Manager, SEO Resume Samples
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Manager, SEO Resume Samples
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FR
F Rice
Fermin
Rice
87158 Aufderhar Crest
Houston
TX
+1 (555) 240 6476
87158 Aufderhar Crest
Houston
TX
Phone
p
+1 (555) 240 6476
Experience
Experience
Dallas, TX
Manager, SEO
Dallas, TX
Cummerata-Hills
Dallas, TX
Manager, SEO
- Works closely with analysts to develop optimization recommendations and manages all phases of the process through delivery of assets
- Perform in-depth quantitative analyses of SEO performance and provide clear conclusions
- Work with team to identify areas of opportunity for improved on-site use of HTML/JavaScript for SEO benefit
- Manages the SEO team, overseeing their daily workflow, recommendations and insights, offering training and direction
- Lead content syndication and creation strategy across WSI working with Brand partners
- Performs other duties as assigned or apparent
- Manages all day to day aspects of ReachLocal’s SEO, ReachListings and ReachCast solutions
San Francisco, CA
SEO Account Manager
San Francisco, CA
Torp and Sons
San Francisco, CA
SEO Account Manager
- You will own the client account and are completely responsible for delivery of great SEO and PPC Consultation
- Research, understand, and stay up-to-date on best practices for SEO and PPC strategy
- Clearly communicate SEO and PPC best practices and how to apply them to our clients’ sites
- Work with other departments to update base site content to increase search rankings for all sites
- Identify and inform management of client opportunities, potential risks, and other key issues
- Manage PPC campaigns and set up reporting and ROI tracking in Google Analytics
- Write optimized webpage, blog, and Press Release content for publication on the web
present
Dallas, TX
PPC / SEO / Analytics Manager
Dallas, TX
Pagac and Sons
present
Dallas, TX
PPC / SEO / Analytics Manager
present
- Measure and improve key performance indicators such as traffic, clicks, CTR, CPC, email opens, conversion, contacts, marketing qualified leads, sales qualified leads, opportunities, sales, spending, ROI, etc
- Develop, execute and optimize PPC campaigns – keyword research, ad copy, landing pages, bidding, budget management, competitor analysis
- Work closely with Content Marketing Manager, Marketing Event Specialist and Digital Designer
- Design and develop high performing landing pages
- Help improve website – content, look & feel, lead generation performance, etc
- Develop and execute paid and organic search strategies. Track, analyze, report and optimize on a regular basis
- Track and analyze email marketing campaign performance
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
The Ohio State University
Bachelor’s Degree in Marketing
Skills
Skills
- Demonstrated excellent oral and written communication skills, with the ability to interact effectively at all levels of internal and external clients (business, creative, medical, and technical contacts at all levels)
- Able to deliver high quality work to clients, meeting all deadlines
- Self–motivated, detail oriented team player who can work professionally within a diverse team
- Able to promptly and professionally respond to SEO related email and phone calls
- Able to work independently and efficiently in order to meet organization goals
- Strong analytical, planning and problem-solving skills
- Solid understanding of SEO practices and implementation
- Extreme attention to detail
- Track record of professionalism and integrity
- Clear communication skills, both written and verbal
15 Manager, SEO resume templates
Read our complete resume writing guides
1
Manager, Seo / sem Resume Examples & Samples
- Measure revenue and ROI on SEO initiatives
- Analyze PPC and other performance based initiatives to make recommendations for SEM and SEO
- Make recommendations based on analysis via Adobe Omniture / Google Analytics to increase traffic and revenue across all GolfNow brands
- Monitor keyword rankings
- Be able to determine weekly, monthly, quarterly, and yearly success metrics to share with broader executive team
- Develop a content marketing strategy across all websites and work with sales and marketing teams to execute
- Keep up with industry changes in SEM/SEO
- Familiarity with SEO tools such as BrightEdge
- Passion towards SEM/SEO driven results
- Proficiency in Excel is a must
2
Senior Manager SEO Resume Examples & Samples
- Evangelize the importance of SEO
- Provide SEO support for specific editorial campaigns
- Perform technical site analysis, competitive/keyword research, and link analysis
- Apply Top-to-bottom management of SEO campaigns including developing meta tags, improving site URL structure, supervising SEO friendly page construction, creating SEO friendly content, creating target keyword lists, building links, etc
- Minimum 8 years SEO experience, preferably for a major media/TV organization, and a majority of that experience directly in SEO
- Strong SEO Copywriting skills
- Clear and effective written and verbal communication skills and ability to interact with all levels of end users and technical resources
3
Manager, SEO Resume Examples & Samples
- Lead the cross-brand SEO team with on and off-site optimization efforts and vet new opportunities to improve SEO ranking and sales
- Forge strong relationship with WSI IT teams and Brand teams, ensuring SEO stays top of mind and projects prioritized with strong ROI
- Work with team to identify areas of opportunity for improved on-site use of HTML/JavaScript for SEO benefit
- Lead content syndication and creation strategy across WSI working with Brand partners
- Analyze search demand to identify growth opportunities for content and product
- Influences Brand strategy and site structure as related to SEO and content
- Take a leadership role in managing external business partners including providing prioritization, day to day feedback, contract negotiations and guidance on product roadmap
- Present findings, analysis and recommendations to management through Senior Executive levels
- Manage budget, forecast, invoices and accruals weekly/monthly/annually
- Ensure Marketing initiatives are "on brand" with merchandising, promotional, and overall business strategy. Work with eCom merchant VPs and teams
- Identify and leverage synergies and trends between SEO and SEM
- Analyze competitive marketplace and follow SEO trends
- Drive international SEO initiatives including localization, content creation ideas and SEO IT projects
- 5+ years experience in SEO required; experience in retail preferred
- 2+ years management experience including demonstrated effectiveness in staff development and team building. Ability to manage a team
- Strong background and experience with HTML & JavaScript
- Strong familiarity with Google and other third-party keyword research and SEO tools
- Experience and acumen with data-driven marketing
- Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels across the organization
- Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution
- Experience with a web analytics system
4
SEO / SEM Manager Resume Examples & Samples
- Serve as the lead in reviewing existing SEM/Biddable media programs against best-practices to identify improvements
- Data-driven analysis and insights to improve campaign efficiency and effectiveness is key
- At least 7 years experience focusing on SEO/SEM
5
Manager, SEO Resume Examples & Samples
- Generate strategic SEO recommendations across all of the areas that impact SEO, including technical, structural, content and link authority
- Show SEO leadership across the business in SEO strategy and measurement
- Prioritize recommendations based on a complex set of business needs as well as SEO value
