SEO Manager Resume Samples

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JH
J Hane
Jaqueline
Hane
87535 Marjory Islands
New York
NY
+1 (555) 402 0055
87535 Marjory Islands
New York
NY
Phone
p +1 (555) 402 0055
Experience Experience
Detroit, MI
SEO Manager
Detroit, MI
Hammes, Lubowitz and Dietrich
Detroit, MI
SEO Manager
  • Develop a framework and reports to systematically track and improve SEO performance
  • Develop, manage and provide SEO related reporting for cross functional and management teams
  • Work with product managers and content teams to develop KPIs that measure both success and areas for improvement
  • Work with Product Management teams to prioritize projects and develop roadmaps within an agile development process
  • Work with development teams to ensure technical SEO best practices are properly implemented on newly developed code
  • Develop a content marketing strategy across all websites and work with sales and marketing teams to execute
  • Work cross-functionally with development, design, product, marketing and project management groups to plan and implement SEO updates
Los Angeles, CA
Global SEO Manager
Los Angeles, CA
Bernier-Champlin
Los Angeles, CA
Global SEO Manager
  • Develop Standard Work for Search Engine Optimization teams and key business stakeholders to follow best in class processes
  • Track content across its lifecycles, optimize top performing content and provide recommendations that help enhance web content strategy at IQOS
  • Create performance reports using Google Analytics or other similar tools
  • Work closely with Marketing Communications, Web Operations, and Creative Services to create and sustain holistic, impactful campaigns
  • Develop and ensure implementation of SEO best practice guidelines and documentation
  • Develop and drive the global Search Engine Optimization (SEO) strategy for IQOS’ global web/app presence
  • You are a team player who understands the importance of teamwork, collaboration, and open communication across a global organization
present
Phoenix, AZ
Senior SEO Manager
Phoenix, AZ
Wisozk-Kunze
present
Phoenix, AZ
Senior SEO Manager
present
  • Performing research, analyzing data and developing key insights and action plans based on campaign results
  • Provide leadership, mentoring, and management of all team members
  • Communication to team and management on project development, timelines, and results
  • Working closely with Client Services and Project Management teams to stay on budget and within agreed timeframes
  • Performing research, analyzing analytics data and developing key insights and action plans based on campaign results
  • Analyze inbound link data and identify areas of concern and make recommendations
  • Performing 3rd party partner evaluation, selection and managing relationships
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Strayer University
Bachelor’s Degree in Marketing
Skills Skills
  • Highly personable with the ability to engage and influence multiple business stakeholders
  • Detail-oriented and organized, with ability to work under pressure of deadlines and ever-shifting priorities in a fast-paced environment
  • Excellent organizational and time management skills and the ability to multi-task
  • Capable of analyzing complex data sets and delivering actionable business recommendations
  • Excellent problem solving and analytical skills and the ability to communicate and work effectively with peers
  • Strong proficiency in Microsoft Excel
  • Excellent analytical skills with the ability to get to the heart of complex problems
  • Excellent knowledge of the Google analytics & Webmaster tools
  • Ability to handle ambiguity and adapt quickly to change
  • Detail oriented and strong communicator
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15 SEO Manager resume templates

1

Associate SEO Manager Resume Examples & Samples

  • Help develop, manage, and execute SEO strategies for Disney Interactive
  • Diagnose and solve SEO problems
  • Provide SEO support for specific marketing campaigns
  • Work closely with marketing, production, and technology teams to implement SEO plans
  • Develop KPIs to measure performance and results
  • Report program and campaign results
  • Make recommendations based on data
  • Up-to-date knowledge of current SEO strategies
  • Understanding of server technologies (Apache or IIS)
  • College degree (or equivalent experience)
  • Solid communication and interpersonal skills, both verbal and written
  • Ability to analyze, synthesize, and communicate key data and adjust strategies as needed
  • Diplomacy and confidence to work across groups effectively
  • High degree of ownership and accountability
  • Comfort with fast paced environments
2

SEO Manager Resume Examples & Samples

  • Ability to understand the dynamics of the Tribune Publishing business and the categories in which weoperate now and in the future
  • Provide internal/externalclients with ongoing strategic counsel on SEO best practices and tacticsthat align with brand objectives/goals and overall business
  • Define and align SEM strategy with traffic and sales goals, maintaining detailed attention tomaximizing traffic metrics and conversions
  • Collaborate closely withinternal account/project, editorial and product management teams within company to specify SEO requirements for new launches and existing content
  • Be the internal search evangelist – help educate and be a catalyst for change by demonstrating and tracking measurable results, establishing best practice guidelines and streamlining processes
  • Keyword and positioning planning for SEO
  • Continuous search engine optimization on-page and off-page
  • Discovery, planning, and account control of various SEO agencies
  • Preparation of reports, statistics and guidelines
  • Backlink strategy application
  • B.S / B.A degree with a strong academic record. A degree in related field is preferred
  • Must have 4 years experience in digital/interactive marketing at an agency or client-side, directly setting strategy for and managing SEO. 1 years experience directly managing a team
  • Solid client and account management experience – especially with expertise developing strategic creative solutions/recommendations and plans/tactics for Fortune 500 companies
  • Expert knowledge of SEO campaign management, tracking and reporting tools and software
  • Knowing and pursuing the latest trends and strategies for SEO
  • Experience monitoring and developing strategies for Google News optimization
  • White-hat link-building and -baiting experience with strong portfolio of successful campaigns
  • Deep understanding of how to use social media, influencers and strategic partnerships to grow search traffic
  • Ability to troubleshoot, identify and provide solutions for technically-complex SEO issues – solid understanding of major programming languages – HTML, JavaScript, JQuery, AJAX and their SEO benefits and limitations
  • Familiar with digital project lifecycle including user research, creative design, information architecture, usability testing, front and back end development
  • Experience writing PRDs and working in an agile development environment
  • Understanding of CRM, consumer behavior and loyalty programs
  • Strong project management, strategic planning and writing skills
  • Able to communicate clearly and present conceptual creative/technical strategies, trends and metrics
  • Able to multi-task, collaborate, and work autonomously
  • Self-starter who is comfortable setting goals for a team of people and motivating to achievement
  • Ability to work independently and have analytical skills
  • Proficiency in all MS Office products
  • Paid media buying experience with display, contextual and mobile
  • A strong interest in the news publishing industry is a plus
  • Responsible to give input to SEO product development and evaluate with director strategy costs and revenue potential as well as partner/vendor bids and financial. Report own expenses per Company policy
  • Supervises 2-4 staff members inAssociate or Specialist roles or freelance workers
3

Senior Global SEO Manager Resume Examples & Samples

  • Impact on Business
  • This role is responsible for global organic search revenue for the adidas Group and will deliver this in two key ways: (1) by enhancing the (organic) visibility of adidas in SERPs and (2) by driving qualified traffic to our sites
  • How you do this is based on 4 key pillars: Educate: you and the team will educate the business on SEO guidelines via data, training and ongoing communication with global and local stakeholders
  • Enable: you and the team will support regional/local eCommerce teams in growing their SEO traffic and revenue. You will define best practices and tools to be utilised by the regional/local SEO teams
  • Scale: working for a global, multi-brand organisation, you and the team will drive scalable SEO projects which can be deployed in all the priority markets and brands
  • Follow up and report: You and the team will drive and report on global SEO KPIs, which are shared with a large number of stakeholders globally. Specifically, you will lead the creation of SEO forecasts, business cases and post mortems to understand the impact of any new or completed SEO project. You know that SEO begins and ends with a continuous cycle of data analysis. Data is the catalyst …
  • Relation to Customers/Suppliers/Third Parties This role owns the relationships (vendor selection, negotiations, contracting and invoicing) with key SEO vendors (agencies and partners and tool/software providers)
  • Furthermore, the Global SEO lead defines the global operating model for SEO (i.e. how we work with third parties and internal global-regional/local teams). This requires an understanding of the specific market circumstances and needs (including the various maturity and experience levels of different stakeholders)
  • Additionally, this role orchestrates the relationship between the Global SEO team and key internal stakeholders and departments involved in SEO (see below for an elucidation of some of the interfaces)
  • Innovation and Change You know you don’t have a SEO “rep to call” and that the adidas Group needs to chart its own course in uncertain and ever-changing SEO waters. You are the captain of that vessel. As such, innovation and process optimisation is at the core of what you do, building upon past successes in a methodical and rigorous way
  • Since SEO is inherently a function which touches upon multiple departments within adidas, a demonstrable ability to handle complexity, and to cope with it with ease, is a must. You are a logical thinker and a problem solver
  • Leadership/Management Responsibilities Leading and managing the Global SEO team (5 FTEs). Leading by example as the 6th and most senior member of the team. A “can do” and “hands on” attitude is essential
  • Setting the overall SEO strategy globally and defining key projects and priorities
  • While the majority of the SEO budget resides in the markets, a portion of the budget is managed globally. In both cases, this person has an oversight of global SEO budgets
4

SEO Manager Resume Examples & Samples

  • Create, implement and analyze SEO strategies for increasing site traffic through organic unbranded search queries
  • Define technical requirements for site enhancements that maximize ROI and increase rank of natural search results listings
  • Drive inbound link growth and engage with site partners / vendors to optimize traffic
  • Develop regular reporting on metrics and provide ongoing recommendations based on data
  • Work / regularly communicate with IT to drive on-page and technical SEO changes
  • Conduct ongoing SEO assessments to ensure best practices are being properly implemented across the site
  • Anticipate and respond to search engine algorithm changes
  • Collaborate with different teams and drive all aspects of SEO; clearly communicate goals and areas of opportunity to management
  • Bachelor’s degree or related experience
  • 3+ years of Enterprise level SEO experience
  • Demonstrated experience with analytical tools, particularly Google Analytics
  • Expert understanding of the search engines and SEO best practice
  • E-commerce apparel experience
  • Knowledge of premium and luxury fashion brands
  • Experience in a roll-up-your-sleeves environment
5

SEM / SEO Manager Resume Examples & Samples

  • Work with internal and external clients to provide account ownership and strategic oversight
  • Drive campaign strategy, planning and assume complete responsibility for campaign execution
  • Understand, define, communicate and deliver success metrics on time and on spec
  • Work seamlessly with members of the media, consulting and engagement team to deliver project KPI
  • Lead and manage client proposals and presentations
  • Key contributor to new and existing client pitches; providing strategic recommendations and analyses
  • Lead implementation and management of projects
  • Provide direction and insight for SEO deliverables, point of view requests and strategy
  • Work with management to identify areas for process improvement and new solutions
  • Diploma or Degree
  • At least 5 years of experience, preferably in a client-facing role
  • Strong understanding of SEO/SEM practice and methodology - including architectural and design competencies, content and writing knowledge, and off-page link and promotion understanding
  • Strong understanding of SEO/SEM tool sets and search analytics tools; Google Analytics, Omniture, and Kenshoo experience a plus
  • Understanding of basic HTML and dynamic web development
  • Advanced knowledge of MS Excel, Word and PowerPoint
  • Must be detailed oriented, have strong presentation and project management skills and excellent verbal and written communication skills
6

