Manager, Activation Resume Samples

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L O'Hara

Lurline

O'Hara

116 Sawayn Land

San Francisco

+1 (555) 134 6084

116 Sawayn Land

San Francisco

Phone

p +1 (555) 134 6084

Experience Experience

Chicago, IL

Manager, Activation

Chicago, IL

Jacobson-Bosco

Chicago, IL

Manager, Activation

Responsible for the following information gathering, noting all of the below should come with a timeline of 1st draft delivery for manager review
Strong comprehension of artist relations, licensing & regulations when working with talent
Development of comprehensive recaps for all major projects/events. Final due 2 weeks post event
Responsible for planning, budget management, production and execution of activations for assigned clients
Strong comprehension of artist relations & regulations when working with talent
Goal and objective oriented
Responsible for assigned team tasks – ex. Run of Show documentation, Shot List, etc. and pushing out messaging for assigned tasks to the group

Philadelphia, PA

Manager, Market Activation

Philadelphia, PA

Jakubowski Inc

Philadelphia, PA

Manager, Market Activation

Implement HQ Brand/Activation Marketing strategy through localized marketing & activation plan
Local Agency training and briefing for all channel execution for brand/s responsibility
Division lead in executing special events (local and national)
Track and manage category Annual Operating Plan and A&P
APO management for local A&P specific to brand responsibility
Oversee and ensure excellence in activation and execution of national programs with limited local program creation
Lead POS/VAP orders for National and Local buys

present

Dallas, TX

Senior Manager, Vm Rsm / key City Activation

Dallas, TX

Gutmann, Willms and Hessel

present

Dallas, TX

Senior Manager, Vm Rsm / key City Activation

present

Develop a VM-RSM network across Market sub-units and a process for best practice sharing (including efficiencies)
Coordinate all VM, Tech Rep, and Store Coaching services during project implementation and follow-up visits in close collaboration with Market sub-units
Provide key city performance reporting to Brand Activation leads, both centrally and within Market sub-units
Drive and coordinate the implementation of retail space management projects throughout the Market
Develop space- and account-specific visual merchandising guidelines and provide direction to all Visual Merchandisers in Market sub-units in order to drive consistency in execution across the entire Market
Manage collaborative relationships with third parties (e.g. shop suppliers and construction companies)
Drive, measure and report on retail space productivity and make recommendations to management for continuous improvement in managed spaces

Education Education

Bachelor’s Degree in Business

University of Kentucky

Bachelor’s Degree in Business

Skills Skills

Strong attention to detail and customer service skills
Support the Dow Jones Events team in achieving sales goals by managing all sponsor deliverables from planning, through execution, to debrief
Ability to interface with key internal and external groups and teams within the organization
Strong written and verbal communication skills
Work with the Sales Enablement team within the Revenue Engine to generate appealing selling materials for the Client Solutions, Conferences team
Experience in experiential marketing
3-5 years of events and sales marketing experience
Experience in client interaction and service
Build strong partnerships with DJ Events, Editorial, and Creative teams to ensure sponsor interests are well represented as we look to push the boundaries for how we integrate brands into the event experience
Provide sponsors with a seamless experience by developing relevant activations that integrate with our event objectives and positively portray their brand to high caliber attendees

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Senior Manager, Vm Rsm / key City Activation Resume Examples & Samples

Drive and coordinate the implementation of retail space management projects throughout the Market
Ensure project budgets are effectively planned, forecasted and managed
Facilitate a smooth interaction between Sales teams, Global Store Development (CTC) and all involved trade and retail marketing stakeholders to deliver with speed and excellence
Coordinate all VM, Tech Rep, and Store Coaching services during project implementation and follow-up visits in close collaboration with Market sub-units
Drive, measure and report on retail space productivity and make recommendations to management for continuous improvement in managed spaces
Develop a VM-RSM network across Market sub-units and a process for best practice sharing (including efficiencies)
Facilitate execution of Global Brand Activation plans across functions and ensure brand excellence and ROI
Represent brand knowledge and expertise over the key city consumers, customers, partners and competitors
Create and execute additional initiatives to reinforce brand leadership, as needed
Provide key city performance reporting to Brand Activation leads, both centrally and within Market sub-units
Review strategies and competitive landscape to recommend improvement and input into the development of plans
Connect with other key city activation teams to share best practices