- Partner with cross-discipline teams to meet the business goals, the realities of scope, and best practices for SEO
- Perform in-depth quantitative analyses of SEO performance and provide clear conclusions
- Analyze, document and present SEO findings clearly and concisely on a weekly, monthly and quarterly basis
- Be willing and able to perform every level of SEO task from hands-on keyword research and data analysis to generating SEO strategies and internal SEO training
- Educate cross-discipline teams about the principles of SEO and how they apply in particular to their specific responsibilities
- Manage team members, as the SEO program grows
- Manage SEO tool and agency partners, as needed
- 3-4 years of hands-on SEO experience, including some ecommerce experience
- Comprehensive understanding of the SEO space, and possesses general eCommerce knowledge and industry trends
- Able to demonstrate specific experience in creative (design & editorial), technical (structural, architectural, development), and content marketing (link authority, syndication, influencing editorial calendars, working with influencers) aspects of SEO
- Strong written, verbal, and interpersonal skills within a large corporation setting
- Clearly communicate complex technical and marketing SEO concepts to co-workers at all levels in the organization
- Analytical, data driven personality. Results oriented
- Burning desire and ability to ferret out the “why,” and also to experience to know when to stop digging
- Strong ability to identify what’s working, what’s not working, and why. Then fix it
- Demonstrated ability to analyze and interpret large sets of complex data, then take appropriate action
- Demonstrated use of advanced Excel techniques, including pivot tables, filters, formulas and v-look ups
- Hands-on experience using web analytics reporting tools like Coremetrics or Omniture and SEO tools like Google Search Console and SEO Clarity
- Able to work independently, and multitask and prioritize easily
- Knows and abides by Google Webmaster Guidelines
- Self-motivated, but takes directions well
- Exhibits enthusiasm, creativity and commitment
- A passion for books and creating a fantastic online customer experience
- Bachelor’s Degree in marketing, communications, business, or related field, or equivalent work experience
- Experience in paid search as well as organic search
- Agency experience is a plus, especially if worked on large complex accounts
- Portfolio of IR 100-500 clients, with proven performance results that can be shared
- Multi-channel retail experience (online and offline)
- Knows the working relationship between Affiliates, SEO, CSEs, Social, Local and SEM
6
SEO Analytics Manager Resume Examples & Samples
- Leverage ‘big data’ native to Search Marketing to enhance and extend Marketing insight
- Explore new data sources via APIs and scraping. Storing and manipulating data in AWS or similar
- Text Analytics: Understand the effect of text content on performance and build solutions that endorse successful text elements
- Discover and define your own work – great sense of ownership and pro-actively finding opportunity
- Set up multi-variate testing to measure the impact of on-going campaigns and new initiatives
- Built strong relationships with the Marketing team and communicate findings to business and technical audiences across the company
- Strong working knowledge of SQL
- Strong working knowledge in at least one of Java, Python and/or R
- Experienced in Excel
- Experienced with Omniture/ Google Analytics
- Critical thinker, problem solver
- Bachelor’s Degree in a quantitative field
- Proven track-record of professional experience
- Experience with big data environments
- Fun and easy to work with!
- LI-EB1
7
SEO Campaign Manager Resume Examples & Samples
- Project Management & internal operations (in collaboration across departments) (10%)
- SEO: Research/Analysis, copywriting, content updates (via CMS) and logging in English, technical updates and/or recommendations (25%)
- MSEO: As for SEO (above) in languages other than English, in collaboration with translation agents (10%)
- Management & collaboration with 3rd party vendors (eg Translation agencies, Outsourced teams & Linking) (5%)
- Google Places Optimization (5%)
- General SEO research, training, ad hoc tasks & own initiatives (10%)
- Client relations: Investigation and response to client feedback, ad hoc presentations (5%)
- Reporting (30%)
- 3+ years of experience in SEO
- 3+ years of experience in project management
- A proven knowledge of Google analytics
- A proven ongoing interest in SEO
- Proficiency in MS Office applications, particularly Excel
- Preferably, experience in the hospitality/related industries
- Preferably, brings example URLs of sites that the candidate has developed
- Confident to publish content to client websites
- Confident in client interactions
- Pro-active attitude towards problem solving and learning. Happy to work autonomously
- Analytical mind with a good attention to detail
- Good team player. Able to quickly grasp key concepts and follow processes. Also willing and able to communicate obstacles/challenges to both senior and junior colleagues in an appropriate manner
- Organized and able to prioritize work. Ability to meet deadlines and follow-up pending issues
- Good communication skills and effective at building relationships
8
Digital Domain Manager SEO / SEM Resume Examples & Samples
- Builds and leads the customer-focused strategy and product/capabilities roadmap for all Enterprise SEO/SEM activity
- Up-to-date understanding of market trends and keen interest in following emerging technologies
- Emphasis on user-driven solution design and data-driven product refinement
- Strong understanding of user experience, technical and business issues
- Deep knowledge of tag management in the context of web analytics, IT and the broader digital marketing ecosystem, as well as experience with tag management solutions
- Digital agency, consulting or entrepreneurial experience
- Five+ years of digital marketing industry experience
- Three+ years of product management, business analysis or equivalent experience supporting SEO/SEM
- Proven strategic thinker with a track record for accomplishing goals and achieving results
- Demonstrated ability to thrive in collaborative environment focused on team results ahead of personal achievements and ego
- Proven experience with waterfall and agile methodologies and an understanding of domain management's role in various development methodologies
- Proven track record of leading and delivering successful digital initiatives for SEO/SEM that address the needs of customers and clients
- Demonstrated strong leadership skills and business acumen
- Demonstrated excellent verbal and written communication skills, interpersonal and collaborative skills with the ability to convey complex concepts and information on both the technical and application facets of the job to internal and external customers (technical and non-technical) at all levels in a clear, accurate, focused and concise manner and presentation style. Verbal and written communications that conform to proper rules of punctuation, grammar, diction and style
- Proven strong analytical problem solving, visualization and decision making skills combined with a passion and empathy for customers
- Ability to quickly understand, simplify, internalize and communicate complex concepts with a high sense of intellectual curiosity
- Demonstrated thoroughness, follow-up and attention to detail
- Working knowledge of Microsoft Office Suite with emphasis on Word, Excel and PowerPoint
- Demonstrated knowledge of online marketing tools, social media platforms, web analytics and website design/construction
9
Senior Manager, SEO Resume Examples & Samples
