Marketing Manager, Mobile Job Description
Marketing manager, mobile
provides leadership to the business unit covering industries, markets, new products, applications, and distribution needs to support new business development.
Marketing Manager, Mobile Duties & Responsibilities
To write an effective marketing manager, mobile job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, mobile job description templates that you can modify and use.
Sample responsibilities for this position include:
Conduct business development with publishers to determine pipeline of potential inventory for future campaigns
Develop partnerships for growth of downloads (sweepstakes)
Develop and manage relationships with platform marketing partners for inclusion in EMEA co-marketing campaigns including paid media co-investment, email, social media, retail marketing
Lead platform marketing recommendations for EMEA consumer insight research investments
Work closely with Omni Channel Marketing, Brand and Digital Marketing teams to identify and target customers for relevant and profitable promotional activity
Manage SMS and push messaging execution, including acquisition, segmentation, vendor selection/management
Drive and execute mobile/digital wallets strategy, including Google Wallet and Isis
Evaluate and manage location-based mobile marketing programs, such as Foursquare
Communicate and gain executive buy-in across the organization for mobile strategies and programs
Perform user testing and analytics to identify and prioritize new opportunities and improve the current state of mobile performance
Marketing Manager, Mobile Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Manager, Mobile
List any licenses or certifications required by the position: PMP, UA, SEM
Education for Marketing Manager, Mobile
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, mobile job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Engineering, Economics, Education, Computer Science, Technology, Management
Skills for Marketing Manager, Mobile
Desired skills for marketing manager, mobile include:
App marketplace
Australian Telecommunications market
Business aviation and maritime
Business development
Channel algorithms and scaling operations
Commercial
Community and PR to develop a repeatable distribution playbook
Community management
Deeplinking
Desire to learn about these industries
Desired experience for marketing manager, mobile includes:
Project Management and coordination across functional groups, far-flung game studios and external partners / licensors
Strong expertise/understanding of mobile, consumer live service, e-commerce
Thrives in a fast-paced, dynamic, flexible environment
Minimum 2 years experience working in mobile or social games, new media, interactive entertainment, social media or ecommerce
Minimum 5-7 years experience in marketing roles at top tier companies, especially in online, e-commerce, consumer live service, mobile or interactive entertainment
Thrive in a fast-paced, dynamic, flexible environment
Marketing Manager, Mobile Examples
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Marketing Manager, Mobile Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager, mobile. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, mobile
- Proactively identify opportunities for innovation & incremental business opportunities
- Track projection for all drivers usage, provide product costing
- Analyze new technology trends and innovations key internal and external performance indicators
- Serve as the project manager and central point of contact for existing and new mobile marketing efforts
- Serve as the point person and linkage to the external technology partner to troubleshoot any issues with messaging, platform, deliverability and general SMS & Push platform stability
- Working with internal stakeholders, develop and deliver baseline reporting for mobile marketing engagement and response
- Work with the technology team and analytics team to ensure more comprehensive reporting and analytics are in place to understand the impact of marketing tactics
- Contribute to ongoing portfolio planning by identifying gaps and opportunities within the technology landscape to drive increased customer engagement and improve technology platforms and supporting processes
- The campaign lead and owner of our Brand campaigns, managing the successful delivery of campaigns in line with agreed objectives and brand metrics
- To manage the agency in delivery of campaign creative comfortable managing a TV shoot from concept to delivery
Qualifications for marketing manager, mobile
- Background or passion for fashion preferred
- Web/internet software experience required, mobile application and/or consumer software experience a plus
- Strategic thinker grounded in quantitative and qualitative analysis
- Ability to solve problems leveraging both technical expertise creativity
- At least 1 year experience in role functioning as a Scrum Master
- At least 2 years experience in in working and leading others in a rapidly changing environment
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Marketing Manager, Mobile Job Description
Job Description Example
Our company is hiring for a marketing manager, mobile. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, mobile
- Marketing – think of innovative ways to increase the channel share for BT Mobile (behind a log on!)