Senior Manager City Activation & Newsroom Em South Resume Examples & Samples

Build strong relationship with local media, ambassadors, influencers and agencies
Map and understand the key city consumer touch points (where do they run, where do they do sports, where do they shop etc.)
Develop key city specific marketing activation plan and calendar in line with the product and brand stories – includes local digital and social media plan, PR, ATL, cooperation with local brand ambassadors, local key partners and influencers, POS executions, asset activations, events etc. in alignment with the BUs
Manage and coordinate the overall PR and digital marketing framework for EM-South
Support the category/campaign specific PR and digital marketing initiatives for EM-South
Create and ensure a consistent brand image across all relevant consumer touch points and engagements (e.g. sales channels, events, grass roots and communications channels)
Evaluate competitive trends as well as sports and lifestyle trends and feedback to BUs
Strong cross-functional experience across merchandising, marketing and sales
Creative and innovative
Social influencer and early adopter / native of social media
Part of the respective city´s culture and knowledge expert about the respective city scene
Passion for the adidas brands and enthusiasm/energy for activation
Ideas focused, complemented with organizational and project management skills
Ability to co-ordinate internal and external multidisciplinary groups
University degree in Business and/or a minimum of 4-6 years equivalent professional experience, ideally in Sales and/or Marketing

Manager, Email Insights & Activation Resume Examples & Samples

Derive channel-specific audience segmentation strategies to support consumer awareness, acquisition or retention for each of WB’s divisional marketing teams and develop relationships with the teams to partner in their cross-channel strategies going forward
Conduct requirements gathering meetings and creates project plans and technical specifications for new projects
Design, monitor and analyze data-informed e-mail marketing campaigns
Manage campaign execution to ensure all digital materials are properly tagged for retargeting and reporting
Understand, manage and optimize how data flows to and from the WBCI Data Warehouse and supported ad technologies
Champion the addition of new data sources and coordinate their implementation in the WBCI Data Warehouse
Develop and distribute data and analytics-related materials such as effective targeting tactics, campaign post-mortem analyses and other related materials
Develops strong technical understanding of various product platforms
Research new and emerging technologies and best practices
Make recommendations to internal and external business partners, including senior management

Manager, Omni Channel Activation Resume Examples & Samples

Execution of the 360 degree omnichannel product and brand concepts in market
Ensure that all key concepts for the season are sold in to all market channels in country
Ensure all relevant brand and product category KPI’s and financial targets are met
Work cross-functionally with the market Retail and sales teams to pro-actively assess any sell through issues and develop in conjunction with SEA / SFC brand teams solutions as appropriate to address the same
Omnichannel Consumer Intelligence and drive the successful implementation of Consumer Profile Mapping across all channels for brand adidas

Manager, Activation Resume Examples & Samples

Lead the day to day execution of deliverables charts, contract elements, weekly reporting, weekly calls, recaps and budget tracking with the support and inclusion of the Director
The focus should be on meeting both internal and external deadlines on deliverables and supporting direct manager
Full understanding, tracking and transparency of hard cost expenses will be imperative for someone in this position
Knowledge of promotional rules, contesting, content capture, etc. are necessary
In the case that this role has a direct report, that reports accounts will roll under the Manager in the following respects: budget management, meeting recap review & deadlines, weekly call management, weekly bullet management
Effective and thoughtful written and communication skills
Strong skills & understanding of social platforms
Strong comprehension of artist relations & regulations when working with talent
Acute attention to budget detail
Ability to plan well ahead of time and juggle multiple campaigns
Project Manager: ability to keep projects on track with contractual timelines and budgets (i.e. deliverables chart)
Clear understanding and adherence of company’s culture
Ability to establish relationships with business partners including sponsors, vendors and media partners
Goal and objective oriented
Strong ability to be a pivot position handling client & company goals
Excellent creative and organizational techniques
6+ years of promotional marketing/account service experience