- Measure and report on SEO performance weekly with digital marketing teams
- Day to day tactical execution of SEO strategy
- Champion and promote SEO strategies and tactics internally for buy-in and approval to earn IT support
- Lead QA testing of all IT fixes and enhancements pertaining to search engine optimization efforts
- Collaborate with internal and external teams to ensure content development is in line with SEO best practices help shape and grow our SEO strategy
- Keep up with latest SEO trends and best practices
10
Manager, SEO Resume Examples & Samples
- Project manages SEO roadmap for clients
- Collaborates with analysts to execute on strategy
- Leads deep dives into search linguistics to determine consumer behavior
- Manages the execution of content amplification through Social and blogs
- Works with internal creative & design teams to implement search engine optimization strategies and best practices
11
SEO Account Manager Resume Examples & Samples
- You will own the client account and are completely responsible for delivery of great SEO and PPC Consultation
- Clearly communicate SEO and PPC best practices and how to apply them to our clients’ sites
- Identify and inform management of client opportunities, potential risks, and other key issues
- Communicate with clients via ticketing system, phone, or other electronic medium
- You will be a rabid client advocate
- Create new and update existing documentation as assigned
- We clearly define high standards and expectations and you will be expected to live up to and surpass them every day
- 2 - 4 years experience in an SEO / PPC account management role
- 2 - 4 years experience in a Project Management role is a plus
- 1-2 years experience with PPC platforms such as Google AdWords, Yahoo Search Marketing and Microsoft adCenter is a plus
- Demonstrated excellent oral and written communication skills, with the ability to interact effectively at all levels of internal and external clients (business, creative, medical, and technical contacts at all levels)
- Solid understanding of SEO practices and implementation
- Google Adwords Individual Certification and Analytics Certification a plus
- Able to work independently and efficiently in order to meet organization goals
- Able to deliver high quality work to clients, meeting all deadlines
- Self–motivated, detail oriented team player who can work professionally within a diverse team
- Able to promptly and professionally respond to SEO related email and phone calls
- Clear communication skills, both written and verbal
- Experience with WYSIWYG editors
- Photoshop, HTML and CSS experience is required
- Understanding of DNS and domain management is preferred
- Strong analytical, planning and problem-solving skills
- Track record of professionalism and integrity
- Must be able to easily get along with others and be professional in your relationships with co-workers and clients
12
Manager, Technical SEO Resume Examples & Samples
- Understand and advise on importance of content creation for organic search (SEO)
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
- Have deep understanding of critical keyword research platforms, perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Continually monitor and evaluate search results and search performance across the major search channels
- Keep pace with SEO, search engine, social media and internet marketing industry updates, trends and developments
- Understand Comcast's products and offers to effectively merchandise landing page content, in partnership with the sales and user experience teams
- Experience with website analysis using a variety of analytics tools including MOZ, BrightEdge, DeepCrawl, Screaming Frog, SEM Rush, Google Analytics as well as other standard SEO tools
- Experience working with CMS and building/administering content in CMS environments
- Strong knowledge of Analytics Software
- Excellent written, interpersonal, communication + public speaking/presentation skills
- Advanced skills with Microsoft Office, including Word, PowerPoint + Excel (pivot tables a must)
- Experience working with keyword tools
- Proficiency in MS Excel, PowerPoint, and Word
- Technical / programming background preferred-a strong understanding of HTML, CSS, Javascript, server side data and PHP
- Understanding of, or hands on experience with pay per click advertising strategies a plus
- Very organized + great at managing deadlines
- Ability to work in a fast paced, open, entrepreneurial environment
13
SEO Account Manager Resume Examples & Samples
- Work with the Account Director in order to understand the clients' business objectives and translate that in to best-in-class bespoke Owned Media strategies that drive business value through SEO and other owned mediums
- Coordinate and work with your direct reports in order to deliver on the long and short term goals that allow you to fulfil the strategy
- Collaborate with and project manage deliverables coming out from the internal specialist teams across Owned and Earned (Content, Outreach, Creative, PR) against the clients requirements, ensuring that projects are delivered on time and up to the highest standard
- Create first class relationships with the client point of contact, also ensuring visibility of iProspect across other internal client point of contacts and their teams
- Accountable for the use of Owned Media client budget and working with Account Directors to identify and forecast new opportunities
- Contribute to and deliver on new business opportunities where required
- Strong interpersonal and communication skills internally and with the client contact – presenting with impact, developing internal and external relationships while resolving any conflicts with team and Account Director support
- Highly Commercial - selling value, negotiation, client relationship management skills, how to be a trusted business advisor
- Experience of account managing and contributing towards large, complex search accounts across different vertical markets (e.g. Finance, automotive, technology, travel) within an agency
- Experience in On and off page strategies for SEO and the value this can drive a client
- Experience of working with best-in-class search technology platforms and articulating the value to direct reports and client contacts
14
SEO & Webanalytics Manager Resume Examples & Samples
- Ensure key pages are ranked high in relevant SERPs
- Drive Content strategy for the bank
- Ensure webpages are SEO friendly
- Ensure Proper site tagging for Adobe Analytics and GAP
- Coordinate all stakeholders internally (local and regional) and externally
- Provide actionable insights to the team based on data
- Follow up results and share internally/externally
- Manage all our partners/vendors with or without the agency
- Ensure that all material is respecting best practices regarding SEO
- Continuous website improvements to maintain and improve page ranks
- Manage innovative test and target campaigns that can boost conversions for acquisitions
- Oversee freelancers, including writers, copyeditors and community outreach organizers
- Keep current with emerging web technologies through relevant blogs, listservs, and events
- Track and report on all site metrics – Be the owner of Digital Analytics
15
Senior Manager SEM / SEO Resume Examples & Samples
- Work with marketing teams to plan and develop paid search campaigns to meet business needs (awareness, demand gen)
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI
- Collaborate with agency partner to strategize campaign (keywords, bidding, metrics, budget allocation)
- Manage campaign expenses, staying on budget, estimating monthly costs and reconcile discrepancies
- Work collaboratively with cross-functional teams to drive landing page design, optimize copy and creative to improve results and impact
