Mobile Marketing Manager Job Description
Mobile marketing manager
provides thought leadership in media buying tools and trends including audience buying, biddable, programmatic, cost per click, etc.
Mobile Marketing Manager Duties & Responsibilities
To write an effective mobile marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included mobile marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Build and own the re-targeting strategy and execution to drive high value users back into the mobile app
Manage product marketing on a specific franchise title(s) for mobile games
Drive ongoing marketing programming and engagement on live service games – utilizing integrated marketing strategies, consumer insight, and CRM
Regularly partner, present and report to studio leadership and stakeholders on marketing strategies, plans, and findings
Manage relationships with internal stakeholders across studio and publishing
Responsible for the product go-to-market plans for each product, outlining key KPIs, and integrated marketing plan for managing live services games
For each game, work with the studio game teams and develops strategic plan around user engagement and acquisition, and helps execute against the plan and tactics
Plan and execute ongoing marketing activities behind new content updates, sales promotions, and consumer promotions
Represent voice of the consumer
Grow the number of active users for our Shopstyle Apps across IOS and Android
Mobile Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Mobile Marketing Manager
List any licenses or certifications required by the position: PMP, UA, SEM
Education for Mobile Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the mobile marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Engineering, Economics, Education, Computer Science, Technology, Management
Skills for Mobile Marketing Manager
Desired skills for mobile marketing manager include:
From carriers to aggregators to agencies to customers
Mobile marketing ecosystem and infrastructure
CRM applications
Customer segmentation
Ecommerce
GDN
Lifecycle analysis
Media buying agencies
Programmatic buying
Re-targeting
Desired experience for mobile marketing manager includes:
Experience in investment management or financial services industry preferred, but not required
Minimum 5-7 years experience in marketing, preferably in video games
Strong expertise/understanding of mobile gaming preferred
BA/BS from a top-tier institution and MBA preferred
Minimum 5-7 years of experience in marketing roles at top tier companies, especially in online, e-commerce, consumer live service, mobile or interactive entertainment
Experience in all major areas of marketing, including mobile, online and offline, brand and product marketing, search, CRM, social media and PR
Mobile Marketing Manager Examples
1
Mobile Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of mobile marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for mobile marketing manager
- Serve as expert on trendsetting practices in mobile applications, including analysis of the competitive landscape
- Partner with Analytics to pre and post analyze financial impact of proposed and/or executed plans
- Manage and lead operations of contracted service providers - serve as the primary TRU point of contact
- Monitor the implementation and execution of all marketing campaigns
- Evaluate post analysis and proactively share results, insights and business impacts with key stakeholders
- Partner with Marketing Finance Manager to manage budgets, expenditures and reporting
- Media buying & reporting for social platforms and mobile networks, including hyper-focus on LTV and ROI
- Team with Campaign Manager and other media buyers to drive the strategy, execution, and analysis across EA’s mobile portfolio
- Develop business relationship with key platform partners, focusing on ad product & creative innovation, reengagement strategy, and in-game technical integrations
- Conceptualize, develop and execute multi-channel marketing campaigns across PPC, Social Media, Influencer Marketing, PR, ROS Ads, SEO, and more
Qualifications for mobile marketing manager
- Display, SEM, Facebook marketing experience a plus
- Passion for marketing, promotions, and visual mediums
- 3-5 years relevant experience in entertainment marketing and project management
- Experience with MPX and Drupal platforms strongly preferred
- 5-7 years of relevant experience with 1-2 of these years working with consumer-facing mobile products and technologies
- Proven expertise in marketing, with specific experience in web based/electronic marketing, including e and m-commerce
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Mobile Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a mobile marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for mobile marketing manager
- Using insights to create a roadmap to optimise the online customer experience to improve Net Easy and NPS scores
- Carry out user testing to improve online journeys and improve abandonment rates and conversion to the self-service portal
- Work closely with product and propositions to gather requirements to deliver new self-service journeys online, with capability and development to implement them, and test teams through to the point of sign off for launch
- Keep customers in their ‘channel of choice’ by improving FAQs, videos, eChat and diagnostics online
- Drive a shift in customer behaviour to increase registration to the online portal and download the Mobile app
- Identify opportunities to drive revenue through our existing online customer base
- Write a marketing plan to increase online channel share
- Reporting and analysis of online KPIs, providing weekly updates to business stakeholders including volumes, insight, plans and recommendations
- Analytics packages, such as Omniture or SiteCatalyst
- Optimisation – using MVT and data to increase conversion with the best user experience
Qualifications for mobile marketing manager
- Strong expertise/understanding of mobile, consumer live service
- 5+ years experience in marketing communications, focusing on DM and digital communications
