driving growth and sustainability for the future
- In conjunction with the Risk team, establish parameters for risk profile and policies as these relate to regional, sector and appropriate customer groups
- Generate proposals to increase the value of the Retail Segments portfolio through the identification of new markets, products, potential alliances and leveraging off Group capabilities
- Contribute to the development of the Retail Segments strategy by providing a view on potential improvements for products, services and channels in conjunction with anticipated international banking external landscape changes
- Oversee the customer management value chain from customer strategy through to pre-execution, including the development/approval of concept proposals, development of customer intervention grids and development of execution briefs
- Drive the optimisation of customer value by highlighting, quantifying and monitoring the value drivers within customer strategies in order to foster greater insight and a better understanding of business performance
- Identify and develop concept proposals for initiatives and campaigns in order to close performance gaps
- Identify CVP development requirements and establish development initiatives, in conjunction with the relevant business partners
- Scrutinise concept documents and development plans to ensure that they support segment objectives and commitments
- Follow through on the implementation of CVPs by engaging with the relevant stakeholders to ensure alignment with the solutions
- Conduct systematic reviews of CVP elements on a regular basis in consultation with staff, customers and management
- Present the results of the reviews to Segment Leadership and propose improvements
- Engage with various Absa stakeholders to develop deep understanding and insight of the performance of existing product and service propositions, identify areas of performance improvement and translate into actionable plans
- Identify the need and support the implementation of primary research on the segment market
- Liaise with other Absa units particularly Retail Markets Strategy, Product units, Marketing and Customer Insights and Analytics to ensure that all research and information (from whatever the source) is disseminated and organised in a way that is freely available and easy to source
- Actively keep up to date with all relevant knowledge, legislation and developments within the business unit and banking industry that may have an impact on the Business Advantage
- Collect market intelligence through research by reading article, publications, internet, word-of-mouth and networking on a daily basis to keep abreast with of the market developments
- Assess market opportunities with respect to competitor sales sources by remaining in touch with market forces and influences
- Network with stakeholders to obtain market intelligence and also attend common sector events such as SME Expo’s and local events arranged by various chambers of commerce
- Stay abreast of local and international market developments, including competitor activity and related trends and insights to specific customer strategies, including competitor products and services
- Work closely with Management Information and Business Intelligence teams to translate information into executable activities
- Establish and maintain relationships with key internal and external stakeholders to identify cross-functional business growth opportunities and platforms to communicate Retail Segments business intent and performance objectives
- Ensure support and implementation of sales and performance culture that focuses on balancing volume with value by continuously sharing the Absa value, business strategy and performance to all Retail Segments staff and relevant business stakeholders on a regular basis
- Obtain membership in local industry organization or associations to learn, influence and share information that supports business goals and values
- Constantly keep abreast of the latest developments and trends with regard to customer expectations and service by including the information in the monthly report
- Build relationships internally and externally by attending networking functions , gather market information and identify new business opportunities
- Proactively enhance Retail Segments agenda by educating and/or creating awareness of Absa Retail Segments or representing the Absa Retail Segments business at supported events e.g. sponsorship campaigns and segments focus
- Use strong negotiation skills to stakeholder engagements to ensure appropriate pricing and margins are secured for both the client and the bank from a Return on Investment (ROI) perspective and the pricing governance processes
- Ensure the continuous enhancement and improvement of customer retention initiatives to increase uptake and usage Retail Segments products and service offerings
- Lead origination and execution of more complex and cross divisional transactions and partnerships, which is achieved by working with areas such as ( Absa Business Bank, Workplace Banking, Private Bank, Absa Islamic Banking) to build customer specific solutions, value propositions and drive cross-functional lead generation activities
- 5+ years corporate strategy experience in full time employment or management consulting (consulting or client-side) with at least 2 years focused exclusively on the digital and e-commerce space within the banking and financial services industry
- Proven experience leading strategy and digital roadmap projects in a complex business and marketing environment
- MBA degree required
- Expert knowledge of online advertising, online strategy, basic technology issues
- Experience in consumer needs-driven businesses case approach
- Strong understanding of user research, user-centered design principles and online consumer behaviour
- Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to internal stakeholders and prospective clients; comfortable being able to quickly join the client leadership team and immediately add value
- Comfortable solving problems through a ‘hypothesis’ driven approach using a combination of top-down and bottom-up business scenario analysis
- Must possess rigorous analytical disciplined approach as well as dynamic, abstract problem solving skills (get to the answer via both "inspiration" and "perspiration")
- Demonstrated success driving organisational transformation – past experience in organisational design consulting, process design and optimisation, digital governance and team dynamics a benefit
- Must be able to initiate and construct advanced PowerPoint presentations
- Must have a "change agent" attitude; constantly pushing the Bank and its stakeholders to new opportunities, approaches, ideas, perspectives, etc
- Expertise in at least one industry vertical
14
Excelerate Digital Agency Strategist Resume Examples & Samples
- An entrepreneurial spirit, creative thinking and relentless drive for success
- Ability to pivot quickly and adapt in a fast paced environment
- On-going education on new technology within the changing digital landscape
- Approach clients with a consultative, process driven sales structure
- Serve as a digital expert to help educate, build rapport and close sales
- Aggressively research and build new client base to achieve sales goals
- Build successful ROI driven campaigns utilizing effective, attainable KPIs
- Effectively communicate with manager on all aspects of sales cycle, funnel and client retention
- Network with digital community to build strong partnerships
- A proven track record of exceeding monthly/quarterly sales goals
- Proven ability to follow and advance a longer sales cycle
- Strong business and digital acumen
- Exceptional communication and presentation skills a must
- BA/BS and 3-5 years of previous digital sales experience to medium size businesses and agencies
- Bachelor's
- Digital Sales: 3 years
- B2B: 2 years
- Clean DMV
15
Digital Optimization Strategist Resume Examples & Samples
- Ensure internal processes are understood and followed to enable client satisfaction, retention, and growth and ensure account is profitable for Nuance, including by identifying needs and opportunities for additional chat services and optimization opportunities
- Inventory client site analytics, documenting performance of key funnels, flows and pages
- Maintain launch and program documentation including business rule design, change management requests and support tickets
- Baseline performance strategy creation for each client
- Weekly client site performance tracking; deriving insights, key findings, and best practices to communicate internally and externally
- Marry client site performance to chat performance trends
- Produce data-driven slides for Business Review decks for clients, and present to clients; this may include limited travel
- Prove out and challenge existing best practices and assist in documenting proven findings, approaches, and strategies
- Assist in client planning and communication on strategic direction
- Possess the capacity to perform essential duties with minimal supervision and direction, and to mentor others
- Demonstrate success in working with complex strategic clients
- Continually develop in both analytical and presentation skills
- Good Communication skills (written and oral)
- Support creation and delivery of presentations
- Data Analysis
- A/B and MultiVariate Testing
- ECommerce
- Understanding of web/digital concepts
16
Digital Transformational Strategist Resume Examples & Samples
- Developing strategies to drive faster growth in the digital channel with a focus on cross-selling customers
- Effective coordination, execution and implementation of new digital marketing strategies
- Working with third parties and management to develop KPIs for programs
- Continually looking for new opportunities to grow our acquisition activity
- Ability to work with multiple brands to meet brand requirements and guidelines
- Experience running large projects
- 7-10 years of digital marketing experience
- Five or more years of managerial experience
- Strong verbal skills and the ability to influence peers and leaders
- Excellent management, leadership and interpersonal skills
- Campaign management, reporting and optimization
- Consumer Financial Services, Insurance or Travel Industry Experience
- Knowledge of competitive market, operations and various products and services within assigned area
- Strong financial and competitive analysis and PC skills
17
Manager Digital Experience Strategist Resume Examples & Samples
- Develop messaging strategy for offer or service presentation to optimize take rates
- Execute the tactical aspects of the program including crafting appropriate messaging, determining the appropriate placement and frequency, monitoring the performance, and facilitating opportunities to grow based upon the data
- Provide expertise and leadership with cross functional teams including internal Digital, IT, operations, CRM offer strategy, and marketing execution
- Assess how the sales, marketing and service entities work together to deliver a seamless, consistent customer experience
- Drive the end-to-end flow from the inception of the messaging display to the end destination that will create an optimized digital flow
- Analyze, recommend, and execute multivariate testing in relevant areas to optimize the messaging experiences
- Effectively communicate objectives, data analysis, and solutions to both executives and working team members
- Convert strategic ideas into executable actions by defining solution requirements and facilitating the various team activities to implement solutions
- Experience working with a service provider (i.e. phone, cable, Internet, insurance, etc.)