Manager, Activation Resume Examples & Samples

Responsible for proper kick off elements for new accounts assigned and any new platforms that roll under existing accounts. This can include but is not limited to: deliverables chart, formal kick off email, contact sheet, agenda, power point with examples, event overview, etc
Responsible for the day to day management of assigned accounts: weekly bullets, deliverables chart, weekly call/notes needs, recap organizations for proof of performance and invoice tracking
Responsible for implementation of contractual media & event based benefits for assigned client deals
Lead weekly meeting prep (start to finish) including but not limited to: creation of agendas, completion of thorough call notes, setting reminders for next steps
Responsible for planning, budget management, production and execution of activations for assigned clients
Responsible for assigned team tasks – ex. Run of Show documentation, Shot List, etc. and pushing out messaging for assigned tasks to the group
Responsible for the following information gathering, noting all of the below should come with a timeline of 1st draft delivery for manager review
Development of comprehensive recaps for all major projects/events. Final due 3 weeks post event. Creation of mini-recaps both internal & external facing kick off, mid and post event/campaign. This includes but is not limited to progress reports on campaigns, status on activations, status on budgets (internal only), photos of performance, tracking to date against goal, recommendations for updates/changes when applicable. Final due 48 hours post event. Provide key information, results, stats & imagery for completed campaigns in a timely manner to Activation point for marketing use in Case Studies, One Sheets, etc. Due within the timeframe assigned by Marketing or provided by manager
Experience with the following categories: telecommunication, electronics & experience with implementing IP rights at retail is a must
Experience working with tying in brands to both artist and event content
Strong comprehension of artist relations, licensing & regulations when working with talent
Ability to travel up to 20% of the year
3-4+ years of promotional marketing/account service experience

Manager, Sponsorship Activation Resume Examples & Samples

Manage broad reaching sponsorship activations for some of the biggest properties in sports (Super Bowl, ESPY’s, and College Football Playoff)
Work closely with ESPN Sales and Sports Management to conceptualize marketing solutions and multi-media fan experiences that generate revenue
Communicate regularly with various other internal ESPN departments such as Sales, Production, Audio, Travel, as well as external agency partners, to successfully implement sponsor initiatives into events and help execute activations
Assist department Director on customized sponsor solutions, managing day-to-day logistics of sponsored event activations
Mentor and cultivate junior level team members through shared management of departmental Coordinator and Intern(s), overseeing assignment of specific tasks/projects
Maintain specific event budgets, tracking event expenditures and processing invoices
Work with external vendors (creative/design/production agencies) as necessary to help execute onsite sponsor activations across various events
Coordinate approvals for all branded materials and onsite collateral
Manage hotel rooming lists and event guest lists
Order/distribute branded merchandise and client gifts
Oversee individual event wrap-ups and other post event elements
Minimum of 5 years of experience in Sponsorship/Event Marketing
Proficient in Microsoft PowerPoint, Excel, Word, Outlook and Photoshop
Specific experience in multi-media marketing
Strategic and creative thinker with a proactive approach to accessing needs and planning ahead
Strong organizational skills and ability to manage several time-sensitive projects simultaneously
Superior communication skills for frequent internal and external client-facing discussion and project management
Desire to build relationships and encourage teamwork
Ability to travel extensively (35%)

Manager, Omni Channel Activation Resume Examples & Samples

Omni channel Consumer Intelligence and drive the successful implementation of Consumer Profile Mapping across all channels for brand adidas
Work alongside involved internal stakeholders in relation to our Category / Brand process and plans
Act as a business contact for external parties (agencies and suppliers)
Act as a business contact and country feedback facilitator to SEA for all channels / pertinent categories
Manage Business Process & Project
Provide Framework for Performance
Solid business acumen and in-depth knowledge of Retail KPIs
High level of project management, budget management and scheduling
Market level experience (working at national/ subsidiary head office environment or equivalent)
Preferably in apparel/ fashion/ footwear
Outlook: Advance
Word: Advance
Excel: Advance
PowerPoint: Advance
Fluent in English as well as local language

Senior Manager Trade Activation Resume Examples & Samples

Delivering big, compelling and effective retail and commercial activations to support priority innovation, advertising and drive periods to deliver our growth ambitions
Driving national event and promotional planning and activation across the marketplace to ensure we maximize all levers to deliver the plan
Developing and optimizing new and existing capabilities within MDO to increase visibility, planning and efficiency, all to enable the delivery of our annual plan
Leading the Newell annual planning cycle (FTW, GPS, PC, LTP) to align the organization around the biggest opportunities for ‘next year’ to deliver our growth targets