SEO Manager Resume Examples & Samples

  • Grow MLB’s Organic Search traffic through white hat SEO techniques
  • Identify and enforce best practices for sharable content, and optimize content through A/B testing
  • Own performance monitoring reports and KPIs
  • Work with Technical Development teams to implement SEO processes
  • Proactively identify on-page SEO opportunities
  • Perform competitive analysis to identify opportunities
  • Perform outreach for link building
  • Ensure MLB content creation follows SEO best practices
  • Work with external SEO agency to implement recommendations
  • Be a Subject Matter Expert and evangelize SEO among internal teams
  • Keep up with Search and Social Media algorithm updates to inform strategies and tactics
  • 3-5 years of experience in search engine optimization
  • Experience optimizing multi-million page websites
  • Have a thorough knowledge of search engine and social media ranking factors
  • Knowledge of HTML, CSS
  • Knowledge of JavaScript preferred
  • Strong analytical mindset and skills, excellent problem-solving skills
  • Familiar with industry-standard SEO software
  • Possess strong written, analytical and verbal skills
  • Avid reader of SEO blogs
  • Possess up-to-date knowledge and maintains current SEO practices
  • Proficiency with Adobe Analytics packages and Google Webmaster Tools
  • Experience with Google News Publisher preferred
  • Proficient in Microsoft Office applications such as Excel and PowerPoint
  • The ability to manage multiple tasks in a fast paced and deadline driven environment
  • Detail-oriented, organized, and excellent verbal and written communication skills
  • Team player with the ability to develop cordial, professional relationships with all levels of MLBAM staff and partners
  • Baseball and sports enthusiast is preferred
7

SEO Manager Resume Examples & Samples

  • Plan, model, test, and document analytics and marketing tracking based on business requirements and direction from the Head of Optimisation
  • Manage the tracking ecosystem by ensuring consistency and integrity of naming conventions and event descriptions
  • Create and maintain dashboards and scorecards to provide business insight into tracking integrity and coverage
  • Proactively identify and recommend opportunities for new events and reports that provide insight into customer experience
  • Educate and coach end users on the toolset and how tracking has been implemented to help answer business and technical questions
  • Work with development and marketing to ensure they have necessary information to replicate and fix errors and fulfil business opportunities
  • With support from Webtrends, configure MVT solutions to improve velocity through self-service
  • Experience with Google Analytics Premium, Adobe Analytics (SiteCatalyst), an MVT tool
  • HTML, JavaScript and regular expression
  • Extensive experience in a web application production support, web analytics, application development, or similar role
  • Experience in agile development methodologies and technologies including HTML, JavaScript and regular expressions
  • Experience with Webtrends Optimize and Streams
  • Experience with session playback tools, such as TeaLeaf, ClickTale or UserReplay
  • Experience with working in a geographically distributed team
8

SEO Manager Resume Examples & Samples

  • Deliver SEO PMC with full budget and performance accountability
  • Work closely with technical stakeholders on the evolution of the lastminute.com site across multiple markets
  • Advocate & push through multi-market technical site changes for the benefit of SEO
  • Identify and prioritise commercial opportunities in natural search
  • Respond to SERP changes/enhancements with on-site/off-site actions in order to defend business growth
  • Analyse and respond to competitor growth/changes
  • Manage and develop 1 x SEO executive
  • Work alongside content marketing team to ensure alignment of holistic link building to hotels commercial priorities
  • Work with rest of SEO team to standardize and enforce technical SEO expectations/guidelines across the business
  • Lead SEO agency and ensure agency focus aligns to hotels SEO strategy
  • Deliver strategic SEO insight for the pan European SEO business
  • Manage relationships with trading, marketing and technical stakeholders
  • Lead hotels-focused SEO strategy in alignment with wider strategy
  • Technical understanding of SEO (note that this will be tested)
  • Knowledge of internet technologies including: content management systems, web analytics, SEO crawler tools, SEO back link tools, keyword tools
  • Thorough and up-to-date understanding of SEO: Ademonstrable understanding of optimisation in a post Penguin and Panda age
  • Understanding of the full link building cycle: From creation to PR submission, blogger outreach, community engagement and analysis
  • Excellent ability to write & understand English
  • This role may be particularly suited to those from an in-house, small agency or independent business background
  • Knowledge of Hitwise, Omniture, GA, GWT, Searchmetrics, AWR, OSE
  • Experience of working in the travel & leisure sector
  • Adept at spotting new trends
  • A second language; French, German, Spanish or Italian
9

SEO Manager Resume Examples & Samples

  • Work with the Director of Digital Marketing and VP of Digital Marketing, to test, plan and successfully execute SEO initiatives, including but not limited to keyword generation/research, on-page optimization, internal and external linking, site audits, and mobile, local, international, and social search strategies
  • Work closely with development, creative, and merchants to ensure consistency in SEO strategy and implementation across multiple properties
  • Collaborate with SEM team on campaign strategy & executionStay up to date with industry trends, ensuring we are keeping up with best practices
  • Proactively monitor barneys.com & barneyswarehouse.com’s search performance to manage a growing keyword portfolio
  • Provide a weekly and monthly analysis of natural search term performance based on traffic, conversion, and sales
  • Update reports if needed based on business need.Collaborate with Omni-Channel Insights to identify trends in behavior of customers referred by natural search
  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience
  • At least 3-5 years of experience managing SEO with a successful track record, either in-house or at an agency/consultancy
  • Understanding of web server, analytics, and search engines technologies
  • Strong understanding of technical SEO & analytical skills, the ability to evaluate HTML, CSS and code structure as it relates to SEO
  • Equipped with up-to-date knowledge about the up-and-coming mobile/web technologies and their implications to corporate websites
  • Fluent in Microsoft Word, Excel, and PowerPoint
  • Familiarity with SEO tools such as BrightEdge and Moz
  • Strong and effective written and oral communication, attention to detail, organizational, project management, problem-solving, and multitasking skills
  • Team player who works well with counterparts from various functions / departments
  • Demonstrates self-confidence, energy and enthusiasm
  • Ability to analyze data across multiple reporting sources and create savvy reports detailing trends, projections, etc
10

SEO Manager Resume Examples & Samples

  • Build, maintain, and manage all facets of SEO including priorities and roadmap
  • Work with the SEO team and other stakeholders to develop SEO strategies aimed at increasing search engine visibility, and improving the customer experience
  • Analyze and report on SEO channel performance and evolve the key SEO metrics as needed
  • Synthesize data, analyze results, identify trends, report and execute on key findings to achieve online marketing objectives
  • Demonstrate Technical Excellence and Thought Leadership
  • Support company-wide marketing priorities
  • Partner with internal teams to support merchandising division and marketing channel objectives
  • Achieve annual online revenue targets
11

SEO Manager Resume Examples & Samples

  • Day-to-day SEO tactical management & execution across multiple clients
  • Work in conjunction with predefined SEO campaign objectives
  • Provide regular client reports and client deliverables with actionable insights
  • Perform client work outlined in coordination with other media teams
  • Work with multiple levels of agency teams to provide the best organic search experience possible
  • Work with technical teams to determine & build strategies for technical SEO implementation
12

SEO Manager Resume Examples & Samples

  • Create SEO center of excellence for desktop, mobile and emerging platforms
  • Work with cross-functional teams to understand brand requirements and identify SEO growth opportunities
  • Define, monitor, and analyze SEO key performance indicators (KPI's) to continually improve campaigns
  • Compile industry research, competitive landscape information, and trade intelligence for SEO strategy development and optimization
  • Serve as SEO thought-leader by providing guides, resources and presentations to the product, content, and technology teams
  • Stay abreast of new natural search engine optimization developments and opportunities in the SEO domain and incorporate into ongoing campaign management
  • Charged with continuously improving the discoverability of Fossil sites across all searchable digital platforms
  • Report on the performance of organic search regularly
  • 5+ years of digital marketing experience
  • 3+ years of search engine optimization experience
  • Bachelor’s degree (or 4 more years of relevant experience)
  • Fluency in search landscape, including search engine algorithms and ranking strategies
  • Experience with SEO and Analytic tools such as Coremetrics or Google Analytics
  • Experience with keyword research and search engine ranking and analysis tools such as BrightEdge
  • General understanding of HTML, CSS, and web server environments
  • Ability to synthesize large amounts of information - and translate into an easily understood story
  • High attention to detail and organized
  • Familiar with new SEO practices including cross-platform (mobile, tablet, PC) and universal search (local, image, video, rich snippets, social)
13

SEO Manager Resume Examples & Samples

  • Position Pearson and our clients’ Web sites so they receive top rankings with major search engines for their relevant keywords in order to drive traffic and leads to our program websites
  • Work with Marketing staff to ensure client Web sites are constantly using the best search engine optimization techniques and practices that generate traffic and leads
  • Develop, manage and implement strategic search engine optimization program plans based on competitive market analysis, client constraints with SEO best practices and methodologies
  • Serve as the subject matter expert and consultant for Marketing, IT & Clients on SEO best practices and methodologies for both on-page and off-page factors such as link building, title tags, keyword research, SEO tools, meta tags, Google ranking factors, interlinking, content generation, redirects, URL naming conventions etc
  • Conduct consistent competitive analysis to determine long-term position strategies relative to our competitive set
  • Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc
  • Lead and manage client proposals and presentations in relation to SEO
  • 4- year degree in Marketing, Business, Communications or related field
  • Minimum of 2 years of direct SEO experience
  • Proven track record of successful SEO strategy development implementation
  • Specific knowledge in major engines such as Google, and Bing
  • Strong knowledge of search engine algorithms and ranking strategies
  • Strong understanding of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding
  • Strong organizational, analytical and presentation skills are required
  • Proficient with either SEO reporting or analytical tools such as SEOMoz , Raven Tools , Keyword Spy , Link Sleuth etc
  • Strong knowledge of Web Analytics applications such as Google Analytics
  • Proficient with Microsoft Office (Word, Excel, PowerPoint, Access) & Visio
  • Basic knowledge of HTML & Content Management Systems
14

SEO Manager Resume Examples & Samples

  • Own and manage the significant SEO budget to deliver profitable search engine rankings in new and existing markets
  • Formulate global SEO link-building, on-site, content, PR and social media strategies to drive profitable SEO growth
  • Develop innovative and profitable link-building strategies using tactics such as blogger outreach, infographics, PR, social media, widgets and whitepapers
  • Leverage link-bait tactics utilising in-house content, creative and video assets to generate a profitable SEO and brand footprint
  • Leverage and contribute to the brand and content strategies to maximise SEO opportunities
  • Be a technical SEO evangelist directing and managing all on-site audits and implementations to ensure SEO best practices are followed and adhered to
  • Present regular KPI reports to senior stakeholders showing return on investment and progress achieved
  • Work with the Digital, Marketing and Web Development teams and regional offices to identify commercial SEO growth areas
  • Work with the Global Acquisition Manager to define commercial SEO strategy, set realistic KPIs and deliver positive return on SEO investment
  • 4+ years SEO experience covering strategic and hands-on activities (on-site, content, link-building and tactical SEO)
  • Experience managing large SEO budgets to positive ROI and profit levels
  • Experience managing and executing advanced link-building strategies (blogger outreach, link-bait, content, PR, social media)
  • Strong technical SEO experience (meta tags, sitemaps, redirects, geo-targeting, domain management, hosting / DNS configuration, schema.org)
  • Strong SEO content skills (copywriting, understanding the value of content for SEO, KW density)
  • Tactical SEO experience (micro-sites, long-tail optimization, etc.)
  • Knowledge of CMS, HTML / CSS, Javascript or PHP) is an advantage
  • Experience working with excel (Pivot tables, SUMIFS, VLOOKUPs)
  • Experience working globally and with international search engines (Google, Yahoo, Bing, Yandex, Baidu, 360)
  • Candidate must be able to work in a fast-paced, creative environment
  • Digital agency SEO experience
  • Strong understanding of statistical reporting and web analytics
15

