Marketing Manager, Mobile Resume Samples

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V Stiedemann

Vladimir

Stiedemann

8890 John Mills

Detroit

+1 (555) 814 4405

8890 John Mills

Detroit

Phone

p +1 (555) 814 4405

Experience Experience

Detroit, MI

Marketing Manager, Mobile

Detroit, MI

Nienow, Windler and McClure

Detroit, MI

Marketing Manager, Mobile

Responsible for financial performance of a program within the lifecycle marketing org
Hire and develop an effective team
Work with design team to build effective customer communication
Develop marketing strategies that drive financial outcome through a customer first mindset
Work with teams across Amazon to build marketing plans that drive new customers to the Amazon app and build repeat engagement
Raise the bar on hypothesis driven experimentation design, analysis of the test results and iterative experimentation
Communicate with internal stakeholders and team to iterate on ideas

Detroit, MI

Mobile Product Marketing Manager

Detroit, MI

Lowe and Sons

Detroit, MI

Mobile Product Marketing Manager

Work closely with the Sr. Manager, Product Marketing and Product Development Team to ensure goals and priorities are aligned
Provide product marketing guidance rooted in consumer and competitive insights to inform content and the product development process
Lead product marketing for assigned mobile titles – developing brand identity, key messaging, overall vision, marketing strategy development and execution
Develop best in class creative materials working with both internal and external partners including storefront assets, digital advertising creative, print materials, video trailers and/or television commercials, and synergy assets
Partner closely with internal PR, synergy, integrated marketing, social media and franchise teams to develop and implement marketing plans across launch and sustainment phases
Analyze performance of marketing campaigns to regularly identify areas for optimization
Coordinate with regional teams to implement global strategy

present

Los Angeles, CA

Product Marketing Manager, Mobile

Los Angeles, CA

Green-Hartmann

present

Los Angeles, CA

Product Marketing Manager, Mobile

present

Lead market assessment to identify new product opportunities through hypothesis-driven structured analysis, competitive analysis, and capturing and distilling qualitative feedback from marketers
Co-manage product marketing programs to drive new client acquisition and increased client investment, including the creation of content for key marketing assets such as collateral, videos, blog posts, emails, etc
Work with a cross-functional team to co-manage beta programs and train sales teams
Collaborate with product management and engineering on product design and development
Structure conversations, build and socialize frameworks, and distill debates among peers and executives to align on direction
You’re a critical thinker who is motivated to seek data to inform his or her work
Work effectively with product and sales teams in a heavily cross functional, fast-paced environment

Education Education

Bachelor’s Degree in Economics

DePaul University

Bachelor’s Degree in Economics

Skills Skills

Execute marketing campaigns that deliver actionable learnings, measurable results, and customer delight
Build targeting models for campaign execution
Communicate with internal stakeholders and team to iterate on ideas
Work with teams across Amazon to build marketing plans that drive new customers to the Amazon app and build repeat engagement
Work with design team to build effective customer communication
Track, measure and report on results
Drive automation of the programs that deliver our best results to maximize scale

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11 Marketing Manager, Mobile resume templates

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Digital Marketing Manager, Mobile Resume Examples & Samples

Minimum 5 years relevant experience with mobile marketing and project management
Proficiency in Excel and PowerPoint
MBA degree preferred
Knowledge of HTML and understanding of CSS are ideal
Experience managing content using a content management system
Strong sense of project ownership, and dedication to delivering outstanding results
High comfort level with complexity and problem solving, including data management issues
Curious; committed to ongoing learning
Flexibility and team orientation, with a willingness to contribute to a wide range of marketing and digital programs
Ability to work with others and collaborate across the organization to achieve goals
Self – directed and an ability to work in a fast paced, deadline driven environment

Product Marketing Manager, Mobile Games Resume Examples & Samples

Responsible for the product go-to-market plans for each product, outlining key KPIs, and developing integrated marketing plans
Product marketing budget management and P&L tracking
Develop marketing calendar and go-to market strategies behind mobile games
Deliver product marketing analysis and make recommendations to optimize performance through rapid, data driven iteration and A/B testing
Concept and design innovative product features aimed at improving customer acquisition, retention and monetization
Develop in-game events and promotions to drive retention, engagement and revenue, utilizing social strategies, consumer insight, and CRM
Monitor key trends in gaming as it relates to new features, monetization strategies, SEO and ASO strategies, and apply them to Sony games as it makes sense
Manage the production of marketing assets from concept to execution that are clear, concise, and consistent with the brands
Manage key licensor relationships as it relates to licensed games
Work cross-functionally across teams at Sony to leverage promotional partnerships across our other divisions
A passionate gamer. We’re serious about gaming and we hope you are too
You represent the business. You love numbers, you own your products and you are results oriented
Excel expert. You know excel back to front and can build complex excel models on a whim
Team player. You have excellent communication and interpersonal skills and are ready to pitch in any way you can
Self-starter. Good time management and multi-tasking abilities and high attention to detail
3-5 years of experience in Games product marketing
Previous start-up experience a strong plus, especially in mobile gaming