Senior Manager, Alkane Activation Resume Examples & Samples

Lead a team of scientists to develop conversion technologies for various alkanes ranging from light gases to liquid alkanes; that enable achievement of SABIC’s 2025 growth strategy
Manage SABIC’s know-how and Intellectual property for the Alternative Feedstock space
Develop & manage external networks and technical partnerships
Responsible for long range corporate Research & Development (R&D) for processes to convert non-conventional feedstocks
Development of Scientific Talent Pipeline
Provide support to Chemicals Strategic Business Units (SBUs) and other related SBUs and functions through providing technical expertise and accessing innovative technologies
Doctor of Philosophy (Ph.D.) degree in Chemistry/Engineering
More than 7 years relevant Industrial experience
Strong research background in chemistry and engineering with a thorough understanding of the commercialization process (ideally having direct experience in commercializing a process/product)
Familiar with common research and technology processes
Proven track record of laboratory research management
Strong experience in business development of new technology platforms

Manager, Activation Resume Examples & Samples

Development of comprehensive recaps for all major projects/events. Final due 2 weeks post event
Creation of mini-recaps both internal & external facing kick off, mid and post event/campaign. This includes but is not limited to progress reports on campaigns, status on activations, status on budgets (internal only), photos of performance, tracking to date against goal, recommendations for updates/changes when applicable. Final due 48 hours post event
Provide key information, results, stats & imagery for completed campaigns in a timely manner to Activation point for marketing use in Case Studies, One Sheets, etc. Due within the timeframe assigned by Marketing or provided by manager
Ability to project manage and activate 3-7 accounts at a given time
Ability to prioritize and time manage workload accordingly

Activation & Partner Services Manager Resume Examples & Samples

Responsible for day-to-day management and deal renewal process for various music, theater and sports partners with end goals of driving business initiatives for StubHub
Grow, foster and maintain excellent relationships with partners - properties, rights holders, and agencies
Manage the creative request process on multiple and concurrent projects
Develop and launch results-oriented partnership marketing campaigns to ensure initiatives align with overall corporate and marketing strategies. Support goal setting, business planning, and budgeting efforts
Navigate cross functionally to effectively schedule, create, implement and track assets: work cross-functionally with variety of departments, including Marketing, Product, Customer Service, Technology, Finance, Analytics and Legal, etc. to bring integrated solutions to partners
Collaborate internally and externally to best prioritize and optimize programs
Align with Partner Operations Managers to problem solve and ensure both business and technical partner needs are met
Challenge standard definitions of sponsorship activation and account management to bring new approaches and innovative ideas to StubHub
University degree with 4+ years of relevant working experience
Team player committed to delivering results in a fast paced environment
Passion for music, sports and entertainment
Collaborative and positive attitude

Manager Omni Channel Market Activation Resume Examples & Samples

Strategy and Priorities
Live Brand Leadership and continually role model a fact based consumer centric mindset and an attitude of collaboration, creativity and confidence
Strong networking and interpersonal skills
5 years brand marketing or retail marketing experience

Manager CEM Activation Resume Examples & Samples

Deliver all elements of the Global BU Consumer Engagement global toolkits and guidelines, including creative assets, copy, campaign calendars, targeting and KPIS, ensuring these elements confirm to global templates, global brand guidelines and market requirements
Manage the briefing process for internal and external teams to create the required components of the toolkits and ensure the toolkit is complete and delivered into market on time
Partner with the DBC Strategy and Delivery team to ensure CEM requirements are captured and added to the backlog for Consumer Engagement products. Participate in the prioritization process
Collate and share CEM and Digital Content global and local best practices
Deliver against Global BU Consumer Engagement KPIS and ensure Global Style Categories Consumer Engagement toolkits and guidelines are optimized based on results and insights
5+ years of digital marketing experience (agency or client)
Demonstrable knowledge of digital creative asset production and toolkit creation
Experience of working in an international team
Results-driven and process focused with problem-solving and decision-making abilities
Passionate about Consumer Engagement with strong English communications skills, written and verbal