SEO Manager Resume Examples & Samples

  • Lead and manage overall SEO strategy across multiple websites
  • Serve as the subject matter expert in search engine marketing (SEM)
  • Ability to communicate SEO efforts to various teams including product, technology, marketing and executives
  • Develop a strategy within search to acquire new customers and reactivate lapsed customer
  • Work with Google and Bing account teams on PPC and Dynamic Remarketing strategies
  • Maintain and document all Google Tag Manager macros and work with product team to enhance reporting
  • Work with Sales teams to bring transparency in SEM/SEO via reports on Google Analytics
  • Experience in online marketing channels
  • Understanding of Facebook and Twitter self-service ad platforms
  • 3-5 years of SEO experience across multiple websites
  • Strong technical skills in HTML,CSS, Javascript
  • Advanced knowledge of Google suite of products including Google Tag Manager, Google Analytics, Google Analytics, Google Webmaster Tools
  • Understanding of Revenue Management and concepts of supply & demand
  • Excellent communication, interpersonal, organization, and time-management skills
16

SEO Manager Resume Examples & Samples

  • Lead and develop SEO initiatives
  • Be responsible for identifying and documenting product requirements for SEO projects
  • Minimum 6 years SEO experience, preferably for a major media/publishing organization, and a majority of that experience directly in SEO
  • Proven track record – Applicants must submit websites that demonstrate their SEO ability and be prepared to discuss
  • Deep Passion for News is a MUST
  • Familiarity with web analytics tools, omniture in particular, and concepts
  • Excellent organizational and time management skills and the ability to multi-task
17

SEO Manager Resume Examples & Samples

  • 2-4 years of hands-on SEO experience
  • A minimum of 2 years of recommending/creating Search specific content
  • Excellent communication skills; verbal and written. -
  • Must be able to collaborate and foster positive relationships with colleagues
  • MS Office Suite (Word, Excel, Outlook)
  • Analytics (Omniture preferred)
  • Experience with YouTube and video optimization
18

SEO Manager, The Sun Resume Examples & Samples

  • To produce advice, and to make changes to the site (links, page titles etc) to support SEO
  • Making real time recommendations on what content to produce to maximise SEO and social traffic
  • Forward planning for individual desks on what content to produce to maximise SEO around known events
  • Attending daily editorial conferences and weekly planning meetings to develop ideas and content plans with other desks
  • Monitoring how well SEO advice is followed, and providing feedback, and ensuring the desks learn and follow best practice SEO
  • Reporting and providing insight on team performance on a weekly basis
  • To work with technology to ensure the technical SEO capabilities of our platforms is optimised
  • To ensure best practice is followed across the title's regional newsrooms
19

SEO Manager Resume Examples & Samples

  • Perform technical SEO audit and specs
  • Develop search marketing strategy documents and reports
  • Work cross-functionally with development, design, product, marketing and project management groups to plan and implement SEO updates
  • Prioritize SEO projects according to corporate objectives and ROI impact
  • Identify and pursue link-building opportunities on internal and external websites
  • Utilize internal and third-party analytics programs to update KPI reports
  • Monitor ranking and traffic reports to identify potential SEO issues
  • Educates clients on best practices and overall education of SEO
  • Stay up to date on current SEO/SEM/Social strategies
  • Writing search engine link bait page copy
  • Analysis and reporting of customer data to monitor key performance indicators and trends
  • 3 - 5 years’ experience with natural/organic search engine optimization
  • Combination of ad agency and in-house marketing background a plus
  • Proven record of achieving SEO results on high traffic, relevant search engine keyword searches
  • Basic HTML and web server knowledge. Experience with Ajax, CSS, JavaScript and other web programming languages a strong plus
  • Experience with web analytics software, keyword research tools, and content management systems required
  • Google Analytics or Adobe Web analytics tools
  • Experience in social or content marketing a strong plus
  • Experience in managing projects and working cross-functionally to accomplish business goals
  • (Strong plus experience with agile marketing and Jira tools)
  • Analyze, summarize and present analytical reports
  • Self-motivated - Ability to manage projects with a minimum of oversight
  • Strong communication and team work skills
20

SEO Manager Resume Examples & Samples

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels
  • Executes against partner marketing plans to deliver results that exceed defined objectives
  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
  • Minimum 5 years’ experience in SEO
  • Minimum 3 years’ experience managing a team of SEO Analysts
  • Sr. level position requires expert level experience in the following areas
  • Specific knowledge about search enginesand their ranking algo’s
  • Deep knowledge of SEO practice andmethodology, including architectural and design competencies, content andwriting knowledge; as well as off-page link and promotion understanding
  • Expert understanding of SEO kpi’s and reporting/analyticaltools Moz., Raven Tools, Keyword Spy, Link Sleuth etc
  • Very strong knowledge of Web Analyticsapplications such as Google Analytics
  • Experience with a wide variety ofContent Management Systems, Web Site Architecture, and knowledge of HTML
  • Experience with web analytics and a/btesting applications
  • Experience with the development, management, analysis, reporting and forecasting of media campaigns
  • Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI’s
  • Experience managing out-sourced vendors
  • Manages a team of 4-6 SEO Analysts across multiple location
21

SEO Manager Resume Examples & Samples

  • Conduct ongoing SEO assessments and implement SEO best practices delivering a focus on "quick wins” as developing long term strategies
  • Consult product managers and client reps on SEO & UX “best practices” to guide product planning and new site features
  • Work with development teams to ensure technical SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Optimize company portfolio sites for full organic search inclusion (universal search engines, mobile, video, image, apps, ios, android)
  • Advise, collaborate and work cross-functionally with development, design, product, and marketing and project management groups to push for technical SEO best practices
  • Ongoing keyword research, analysis, recommendations and execution
  • Educates clients and peers on best practices and overall education of SEO and digital marketing trends; Stay up to date on current SEO/SEM/Social strategies
  • Stay on top of current search engine news, trends, SEO practices, and emerging items of interest
  • BA/BS degree in Computer Science, Engineering or equivalent practical experience
  • 3 - 5 years experience with natural/organic search engine optimization. Combination of ad agency and in-house marketing background a plus
  • Experience developing websites and applications with HTML and web server knowledge. Experience with Ajax, CSS, JavaScript, SQL, HTML5, XML and other web programming languages a strong plus
  • Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata and site speed optimization to optimize website performance
  • Experience in quantifying marketing impact and SEO performance and strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, etc.)
  • Understanding of the search engine industry and SEO best practices
  • Experience with web analytics software, keyword research tools, and content management systems required. Google Analytics or Adobe Web analytics tools
  • Experience in projects management and working cross-functionally to accomplish business goals. (Strong plus working knowledge of the product development processes such as Agile, Kanban or Waterfall)
  • ​An analytical thinker with good communication skills
  • The ability to communicate these items to colleagues and management teams
  • Sound understanding of user experience for the web
  • Must be a committed team player, able to work both independently and interact with management and other staff members
22

SEO Manager Resume Examples & Samples

  • Develop and implement strategic action plans for long and short-term SEO objectives including local search
  • Researching and implementing new tactics & tools to improve optimization process
  • Researching and implementing opportunities & key phrases for optimization
  • Support the implementation of search best practices
  • Back Link Clean-up Review all links into Prudential.com and evaluate landing pages
  • Develop keyword-targeting strategies based on client goals and KPIs
  • Conduct technical audits to ensure proper implementation of links, tagging, content, redirects, and other website factors that could affect our site indexation and rankings on Google
  • Perform competitive research, identifying what client competitors are doing, and more importantly, what we need to do for our clients to appear above competitors in natural search
  • Understand how to set up use, read, and analyze Google Analytics, Google Webmaster Tools and BrightEdge
  • Keep up to date on news, articles, blog posts, and other online content related to our clients, competitors and industry
  • Reach out to influencers for potential partnership opportunities
  • Develop a plan to make sure that all SEO best practices are implemented in new pages, website and content
  • Ensure any major website changes are in line with Google best practices
  • Measurement and reporting of all organic traffic and sales across all properties and page types
23

SEO Manager Resume Examples & Samples

  • Responsible for the delivery of search engine optimisation strategies for international brands
  • Co-ordinating the production of on-page SEO techniques as well as being involved in the hands-on production
  • Liaise with tech teams to prioritise and push through technical SEO requirements which meet local optimisation strategies
  • Building a full set of report templates which can be used internally that provide clear visibility for key metrics
  • Remain current on the latest industry trends while demonstrating excellent SEO knowledge on guidelines and search algorithm changes
  • Take learnings from our paid search department and adapt any insights in organic strategies
  • Train any new SEO executives with the most up-to-date on-page optimisation techniques
  • Hitting optimisation and workload targets on a quarterly basis
  • Degree related to creative subject or digital marketing
  • Someone that runs their own blog/website
  • Has worked on retail clients or been part of a retail in-house team
  • Has managed a group of employees or lead projects which required input from multiple departments
24

Associate SEO Manager Resume Examples & Samples

  • Work closely with the Director of Marketing & SEO Manger to plan, test & implement SEO initiatives
  • Must be fluent in all SEO areas
  • Implement roadmap of SEO initiatives to support strategic objectives
  • Implement SEO recommendations including on-page optimization and off page optimization tactics
  • Develop specifications for concrete recommendations and actionable tasks
  • Create customized & targeted SEO landing page solutions to maximize effectiveness of Search campaigns
  • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
  • Perform outreach for linking opportunities
  • Work closely with IT to ensure alignment with SEO strategies
  • Knowledgeable about technical aspects of SEO
  • Work closely with various departments on all major website changes impacting SEO
  • Report weekly on the effectiveness of SEO and ensure positive ROI for each SEO initiative
  • Review website data for keyword insights and SEO trends
  • Develop, share and implement SEO best practices across multiple families of businesses
  • Manage agencies, vendors and in-house teams in all areas impacting SEO
  • Be knowledgeable and on top of all the latest SEO industry trends
  • Schema Markup, Knowledge Graph experience is a plus
  • Knowledge and experience with PPC is a plus
  • At least 2+ years of SEO experience at an Enterprise level
  • Advanced knowledge in SEO tactics and execution
  • Working knowledge of SEO platforms such as Brightedge or Moz
  • Expertise in HTML, CSS, and other website technology related to SEO
  • Google Analytics Individual Qualification certification is a plus
  • Require a strong attention to detail and ability to work under tight deadlines
  • Proven ability to build consensus and work effectively within a cross-departmental team
  • Strong analytical and troubleshooting skills
  • Working knowledge of the latest SEO tools
  • Strong project management skills in retail, marketing, or e-commerce preferred
  • Sense of ownership and passion for all areas related to SEO
  • PPC knowledge and SEO Retail/E-Commerce experience is a plus
25

SEO Manager Resume Examples & Samples

  • Minimum of 4 years of experience executing and managing SEO programs at local, national and international levels
  • Deep understanding of ranking factors for Google’s algorithm, both past and present
  • Experience with Google services, including AdWords, Search Console (Webmaster Tools), and Google Analytics
  • A functional understanding of back-end elements such as HTML, CSS, robots.txt, metadata, etc
  • Experience with technical SEO analysis, site analysis, and reporting
  • Familiarity with tools of the trade (MOZ, SEMrush, Majestic, etc.)
  • Experience administering content in CMS environments
  • Experience utilizing SEO in reputation management and brand-building
  • Ability to work in a professional, performance-based environment
  • High levels of integrity, autonomy, and self-motivation
26

SEO Manager Resume Examples & Samples

  • Full responsibility for the SEO strategy, execution, analysis and best practice
  • Responsible for competitor analysis as well as technical audits & recommendations
  • Work with various teams across the group to drive SEO in content creation and content programming
  • Identify and monitor technical threats and opportunities to ensure we have a stable SEO offering at all times
  • Build systems and best practices to ensure that all content is optimal for SEO
  • Understand the role content plays in SEO and encourage a content strategy across the business
  • Optimize copy and landing pages for search engine marketing
  • Undertake keyword research and reporting which result in SEO opportunities and campaigns
  • Create reporting to feedback to the business on SEO campaigns
  • Communicate the performance of process improvements to the Management team
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns
  • Provide feedback regarding any broken links or other problems through the appropriate channels
  • Keep updated on the latest innovations, tools, and techniques within SEO and look to implement new working practices into Superdry
27