- Provide regular reporting to key stakeholders on campaign results, learnings and recommendation
- Partner with analytics team to determine we are capturing the correct set of data and use the data to drive actionable insights
- Identify and source new keywords for SEO and optimize organic search results for priority branded and generic terms globally
- Recommend and execute strategies for content development and link building strategy
- Research and analyze competitor advertising links
- Coordinate off-page SEO activates including social media and blogging to drive backlinks and keyword authority
- Stay up to date on industry best practices and apply them as appropriate with the editorial and marketing team and with the development team
- Bachelors degree and 5+ years hand-on experience managing large global SEM PPC campaigns preferably in the B2B tech industry across Google, Yahoo and Bing
- Deep understanding of Adwords (keywords and display campaigns) and key campaign metrics (CPC, impression share, CPL)
- Familiar with Google Analytics and comfortable in using it to pull data and create reporting
- Experience with A/B and multivariate experiments
- Advanced proficiency with Microsoft Office, particularly Word and Excel, with the ability to create quality visual presentations (charts and graphs) and proper use of formulas
- Superb verbal and written communication skills exemplified through professional, timely, and detailed correspondence
- Knowledge of Adobe Marketing Cloud, Salesforce will be a plus
16
Manager, SEO Resume Examples & Samples
- Identify, document, and submit tickets addressing bugs, enhancements, and other various tasks coordinating with IT/Dev teams with the overall goal of increasing revenue through SEO growth. Project Management of all current bugs, enhancements, etc. on all enterprise sites related to SEO growth objectives. QA ongoing changes to all of the enterprise web sites. Work closely with IT/development team to effectively scale site changes on a global level
- Oversight and management of onsite and offsite SEO resources including numerous external marketing partners. Work closely with these partners to complete copy writing, link building, and keyword monitoring objectives in a timely manner
- Identify important pages/products to focus limited SEO resources on based on extensive market research. Work closely with the Director of Digital Marketing to identify key pages with high business value
- Directly make changes to the site through the Business Control Center for all SEO objectives, including meta information, content, internal linking and more. Work closely with the Platform Operations Team to learn all key functions of this enterprise tool
- Stay up to date with current promotions, new product launches, call outs from Merchants to determine where to focus SEO/content marketing efforts
- Provide training as needed to others in the organization on issues important to SEO
- Constantly monitor (and communicate) changes in search engine signals and market share
- Track and refine metrics, including referrals, link popularity, rankings, traffic and conversion using tools such as Omniture, Google Analytics, SEOMoz, SEMRush, Majestic, Conductor, and RankHound
- Bachelor’s Degree (or 4 years of equivalent work experience), preferably in Business, Marketing, or related field
- 6 years of relevant digital marketing experience (in addition to degree or years of previous experience), preferably with experience in managing multiple brand web sites, HTML, CSS, JavaScript, copywriting, Adobe Marketing Suite, Google Search Console, large site architecture, redirect management, keyword research, SERP analysis, vendor management and website administration
- 5 years of experience working with CMS, building/administering content in multiple CMS environments
- 5 years of experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- 2 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Skilled knowledge of search ranking factors and critical updates
- Intermediate knowledge of PPC methodologies, with the ability to optimize data gathered from both organic and paid sources
17
Senior Manager, SEO Resume Examples & Samples
- Minimum 5-7 or more years’ experience in driving SEO, preferably in-house as a senior contributor or leader of people
- People leadership experience and demonstrated ability to build a small team of highly skilled high performers in SEO
- Proven track record of helping websites achieve rapid and sustained long term growth through organic means using white hat best practices
- A strong understanding of all SEO best practices such as user content optimization, meta-data optimization, SEO-friendly site architecture
- Proficiency in SEO analytics tools (Omniture and Google Analytics)
- Broad experience with various analysis/SEO tools (Moz, Majestic, BrightEdge, Ahrefs, Screaming Frog etc)
- Must be self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision and work well with all staff levels
- Have strong time management, communication, project management, and presentation skills
- Able to thrive in a fast paced team environment, managing multiple conflicting priorities
- Strong knowledge of SEO best practices (keyword research, on page optimization, link building)
- Exceptional ability to work cross team and effectively communicate with marketing, PR, design, product, and engineering
- Strong disposition for data-driven marketing
18
Manager, SEO Resume Examples & Samples
- Creates SEO strategy, based on organization goals, priorities and in coordination with team resources and capabilities
- Oversees the implementation of recommended tactics, including meta data, technical analysis, content recommendations, link building and overall site architecture
- Analyzes results and optimizes the organization’s Organic Search presence based on findings, to increase traffic and conversions through the website
- Researches and evaluates new traffic trends and identifies new optimization opportunities. Presents findings to key stakeholders clearly and concisely
- Serves as the primary point of contact for all SEO marketing operations acting as subject matter expert, including operations, legal requirements, technical implementation and reporting
- Collaborates with other team members across the organization including technical and development teams, paid search marketing, branding, content and analytics
- Manages the SEO team, overseeing their daily workflow, recommendations and insights, offering training and direction
19
SEO / SEM Manager Resume Examples & Samples
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEM
- Experience with SEO/SEM on a global scale
20
European Digital / SEO Search Manager Resume Examples & Samples
- Strong commercial understanding of eCommerce and mCommerce
- Deep understanding of search algorithms, search engines and search engine optimization
- Ability to benchmark market best practices in search and help markets deploy them
- Good communication skills to educate & report across all key metrics
- Good mix of analytical/conceptual skills to understand and then optimize search performance
- Proven project management skills, attention to detail and exceptional organisational skills
- Ability to influence effectively cross border in a matrix environment
21
Junior SEO Account Manager Resume Examples & Samples
- You will deliver a world class client experience which promotes a high level of confidence in iMatrix through service excellence, fast cycle time, product expertise, aggressive follow-up in communication, and accurate results in deliverables
- Research, understand, and stay up-to-date on best practices for SEO and PPC strategy
- Manage PPC campaigns and set up reporting and ROI tracking in Google Analytics