- Experience working in a large, diverse company where implementing change requires efficient communication and dynamic thinking
- Strong sense of urgency, excellent organizational skills and ability to work under pressure and tight deadlines
- Proven experience in verbal & written communication, writing, web management and digital marketing
- Ability to create or modify marketing messaging in simple, succinct language
- Knowledge of key digital marketing concepts in addition to specs and best practices in banner advertising
- Understanding the use of A/B testing to optimize the digital experiences
- Working knowledge of web content best practices in both a desktop and mobile environment
- Experience with analytic tools ie Adobe Omniture suites with working knowledge of how to self-serve and pull relevant data
- Ability to prioritize and know when to escalate issues
- Minimum bachelor’s degree
18
Digital Solutions Strategist, Mid Resume Examples & Samples
- 3+ years of experience in communications or change management
- Experience with stakeholder and consumer research, including advanced data analytics and visualization
- Knowledge of key systems development approaches, including Agile, ITIL, DevOps, and SDLC
- Knowledge of how enterprise collaboration, workflow management, and resource planning platforms and tools can transform organizations and advance business objectives, including O365, Oracle, Salesforce, and Confluence
- Ability to plan, deliver, and evaluate dynamic, communications, and change strategies
- Knowledge of industry–standard marketing, communications, and change management methodologies
- Ability to collaborate seamlessly with a cross–functional team with architects, business analysts, developers, instructional designers, and testers
- Possession of excellent oral and written communication skills
19
Senior Digital Experience Strategist Resume Examples & Samples
- Leading strategic planning efforts for digital initiatives, including website user experience design and development, content strategy and digital marketing campaigns
- Creating recommendations that take advantage of new trends, behaviors and technologies
- Improving website functionality and ease of navigation across Cerner’s digital experiences
- Using analytics to drive strategy and to solve digital, interactive and marketing challenges
- Managing relationships with internal IT teams and external digital development agencies
- Identifying opportunities to help internal stakeholders reach target audiences, generate leads and measure the success of online initiatives
- Ability to independently drive-large scale projects across cross-functional teams
- Passion for interactive, social and mobile solutions and knowledge of how to use each to achieve marketing goals
- Solid understanding of user experience (UX) design, usability and interactive best practices
- Strong knowledge of understanding digital/interactive development technologies
- Self-motivated with the ability to work independently, needing minimum direction
- Strong collaboration, team building, and personnel development skills and ability to work effectively within a matrix organization
- Ability to work overtime and irregular hours as needed
- Experience managing a team directly or indirectly
- Bachelor's degree in Marketing, Communications, Business, or equivalent area or equivalent work experience
- 10 + years of experience developing custom digital experiences/tactics within a web development, marketing, PR and/or advertising agency environment
- Background in healthcare, hospital, life sciences or pharmaceutical marketing
- Demonstrated experience in building branded digital experiences
- Demonstrated expertise in the multichannel digital landscape; fully up to speed on current large platforms and emerging platforms
- Experience using A/B testing to compare and evaluate different approaches
- Demonstrated experience with web analytics software (such as Google Analytics) and SEM marketing techniques and tools (such as Google AdWords) and social media analytics platforms (Radian6, Crimson Hexagon)
- Strong project and time management skills
20
Digital Ad Ops Strategist Resume Examples & Samples
- Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule per client key performance indicator (KPI) expectations
- Ensuring clients and internal sales teams are receiving exceptional customer service and support
- Participation in client campaign kick-off calls to outline ad tracking requirements and deliverables
- Working with internal teams to identify and design new tools and systems to improve efficiency
- Demand-side platform (DSP) trading and optimization experience required
21
Digital Engagement & Conversion Strategist Resume Examples & Samples
- Consult with internal business partners and Digital team members to identify and establish Key Performance Indicators (KPIs) for digital marketing efforts and corporate and Digital team projects
- Serve as lead Digital team consultant and point of contact for web analytics and reporting. Educate partners on how to access and evaluate analytics data for their marketing initiatives
- Analyze website behavior and customer experience feedback from tools such as Adobe Analytics, Foresee, Qualtrics, etc. in order to identify optimization opportunities that will improve performance against KPIs or return on investment for prioritized Web initiatives
- Partner with Digital team members to recommend specific changes that will optimize digital experiences and improve upon KPIs
- Establish and maintain the prioritization roadmap for ongoing testing and optimization
- Consult with internal business partners on Digital strategy and tactics best suited to meet their goals, including test strategies to select the most effective approach
- Identify and recommend technologies that support more efficient and effective optimization and marketing capabilities for business partners
- Drive cross-functional collaboration with constituents across sales, marketing and digital in the planning process, ensuring alignment of objectives, success metrics and key strategies and tactics
- Communicate the results and analysis of optimization efforts to all levels of staff within Digital, Marketing and Sales, including identification and elevation of areas of concern or opportunity
- Motivated, passionate, quick learner and a self-starter
- Advanced understanding of digital and traditional marketing principles and best practices
- Demonstrated strategic capabilities combined with high attention to detail
- Excellent written and verbal communication skills, with strong presentation and report writing skills
- Excellent client relation skills a must
- Strong technology base, with awareness of developing digital technology trends and solutions
- 5+ years experience in digital marketing
- 2+ years experience with site optimization, online analytics, usability metrics and related statistical concepts
- Experience with Web Analytics tools such as Omniture, Google Analytics, Webtrends, Coremetrics