Asst SEO Manager Resume Examples & Samples

  • Execute on Sephora’s SEO strategy and be accountable for meeting Natural Search revenue targets
  • Audit Sephora.com and m.sephora.com for opportunities to improve our technical SEO, collaborating with Product Management to identify and prioritize IT projects, owning projects from conception to launch
  • Partner with digital marketing channel leads to develop and execute cross-channel strategies
  • Serve as an advocate for SEO across the company, working with cross-functional teams to instill SEO best practices, update processes and improve communication
  • Partner with Analytics to track and report out on overall SEO performance and the success of specific initiatives
  • Work with SEO Manager, SEO Marketing Associate, Site Content, Design and Editorial teams to implement on-page optimizations and SEO best practices
  • Ensure projects are executed and delivered on-time in accordance with industry best practices
  • Stay abreast of industry trends and keep internal team informed of risks and opportunities that will impact the SEO program
28

SEO Manager Resume Examples & Samples

  • Responsible for the delivery of search engine optimisation strategies for international markets
  • Provide regular training sessions to your direct reports as well as the bigger team and digital marketing department
  • Liaise with external agencies as the point of contact and ensure KPIs are being met
29

SEO Manager Resume Examples & Samples

  • Develop and drive the technical roadmap for SEO, ensuring prioritization by business impact
  • Write the technical specs for any developments and calculate the benefits case for each
  • Liaise with the development team to prioritise and push through technical SEO requirements, which meet local optimisation strategies
  • Working alongside our PR and Acquisition team, to implement and execute robust SEO strategies, in order to grow and optimize inbound performance across desktop, mobile, and tablet
  • Feed in SEO requirements to the copy team in terms of content, production and distribution
  • Work with the acquisition team to implement gap analysis and competitor reviews to identify potential threats and opportunities
  • Analyze keyword rankings and trends to influence and optimize content whilst also taking learnings from our paid search activity and adapt any insights into organic strategies
  • Evaluate and suggest UX changes to improve on-site performance
  • Drive the cultural change needed for growth in traffic from inbound performance channels
  • Work alongside our digital agency to develop engaging internal training sessions that inspire,
30

SEO Manager Resume Examples & Samples

  • Orchestrate high-volume, organic search growth for Tesla
  • Find, evaluate, and capitalize upon SEO expansion opportunities at all levels – must be able to see things others don't, and successfully drive growth
  • Identify best practices for maximizing search success and mitigating risk
  • Evaluate search demand to identify growth opportunities for our content and product
  • Conduct cohesive analysis to predict topics relevant to our demographic
  • Liaise with US & global business partners on SEO-related initiatives
  • Maintain a high level of new & existing product understanding to ensure search success
  • Constitute the point-person for technical SEO queries from the team
  • Create detailed reports on SEO performance in specific sectors and be able to report on SEO performance throughout the organization
  • Monitor keyword ranking performance
  • Identify, analyze, and capitalize upon incremental traffic opportunities
  • Provide actionable recommendations for site structure, creative design, keyword and link development strategies, and content optimization
  • 5-8 years directly related experience in SEO Optimization (enterprise experience preferred)
  • Tesla in your DNA. Passion for our company's mission to change the world is absolutely essential to success!
  • High-level proficiency in SEO Analysis (Omniture, Google Analytics, etc)
  • Proficiency with a variety SEO tools (open site explorer, screaming frog, Google Keyword tool, Webmaster Tools, etc.)
  • Ability to work inter-departmentally with marketing, PR, design, product, and engineering
  • Strong preference for a data-driven marketing approach
  • Superior knowledge of SEO best practices regarding keyword research, on-page optimization, link building
31

SEO Manager Resume Examples & Samples

  • Research new exciting content ideas and formats that are unique and innovating, especially in high-end fashion & retail
  • Lead the production of content through internal and external resources ensuring all internal stakeholders are briefed and feedback taken on board
  • Continually discover new ways of building relationships with influencers – being revolutionary in the methods you use
  • Manage the outreach budget for your team on a monthly basis and deliver invoicing
32

SEO Manager Resume Examples & Samples

  • Collaborate with internal teams to recommend and implement SEO improvements to a wide variety of sites
  • Thorough understanding of SEO (from code to content), how it interacts with UX, and how they both can affect site performance
  • Contribute to thought leadership and keep up with trends and advancements in technology, SEO, UI/UX, Google algorithm updates, etc
  • Ability to manage several projects simultaneously in a fast paced environment
  • Adept at researching, testing, and analyzing
  • Review existing analytics to make informed data-driven recommendations for SEO improvements
  • A strong analytical mind, with demonstrated experience with SEO
  • A great communicator, boiling complex concepts down into clear, actionable instructions
  • A true collaborator, working with multiple stakeholders across teams to educate, influence, and execute
  • A thought leader, who can dive in and research a problem from multiple points-of-view, provide supported conclusions, and lay out a clear go forward game plan
33

SEO Manager Resume Examples & Samples

  • Manage relationship with SEO agencies to maximise return on investment
  • Create, manage and execute Europe’s SEO strategy
  • Manage blog content
  • Provide key reporting to stakeholders including regular weekly and monthly reports
  • Maintain regular communication with SEO Global and Regional teams
  • Brand representative for all European IHG Multibrand websites
  • Assess existing merchandising needs and develop recommendations for additional opportunities to improve revenue and customer experience via web channel
  • Manage brand and regional stakeholders requests related to the web channel
  • Proactively communicate key initiatives and performance across assigned brand or regional websites
  • Analyse and leverage web analytics and insights and onsite search behaviour to monitor and prioritize efforts, develop a test and learn agenda, and measure progress against KPIs
  • Work closely with brand/regional stakeholders and the Interactive Marketing team members to troubleshoot and resolve miscellaneous issues with sites, creative, and tagging
  • Review competitive websites to evaluate merchandising tactics, promotional tactics, customer experience, and product presentation and translate findings into executable online programs
  • Perform site audits on a frequent basis to ensure merchandising and site content are up-to-date and accurate
  • Bachelor's or Master's Degree in Business, E-Commerce, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience
  • 2 to 3 years progressive work-related experience in eCommerce, Interactive/Digital marketing, or Creative/visual merchandising. Experience in the hotel, travel, or retail industry preferred
  • Deep experience with eCommerce & interactive/digital marketing, including knowledge of innovative technologies, digital content management systems and online tracking
  • Demonstrated creative abilities and innovative drive accompanied by a dedication to continuous improvement
  • Demonstrated analytical skills and research abilities. Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions and recommendations
  • Familiarity with the “building blocks” of the Internet – HTML, JavaScript, CGI, ASP, JSP and other dynamic web page generation tools required
  • Detail-oriented and organized, with ability to work under pressure of deadlines and ever-shifting priorities in a fast-paced environment
  • Demonstrated proficiency in business software products such as Excel, Word, PowerPoint
  • Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Demonstrated ability to present new concepts, research findings, and business outcomes to various groups including corporate clients, senior executives, and industry consortia required
  • Demonstrated project management experience in organizing, planning and executing projects from conception through implementation
  • Must be a team player, have strong interpersonal skills, and work well independently as well as part of a team
  • Flexible attitude and ability to adapt to changing priorities and business needs
  • Driven to create the absolute best and most effective shopping experience across our websites
34

SEO Manager Resume Examples & Samples

  • Passion for media innovation and driving measurable business impact
  • Knowledge of all SEO principles and implementation requirements
  • Expertise in managing webmaster accounts (Google & Bing)
  • Strong account management and project management skills
  • Ability to build relationships with a variety of personalities and positions
  • Ability to handle ambiguity and adapt quickly to change
  • Ability to effectively multi-task with tight deadlines independently and within a team environment
  • Use reasoning and solve problems through deduction
35

SEO Manager, Ubereats Resume Examples & Samples

  • Plan and develop scalable SEO strategy for UberEATS web presence and expansion across all markets part of EMEA region
  • Develop and drive scalable web optimization solutions for UberEATS
  • Closely collaborate with the product and engineering teams internationally to drive initiatives for site architecture, taxonomy and content, impacting rankings of category keywords
  • Utilize analytics to make data driven decisions around what will best serve our users, increase organic presence and improve business KPIs
  • Manage and help plan support infrastructure, including any work with agencies, consultants and contractors
  • Manage and drive UberEATS SEO reporting construct, develop and present updates to demonstrate the impact of company’s investment to senior management on regular basis
  • 4 years of hands on experience working on international SEO projects, preferably within similar vertical / focus on e-commerce
  • Proven track record of driving both strategy and execution with examples of highly successful international organic search optimization projects
  • Excellent communication skills; ability to present confidently at all levels and to communicate throughout all levels of an organisation both technical and non-technical
  • Strong analytical skills and data-driven mindset
  • Ability to demonstrate and articulate a strong philosophy around onsite optimization
  • Direct experience with web analytics suites is a must
  • Good knowledge of web programming languages
36

SEO Manager Resume Examples & Samples

  • Ensure the consistent performance of your clients vs forecast – ensuring that any activity holding the client from performing is addressed at all levels
  • Work as part of the Natural Search Planning senior team - helping to organize training and product development, demonstrating examples of innovative product development
  • Own the key relationships with the client and senior client service teams
  • Manage the training and development of the Executives and/or assistants in your team – ensuring they have consistent PDP structure reviewed quarterly
  • Manage and provide solutions to escalated problems raised by the executives and assistants in your team
  • Ensure all client work is delivered as per project plan – updated on a monthly basis to confirm to clients what work has/hasn’t been delivered with a solution to how we move forwards
  • Continually review & suggest changes to strategy based on current performance and its impact to client's business goals and identifying increased budget opportunities across your clients
  • Work with team to understand & prioritise workloads, meetings etc
  • Share good work & industry updates to department
  • Highly literate in MS excel, PowerPoint, Office and word
  • Effective time management skills with the ability to multi task
  • Excellent Presentation skills
37

SEO Manager Resume Examples & Samples

  • Develop audits of clients' website architecture to ensure the site is properly constructed to maximize natural Search engine visibility
  • Experience with keyword research, content optimization, ranking/traffic reporting and link building tools
  • Understanding of site-side analytic packages (Omniture, Google Analytics) and SEO tools including Screaming Frog, BrightEdge, and/or Conductor
  • Understanding of technical SEO and issues that affect search crawlers
  • Ability to understand and develop content strategy for SEO purposes as well as larger brand initiatives
  • Coordinates with third party vendors and/or client IT professionals to resolve technical issues
  • Assists in the research of sites to aid business development efforts
  • Ability to present SEO recommendations and strategies
  • Keep abreast of new technologies as needed to ensure ongoing competitiveness in the search engine marketing space
38