- Have working knowledge of HTML and CSS
- Eliminate the complexity of successful web marketing with our one-stop, turnkey solution and allow our clients to focus on running their business
- Ensure continual product relevance by routing client needs and requests and knowledge of the client environment to team management
22
SEO Off Site Manager Resume Examples & Samples
- Maintain and increase the online presence of Countrywide websites by utilising modern organic search and online marketing techniques
- Coordinate content-based outreach campaigns to attract external links from high-value domains and diversify their backlink profile
- Proven track record in an SEO role
- Able to create, justify, communicate and implement organic search strategies to the SEO team
- Knowledge of on- and off page ranking factors and optimisation techniques
- Confidence working within cross-functional, international teams
- Experience using 3rd party tools such as Google Search Console, Searchmetrics, Moz, MajesticSEO, etc
- Passion for Digital Marketing and Search
- Technical SEO skills
- Excellent media owner and content publisher relationships
- Project manager
- Relationship builder with an entrepreneurial mindset
- Analytical and numerate
- Self-directed with commercial acumen
- A desire to learn, develop and progress
23
Manager, Search / SEO Resume Examples & Samples
- Contribute to innovation within the search channel for given client(s) and across Mediavest digital organization
- Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
- Experience in paid search
- Ability to prioritize and organize issues/projects for self
24
Manager SEO, Digital Analytics Resume Examples & Samples
- Serve as a leader in digital analytics for SEO spanning all digital channels including web, mobile, social and email
- Leverage BrightEdge SEO optimization platform to partner with channel management, marketing and other stakeholders to drive content and backlinks development programs
- Developing link earning strategies to improve organic ranking signals in conjunction with the SEO consultants
- Work with merchandizing and channel management team to identify traffic growth opportunities and drive execution
- Working with SEO consultants to help design SEO scenarios to test new strategies and tactics
- Provide analytics on different SEO initiatives & campaigns for a defined set of KPI’s
- Collaborate with content specialists and merchandizing teams to develop an SEO keyword and content strategy and implement it
- Collaborate with the SEM specialists to align the SEO strategy & implementation with the SEM strategy
- Analyze SEO performance across channels to the stakeholders
- Manage tools and technology required within the enterprise to provide SEO services
- Monitor performance metrics to understand organic search performance across categories and vs. competitors
- Provide support for ad-hoc analytics reporting requests
- Manage data gathering across a variety of platforms including
- 5-7 years plus of B2B and B2C digital analytics experience in a large global enterprise environment with multiple subsidiaries and a proven track record of delivering business growth
- 5-7 plus years of eCommerce experience working in B2B and B2C eCommerce initiatives in a high transaction, multi-store front business with digital revenue greater than $500 million, significant numbers of customers and SKUs, and demonstrated year over year growth
- Experience in the automotive parts, industrial parts, office products and/or electrical materials industries a plus
- 3-5 years of team leadership experience working on a global digital team
- Strong background in mathematics, computer science, IT or related discipline
- Analytics certified (MarketMotive, Google Analytics, CAP) a huge plus
- SKILLS AND ABILITIES REQUIRED
- Excellent communication skills and a proven ability to communicate complex ideas and processes in a simplified manner to individuals unfamiliar with subject material
- Detailed working knowledge of digital analytics best practices along with the specific knowledge of ecommerce, mobile, digital marketing, and analytics solutions
- Strong blend of commercial and technical skills with the ability to synthesize relevant information and make key decisions
- Strong understanding of the design and architecture of ecommerce and high transaction volume systems
- Proven ability to develop a clear and concise business case and to deliver results through collaboration
- Excellent forecasting skills
25
Manager, SEO Resume Examples & Samples
- Manages all day to day aspects of ReachLocal’s SEO, ReachListings and ReachCast solutions
- Experience pairing SEO, Listings, and Social into other marketing channels
- Strong understanding of HTML, CSS, Javascript and other rich media technologies
- Expertise in Schema.org and Google Quality Guidelines
- Expertise in web analytic technologies and tools such as Google Analytics and Google Search Console tools, GA Certification a plus
- Collaborate with internal teams and digital resources to remain apprised of social media marketing trends
- Assist with client interactions, including audits, analysis, renewals, proposals, etc. as needed
- Ability to think strategically and identify and resolve problems in a client-centric environment
- Very strong oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience
- Strong project and resource management skills
26
Global SEO / SEM Manager Resume Examples & Samples
- Support and shape the role of SEO/SEM within the group
- Managing both on-site and off-site SEO
- Increase the profile of all of our brands across the group through search strategy
- Create an annual roadmap with key milestones and KPIs
- Define and deliver SEO/SEM strategy for our key businesses and help them implement the recommendations
- Overseeing and manage the relationship with the paid-search agency and support the optimisation
- Identify potential opportunities for keywords, backlinks and outreach campaigns
- Analyse and report on website performance for defined key businesses
- Ensure tracking is implemented consistently across the board to increase visibility of SEO performance
- Recommend the content strategy approach and keyword recommendations based on competitive research, analysis and search trends
- Collaborate with performance marketing teams to help optimise the online customer journey
- Introduce new tools and tactics to support achieving defined KPIs
- Communicate with the business marketing teams on a regular basis to follow up on progress, provide feedback and ensure implementation
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Senior Manager of Search / SEO / SEM Resume Examples & Samples
- Providing SEO and SEM training to internal teams and outside audiences as needed
- Technical knowledge to recollect proper requirements for Developers
- Understanding of Technical SEO, Mobile, AMP, Schemas, Voice search, and Rich Snippets
- BA/BS degree or relevant business experience required
- 5+ years of SEO, Paid Search & digital marketing experience
- 3+ year of leadership experience
- Results and value focused
- Excellent knowledge of leading industry software & tools, such as Conductor Searchlinght, Screaming Frog, Keyword Planner, Google Search Console, Google Analytics, Google Tag Manager, Moz, SEMRush, A-hrefs, Deep Crawl, Cognitive SEO, Marin, and more
- Organized and capable of managing multiple campaigns, tasks, and team members
- Self-motivated and able to work both individually and as part of a team
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Manager, Search & SEO Resume Examples & Samples
- Reviews tactical implications to products or business areas for new strategic directions ensuring long-term goals and an enterprise view are represented in requirements. Partners with senior leaders on program level strategy development and execution