- Experience with targeting and testing tools such as Adobe Target and Voice of the Client tools such as Foresee preferred
- Hands-on experience with HTML desired; Website development/design experience preferred
- BS/BA in marketing, statistics, mathematics, economics, english, journalism, or psychology preferred
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Digital Technology Strategist Resume Examples & Samples
- Communicate and collaborate in an outcome centric style
- Demonstrate the ability to inspire innovative solutions in a leadership style that engages others
- Build creditability of a team and within a team
- Demonstrate considerable knowledge of web, mobile and multi-platform and hybrid architectures and development processes
- Leverage knowledge of analytic functions and data lake / data warehouse architectures and technologies
- Minimum of 8 years of recent and related experience with Enterprise, Solutions, Business or Digital Architecture methodologies
- Breadth of technical expertise across Architecture, software patterns and Infrastructure topologies
- Ability to formulate and drive technology forensic research
- Experience in architecting with an analytics and/or insight organization is desirable
- IT delivery or development experience at some point in the career is require
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Digital Campaign Strategist Resume Examples & Samples
- Plan and oversee digital advertising and promotional activities across a variety of platforms, including video, display, social and search
- Collaborate with team members in the creation of campaign assets including design, copy, and interactive components
- Optimize performance using various forms of testing and analytics
- Implement improvements and recommendations
- Perform all campaign reporting and aggregate reports from other areas and vendors
- Work with health system stakeholders to determine needs and strategy
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Senior Strategist, Digital Capability Resume Examples & Samples
- Demonstrable experience working in retail, financial services, payments, e/m-commerce, online and mobile platforms
- Demonstrable experience with agile development techniques and continuous integration philosophies and practices
- Demonstrable experience working with 3rd party vendors and oversight of 3rd party vendor integration products
- Familiarity with the business services and offerings associated with ADS is a plus
- 2-3 years of supervisory experience is a plus
- Excellent written and oral communication skills, including the ability to influence stakeholders with diverse points of view at all levels across the organization
- Ability to effectively communicate with peers, leaders, and outside constituents in a clear and concise manner
- Proven track record of delivery and new capabilities and/or product feature creation
- Demonstrated ability to manage tight delivery timelines and calmness under pressure
- Alliance Data offers a competitive salary and a comprehensive selection of benefit options including 401(k)
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Digital Experience Strategist Director Resume Examples & Samples
- Provide senior - level consulting, estimation, planning, and leadership of experience strategy projects
- Integrate customer insight (through a variety of research methods), market insight (through internal, competitive and desk research) and product objectives into actionable experience strategy and execution
- Advocate customers and the “experience” in conversations with cross-disciplinary teams, UHC leaders and analysts to grow the influence of experience thinking
- Work with researchers to understand customers, designers to craft the future, product managers and owners to connect experience to product capabilities, analytics specialists to establish frameworks for measurable value, and technologists to architect systems to drive ongoing viability - the role is that of an integrator of different perspectives
- Synthesize information quickly, and apply this deftly through a combination of wisdom, foresight, and experience
- Facilitate meetings, working sessions and workshops with sensitivity to team needs
- Manage key tracks of work (including other individuals) in accordance with established budget, work plans and quality standards
- Contribute to thought leadership internally
- 10+ years of experience developing strategies for new / evolved connected services and products
- 4+ years project leadership experience
- Expertise in disciplines of strategy and design; primary and secondary research a plus
- Extensive knowledge of, and experience with, a broad range of (digital) user experience strategy methods and tools, eg. Experience Mapping, customer type creation, experience modeling, service design, prioritization, business case development, etc
- Expertise in analysis of research (and research findings) and their use in driving qualified thinking, strategy development and briefing
- Proven ability to handle large - scale, complex systems projects
- Must be able to articulate design concepts, strategies and roadmaps clearly through exceptional oral and written communication skills; good presenter and great listener
- Successful record of developing relationships with colleagues and partners
- A self - starter with an entrepreneurial spirit with vision and leadership to help facilitate change within a team and the industry
- Healthcare industry experience
- Bachelor’s Degree or an advanced degree
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Digital Measurement & Insights Strategist Resume Examples & Samples
- Manage the execution of all research projects, from intake to recommendation, to include; environmental scans, market validation, price comparison, media consumption, location assessment, and more
- Analyze digital marketing analytics and research data
- Prepare recommendations/planning components of all projects and present findings to leadership
- Serve as a trusted advisor to leadership about new tools and opportunities that can improve efficiencies and performance on key metrics
- Contribute to presentations to staff about key findings to ensure advertising campaigns, digital efforts and marketing communications projects all align with applicable research findings
- Establish a baseline understanding of the marketplace – utilizing internal data, 3rd party research/reports and vendors/partners
- Proactively analyze data and present projections on industry trends and market demand/direction
- Develop an in-depth, ongoing understanding of the ever-changing marketplace. Stay up-to-date by subscribing to journals and data sources, networking, attending conferences, etc
- Possess the ability to regularly communicate insights and conduct ad hoc analysis/projections
- Experience developing BI and Analytics strategy and requirements
- Experience implementing solutions using advanced visualization tools and applications (e.g. Tableau, Microstrategy, Adobe Data Workbench, Adobe Analytics etc.)