Global SEO Manager Resume Examples & Samples

  • Support the Fluke Industrial Group’s global business units to drive improvements in keyword rankings, organic traffic, website usability, and online leads and revenue
  • Create usability testing plans, taking into account regional differences, to optimize the user experience and online conversions
  • Lead regular meetings with stakeholders in key regions globally to report out results and recommendations and to deliver on project action plans
  • Develop Standard Work for Search Engine Optimization teams and key business stakeholders to follow best in class processes
  • Provide hands-on Search Engine Optimization support as needed
  • Offer strategic digital marketing consulting to Fluke internal teams as well as Fortive Operating Companies
  • A Bachelor's degree in Marketing, Engineering, Business Administration, or equivalent is required. MBA a plus
  • Should have familiarity with the following digital marketing channels: Search Engine Optimization, Paid Advertising (Search and Display), Social Media, Email Marketing, and Nurturing
  • Must be proficient at using Google Analytics. Familiarity also with Marketing Automation platforms and CRM platforms preferred
  • Should have familiarity with international search engines including Baidu, Yandex, and Naver
  • Familiarity with online testing tools (Optimizely, Google Content Experiments, etc.) and Landing Page Optimization
  • Experience managing digital marketing agencies a plus
  • Strong proficiency in Google Analytics, Google Analytics Individual Qualification (IQ) preferred. Familiarity also with Google AdWords, Marketing Automation platforms, and CRM platforms preferred
  • Strong proficiency in Microsoft Excel
  • Strong proficiency in Google Analytics
  • Basic HTML knowledge preferred
  • A passion for problem-solving, learning and educating others
  • Capable of analyzing complex data sets and delivering actionable business recommendations
39

SEO Manager Resume Examples & Samples

  • Create, develop and manage sophisticated SEO strategies addressing the objectives and KPIs of the digital marketing department
  • Produce a comprehensive technical SEO analysis of our website and develop an actionable optimization roadmap for the next 12 months
  • Content Audits and Content Marketing Strategies to ensure we are capturing organic keywords and supporting top ranking initiatives
  • Develop inbound and outbound link strategies with thought leadership websites in our industry and identity guest blogging opportunities
  • Providing an exceptional level of reporting to the senior management team with insights and action items that are tied to KPI
  • Craft, analyze and communicate SEO metrics, KPIs, intelligence and optimization strategies using detailed spreadsheets, reports and presentations for senior management
  • Collaborate with Senior Digital Marketing Manager to create and manage SEO budget
  • Manage external SEO agency partnerships if necessary
  • Brainstorm and design a silo structure that will boost our organic rankings and support the user journey across the website
  • Manage google webmaster tools to eliminate crawl errors, empty H1tags, image tags, broken links and reduce page load time
  • Constantly think of new, innovative ways to drive qualified traffic to our websites to generate leads
  • Understand the technical infrastructure and challenges of a website and be able to work with developers and IT team to eliminate road blocks
  • Bachelor's degree in Marketing, Advertising, Business, Communications, Journalism or similar required
  • Proven track record of utilizing SEO to build an organic lead funnel and generate revenue
  • Proficient using popular SEO tools (Raven, Moz, Spyfu, SEMrush, Brightedge)
  • 3+ Years of Google Analytics, Search Console and Keyword Planner
  • Proficient in basic HTML
  • Proficient in MS Office (i.e. Excel, Word, PowerPoint) and/or Mac iWork (Keynote, Pages, Numbers)
  • Experience educational marketing or lead a huge plus
  • Experience in marketing agency a huge plus
  • LI-LP1
40

SEO Manager Resume Examples & Samples

  • Develop and drive the global Search Engine Optimization strategy for Fortive Sensing Technologies’ global web presence
  • Support the Sensor Technology Group’s global business units to drive improvements in keyword rankings, organic traffic, website usability, link building, and online leads and revenue
  • Work closely with Marketing teams across Sensing Technology to create and sustain holistic, impactful campaigns
  • Lead regular meetings with stakeholders at each Operating Company in Sensing Technology to report out results and recommendations and to deliver on project action plans
  • Offer strategic digital marketing consulting to Fortive Sensing Technology teams as well as other Fortive Operating Companies
  • 5+ years digital marketing & SEO management experience required
  • Should be an expert the following digital marketing channels: Search Engine Optimization, Paid Advertising (Search and Display), Social Media, Email Marketing, and Nurturing
  • Hands-on Search Engine Optimization campaign management experience required
  • Must be expert at using Google Analytics and an SEO Platform Tool (i.e. Conductor, etc.)
  • Must be familiar with Marketing Automation platforms (HubSpot, Marketo) and SalesForce
  • Must be able to build strategy from the ground-up
  • B2B and B2C digital marketing experience preferred
  • Bachelor's degree in Marketing, Engineering, Business Administration, or equivalent is required
41

SEO Manager Resume Examples & Samples

  • Min 2 years digital performance marketing experience including affiliates, paid search display, re-targeting
  • Strong expertise in SEO & content strategies
  • Creative thinker with a track record in defining digital strategies to deliver both – revenue and positive ROI
  • Excellent analytical skills with the ability to get to the heart of complex problems
  • Excellent knowledge of the Google analytics & Webmaster tools
  • Familiar with the outreach, keyword research & technical audit toolset
  • Passion for digital and innovation & latest trends including algorithm updates such as Panda, Penguin, Hummingbird and their impact
  • Highly personable with the ability to engage and influence multiple business stakeholders
42

SEO Manager Resume Examples & Samples

  • Performing keyword research and developing on-page optimizations (metadata, keyword usage, internal linking, etc.)
  • Responding to SEO questions and inquiries via written deliverables, email, or phone
  • Maintaining project status reports and timelines
  • Commenting on creative agency work to ensure SEO integrity in a site redesign or refresh
  • Ensuring SEO best practices are applied within marketing and development team activities
  • Conducting technical audits and troubleshooting of client websites
  • QA’ing implemented optimizations to ensure completion and accuracy compared to original ask
  • Communicating SEO strategy and development of projects timelines and progress to key internal stakeholders and the client
  • Organizing and maintaining the BrightEdge reporting platform
  • Researching and analyzing industry changes and developments in SEO techniques, tools and methodologies; applies findings, reports to clients, and adjusts strategies as needed
  • Education/Experience
43

Amazon SEO Manager Resume Examples & Samples

  • 4+ years’ experience in eCommerce or online marketing, including time in a dedicated SEO role
  • Ability to drive clear, thoughtful, and comprehensive analyses of marketing programs
  • Solid data analysis skills and ability to identify actionable insights from large datasets – SQL is a plus
  • Proven ability to work closely with technical (software development) teams
  • English required, any additional European Language is a plus
44

SEO Manager Resume Examples & Samples

  • Own the development and execution of the SEO strategy for wide range of clients
  • Should have a Digital Marketing/SEO technical skill set
  • Experience with local, mobile, and international SEO is preferred
  • SEO Candidates should be very focused on rankings, traffic, engagement, and conversions from organic charts
  • Define SEO standards and guidelines including URL structure, linking, page titles, meta tags, keywords, headings, anchor text and site maps
  • Create a content strategy in collaboration with the team that leverages professional and user generated content to maximize SEO benefits
  • Ability to review site content and structure and provide SEO optimization recommendations
  • Define SEO requirements and provide direction to copywriters, designers and engineers with implementation and fine-tuning
  • Develop a framework and reports to systematically track and improve SEO performance
  • Stay up-to-date with changes in how search engines measure relevancy and translate them into tactics that ensure a consistently high page rank and top positions on head, shoulder and tail terms
  • Build and maintain a network of domain experts to stay on the cutting edge
  • Advise on website development tweaks to enhance SEO: for example, redirects, error pages, use of JavaScript
  • Content development best practices
  • Keyword research
  • Expertise in specific markets and geographies
45

SEO Manager Resume Examples & Samples

  • Create and execute new strategies to grow organic traffic
  • Work with cross functional teams of analysts, content marketers, and engineers to complete search optimization efforts
  • Perform keyword research to optimize existing pages and create new pages
  • Apply best practices to ensure proper optimization of the site
  • Monitor projects to ensure changes to the site meet SEO standards
  • Identify and lead projects to correct SEO problems and opportunities
  • Stay current with the latest SEO updates and best practices
  • Perform competitive analysis to identify opportunities and growth areas
  • Monitor and report on channel performance and specific initiatives
  • Minimum 3+ years of organic search experience
  • Experience across all SEO functional areas (content, keyword research, technical, site architecture, international, etc)
  • Track record of working on large enterprise sites to improve organic traffic
  • Strong technical SEO experience
  • Familiarity with HTML/CSS/JavaScript (you don’t have to code but you should be comfortable looking at source code)
  • Familiarity with JavaScript frameworks (ex: angular)
  • Experience in ecommerce, international search, and local search
  • Balance of creative and analytical mindset
  • Detail oriented and strong communicator
  • Proficient Excel skills (vlookups, pivot tables, index/match, etc)
  • Familiarity with tools such as SEMrush, Search Console, xpath, Screaming Frog, and Ahrefs
  • Bachelor's degree in marketing, business, mathematics, computer science, or related field
46

SEO Manager Resume Examples & Samples

  • Extensive experience of working in technical SEO
  • On- and off-page optimisation
  • Competitor Analysis and Risk management
  • Technical audits on sites and link profiles
  • Technical in depth understanding of search engines, search engine optimisation and factors that influence high rankings in Google and search engine algorithms
  • Knowledge of keyword research/selection
  • Producing SEO ranking and KPI reports detailing the impact made
  • Experience using 3rd party tools such as Google Webmaster, Deepcrawl, Screaming Frog, Searchmetrics, Linkdex, MOZ, Majestic, Adobe and others
  • Develop successful ethical link-building campaigns that result in the acquisition of inbound, high quality links
  • Confidence working within cross-functional teams and explaining your ideas and findings to technical and non-technical people alike
  • Fluent in MS Word, PowerPoint and advanced Excel
  • A-level education or equivalent
  • Very articulate / excellent communication skills
  • Happy to share ideas and offer suggestions
47

SEO Manager Resume Examples & Samples

  • Analyze, recommend and implement SEO strategies to meet growth targets
  • Conduct periodic keyword research, technical and content audits and competitor analysis to discover new SEO opportunities
  • Assume a cross functional role, working with product marketing, merchandising, engineering and user experience teams to test and execute initiatives across several global properties
  • Optimize web pages for copy, metadata, internal and external links and landing pages for Search
  • Work with department leads to optimize the use of social assets and content strategies as they pertain to SEO
  • Support other outcomes like awareness, and product adoption channels
  • Increase the visibility and knowledge of SEO within the global organization including preparing and presenting SEO best practices and helping define SEO as a KPI for all relevant teams like blog, video, social etc
  • Analyze, track and report on overall natural search performance and initiatives
  • Minimum 6 years of experience managing SEO programs with proven ability as a self-starter
  • BA/BS in Marketing with a strong understanding of Search
  • Deep understanding of the cloud computing space
  • Deep understanding of search engine best practices and ranking factors
  • Advanced knowledge of web development, HTML and site architecture
  • Solid analytical and reporting skills using Google Webmaster Tools, Omniture, BrightEdge, ScreamingFrog Etc
  • Strong proficiency with MS Excel and MS Word
  • Technical SEO skills including XML, CSS, HTML and execution with engineering teams
48

SEO Manager Resume Examples & Samples

  • Day-to-day management of all natural search engine marketing campaigns
  • Oversight and management of internal and external SEO resources
  • Research and strategic planning for natural search campaigns
  • Understanding changes in search engine best practices
  • Recommends and executes optimization of existing site components including, but not limited to, copy, architecture, and filenames
  • Works with development teams on new and ongoing updates to insure best practices are used to enhance natural search
  • Performs detailed site analysis and document tactics to enhance performance
  • Develops projects and components from scratch to test new ideas, methods, theories and estimated sales impact
  • Reviews industry leaders and competitors to create site and program benchmarks
  • Remains current on search engine methods and updates as the industry changes
  • Educates team members in Merchandising, creative and content to insure best search engine optimization (SEO) outcome and customer experience
  • Builds engaging content and assists with content implementation by utilizing knowledge of search engines, algorithms and spiders
49