- Contributes to successful continuous delivery of product roadmaps, within budget and schedule, by identifying risks and developing/ recommending mitigation strategies
- Creates and analyzes regular and ad hoc reporting to monitor business KPI’s and to measure the effectiveness of product enhancements. Troubleshoots and researches issues related to changing trends, behaviors, or performance to identify what is impacting the business and determine how to address
- Builds strong working relationship with teams across the organization that helps facilitate awareness and support of business strategies and initiatives. Ability to build rapport with key stakeholders in merchandising, creative, marketing, operations and technology to gain maximum cooperation and buy in on key initiatives
- Supports and provides direction to the business analysts in determining the impact of new functionality to existing business processes and system functionality. Ensures the team documents requirements of sufficient quality in order to provide a solid foundation for realizing the benefits of the project
- Educates and evangelizes SEO & search best practices throughout organization to build awareness for how other teams impact the business and ensuring alignment for cross-team initiatives
- Maintains market awareness of industry trends and competitive landscape to help identify necessary updates and new opportunities
- Manages two business analysts responsible for SEO & Search on all 4 NMG brand websites providing direction, guidance, feedback, coaching to further develop team capabilities
- Manages vendor partners to help solve customer and business problems and collaborate to drive for new innovations in products and services that best meet business needs and strategy
- Strong strategic, creative thinking and decision making skills
- Highly organized with the ability to multi-task and prioritize tasks to deliver expected results on time
- Must have extremely strong interpersonal skills and the ability to maintain and develop internal and external relationships; collaborating across multiple business and technology functions, relationship building and consensus building are essential
- Self-motivated and results oriented individual able to work independently and also work collaboratively with a team
- Excellent communication skills with the ability to interact with all levels of the organization, and communicate with technical and non-technical audience
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SEO Senior Manager Resume Examples & Samples
- 4+ years of direct SEO experience
- Master at data and analytics (Adobe Analytics Suite (Omniture) preferred)
- Must have a passion to stay current on SEO and study understand implement the latest ethical techniques
- Experience with Google Webmaster Tools
- Experience working within a CMS
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SEO Regional Manager Resume Examples & Samples
- Lead and develop organic search campaigns in the Latin-American Markets (Spanish and Portuguese speaking)
- Identify optimization opportunities by analysing the current situation in each market and the most promising keywords and techniques to prioritize
- Research and develop a dense link network in the markets through effective partnership building, community interaction and content placement
- Implement the latest search optimization techniques across several company websites, both on-site and off-site, creating bespoke content as required
- Monitor and report on key performance metrics for organic search: ranking, traffic from search engines, conversion rates, etc. and proactively act on the insights provided
- Work closely with local sales offices to train staff in the basic principles of organic search and coordinate their work on the site in relation to SEO
- Collaborate with other marketing teams to keep abreast of campaigns and optimize the results for search engines
- Native Spanish speaker. Very strong verbal and written communication skills in English, Portuguese and Spanish (from Latin America) are essential
- 2+ years of relevant work experience
- Understanding of site architecture and broader SEO principles
- Experience of digital marketing techniques and conversion principles
- Graduation from university with related degree and strong academic credentials
- Ability to work effectively in a cross-functional, international team environment and communicate persuasively by e-mail and telephone
- A desire to succeed and a curious mind, eager to master all aspects of search marketing
- Ability to manage and prioritize multiple projects and tasks simultaneously
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PPC / SEO / Analytics Manager Resume Examples & Samples
- Develop and execute paid and organic search strategies. Track, analyze, report and optimize on a regular basis
- Set up metrics, tracking system and reporting for key marketing activities. Develop and present monthly reporting dashboards
- Measure and improve key performance indicators such as traffic, clicks, CTR, CPC, email opens, conversion, contacts, marketing qualified leads, sales qualified leads, opportunities, sales, spending, ROI, etc
- Learn our business. Understand services and markets well enough to build effective keyword strategies
- Develop, execute and optimize PPC campaigns – keyword research, ad copy, landing pages, bidding, budget management, competitor analysis
- Track and analyze email marketing campaign performance
- Design and develop high performing landing pages
- Work closely with Content Marketing Manager, Marketing Event Specialist and Digital Designer
- Ensure that marketing content is aligned with SEO strategies and tactics
- Work with outside agencies and consultants where appropriate
- Help improve website – content, look & feel, lead generation performance, etc
- BS or BA in Marketing, technical or other relevant discipline
- At least 2 years of SEO and PPC marketing, ideally for B2B
- Paid search with geo targeting
- Proficiency with Google Adwords, Bing Ads, Google Analytics
- Passion for analyzing, reporting and improving ROI of marketing activities. Highly motivated to improve lead generation
- Experience with competitive analysis tools such as SpyFu and SEMrush
- Experience with marketing automation and content management (ideally HubSpot COS), CRM (ideally Salesforce), call tracking (ideally CallRail), landing pages (HubSpot or Unbounce)
- Strong analytical skills, data-driven thinking and attention to detail
- Writing for SEM/SEO
- Other skills and successful experience with many or all of the following
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Senior SEO Analytics Manager Resume Examples & Samples
- Be an expert in SEO first and other paid channels as a secondary measure, which includes how we place in SEO, the content that drives rankings and the interplay between Google SEO and DSA
- Collaborate with other functions, e.g., Finance, Product and other Analytics teams to drive impactful business outcomes
- Share your expertise and knowledge with other analytical functions across business to develop sound strategies to deliver on future projects
- Mentor and manage more junior staff both on the Marketing and Analytics teams on how to extract insights from the data, commercial acumen, storytelling and presentation skills
- Search Engine analytical experience, SEO knowledge as a pre-requisite and SEM / PPC, or other digital media is beneficial
- Strong commercial acumen combined with an uncanny ability to extract and analyse data
- Experience in data mining, statistical modelling and business analysis with at least a Bachelors in an analytical discipline (such as Science, Engineering, or Social Science) required. If you have a Masters in the above, it’s a massive plus