Senior Manager, Sponsorships & Activation Resume Examples & Samples

Oversees national strategic sponsorships aligned by brand, working directly with the Sr. Director of Field Marketing & Sponsorships, Brand VP's, and Sr. Brand Managers
Leads and counsels Brand, Retail and Field Marketing teams on leveraging national and local sponsorships to meet brand and sales objectives
Works with Brand teams to create, author, and implement strategic sponsorship strategy by focus area
Works with Field Marketing teams and Manager, Sponsorships & Brand Activation to drive consistent local activation approaches across sports disciplines, venues, and large scale events, utilizing innovative approaches and best practices
Makes recommendations on national activation investments and budgets, working with Associate Manager, Sponsorships & Brand Activation, for proposed recommendations to Brand Marketing for alignment and deployment
Oversees Brand assigned budgets, managing costs, activation investments, agency costs and tracking/reporting
Works with Brand, Retail and Field Marketing teams to identify, acquire and manage personality/talent that is aligned with brand as needed working with applicable agency support
Works with Sr. Director and Brand teams to identify agency resource needs related to national sponsorship investments, and agency resources at local level as needed
Supports the Sr. Director in creating, implementing, and continuously refining the local sponsorships and venue strategy across the portfolio for the company nationwide; collaborates with On-Premise National Accounts, ensuring alignment on strategy
Regularly employs strong negotiation and influencing skills to navigate discussions around local business dynamics that could impact approach or value of potential properties/partners
Supports Field Marketing Directors on local sponsorship negotiations ($250k and less) and supports Sr. Director with negotiations of national sponsorships as needed
Provides continuous support to Sr. Director in development and oversight of strategic local and national sponsorships acquisition roadmap, ROI analyses for major strategic sponsorships
7 or more years of relevant work experience in sponsorship management, sponsorship activation and/or marketing program management with considerable below the line and above the line program components; Brand management and/or retail activation experience a plus
Bachelor’s degree required; Master's degree preferred
Previous experience managing a P&L and large budgets
Sophisticated knowledge of and experience developing marketing strategies leveraging partnerships of all types
Proven track record of bringing creative new ideas and programs to keep sponsorship programming fresh and relevant, increasing ROI, and driving measurable growth around business metrics (volume, share) and brand health metrics
Demonstrated experience leading integrated campaigns
Experience managing complex situations and effectively communicating to stakeholders as needed to make sound business decisions
Experience working with professional leagues/teams preferred; experience working with large scale partners (non-sports) preferred
Ability to write a brand brief and deliver feedback to agencies in a succinct and efficient manner
Demonstrated success presenting recommendations, influencing, and gaining alignment with cross-functional teams and leadership
Ablility to use consumer insights, syndicated information, and other metrics to build business cases and analysis around sponsorship opportunities and ROI evaluation
Ability to use statistics, sales data, qualitative/quantitative results, and other hard measurable data to influence key decision makers
Excellent time management, resource management, and planning skills
Demonstrated experience working independently, employing big picturing thinking, and developing strategic programs
Strong budget management skills and the ability to effectively communicate forecasting and updates on a regular basis and as requested
Strong communication skills across all forms of communication (written, presentation) with varying audiences (marketing/sales leadership, distributors, internal, field sales, field marketing sponsorship partners and agencies)
Proven success working collaboratively across cross functional teams to help lead and drive initiatives, process, and change; ability to delegate roles and responsibilities to agency and field partners to successfully complete objectives
Ability to inspire and lead direct reports and non-direct reports towards common strategy, goals, and objectives, ensuring all stakeholders are aligned
Bilingual (English/Spanish) is a plus

Manager, Market Activation Resume Examples & Samples

To create and own the plan for the geo-target (i.e. the OMP) which will deliver against the international brand objectives - incorporating but not limited to the focus areas
To identify the tactics which will step-change our brand visibility in-trade (e.g. availability, placement, shelf space, POS placement, BBE execution) and create the roll-out plan to ensure flawless execution
Secure the additional resources required (both human and financial) to achieve geo-targeted plan objectives through business case methodology
To identify opportunities to strengthen the effectiveness and efficiency of our operations within the geo-target