Marketing Manager, Mobile User Acquistion Resume Examples & Samples

Grow the number of active users for our Shopstyle Apps across IOS and Android. Monitor our users on an active basis and provide regular reporting on results
Work cross-functionally (marketing, BD, engineering, creative) to optimize User Acquisition funnels across Shopstyle
Ensure implementation of best in class UA campaign strategies
Perform experiments, testing and analysis of multiple channels and approaches for UA
Work with iOS and Android marketplace reps to maximize discoverability
Develop partnerships for growth of downloads (sweepstakes, etc.)
Partner with PR team to expand word-of-mouth and awareness of the Shopstyle app
Ensure achievement of specific KPI goals e.g. unit downloads, chart position, CPI, DAU, etc
Oversee and assist with execution of push notification campaigns for our app users
Partner with product management in providing customer insights to help guide new features and technologies
Monitor competitive UA strategies and mobile products to help drive strategic direction for our mobile strategy

Product Marketing Manager, Mobile Advertising Resume Examples & Samples

Lead market assessment to identify new product opportunities through structured analysis, competitive analysis, and capturing and distilling qualitative feedback from marketers
Test and launch new cutting edge products in market by leading cross-functional teams including sales, legal, marketing, and PR
Drive world-class go-to-market by developing strategic positioning, naming, and activation strategies

Senior Marketing Manager, Email & Mobile Resume Examples & Samples

Lead email and mobile team through the development and implementation of a communications program based on customer lifecycle
Lead strategic thinking, analysis and development of a customer driven segmentation and contact program
Partner with external vendor as well as internal resources to continually improve reporting and analytics behind email and mobile marketing
Accountable for aggressive revenue goals while managing the overall contacts at a level appropriate to the individual segments
Continuously improve key channel metrics, including revenue per email, revenue per emailable member, and email opt-out rate per campaign, through expanded capabilities
Establish a testing strategy and program to manage creative, merchandising and technology workload while effectively driving results
Evaluate and improve the email production process and creative output by working with VP and peers in merchandising, content and creative departments
In house expert on strategy, performance, technological and legal issues concerning email and mobile marketing
Lead the development of programs to grow the contactable base to ensure the maximum number of customers are receiving communications
Manage and develop a high functioning email and mobile marketing team
Drive new capabilities and feature sets that will inform customer messaging across all communications channels as well as partner with business owners to drive innovation
Strategize the next generation of email and communications in outlets which include, but are not limited to, email, direct mail, website, social media, phone, text, and wireless devices

Marketing Manager, Mobile Resume Examples & Samples

Develop marketing strategies that drive financial outcome through a customer first mindset
Raise the bar on hypothesis driven experimentation design, analysis of the test results and iterative experimentation
Experienced in retail or B2C marketing including use of customer segmentation and life cycle marketing practices
2+ years of experience with marketing using online channels (email, in app push, re-targeting)

Marketing Manager, Dash-mobile Payments Resume Examples & Samples

View balance and top-up their Transit NFC SIM
Make payments at more then 20,000 locations islandwide
Send money locally and overseas
Top-up on the go with any existing bank account
Strategise, lead and implement through-the-line creative campaigns and media plans to drive key business objectives
Support marketing managers in articulating value proposition for online and offline collaterals
Keep tabs on market trends to incorporate into communication
Manage relationships with advertising and media agencies
Engage with stakeholders for PR activities
Manage and update Dash comms channels including social media

Product Marketing Manager, Mobile Resume Examples & Samples

BA/BS degree required, MBA or equivalent experience preferred
A demonstrable understanding of and passion for mobile monetization and ad technology
Flexible, strong leader that can work well in a cross-functional capacity within a dynamic, rapidly changing environment
Outstanding communicator who simplifies complex concepts