- Team player with high degree of motivation and desire to collaborate with others to build and maintain relationships
- Proven ability to work in teams with multiple stakeholders and to influence and align others
- Ability to distill complicated ideas into simple customer-friendly language
- Excellent verbal communication, time management, and organizational skills
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Mobile Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of mobile marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for mobile marketing manager
- Work closely with third party email/mobile vendor to communicate campaigns and outline milestone dates
- Collaborate with internal business partners and Information Services resources to align and enable mobile and app platforms and customer experience
- Supervise agency and platform vendor relationships to identify, negotiate and execute multiple marketing initiatives to meet best practice experience, sales growth, and retention targets
- Manage integrated teams from external partners/agencies to support various mobile and app marketing initiatives
- Establish key performance indicators and success metrics for all mobile and app marketing platforms, track results for all efforts and create consistent reporting and recommendations based on this analysis
- Come up with new and innovative ideas for adoption marketing
- Work cross functionally to evangelize mobile, from product to sales to customer success
- Mine and analyze data to identify top customers
- Ensures that there are clear success metrics for the campaign and actively assesses against this
- Develop a deep understanding of customers, the competitive landscape, and our offerings, to create a strategy for driving persuasion and to support expression of unique value propositions
Qualifications for mobile marketing manager
- Strong communication, interpersonal, negotiation, analytical and presentation skills
- Fluency in English and Chinese, both written & spoken
- Outgoing and presentable
- Degree in communication/ marketing or equivalent with min 3-5 years of related experience
- Strong analytical and quantitative skills, with a demonstrated ability to use numbers and metrics to back up assumptions and evaluate outcomes
- Understanding of media buying/planning cycles and Internet ad serving systems (Doubleclick, PointRoll, Omniture ) a plus
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Mobile Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a mobile marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for mobile marketing manager
- Channel Presentation and Maintenance —Ensure that the messaging is helpful rather than intrusive and that it matches the look-and-feel of the application itself
- Test-and-Learn Marketing— Develop hypotheses and utilize our testing tools to run large numbers of tests of messaging and creative for marketing placements
- Best Practice Development— Develop a set of best practices for the marketing of our mobile apps and work with individual app owners to implement
- Measurement and Reporting— Deliver ongoing marketing analysis, making recommendations to continually refine marketing strategies around acquisition, engagement, lifetime value, and retention
- Manage and execute music campaigns, ticketed events and showcases to drive customers acquisition and engagement
- Manage relationships and operational matters with content providers/music labels/ promoters
- Work with Product Development & Product Marketing on the configuration, execution of campaigns, payment & settlement with partners
- Ensure achievement of revenue, subscribers numbers and subscribers engagement
- Manage customer experiences and operational/ support processes for music products
- Work to ensure all Terms & Conditions of all marketing campaigns and terms of usage of the services are in line with the larger company (PDPA/DNCR etc)
Qualifications for mobile marketing manager
- Experience in user acquisition on Facebook required, deep knowledge of alternate UA channels to generate subscribers a must
- Global experience in driving high volumes of traffic through CPC, CPA and CPM campaigns
- Comfortable working with Excel (charts, most common functions, pivot tables)
- Familiarity with mobile platforms and mobile marketing
- Knowledge of JIRA and Tableau would be a plus
- 6+ years of digital marketing experience with an emphasis on mobile
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Mobile Marketing Manager Job Description
Job Description Example
Our company is looking for a mobile marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for mobile marketing manager
- You will develop a framework for summarizing performance across campaigns
- Collaborate with the EIT development and support teams through an Agile methodology
- Consolidate relevant market trends and market size to help define the right products
- Discuss camera system specs with ecosystem partners and lead the discussion for definition of next generation camera system features
- Incubate new ideas and features that differentiate from competitors and desired by customers and partners
- Prepare new product definition, feature list and MRD (marketing requirement document) and present a business case to management
- Champion product life cycle - concept phase to final MRD to sampling phase to production/launch phase
- Customer and partner support, sales training, demos, competitive assessment
- P&L management and forecast review for operations planning
- Product, customer and region review for executive consumption
Qualifications for mobile marketing manager
- 2+ years of business-to-business marketing experience, 3+ years of marketing experience overall
- 3+ years retail experience, working knowledge of e-commerce, preferably email marketing
- Technical undergraduate degree is preferred or equivalent experience
- Particularly helpful will be PMP certification/training and strong Agile experience
- 3-5 years of direct project management experience in an IT organization
- You will ideally have a background in product management and product marketing in high growth mobile services business