- Previous commercial use of a data mining / stat language (R, Python, SQL) is highly preferred, academic knowledge required
- An understanding of data extraction, data aggregation and reporting of factors that drive Search Engine performance and skills in Google Big Query APIs to connect data sources together is a plus
- An insatiable curiosity about the online travel industry and how consumers interact with Search Engines
- Previous experience in translating complex data findings into clear insights, with a knack for storytelling is a major plus
- LI-KG
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Senior Manager, SEO Resume Examples & Samples
- BS/BA degree preferably in Business, Economics, Marketing, Mathematics, Statistics, Finance, or Computer Science
- 5+ years of SEO work experience at an industry leading site or agency
- Must have strong quantitative experience, be highly analytical, curious, detail oriented and a strong communicator
- Able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
- Advanced knowledge and experience with common SEO tools, Google Analytics, Webmaster Tool, and other third-party SEO tools
- Strategic thinking with the ability to work well in a team atmosphere
- Excellent analytical, organizational, project management, and time management skills
- Proven experience identifying technical SEO issues and solutions, as well as improved ranking and traffic results with large-scale content optimizations
- Experience working with A/B testing
- Technical SEO experience for large content and services websites a plus
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Manager SEO Resume Examples & Samples
- Educate: As part of the Global Center of Excellence you will support the other SEO team members in educating the business on SEO guidelines using data, trainings and ongoing communication with global and local stakeholders. Depending on the business needs and your skills you will drive specific global SEO projects with the support of the other team members
- Enable: You will support regional/local eCommerce teams in growing their market’s SEO traffic and revenue. You will help in driving the local implementation of the SEO strategy and guidelines defined at a global level
- Scale: As part of the global team you will drive SEO projects that can be scaled to all the markets (and across different brands). You will analyse experiment results and pushing forward next steps at a rigorous pace with the Paid Traffic Generation and Web and Paid Media Analytics to create synergy and drive global SEO revenue
- Follow up and report: You will get the opportunity to learn all aspects of the Fitness, Fashion and Sporting goods industry (Competitor analysis, Market Dynamics, Fashion trends, etc.) You will than be asked to prepare and share your global/local SEO findings with a large number of stakeholders across the organization evangelizing SEO and its broad impact. At adidas Group, we emphasize quantitative analysis and thorough experimentation. You will learn how to gather the preliminary data to build an experiment and how to subsequently analyze these results and present them in channel forecasts, business cases and post mortems
- You are passionate about SEO and eCommerce (and within SEO you have specific skills and interest in any of the following: data analysis and testing, backend/code optimization, frontend/content and UX, social/PR and offsite optimization). You are an independent learner and a self-starter
- Tech / web-savvy: You have a natural curiosity about web companies, new start-ups, and the eCommerce world. It would be even better if you’ve built your own website and tried to make it rank on search engines. Demonstrable track record of business results through SEO also desired
- You are a native or fluent English speaker (knowledge of other languages is greatly valued)
- You are detail-oriented, but can balance these details with the larger business objectives
- You are quantitative, pragmatic, and methodical in your approach to SEO
- You have relentlessly high standards, and are never satisfied with the status quo
- You are invigorated, not intimidated, by large volumes of data and keywords. You are adept at analyzing data at scale
- You enjoy problem solving and have a genuine curiosity about how consumers search for information
- You work well with many types of people and thrive in a fast-paced, dynamic environment
- You’re an excellent communicator, especially when incorporating data to substantiate your winning point
- Hands on experience and understanding of Web Analytics tools (e.g. Google Analytics, Adobe Analytics)
- Solid understanding of current SEO measurement tools and their limitations
- You have a hands-on, “can do” attitude and are pragmatic and solution orientated
- A genuine and demonstrable interest in sports and our industry is obviously a plus!
- BA or BS degree (preferred in quantitative field such as economics, mathematics, statistics, or computer science/engineering)
- At least 2-4 years of relevant SEO work experience either in-house with an industry leading website or in a search agency
- Advanced skill with Excel, Adobe Analytics and or Google Analytics required
- Exposure to SQL, PHP, or other coding languages strongly desired
- Statistical background is a plus
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Assistant Manager, SEO Resume Examples & Samples
- At least two years of experience with Website Analytics such as Omniture or similar tools, Enterprise SEO Analytics such as SEOClarity, BrightEdge or similar platforms, and keyword research tools such as Google Adwords Keyword Tool, SEMRush, etc
- Working knowledge of Google Search Console (Webmaster Tool)
- A strong passion for SEO and Online Marketing
- Proficiency in Access (or related experience) with knowledge of joining tables, running queries and data deduplication
- Ability to articulate complex technical concepts to Business stakeholders
- Able to collaborate with others and work against shifting priorities
- Self-motivated, detail oriented and able to prioritize tasks efficiently
- Bachelor’s Degree in the field of Computer Science, Computer Information Systems, Mathematics, or related fields
- 2+ years of professional experience as an Analyst, SEO Specialist, or equivalent fields
- Experienced in Mobile versus Desktop SEO
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Manager, SEO Resume Examples & Samples
- Working knowledge of Web technologies such as: HTML, JavaScript, CDN, Server Configuration Files, etc
- At least 5 years of experience with Website Analytics such as Omniture or similar tools, Enterprise SEO Analytics such as SEOClarity, BrightEdge or similar platforms, and keyword research tools such as Google Adwords Keyword Tool, SEMRush, etc
- Working knowledge of paid search marketing, including experience/best practices coordinating organic and paid strategies
- Advanced proficiency in Excel (or related data crunching tools) required with skills in pivot tables and formulas
- 5+ years of professional experience as an SEO Manager/Specialist, Analyst, Developer, or equivalent fields
- Some E-commerce experience preferred, but not required
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Associate Manager, SEO & Local Digital Resume Examples & Samples
- Monitoring SEO program for ongoing efficiencies related to increasing traffic and conversions, and increasing site engagement
- Supporting cross-functional teams with seasonal and ad-hoc SEO requests for their businesses
- Maintaining SEO reports and acting as the day-to-day liaison for Canadian Tire’s organic search program, with external partners