Senior Marketing Manager, EU Mobile Shopping Resume Examples & Samples

Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment
Manage relationship with an agency and multiple top mobile ad networks (e.g. Google)
Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space
Manage a team of one or two direct reports
Create innovative new marketing programs and/or partnerships that generate results
Ability to make things happen quickly with large, less nimble partners and/or teams
Proven relevant work experience in online paid mobile app marketing, mobile marketing, and/or display and search marketing
Proven track record of delivering growth and optimization across key metrics

Marketing Manager, Mobile Resume Examples & Samples

Work with teams across Amazon to build marketing plans that drive new customers to the Amazon app and build repeat engagement
Execute marketing campaigns that deliver actionable learnings, measurable results, and customer delight
Communicate with internal stakeholders and team to iterate on ideas
Build targeting models for campaign execution
Work with design team to build effective customer communication
Track, measure and report on results
Drive automation of the programs that deliver our best results to maximize scale
2+ years of progressive responsibility, including experience in online marketing
Understanding of online marketing channels such as on-site advertising, email, push notifications
Knowledge of the app marketplace
Proven track record of successful online marketing experiments
Strong analytical abilities, especially with respect to experimental design and analysis
MBA or master’s degree in economics, marketing, finance or related fields

Product Marketing Manager, Postpaid Mobile Resume Examples & Samples

Work cross-functionally, consulting with Postpaid team on business needs, translating business needs into analytics/reporting requirements and then interpreting data, formulating reports and make recommendations
Monthly and quarterly Postpaid Mobile Budgeting
Track projection for all drivers usage, provide product costing etc
Monthly and Quarterly IDD Budgeting
Preparation for Forecasts, Monthly Business Performance Reviews and ensure traffic are meeting targets
Support Annual Operating Plan strategies and preparation relating to forecast of business drivers, market growth assumption and Budget pack preparation
Responsible for monitoring the performance of key marketing elements such as the effectiveness of various campaigns, strategies and communication channels and recommending the best solutions after thorough analysis
Track revenue performance, including GA, churn and ARPU
Manage Postpaid Mobile products eg voice, IDD, call charges and 4/5G network
Develop and Prepare concept documentation, business cases and manage the implementation of plans and projects
Provide input into advertising and communications strategies around voice & international calling (IDD) development
Provide support to the decision making around new products and services development and maintenance of existing products and services
Report on product performance and support strategies to improve performance of products
Analyze new technology trends and innovations as well as key internal and external performance indicators
Work with IS/Billing, Product Development and Network Operations to ensure products and marketing schemes are supported including customer-friendly bill presentation
Work with legal, regulatory and external industry bodies to ensure compliance with all legal, regulatory and industry requirements
Min. Bachelor’s degree in Marketing, Business Studies or any studies equivalent with 6 to 8 years Telecommunications Industry experience with a passion for Postpaid industry and High Value Customer
Demonstrated success in defining and launching excellent products
Proven leadership in managing a large team

Senior Marketing Manager Mobile Games EU Resume Examples & Samples

Minimum 5 years experience in the (mobile) Games Industry; ideally in a marketing function
Experience in digital marketing (Influencers, Social Media, Paid Media, etc)
Analytical and numerical aptitude and the ability to use customer research, data and metrics to assess the efficacy of marketing programs
Excellent verbal and written communication skills in German and fluent English
Experience in an international team
Good network and contacts into the DE (ideally global) mobile game developers
Project management skills, including work prioritization, planning and task delegation

Product Marketing Manager, Mobile Resume Examples & Samples

Define value proposition, client benefits, and product positioning for each product launch
Co-manage product marketing programs to drive new client acquisition and increased client investment, including the creation of content for key marketing assets such as collateral, videos, blog posts, emails, etc
Work with a cross-functional team to co-manage beta programs and train sales teams
Explore competitive landscape and target markets in marketing strategies and messaging