SEO Manager Resume Examples & Samples

  • Manages all day to day aspects of ReachLocal’s SEO & ReachListings solutions
  • Accountable for the delivery of all projects to agreed deadlines
  • Collaborate with other service teams in the follow-up and achievement of objectives to ensure deliverables are met
  • Experience pairing SEO & Listings into other marketing channels
  • Solid understanding of web protocols, web application architectures and frameworks
  • Experience with keyword research/data mining tools and competitive analysis
  • Assist with client interactions, including audits, analysis, renewals, etc. as needed
  • Client-facing and partner-facing, with the ability to be SME in front of key accounts
  • Strong managerial experience, including experience developing and mentoring a team
50

SEO Manager Resume Examples & Samples

  • Define and evangelize the overall SEO strategy to the organization across digital, engineering, and content production teams
  • Balance the needs and objectives of strict, technical SEO requirements with those of UX, Product Management, Social Media, and Marketing, Engineering, and Content teams to maximize overall traffic to and yield from our website
  • Perform regular site audits, comprehensive keyword research, on-site content optimization, inbound link acquisition, and competitive analysis
  • Identify and implement new opportunities for improving organic search rankings, traffic and conversions
  • Optimize the information architecture, structure, URL format, and filenames of existing and new website sections
  • Create SEO flow charts and specification documents for new digital product and feature releases in coordination with internal product development teams
  • Leverage licensed SEO applications and internal automation tools (link checkers, crawlers, redirect validation) to ensure smooth product releases and ongoing SEO optimization
  • Work with editorial and technology teams to improve site architecture, new page designs and content creation with user experience and SEO best practices in mind
  • Optimize site content including title tags, meta descriptions, body copy and more
  • Provide technical SEO web and template recommendations
  • Develop SEO reports with analysis and trends on site traffic, visibility and other SEO metrics
  • Maintain internal SEO best practices documentation
  • Monitor and communicate search engine trends, algorithms, and best practices in the marketplace
  • Organize, prioritize and manage multiple projects while working independently in a deadline driven environment
  • Bachelor's Degree in computer, business or marketing related discipline is preferred
  • 4-6 years of "hands-on" experience with proven track record of successful SEO strategy and implementation
  • Solid understanding of all on-page SEO best practices such as user content optimization, meta-data optimization and SEO-friendly site architecture (i.e. URL structure, internal linking, SEO-best practices for content pages)
  • Excellent skills and experience using tools such as Google Analytics, Adobe Analytics, Google Search Console, DeepCrawl, ScreamingFrog, Jira, Sitecore, SEMRush, Tableau, Word, Excel, PowerPoint
  • Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls and large third-party databases
  • Strong web development fluency – must be able to write precise technical SEO requirements
  • Deep understanding of HTML, CSS and JavaScript for SEO purposes as well as site architecture, site structure and hierarchy
  • Ability to multi-task and manage priorities based on opportunity, risk and impact to business
  • Flexible working styles to adapt to various personalities in cross-functional teams
  • Exceptional verbal and written communication skills, including the ability to communicate across all levels in the organization
  • Solid understanding of search engine algorithms and behaviors
  • Up-to-date knowledge of current industry trends, best practices, and broad cross-functional strategies related to SEO
  • Direct experience working in a cross-functional team of product managers, designers, sales, marketing, and engineering
  • Having mortgage experience a big plus
51

SEO Manager Resume Examples & Samples

  • Collaborate with general managers, technology, content, and business teams to set SEO priorities that result in organic search growth
  • Work with product managers and content teams to develop KPIs that measure both success and areas for improvement
  • Analyze keyword trends and opportunities and work with the editorial and product teams to give content optimization guidance
  • Proactively provide action-oriented reporting to product managers, GMs, and senior management
  • Develop and conduct training sessions and materials for editorial and product staff around SEO best practices
  • Monitor algorithm updates as well as changes in key competitors’ strategies and tactics
  • Make site architecture recommendations
  • Perform ongoing site audits to identify and address crawl issues, Search Console errors, and sitemap development
  • Work with the IT team to implement schema.org and structured data solutions
52

Senior SEO Manager Resume Examples & Samples

  • Providing SEO training to internal teams and outside audiences as needed
  • Experience in general, local, and international SEO and paid search
  • Bonus – SEM – do you have background in paid search?
  • 5+ years of SEO / Digital Marketing experience
53

Global SEO Manager Resume Examples & Samples

  • Develop and drive the global Search Engine Optimization (SEO) strategy for IQOS’ global web/app presence
  • Develop and ensure implementation of SEO best practice guidelines and documentation
  • Track content across its lifecycles, optimize top performing content and provide recommendations that help enhance web content strategy at IQOS
  • Support the IQOS global business units to drive improvements in keyword rankings, content ideation and website usability
  • Lead regular meetings with stakeholders in key regions and markets globally to report out results and recommendations, and to deliver on project action plans
  • Provide hands-on ad-hoc SEO support as needed internally and to third-party vendors
  • Strategically prioritize content initiatives based on region’s unique business requirements and cultural mindset
  • Serve as the subject matter expert in trends and new development within the SEO space
  • Invent, design, test, analyze, optimize and scale ROI-positive SEO initiatives
  • Substantial experience in managing SEO for enterprise level companies
  • Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve SEO challenges
  • Expert level understanding of SEO
  • Strong technical understanding of digital marketing: paid, owned and earned
  • Thorough understanding of HTML, CSS and Javascript
  • Experience with enterprise level CMS’ (Demandware and Sitefinity preferred)
  • Experience with enterprise level SEO tools (such as BrightEdge, SearchMetrics, SemRush, Ahrefs, Moz, Botify, DistilledODN)
  • Excellent web analytical skills and experience using tools such as Google Analytic and Google Search Console
  • Excellent English written and communication skills especially the ability to effectively communicate with senior leaders and non-subject matter experts
54

Senior SEO Manager Resume Examples & Samples

  • Executing search engine optimization (SEO) campaigns across multiple websites and search engines
  • Performing research, analyzing analytics data and developing key insights and action plans based on campaign results
  • Participate in the training, individual development, on-boarding and mentoring of other staff members
  • Conduct SEO assessments/audits on websites from a technical, on-site and link development perspective
  • Provide SEO data analysis and insights for all departments
  • Stay current with industry SEO trends best practices
  • Reporting directly to the Head of Organic Growth of the company
55

SEO Manager Resume Examples & Samples

  • Own the development and execution of the SEO strategy for a global automotive brand
  • Define SEO standards and guidelines including URL structure, linking, page titles, meta tags, keywords, headings, anchor text, content creation, site maps, etc.
  • Create a content strategy in collaboration with the overall team that leverages brand and user generated content to maximize SEO benefits
  • Define SEO requirements and provide direction to copywriters, designers and technology teams regarding implementation and fine-tuning
  • Stay up to date with changes in how search engines measure relevancy and translate them into tactics that ensure a consistently high page rank and top positions on head, shoulder and tail terms
  • Advise on website development tweaks to enhance SEO: For example, redirects error pages, use of JavaScript, etc.
56

SEO Manager Resume Examples & Samples

  • Ability to identify and lead the overall organic search optimization strategy for the website, working across teams to report and implement strategy
  • Create and maintain insightful reports to track the performance of high level organic search, the performance of specific areas of the site, as well as reporting on improvements based on optimizations that have been implemented. Reports should include industry trends, competitive research, audience needs & behavior and content audits
  • Audit to identify opportunities for content, on-site optimization and technical updates to improve performance of website in organic SERPS. Must be able to prioritize projects across several different areas of optimization, and align strategy and schedule of implementations to align with business needs and resources
  • Ability to easily distill SEO strategies and ideas and communicate about SEO to executive teams, as well as other non-subject matter experts
  • Provide regular reports to management about new competitors entering the landscape, changes in tactics employed by current competitors, and any possible changes in the search landscape that could affect account profitability
  • Identify new tools and reports that need to be built to automate repetitive processes or gather more sophisticated analytics
  • Effectively manage workload for SEO Analyst
  • 1-2 years’ experience in search engine marketing, content marketing or social media marketing
  • 1-2 years’ experience in direct team management or organization leadership
  • 2+ years’ experience in SEO with proven ability to drive incremental organic traffic
  • Experience with professional analytics tools and analysis methods
  • Proficient in Excel, HTML, PowerPoint
  • Experience using SEO tools, including, but not limited to: Rank Tracking Tools (Moz, SEMRush, Conductor or BrightEdge), Google Search Console, Deep Crawl, Screaming Frog, Bloomreach
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Extremely meticulous
  • Well-versed in online marketing best practices and measurement
  • Experience using Adobe Analytics
  • High-level proficiency with Screaming Frog
  • Certification with Searchlight for Conductor
  • Understanding of CSS, Javascript & SQL
  • Proven experience profitably driving high-volume online search strategy
  • 2-4 years’ experience in E-commerce SEO
  • Degree in Math, Business, Computer Science or related field
57

SEO Manager Resume Examples & Samples

  • Develop, implement and manage all SEO campaigns, strategies and initiatives
  • Lead a team of SEO experts
  • Train and maintain strong relationships with cross-functional teams (Product, Marketing, Content, PR, UX, etc.)
  • Serve as SEO expert and champion for all business initiatives
  • Assist company in building and understanding business goals in relation to Content/SEO strategies and programs
  • Work with Product Management teams to prioritize projects and develop roadmaps within an agile development process
  • Develop, manage and provide SEO related reporting for cross functional and management teams
  • Work with cross functional departments to develop and track all details of SEO initiatives
  • Optimize internal linking structures to maximize rankings across our keyword portfolio
  • Build and maintain project management processes that streamline SEO initiatives
  • Manage and assist with other digital marketing campaigns (Affiliate, SEM, Display, Social, Programmatic, etc.)
58

SEO Manager Resume Examples & Samples

  • Research: digging into keyword, competitive, topical, and analytics data to find trends and opportunities
  • Testing: reverse-engineering search engine algorithms by reading, analyzing, and testing approaches on our pages and sites
  • Executing: suggesting and implementing changes to site architecture, page layout, internal linking, meta data, content, and off site items
  • Learning: staying on top of industry changes and understanding potential impacts or opportunities and sharing insights across the team
  • Reporting: monitoring daily, weekly, and monthly performance of traffic and keyword/page/site level metrics
59

SEO Manager Resume Examples & Samples

  • 3+ years of experience in SEO (SEM as a plus)
  • Experience in ecommerce/retail industry is preferred (but not essential)
  • Strong understanding of modern SEO and ranking factors, SEO dependencies, technical & mobile SEO, etc
  • Knowledge of SEO Metrics
  • Experience with keyword research, safe link building technics, seo-tools (e.g. Ahrefs, SemRush, etc.)
  • Google analytics tool’s experience is essential (Google Analytics, Google Search Console)
  • Ability and desire to work with big-data & numbers. Strong Excel skills (SQL, Python will be a big plus)
  • Proven track record of business results and ecommerce revenue growth through SEO
  • Results-oriented mind-set and ability to work independently
  • Fluent English in writing and communication
60

Global SEO Manager Resume Examples & Samples

  • Plan and deliver content build/collection/distribution plan. Establish target goals, and evaluate results for continuous improvement
  • Provide in depth evaluation of search results and apply tactics to improve web traffic
  • Report on search engine ranking and explain strategies to stakeholders for improvement
  • Consult with regional stakeholders to understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings, analysis and recommendations to achieve desired results
  • Analyze usage of traffic for accessing SAP digital properties and recommend and develop innovative approaches to make the properties more accessible and desirable via mobile device
  • Conduct user experience testing, create improved web designs that enhance perception of visitors to SAP properties and increase online engagement
  • Gather business requirements to support platform evaluation. Work with stakeholders and other departments to recommend, plan and deliver tools that support the business and audience needs
  • Make technical SEO updates within the content management system and make content recommendations to stakeholders to improve traffic
  • Understand all nuances of Cloud marketing, including that every customer is a prospect in a subscription model, who must continuously feel that they are using the most valuable service
61