- Managing day-to-day relationship with Local listings partners, including maintaining accuracy of Canadian Tire store, Gas Bar and automotive centre listings
- Supporting the build of annual local strategy, to increase local presence across key business categories and Dealer markets
- Post-secondary education or related experience in Marketing, Business or Finance
- 3-5 years’ experience in a digital or ecomm environment, organic search or SEO experience is preferred
- Familiarity with digital reporting and analysis tools including: Google Analytics, BrightEdge, SEOMonitor, Webmaster Tools (Search Console), etc
- Strong copy writing skills
- People management experience is an asset
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Senior Manager Global SEO Resume Examples & Samples
- Complete accountability for the global SEO performance ensuring that it exceeds targets of main KPIs, both from a growth and efficiency perspective
- Develop and implement large-scale SEO strategies across multiple regions to maximize revenue and return-on-investment for all channels
- Deliver results as measured by but not limited to organic traffic (both from web and app properties), new customers, booking revenue and operational excellence
- Analyze, interpret and communicate all key business metrics with senior management in weekly, monthly and quarterly business reviews
- Manage a team of SEO and growth marketing analysts and contribute to their development and career progress
- Manage third party bid management and technology platforms to ensure HomeAway objectives are clearly communicated and vendors run and optimize campaigns effectively
- Drive thought leadership as it relates to SEO and App Store optimization
- Coordination with Retail & Destination Management teams to align on tactical implementations and ensure that regional and destination level performance is in line with the objectives set out for organic channels
- A minimum 8 years’ experience in SEO actively leading international brands and proven ability to drive organic traffic growth through SEO and App Store optimization
- Deep knowledge of SEO best practices and a keen eye for innovation and testing new processes and functionality
- Highly analytical with a problem solving approach; must be metric focused and embed a test-and learn culture and data driven decision making
- A proven record of delivering WoW improved SEO performance within an e-commerce driven environment
- A strategic mindset with a hands-on approach and the ability to mobilize a team to ensure faultless execution
- A strong people leader with outstanding communication skills and ability to influence through an empirical business driven thought process at all levels within the organization
- A collaborative approach and ability to interact with cross-functional teams including engineering, marketing and product
- BA or BSc degree level qualifications, ideally with a Marketing or Business Management major; MBA qualifications a plus
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SEO Analytics Manager Resume Examples & Samples
- Deliver actionable and ground breaking marketing analytics projects optimizing across regions, channels and analytical functions
- Use customer data to analyse the full impact of marketing activities for multiple marketing channels across assigned points of sale, and help internal customers in understanding trade-offs associated with the analytical solutions
- Foster active relationships with internal and external marketing leadership to assess existing and upcoming business needs and participate in presentations of your analyses to a wider audience
- We would love you to be entrepreneurial and have a self-responsibility for the insights that you produce
- We will give you exposure and mentorship to present your work to VPs and the CXO suite and to craft compelling arguments using your analysis to change and impact Hotels.com
- You will be using and learning about the latest data platforms and tools, R/Hadoop/SAS/Tableau/Google Big Query to conduct your analysis on data not used before in the business
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Senior SEO Account Manager Resume Examples & Samples
- Act as the daily client contact across the selected team portfolio. The Senior SEO Account Manager shall own the relationship with clients’ in-house technical and/or marketing teams and co-ordinate junior resource as necessary alongside the SEO Account Director
- Produce high quality client deliverables, whether they are for specific contracted projects, originated from technical, strategic or content recommendations and agreed with ongoing clients or whether they are client meeting decks
- Lead content marketing and authority building excellence within the team, mentoring junior members and working with the SEO Account Director to improve team processes and deliverables
- Develop market leading on-page and off-page strategies with tactics to be implemented by both SEO team and clients
- Analyse the SEO performance of enterprise-level, multi-national/lingual websites to demonstrate commercial value and ROI to the client
- Develop briefs for the Owned & Earned outreach/advocacy team and analyse the ROI of team output
- Support the implementation SEO recommendations to clients’ teams and external agencies
- Create SEO project plans according to known opportunities and limitations which therefore result in achievable campaigns. Provide progress reports to SEO Account Director flagging risks and potential up/cross-sell opportunities
- Support and drive the development of the Reprise Media SEO product offering and related disciplines
- Liaise with Search Team members regarding PPC and Social Media integration
- Responds to briefs and requests with SEO quotes and SOWs in a timely and accurate manner
- Conduct comprehensive audit technical SEO documentation, Information Architecture, U.I. reviews and keyword research to client standard
- Review all documentation authored by the technical SEO Specialists or Executives before communication with the client or client service team
- A positive attitude and passion for all things digital. Wants to be a future digital leader in the UK space
- Able to confidently explain the most significant Google milestones of the past 4 years including major updates and how they affected the SEO industry and its clients
- Experience in managing finance for SEO campaigns and keeping within budgets while maintaining effectiveness
- A minimum of two years’ experience in an SEO agency
- Confident presenter with professional demeanour in all matters of client communications
- Able to confidently and concisely explain the most important SEO ranking factors to a non-technical audience and how to schedule these to maximise ROI
- High proficiency with SEO tools such as Moz, MajesticSEO, SearchMetrics, Webmaster Tools, AHREFs, etc. Knows strengths and weaknesses of tools and how to best combine datasets to gain actionable insights
- Excellent written and oral communications skills to communicate daily with client’s project management and development team contacts
- Working knowledge of front-end web coding (CSS and HTML) according to W3C guidelines
- Active participation in new business pitches and responses
- Proficiency with web analytics tools such as Google Analytics, Omniture SiteCatalyst and Coremetrics
- Advanced Excel including pivot tables and analysis to derive useful insights from large datasets
- Experience of running training events for clients and colleagues
- International SEO experience
- Demonstrable contribution to the industry from thought leadership pieces such as articles, blogs speaking at events, etc
- Setup, configuration and debugging experience of any web analytics tools
- Multi-lingual at business proficient level