Mobile Gaming, Marketing Manager Resume Examples & Samples

Partner with Global Brand teams to establish brand priorities. Provide guidance for new mobile game app development based on consumer and industry trends, brand strategies and entertainment themes
Partner with Digital Gaming production team to ensure the timely launch of new digital gaming product and identify ways to improve existing digital gaming product
Partner with Sr. Director to drive broader activation of Hasbro brands across existing and emerging gaming platforms
Maintain a strong knowledge of Digital Gaming industry with an eye towards mobile gaming
Analyze, develop and present key consumer insights and industry data to Global Brand Teams to inform digital brand activation strategy
Work closely with regional Marketing teams and Licensee’s on the development of all related marketing activities for the brands activated by Licensee
Work closely with the Sr. Director of Digital Gaming & Marketing to assist the Global Brand Teams in the creation of business plans and financial modeling for digital gaming initiatives
Collaborate with Hasbro Regional Marketing teams to develop promotions to drive incremental toy/games and digital gaming revenue at retail
Work closely with Finance and Licensee preparing accurate revenue forecasts on a title, brand and platform basis. Regularly conduct revenue re-forecasting exercises in line with new information gained from industry KPIs, Licensee and Hasbro Global Brand Teams
Work closely with Sr. Director and regional marketing teams to ensure, where appropriate, all digital game products have fully integrated marketing programs and maximize cross-promotional opportunities
Ensure the full and fair execution of Hasbro’s business arrangements with Licensees
Develop a comprehensive knowledge and understanding of Licensee’s market and gaming strategy objectives by platform, to be able to maximize best fit with Hasbro’s brands
Manage day to day relationship with Licensee’s marketing team to ensure that all marketing plans are in line with the overall brand strategy and Hasbro’s long term business goals
Partner with Licensees and Hasbro Digital Marketing teams to maximize digital gaming marketing initiatives across Hasbro owned social channels
Regularly conduct revenue forecasting and re-forecasting exercises in line with new information gained from industry and game specific KPIs from Licensee
Bachelor's Degree in Business, Marketing or a related field
5+ years’ experience in marketing and/or Digital product marketing
2-3 years’ experience in mobile or online gaming preferred not required
Marketing experience targeted to a variety of different consumers with a strong understanding of cultural and technology trends is preferred
Understanding of the competitive market, customers and industry trends
Love games and enjoy playing games in various genres
Strong team player with ability to lead cross functional initiatives and project teams
Strong analytical skills with ability to track competitive games across freemium game space, review and effectively communicate results from KPI reports
Experience with all digital gaming segments and business models (Platforms: Mobile *(iOS/Android), console, MMO; Models: IAP, Advertising, Subscription ) is preferred not required

Marketing Manager, Mobile Engagement Resume Examples & Samples

Develop strategy and vision around push and in-app messaging for Shutterfly apps
Rigorous test planning and test design to drive learnings and best practices
Execution of all push and in app note campaigns
Partnering with in-app merchandising team for holistic app engagement approach
Partnering with CRM team for cross-channel messaging strategies
Collaborating with engineering and PM for comprehensive push vision
2-3 years of experience in CRM, push or engagement marketing, with specific experience in mobile
Experience with A/B testing and test design
Strong analytics skills
Experience presenting to C-level executives
Bachelor’s Degree required, preferably in quantitative fields (ex: economy, statistics, etc.)
High level of dexterity in excel
Ability to juggle various projects and priorities in a fast-paced environment

Marketing Manager, Mobile Ads Resume Examples & Samples

Establish, implement and measure the effectiveness of mobile display advertising initiatives to drive revenue for Amazon in a scalable and cost efficient way
Identify key levers / blockers to grow our ad programs or launch new ones quickly and collaborate with internal platform teams to prioritize, test and implement game-changing features on our ad platform
Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth, launching new advertising programs) and at the tactical level (managing campaign execution, producing and analyzing performance metrics, solving problems)
Coordinate with cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the advertising space
5+ years work experience in direct response advertising, digital advertising and/or product marketing
Proven organizational and project management skills
Bias toward decision making based on data
Expert in Excel usage for data configuration, analysis and presentation
Superior verbal and written communications skills with extreme attention to detail
Proven experience in managing digital ad programs on behalf of large retail businesses, or in product management in a display advertising context
Experience managing digital ad programs with global mobile ad networks such as AdMob, App lovin, inMobi .

Mobile App Marketing Manager Resume Examples & Samples

Lead process to establish goals for App marketing and design reporting to measure progress against goals. Determine near term and long term customer metrics. Own success of program and goal attainment
Coordinate content and manage marketing calendar working with multiple internal and external partners, including inspirational content for beauty professionals and special promotions. Build strong relationships with brand manufacturer partners and leverage to develop content and offers
Own app experience for customers ensuring it puts 'stylists at the center.'
Leverage push notification and in App messaging to achieve conversion and retention
Lead internal efforts to drive support for App with key internal stakeholders including field staff
Ensure error free execution of App working with technical and development team as needed
Contribute to roadmap for future App enhancements and feature set
Establish SMS program to deliver key messages to beauty pros
Plan and manage SMS calendar
Contribute SMS copy
Establish goals for SMS program and design reporting to measure progress
College degree - Marketing, Business, other related fields
2-5 years experience in CRM,mobile, or digital marketing
Experience in the retail or beauty industry is preferred