Manager On Premise Activation Resume Examples & Samples

4+ years of experience in Spirits, Beer and/or Wine Industry On Trade – Distributor experience preferred
Experience with managing multiple outside agencies
Proven budget management experience
Knowledge of industry Regulations, market trends and competition
Strong working knowledge of Microsoft Office (Excel and PowerPoint)
Proven ability to influence across varying levels within an organization, managing up, down and across the business

Manager, Sponsorship Activation Resume Examples & Samples

Provide sponsors with a seamless experience by developing relevant activations that integrate with our event objectives and positively portray their brand to high caliber attendees
Serve as the liaison and single point of contact between event sponsors, their agencies, and all Dow Jones production teams and vendors
Support the Dow Jones Events team in achieving sales goals by managing all sponsor deliverables from planning, through execution, to debrief
Build strong partnerships with DJ Events, Editorial, and Creative teams to ensure sponsor interests are well represented as we look to push the boundaries for how we integrate brands into the event experience
Work with the Sales Enablement team within the Revenue Engine to generate appealing selling materials for the Client Solutions, Conferences team
3-5 years of events and sales marketing experience
Experience in experiential marketing
Experience in client interaction and service
Strong attention to detail and customer service skills
Ability to interface with key internal and external groups and teams within the organization
solsevnts

Senior Manager Omnichannel Market Activation Resume Examples & Samples

Collaborate with colleagues in assigned market to help steer market alignment behind global omnichannel strategies
Support the creation of the overall strategic direction and annual priorities of the Omnichannel Market Activation team
Omnichannel Marketing Deliverable
Gather market input on implementation toolkit requirements and timelines to contribute to overall seasonal campaign briefs
Interface with assigned market teams to drive and support market compliance of the Global Brand Calendar & consistent implementation/execution of seasonal global campaign materials
Deliver thorough, fact-based analysis of marketplace intelligence to Omnichannel Planning team to ensure the Omnichannel Brand Calendar Framework and resulting seasonal Calendars meet market and commercial needs
Develop and maintain the MWB benchmarks for market-level retail execution with a focus on delivering world class brand & product presentation across different channel formats with strategic guidance on focused investments in key cities and top stores within assigned market
Manage feedback loop with markets around Sell-in and Sell-out requirements and performance to constantly refine and improve Global approach and deliverables sharing insights and learnings with BU / Brand Management / CTC teams
Gather input from markets on wholesale digitial requirements when applicable and feed that in to the seasonal toolkit briefings
Seasonal Planning & Briefing
Drive the implementation of the global Omnichannel Brand Calendar in assigned markets and manage the ongoing review of market Calendar to ensure alignment
Manage the seasonal review of market Retail Activation Plans for Own Retail, Franchise and Key Wholesale accounts
Participate in market-level kick off and planning milestones to support the global strategy and align around support needs
Contribute to the development of content and planning tools at GBC/GMM to enable markets to kick off their seasonal cross functional planning 9 months before market introduction
Develop post campaign evaluation reports for specific campaigns and use key learnings to feedback to Omnichannel Planning, Brand Management/ BU CtC for the next seasonal process. Collaborate with finance to include ROI results
Communicate and reinforce a clear understanding in assigned market of global retail strategy and levels of support
Key Markets, City and Store Strategy (if applicable to focus market)
Key Markets and Cities: Work with local Retail Marketing teams to drive the effective execution of Omnichannel Marketing campaigns as well as essential commercial campaigns
Market Travel: As needed to support seasonal objectives
Advanced user of MS Office
Highly numerate with ability to analyze data and produce actionable insights
1-3 years management experience

Manager Omnichannel Activation Reebok Resume Examples & Samples

Provide input into the creation of the seasonal account plan, as well as the overall Cluster plan related to the implementation of the Global Brand Activation strategy
Ensure the WE/ global toolboxes deliver against the Clusters’ trade marketing needs
Brief WE/ global Omni Channel and/or BUs on any additional Clusters’ retail marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
Ensure the Global/WE Brand Calendar is followed throughout the Cluster and that any account work complements this
Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates
Report on performance of all wholesale trade marketing initiatives
Provide stores with comprehensive campaign execution manual to ensure operational excellence
Provide VM team with comprehensive campaign execution manual and ISC plan before launching
Plan and manage Omni-Channel MWB to ensure a right investment decision as well as ROI analysis
Progressive experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
Min. 5 years of Sales and/or Marketing experience