Senior SEO Manager Resume Examples & Samples

  • Executing international search engine optimization campaigns across multiple websites and search engines
  • Performing research, analyzing data and developing key insights and action plans based on campaign results
  • Participating in the training, individual development, on-boarding and mentoring of other staff members
  • Conducting SEO assessments/audits on websites from a technical, on-site and link development perspective
  • Providing SEO data analysis and insights for all departments
  • Keeping up-to-date with industry SEO trends best practices
62

Senior SEO Manager Resume Examples & Samples

  • Monitor the health and performance inbound links pointing to GoDaddy web properties
  • Analyze inbound link data and identify areas of concern and make recommendations
  • Ensure our web properties avoid Penguin penalties
  • Influence legacy URL redirection
  • Develop and implement white hat link building campaigns
  • Communication to team and management on project development, timelines, and results
  • Experience conducting keyword research and identifying content opportunity
  • Can conduct technical and content SEO audits
63

SEO Manager Resume Examples & Samples

  • Develop and drive the global Search Engine Optimization strategy for Fluke’s global web presence
  • Work closely with Marketing Communications, Web Operations, and Creative Services to create and sustain holistic, impactful campaigns
  • 5+ years digital marketing experience (Digital Marketing Agency experience a plus). Direct digital marketing team management experience a plus
64

SEO Manager Resume Examples & Samples

  • Passionate about SEO
  • Comfortable working independently as well as managing a working relationship with an SEO agency
  • A strong understanding and ability to communicate SEO to non-technical and technical people alike
  • Basic commercial understanding and a consideration of the wider impact of any recommendations made
  • Able to explain complex tasks to people with minimal technical experience
  • Fast learner that is comfortable developing skill set as well as passing on knowledge
  • An ability to focus on impactful deliverables and identify areas where less focus should be placed
  • Ability to communicate and justify change from a commercial perspective is essential as well as working as part of a tight-knit team
65

SEO Manager Resume Examples & Samples

  • Help develop, manage, and execute ASO and SEO
  • Diagnose and solve SEO problems including on-page code and off-page campaigns
  • Provide ASO and SEO support for specific marketing campaigns
  • Work closely with marketing, merchandising, product, and technology teams to implement ASO and SEO
  • Provide expertise for ecommerce search optimization
  • Develop KPIs to measure organic search performance and results
  • Report ASO and SEO program and campaign results
  • Make ASO and SEO recommendations based on data
  • 5 years of organic SEO experience
  • 5 years of experience in the use of web analytics tools
  • Up-to-date knowledge of current ASO and SEO strategies
  • Demonstrates ability to influence cross-functional teams to obtain desired results
  • Solid understanding of online marketing
  • Understanding of HTML markup and web development
  • Understanding of server technologies (Apache or IIS)
  • College degree (or equivalent experience)
  • Solid communication and interpersonal skills, both verbal and written
  • Organizational and project management skills, including the ability to prioritize and manage multiple deliverables on tight timelines
  • Ability to analyze, synthesize, and communicate key data and adjust strategies as needed
  • Diplomacy and confidence to work across groups effectively
  • Partners with cross-functional colleagues
  • Provides specialized technical guidance to others across the organization
  • High degree of ownership and accountability
  • Comfort with fast paced environments
66

SEO Manager Resume Examples & Samples

  • Ensuring that all of our pages are being indexed
  • Implement technical SEO in order to ensure that we achieve maximum Organic Visibility within Search Engines (U.S. & Global)
  • Work with Content Marketing team to identify content marketing opportunities in both organic, local, and social channels
  • Oversee Local SEO Management of Google My Business and Bing Local to ensure that our customer services standards are being met
  • Online Reputation Management. Implementing technical, on-page and off page optimization standards to ensure that Branded SERPS and Leadership SERPs are represented with the most accurate and valuable information for the Customers
  • Utilize Google Analytics, Google Search Console, Conductor, and SpyFu and other SEO Tools to project, prioritize and measure campaign effectiveness
  • A solid understanding of Google ranking factors and how to improve customer experience through SEO
  • Understanding Redirects and the impact they can have on Indexation & Search Results
  • Advanced knowledge of Technical SEO including html, css and javascript
  • Understanding the purpose of canonical tags and the ability to create and implement a structured canonical strategy
  • Using technical SEO in order to optimize page load performance
  • Advanced use of Analytics platforms including Google Analytics, Google Search Console, Screaming Frog, Keyword Research Tools, and tools to measure page performance
  • Advance Microsoft Excel experience with macros, vlookups, and pivot tables
  • 4 Years experience in an SEO Role with a clear focus on Organic Strategy & Content Development. 1-2 years in a Manager role preferred
67

Senior SEO Manager Resume Examples & Samples

  • Evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements with clear focus on driving results through practical application
  • Managing initiative prioritization, benefits development, budget allocation, timelines and deliverables
  • Developing world-class analytics and reporting capabilities
  • Conducting industry and competitive research and develop approach to maintain Target’s industry leadership
  • Performing 3rd party partner evaluation, selection and managing relationships
68

SEO Manager Resume Examples & Samples

  • Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment
  • Ability to drive clear, thoughtful, and comprehensive analyses of SEO activities
  • Proven track record in managing SEO projects from inception to completion
  • Experience with Enterprise SEO
  • Evidence of influencing and challenging key stakeholders to implement SEO
69

SEO Manager Resume Examples & Samples

  • Strong keyword research abilities
  • Very strong understanding of technical SEO
  • Strong understanding of on and off-page SEO
  • Implementation of copy and SEO code as needed
  • Strong understanding and experience with Google Analytics
  • Able to make data based decisions
  • Able to create channel based performance reports
  • Write and edit copy for a variety of online channels (if needed) including web pages, blog posts, articles, white papers, PPC ads, SEO copy, social ads, etc
  • Understands call-to-actions and copy flow
  • Willingness to communicate closely with the Hong Kong market managers
  • Keeping up to date with the latest search engine strategies
  • Willingness to take on new responsibilities and grow professionally
  • 3+ years’ experience in SEO and analytics
  • Basic understanding of how paid search works
  • Basic understanding of email marketing, social media marketing, and content marketing
  • Basic experience writing online content
  • Knowledge of proper writing/grammar (in English)
  • Knowledge of proper writing/grammar (in Cantonese and traditional Chinese is a huge plus)
  • Strong Microsoft Office skills (Word and Excel) is a must!
  • HTML experience (modifying links, inputting and modifying google analytics code, page content changes, etc)
  • Background in health, medicine, nutrition, natural healing fields is a plus
  • Background in direct sales is a plus
  • A “can do” and “get things done” attitude
  • Experience with WordPress and/or another content management system a plus
  • Intellectual curiosity that translates to innovative thought and execution of new ideas
  • Desire to work independently as a self-starter and with a willingness to “get the job done”
70

Group SEO Manager Resume Examples & Samples

  • Act as owner or strategic drive for the Earned Media product or on client planning
  • Develop our Owned Media product to help us stay at the forefront of the industry
  • Demonstrate a high level of product knowledge to the business through effective communication of current and future product challenges / successes
  • Develop and manage the team, organising training and overseeing all PDP initiatives across the team
  • Work closely with the strategy & client service teams, using knowledge of the client, their business/brand, their consumers and the industry in which they operate, to deliver market leading strategies
  • Own relationships (client / tech/ product)
  • New business research and pitch document production, followed by pitching to potential new clients
  • Developing cross channel integration as part of the Planning process. Help clients and the team understand the full value of search and the impact that it has, other than in hitting a client’s KPIs
  • Keep a record of key successes to show the worth of the Planning function through the production of case studies and award wins
  • Aptitude to build and maintain strong working relationships
  • Ability to pre-empt issues and be pro-active in producing solutions
  • Ability to work under pressure and with short deadlines
  • A true team leader being able to motivate, coach, and develop individuals within the team from intern to manager level
  • Excellent communicator, comfortable with showing what data means and how we can take action based upon it
  • Able to work as an individual and within a flexible team
  • Experience in channel working at tier 1 clients / accounts
  • Experience of in team management and / or mentoring and coaching others at all levels
  • Passionate about the internet and technology, with a keen interest in the development of SEO as a channel, keeping track of new developments within the industry
71

SEO Manager Resume Examples & Samples

  • Pull reports from our analytics suite (Coremetrics / GA) to better understand customer behavior
  • Define project requirements that are designed to dive channel KPIs – QA technical releases
  • Use insights from analytics to drive strategies for SEO campaigns and technical projects
  • Collaborate with social and PR team to define holistic strategies for content promotion, link acquisition & brand coverage
  • Work with creative & merchandising teams to ensure projects meet SEO guidelines and best practices
  • Monitor activity, analyze performance, identify areas of opportunity, and recommend ways to improve program KPIs
  • QA campaigns and work to troubleshoot any issues that arise
  • Gather information on industry and competitor trends, benchmarking tactics, best practices and performance to provide actionable requests
  • Measure and benchmark external link performance, reclaim and optimize existing links while also securing new links
  • 3-5+ years direct experience with SEO campaigns
  • Specific experience with e-comm retail preferred but not required
  • Driven results through strategic content creation related campaigns
  • Demonstrated excellent project management skills and can handle multiple projects simultaneously
  • General knowledge of HTML, CSS, and JavaScript
  • Working understanding of search engine optimization practices including the latest algorithms updates
  • Demonstrated ability to learn and subsequently execute search engine optimization activities
  • Experience with SEO Platform experience: Brightedge, Conductor, Moz, etc
  • Experience with Google Analytics, Coremetrics or another analytics platform
  • Superb communication skills, verbal and written, and are persuasive
  • Geek out on Excel and are fond of functions, vlookups, & pivot tables
  • A strong sense of urgency and the ability to work effectively and meet deadlines in a fast-paced environment
  • A strong affinity for customer-centric marketing, and pride yourself on strong quantitative data analysis and critical thinking skills
  • Solid work ethic and are eager to take initiative and jump in and help any campaign
72

SEO Manager Resume Examples & Samples

  • 2+ years Search Engine Optimization experience
  • Bachelor’s degree in Marketing, Business or other related field preferred
  • Understanding search engine ranking factors and industry best practices
  • Understanding of web development, HTML, site/content architecture
  • Solid analytical and reporting skills using Google Webmaster Tools, Omniture, SiteCatalyst, BrightEdge, ScreamingFrog Etc
  • Technical skills including XML, CSS, HTML, Ajax and a strong developer/I.T. understanding
  • Ability to interpret data and make business recommendations
  • Global experience including optimizing for international engines and multiple language
73

Technical SEO, Manager Resume Examples & Samples

  • Lead enterprise SEO practice, projects and clients
  • Developing processes and documentation for SEO implementations
  • Consulting and contributing ideas which move our clients’ search campaigns forward including the areas of mobile search, social media and globalization
  • Experience with Enterprise SEO tools (i.e. BrightEdge, Covario, Searchlight)
  • Experience with SEO audits
74

SEO Manager Resume Examples & Samples

  • Grow organic search traffic to Weight Watcher’s properties
  • Establish KPIs and own monitoring reports
  • Proactively identify on-page opportunities related to site structure, internal linking, and page templates
  • Refine, track, and optimize content marketing strategy
  • Create innovative and effective external linking strategies for all sites based on predetermined objectives
  • Analyze various analytics reports to identify potential issues as well as areas of opportunity and growth
  • Promote/encourage SEO best practices among internal teams and work with other discipline leads to integrate SEO into the overall marketing process
75