- Reporting – telling a story and understanding what’s behind the numbers
- Assist Manager with all email/mobile related tasks
- Assist with managing the daily promotional calendar / working with cross-functional teams to secure appropriate promotions/branding
- Responsible for reviewing & approving email proofs/mobile tests to ensure accurate content and audience selection
- Assist with overall strategy of email/mobile programs
- Work within CRM team to communicate target audience segmentation and contact cadence across brands and campaigns for email/mobile
- Provide monthly/quarterly & seasonal hindsight reporting for email/mobile
- Responsible for implementation of testing to optimize programs
- Manage coordination across marketing, production, proofing, approvals & delivery of email/mobile campaigns by required deadlines
Qualifications for marketing manager, mobile
- Project Management and coordination across functional groups, game studios and external partners / licensors
- Ability to multitask and adapt in a fast-paced, rapidly changing work environment
- 4-5 years of experience in online advertising, data science or marketing with 2+ years of experience spent in mobile app marketing or media buying on Facebook, Twitter and mobile networks at an e-commerce or gaming company
- Solid and proven understanding of direct marketing and advertising tech, with an understanding of tracking of and attributing conversions to performance marketing
- Degree holder with major in marketing, communications or journalism
- 5 years of experience with at least 3 years’ experience in Mobile App Development and Marketing environment
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Marketing Manager, Mobile Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing manager, mobile. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, mobile
- Work closely with Product Management and Product User Design to deliver your strategy, influencing roadmaps and advocating for experiences that drive consideration and pay off the value proposition
- Serve as master storyteller, creating differentiated, consistent, “on-brand”, messaging, claims, and asset creation, partnering closely with Marketing, User Design, and Insights teams
- Understand, identify, and recommend current and future market and positioning opportunities, including new functionality, offerings, line up revisions, and/or business models
- To engage the formats and store design team in the development of new fixtures right the way through to total new store specs with reference to iD customer communication materials
- Minimum 5 years marketing experience at either client or agency in retail or a similar sector
- Multi-channel marketing experience (specifically in print/direct, digital/online
- Ability to business case new initiatives and proposals for sign-off and proof of ROI
- Strong organisational and project management skills including experience of working on multiple projects simultaneously, working under pressure and to strict deadlines
- Innovative, passionate about new technology and latest trends
- Lead process to establish goals for App marketing and design reporting to measure progress against goals
Qualifications for marketing manager, mobile
- Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google
- Minimum 3 years of relevant work experience in paid app demand response marketing, mobile marketing, and/or product marketing
- Proven track record of delivering paid app acquisition growth and optimization across key metrics
- Superior Japanese and English verbal and written communications skills with extreme attention to detail
- Background in content testing and measurement
- Must be well-versed in SEM and UA techniques
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Marketing Manager, Mobile Job Description
Job Description Example
Our growing company is looking for a marketing manager, mobile. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, mobile
- Planning, executing and optimizing direct-to-consumer campaigns via email and in-app Push messaging (iOS and Android) to drive fan engagement and ticket sales
- Segmentation / Targeting – Utilize proven CRM and database targeting tactics
- Product Development – Work closely with internal stakeholders and external vendors to roll out new tools, features, processes and campaigns for email and mobile marketing
- Execute initiatives to grow ancillary revenue at our venues
- Prioritize and advise on campaign requests from internal stakeholders to deliver them successfully
- Conduct A/B and multivariate testing of programs to increase engagement and conversion
- Develop email and mobile push templates and iterate on creative to drive optimal performance
- Oversee User Acceptance Testing of new email and mobile marketing communications
- Research, scope and build efficiencies in day-to-day process flow and tools, monitor deliverability, compliance and trends at campaign/ISP level
- Stay abreast of opportunities and technologies to grow and optimize programs
Qualifications for marketing manager, mobile
- Must be a team player, result driven, and responsible
- Entrepreneurial spirit with a passion for understanding consumers
- Demonstrated problem-solving capabilities and intellectual curiosity
- Exceptional interpersonal skills with a team-first mentality
- Strong organizational skills and ability to analyze/optimize results
- Minimum 5 years in marketing with a mix of digital, offline marketing experience from an internet/mobile/startup consumer business
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Marketing Manager, Mobile Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing manager, mobile. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, mobile
- Conceptualize, plan and implement targeted marketing campaigns and promotions with the objective of contracting/up selling/cross selling to customers
- To work cross functionally (example Marcom, IS, Finance, DBU, PM, Sales & Customer Care) in formulating and managing initiatives and campaigns
- To manage customer service related issues / escalations
- Build the perfect organization after auditing and understanding the needs of the current teams in place (studios & HQ)
- Manage your team and ensure that all the assets are delivered on time with the highest quality
- Analyze the performance of our marketing assets (such as UA or store assets), by working with the Business Intelligence team
- Provide support to the product managers and the studios on the evaluation of creative assets
- Organize the storage & data management of the assets by choosing an appropriate data management tool, organizing its deployment and processes
- Plan and execute acquisition marketing campaigns to drive subscriber growth across direct
- Maintain/keep current brand guidelines
Qualifications for marketing manager, mobile
- A great passion for startup business, entrepreneurial and energetic
- 5-10 years combined experience in MOBILE MESSEGING VENDOR, whether at start-ups or larger organisations focused on carrier REVENUE GENERATION services
- 5-10 years combined experience in MOBILE FINANCIAL SERVICES VENDOR, whether at start-ups or larger organisations focused on carrier REVENUE GENERATION services
- To win this role, you will need to have a technology marketing background with enthusiasm and passion for a) creating and implementing programs that improve sales force effectiveness and b) strengthen customer engagement
- You will have a demonstrated ability to use Marketing related technology including Microsoft Office tools, CRM platforms
- Strong communication and writing skills and ability to work across business lines Familiarity with mobile app landscape and architecture a plus