Mobile Product Marketing Manager Resume Examples & Samples

Work closely with the Sr. Manager, Product Marketing and Product Development Team to ensure goals and priorities are aligned
Analyze performance of marketing campaigns to regularly identify areas for optimization
Experience marketing subscription services including a strong understanding of KPIs and business metrics
Minimum 3+ years of digital marketing, casual game marketing, or mobile marketing experience preferably including brand management, product marketing and acquisition experience
College degree required, MBA preferred
Experience marketing kid-targeted and family-targeted products and/or experiences, ideally digital or mobile titles with a subscription business model
Must be able to effectively manage several titles/IPs
Experience working with established brands, ideally for kids and families
Experience with iOS and Android app marketing
Entertainment experience is a plus
Proven track record in creating and delivering successful and cost-effective marketing campaigns (most immediately but not limited to digital marketing channels, e.g. mobile on-device advertising, SEM, social media, email, viral, influencer campaigns)
Ability to effectively communicate and “sell” strategies to cross-functional teams
Highly detailed and organized
Excellent communications (oral and written) skills
Strong problem-solving/troubleshooting skills
Strong technical aptitude and quick learning abilityProficiency in PowerPoint and Keynote, with strong presentation skills and an ability to clearly articulate Strategy, Objectives, and Tactics along with rationale

Product Marketing Manager, Mobile Resume Examples & Samples

Own the full spectrum of marketing for the Rent the Runway iOS app, focusing on download growth and user engagement
BA/BS degree at minimum
5+ years experience in product marketing, brand management, or product management, with a history of working on mobile apps
Capable of analyzing user and performance data to establish clear measures of success and build compelling stories with data
Understand what it takes to build powerful brands in today’s world. You have experience building and cultivating strong brands
Superior written and verbal communication skills with the ability to create effective messaging and tell compelling stories about our products and business to any audience – whether it’s our consumers, internal team, or industry at large
Demonstrated success working cross-functionally with strong team management skills
Self-starter with proven ability to project manage and work independently on projects from start to finish
Thrive in a fast-paced environment

Mobile Product Marketing Manager Resume Examples & Samples

Responsible for product branding, positioning and overall marketing strategies for mobile games, working with the functional teams in publishing – creative services, strategic channel marketing, community, analytics, product management, and user acquisition
Work closely with Production Team to create and own the product go-to-market plans for products and major game updates, outlining KPIs, and integrated marketing plan for managing mobile free to play games
Forecasting targets: drives input on KPI targets for user acquisition, engagement and retention for existing and upcoming products
Manage ad agencies and partners to help maximize ROI on marketing campaigns
Author mobile brand briefs and provide consumer, category, and brand direction to the studio, marketing, and community teams to maintain 360-degree marketing consistency across all games, platforms and channels
Drive the product marketing strategy for Bandai Namco Entertainment America, from the design and creative process to implementation across all touch-points, ongoing management of campaigns and promotions and optimization based on analysis
Develop marketing calendar and go-to market strategies behind mobile free-to-play games
Regularly present and report to studio leadership and stakeholders on marketing strategies, plans and findings
Work closely with Google / Apple partners to drive promotional strategy and featuring opportunities
Manage relationships with internal stakeholders across studio and publisher groups
Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement, and retention
Conduct Market Research as necessary
Bachelor’s Degree in Marketing, Communications or related discipline. MBA preferred
3-5+ years of relevant experience in mobile game product marketing, consumer marketing, producer or similar roles
Loves mobile games and has a good sense of humor
Driven marketer with strong marketing experience in gaming, social media, ecommerce or digital products strongly preferred
Ability to build relationships, manage stakeholders, and articulate vision/direction
Background in defining and evaluating ROI of digital marketing initiatives
Track record of spearheading and executing innovative marketing programs that generate results
Experience working with agencies to manage budgets, hitting ROI goals, and moving quickly to address market changes
Strong artistic and design sensibilities preferred
Capable of working in a fast-paced startup environment and managing a multitude of projects
Interested in growing into a leader of the Product Marketing group

Senior Marketing Manager, Mobile Resume Examples & Samples

Establish, implement and measure the effectiveness of acquisition initiatives to drive adoption and engagement of the Amazon mobile shopping app
Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics
Collaborate closely with technical, business, and design teams within Amazon to manage simultaneous time sensitive projects
Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results
Proven relevant work experience in mobile marketing

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