- Experience in SQL Query and Reporting Tools
- Experience with CRM databases and applications a plus
- Experience with other analytics platforms, technologies, and languages such as: Netezza, Oracle, SaaS etc. a plus
- Familiarity with data warehousing concepts and technologies
- Proficient with MS Office suite (PowerPoint, Word, Excel, Outlook)
- Exceptional verbal and written communication skills and ability to tell stories with data
- Resourceful problem solver with the ability and desire to take charge of projects to drive business results
- Strong organizational skills, strong teamwork, attention to detail, and communication skills
- Strong understanding of relational databases with experience in implementing BI solutions on these platforms
- Strong understanding of business intelligence concepts including data analysis, data mining with experience in applying these concepts in data warehouse environments
- Proven ability to deliver insights from large data sets
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Digital Mkg Strategist Resume Examples & Samples
- Establishing a social media vision and strategy to provide the technology infrastructure and client insights required to drive business growth
- Acting as the liaison with the technology management organization to ensure that the right technology is selected and implemented in a timely and compliant manner
- Managing the transformational change necessary for marketing technology investments to achieve the anticipated impact
- Working closely with the marketing team on all technology initiatives to ensure achievement of marketing goals and objectives
- Analyzing campaign performance (KPIs) in order to optimize toward channel marketing objectives
- Developing and distributing all communications with input from the Content Team, subject matter experts and product/practice management via social media, text, email as well as internal collaboration/communication channels
- Developing, executing and serving as project manager for all marketing initiatives designed to increase digital channel success and effectively communicate to employees, prospects and clients with input from the Content Team, subject matter experts and product management
- Manage marketing budgets to support activities
- Track and report all appropriate metrics
- Identify, leverage and maintain marketing messages published and promoted via our digital channels in conjunction with fellow marketing employees
- Leverage social media channel targeting capabilities for various target audiences identified through the use of segment/demographic modeling and research
- Participate in the development of platform scope and requirements for releases and UAT testing to ensure an exceptional client and employee experience (e.g., compliance monitoring tools)
- Create the strategy and prioritization of the digital channel communication for the Content Team’s production of related sales/marketing materials
- Bachelor’s degree in Marketing, Demand Generation, Technology and/or the equivalent; Master’s Degree is a plus
- 5-7 years of experience as a respected leader in digital marketing program and/or technology project implementation as well as social media and mobile delivery platforms. Financial services industry preferred but not required
- The ability to lead, inspire and influence teams in the organization of creative and analytic personnel to achieve company’s stated goals
- Analytical skills with the ability to identify systems strengths and weaknesses, and drive for continuous improvement
- Strong background in project management as well as researching and implementing innovative tools into current campaigns to
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Digital Analytics Strategist Resume Examples & Samples
- 5 years of experience in digital analytics, business analytics, or a comparable field, including digital, media, and marketing measurement
- Experience with conceptualizing KPI’s, digital measurement, and optimization frameworks that help to drive business impact and the optimization of digital programs
- Experience with establishing, implementing, and socializing best practices effectively with technical and non–technical stakeholders
- Experience with dynamic and interactive data visualization, including Tableau and Qlik and data management, such as SQL
- Experience with analysis techniques, including campaign measuring, A/B testing, and multivariate testing
- Knowledge of applying predictive analytics techniques with client and audience profiling, segmentation, and marketing mix
- Knowledge of offline, digital, and traditional media platforms and metrics, behavioral and sentiment analysis, and measurement and reporting tools, such as Keyhole, Google Analytics, Adobe Social, and Moreover
- Experience in working with teams across a variety of software development processes, including Agile, Waterfall, and Lean
- Experience with working across a creative team of researchers, designers, developers, and data analysts
- Possession of excellent interpersonal and analytical skills, including multi-tasking on multiple projects at a time