SEO Manager Resume Examples & Samples

  • Develop cohesive, compelling SEO strategies that guide the development & content processes
  • Serve as a trusted consultant, practitioner, and advocate for the SEO discipline
  • Manage a team with diverse skills sets including technology, content, social and media
  • Communicate strategic visions to internal stakeholders and help disperse the strategy to the greater organization
  • Partner across business units (Marketing, IT, Consumer Insights) to build a holistic search approach that aligns with business objectives and drives sustainable growth and delivers a best in class SEO strategy
  • Establish and promote SEO guidelines, best practices and standards across business units
  • Collaborate closely with the Development and Visual Design teams to ensure SEO requirements are deeply integrated into applications
  • Maintain expert level understanding of latest industry trends, guidelines, and algorithm changes
76

SEO Manager Resume Examples & Samples

  • Plan and develop SEO strategy for all domains owned by Camping World Holdings
  • Develop and maintain understanding of marketplace dynamics and key players; keep up-to-date with the latest changes and developments in search market trends and technologies
  • Advise on IoT, Apps, and other digital product development, as relevant to company roadmap
  • Work with IT and business managers to ensure bot and crawler optimization is built into site architecture, programming that impacts Critical rendering Path, content delivery and implementation of new site features and functionality
  • Develop internal SEO best practices and enforce web content guidelines
  • Identify and implement new opportunities for improving organic search rankings, traffic and conversion
  • Lead the organic search team and measure their success
  • Create new measurement and reporting tools to ensure the programs are working and to change course as necessary; analyze and report on SEO performance
  • Serve as Webmaster in communications with Google, Bing and other search functions
  • BA/BS in Communications, Marketing, E-commerce or relevant fields, with 5+ years of experience in SEO strategy and implementation, or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company
  • Proficient in SEO reporting and analytical tools like Moz, Raven Tools, Conductor, or others along with working knowledge of HTML, CSS, and Javascript
  • Deep understanding of technical SEO and Web technologies
  • Proven skills in keyword research, campaign development, daily optimization, test plan
  • Proven ability to lead and develop solid teams, build relationships and influence decisions
  • Strong analytical skills and a focus on results
  • Ability to work well under pressure and in a fast paced environment
77

SEO Manager Resume Examples & Samples

  • Own the relationship with the SEO partner to develop the online reputation of 7-Eleven through a combination of traditional and creative techniques, including link-building, keyword strategy, metadata strategy, and information architecture
  • Lead and manage the SEO program by managing and executing the SEO roadmap to maximize organic traffic growth
  • Manage SEO implementations by working within an agile process to inform the digital presence product backlog
  • Analyze content performance and use data insights to iterate, improve and maximize results
  • Develop and review monthly and ad hoc reporting that illustrates performance and progress made, with highlighted next steps and appropriate action plans based on analysis
  • Use tools such as SEO Clarity, Google Webmaster Tools, Google Analytics, and Mixpanel to obtain relevant metrics and data for reporting
  • Manage Yelp and Yext platforms to enhance our digital presence
  • Work cross functionally with Marketing to inform the content strategy and evolve the website into a SEO enriched content hub
  • Manage a cross-functional team of engineers, data architects, and business owners to achieve single source of truth for location information
  • Implement and manage the ratings and reviews strategy for 7-Eleven that enables both findability and customer advocacy
  • Support in store traffic and SEO through the implementation of local store pages by enabling visibility at the store specific level
  • Lead the redesign the store locator on 7-Eleven.com to drive increased user engagement and encourage store trips
  • Experience: 5 years of SEO, Content Strategy, and Digital Presece
  • Knowledge and genuine interest in best practices of SEO
  • Strong presentation and communication skills with the ability to present effectively and persuasively to both internal and external audiences
  • Great attention to detail with a track record of strong analytical skills
  • Ability to manage multiple assignments in a fast-paced environment
  • Experience working well in teams
  • Internal Posting Period: June 8 - June 21
78

Senior SEO Manager Resume Examples & Samples

  • Manage the regional SEO business including regional SEO PnL management and it’s forecasting, planning and tracking
  • Lead and develop a team through mentoring them and leading them with excellence
  • Digital marketing knowledge is a requirement with ecommerce knowledge and significant experience in an SEO focused role is desirable. Up to date with organic ranking factors and which elements would drive more value to Hotels.com
  • Experience of managing projects including several languages and with higher degree of complexity with accounting for multi products in a dynamic environment
  • Understanding of scientific methodology: test & learn, MVT and how to conduct large keywords research via automation
  • Highly competent with data and presentation skills in order to compel audiences non familiar with SEO and key business/management partners
  • Experienced in building and presenting campaign reports including value, conversion rates, bounce rates and their impact to the channel
  • Excellent problem solving and analytical skills and the ability to communicate and work effectively with peers
79

Global SEO Manager Resume Examples & Samples

  • Own the strategy and direction of SEO efforts and serve as the expert in both on-and off-page SEO
  • Grow organic search engine traffic across 25+ international domains
  • Keyword and competitor research to identify keyword opportunities, work with internal content creation and technical resources to develop specific organic search site content
  • Work closely with the technical/development team on our sitemaps, canonical tags, redirections and overall technical infrastructure to ensure our domains are available and efficiently crawled and indexed
  • Create performance reports using Google Analytics or other similar tools
  • Conduct analysis to evaluate the performance of search engine optimization strategies
  • Stay on top of latest search industry trends, developments and tactics
  • Liaise with other SEO teams within EF to share best practices
  • You have 4+ years of SEO experience
  • A deep understanding of, and experience implementing, best practices in the on-and off-page SEO space
  • Comfort with technical SEO and ability to work closely with engineering teams to push initiatives forward
  • Excellent analytics skills (you LOVE data); ability to break down and solve complex problems
  • You are advanced with Microsoft Excel and Google Analytics
  • You are a great communicator with the gift to have colleagues with no technical background easily understand the key points of your complex analysis –and actually enjoy the conversation
  • You find it easy to work effectively in a cross-functional team environment
  • You are a team player who understands the importance of teamwork, collaboration, and open communication across a global organization
  • Knowledge of best in class SEO tools and services
  • Bachelors degree or similar
80

SEO Manager Resume Examples & Samples

  • You will work on the delivery of search engine optimisation strategies for international markets
  • You will co-ordinate the production of on-page SEO techniques as well as being involved in the hands-on production
  • You will research new exciting content ideas and formats that are unique and innovating, especially in high-end fashion & retail
  • You will manage and inspire your team and provide regular training sessions to direct reports as well as the bigger team and digital marketing department
  • You come from an SEO background from either in-house or agency side
  • You have the ability to construct and manage employees workloads to deliver targets
  • Advanced understanding of Google’s algorithm
  • You have proven track record of link building/outreach for organic search
  • Advanced understanding of all major social networks
  • Good local search engine knowledge in key markets; EU, US, AU, JP, RU and CN
  • Google Analytics – intermediate level
  • Excellent understanding of BrightEdge, Search Metrics, SEMRush, Majestic and Moz
  • Have you set out why this role is a good match for your career aspirations and that you have the skills and experience required? We want you to be as clear about your future ambitions as we are and whilst we encourage people to learn, develop and grow, you will need to hit the ground running
  • Have you checked spelling and grammar? We have high standards and you don’t want to miss out because of something as easily correctable as a typo
81

SEO Manager Resume Examples & Samples

  • Dedicatedly manage budgets and track spent and expected business returns. Understand the various business metric impacting the channel
  • Analyze large amount of data sets to identify patterns, priorities and drivers in the organic space
  • Work closely with the EMEA marketing, PR, social, merchandising and SEM team
  • Provide regular reporting and action driven commentary to both the SEO team and wider departments upon the region performance along with external factors such as search engine updates
  • Actively manage, maintain and optimize via the multiple tools we are required the complexity it requirements
  • Manage external vendors/agencies in line with a global policy. Actively articulate requirements and prioritize request with empirical business casing and prioritizations
  • Knowledge of web based analytic platforms is preferred (Omniture advantageous). Knowledge in Google Big Query and SQL an advantage
  • Ability to self-manage and keep track of team projects overtime
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SEO Manager Resume Examples & Samples

  • Determine growth strategies, prioritize initiatives based on level-of-effort vs reward, implement change across the organization, and increase web traffic
  • Create and execute strategic SEO roadmap across technical site optimization, external linking acquisition, internal linking strategy, and product-content development
  • Develop and clearly articulate business cases for SEO investment tying results to measurable KPIs including revenue, keyword ranking and brand awareness
  • Manage Local SEO, from ensuring NAP listings are consistent across all channels to implementing/updating schema on the website to link building to other Local SEO strategies
  • Collaborate with Paid Media Team in keyword analysis/optimization and industry/competitor advertising link research and analysis
  • Manage execution of organic search strategies including regular site audits, comprehensive keyword research, domain valuation, product-content generation, and competitive analysis
  • Formulate future SEO strategies, including but not limited to A/B or multivariate tests to optimize existing landing pages and launch new pages/content
  • Be the thought leader on search technology and search industry changes, gaining a deep knowledge of desktop, mobile and social search
  • Collaborate with Digital Marketing Team to ensure SEO is included within the process of each new project, including work alongside content curation, web design and development and social media departments to ensure all technical, content and social signals are being developed to help boost organic results
  • Optimize title tags, heading tags, meta descriptions, and image alt text
  • Have 5+ years of in-house SEO experience
  • Developed a strong understanding of HTML, CSS, and Javascript for SEO purposes as well as site architecture, site structure, and hierarchy
  • Have a strong grasp of the SEO landscape and emerging trends. In addition, you enjoy making data-driven decisions and executing with product and engineering to implement growth strategies
  • Are an expert with SEO tools such as GA, Search Console, Moz, etc
  • SEO performance tracking: Site Health, Rankings, Link Profile, Content Interaction
  • Experience creating onsite Technical SEO assessments and implementation guidelines
  • Able to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues
  • Are highly detail-oriented, highly detail-oriented, have strong organizational skills and are able to prioritize and re-prioritize based on changing business needs
  • Have exceptional communication and interpersonal skills - able to effectively communicate and build relationships across organization including engineering and product
  • Have an entrepreneurial spirit and are excited by the challenges that come along with growing a brand
  • Strong skills working within Microsoft Office, including Excel and PowerPoint
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Senior SEO Manager Resume Examples & Samples

  • Manage the NA and LatAm region SEO business including regional SEO PnL management and it’s forecasting, planning and tracking
  • Manage and develop a team through mentoring them and leading them with excellence
  • Proactively manage budgets and forecasting, planning spent and expected business output. Understand the various business metric impacting the channel
  • Work closely with regional marketing, PR, social, merchandising and SEM team
  • Provide regular reporting and action driven commentary to both the SEO team and wider business stakeholders upon the region performance along with external factors such as search engine updates
  • Proactively manage, maintain and optimize the site via the multiple tools we are required the complexity it requirements
  • Digital marketing knowledge a must with ecommerce knowledge and significant experience in an SEO focused role desirable. Up to date with organic ranking factors and which elements would drive more value to the Hotels.com site
  • Experience of managing projects including several languages and with higher degree of complexity with accounting for multi products in a fast moving environment
  • Highly competent with data and presentation skills in order to compel audiences non familiar with SEO and key business/management stakeholders
  • Experienced in creating and presenting campaign reports including ROI, conversion rates, bounce rates and their impact to the channel
  • Excellent problem solving and analytical skills and the ability to communicate and work effectively with others