Integrated Marketing & Communications Resume Samples

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E Klocko

Ellsworth

Klocko

3575 Denesik Oval

Phoenix

+1 (555) 409 8394

3575 Denesik Oval

Phoenix

Phone

p +1 (555) 409 8394

Experience Experience

Dallas, TX

Manager, Integrated Marketing Communications

Dallas, TX

Romaguera, Hintz and Towne

Dallas, TX

Manager, Integrated Marketing Communications

Managing and developing Integrated Marketing Communications team (5%)
Developing and implementing campaign planning and measurement best practices (5%)
Developing subsequent creative briefs and work closely with the internal Creative Village on the execution of all campaign creative
Researching communications trends and tools for use in various campaigns (10%)
Reviewing campaign performance and project prioritization with internal stakeholders (15%)
Developing and implementing campaign optimization strategies (10%)
Managing marketing automation and customer segmentation strategies (15%)

San Francisco, CA

Dir-integrated Marketing Communications

San Francisco, CA

Bechtelar, Predovic and Medhurst

San Francisco, CA

Dir-integrated Marketing Communications

Create and manage eMail distribution of press placement reports
Manage strategic partnership activations, including implementation, activation and press coverage
Manage, seek out and secure awards for core new product launches
Develop and implement digital and print media and social media and public relations / internal communication programs and relationships for the organization’s products and image across categories in media of all forms
Manage relationships with influencers and key media, as well as day-to-day relationships with agencies to oversee execution of tactical plans
Manage print media and social media and public relations / internal communication execution
Business Development

present

San Francisco, CA

Asean Integrated Marketing & Communications Lead-senior Manager

San Francisco, CA

Carter-Legros

present

San Francisco, CA

Asean Integrated Marketing & Communications Lead-senior Manager

present

Establish and develop relationship with GU Managing Director (GUMD) (and other members of the Leadership Team)
Champion and facilitate local marketing knowledge management, including educating local personnel on marketing processes, and where they can go for help
Design and develop a local image plan to build Accenture’s reputation in the market
Drive a sense of community in the GU and help accelerate and improve training and coaching for all Marketing & Communications professionals in the region
Develop local recruitment marketing strategy and design recruitment marketing programs in line with the recruitment goals of the full portfolio of the business
Ensure recruitment marketing programs are innovative and cutting through the cloud of our competitors operating in the region
Brief and involve Leadership team in all marketing programs, goals and objectives, as well as on Corporate Communications issues

Education Education

Bachelor’s Degree in Marketing

University of Arizona

Bachelor’s Degree in Marketing

Skills Skills

Communication strategy and marketing plan development
Will work closely with internal clients (Sales) to understand their business goals and key annual initiatives
Will facilitate the development of the annual and other campaign marketing plans by collaborating with key internal stakeholders on plan tactics. Will also be responsible for presenting the final plan back to executive leadership and internal clients
Development and execution of key campaigns and supporting tactics
Enter jobs in workflow systems
Manage timelines of key projects to ensure tactics are delivered on time and within budget
Develop creative briefs and work closely with the internal Creative team on the execution of all campaign creative
Possess strong organizational skills to balance multiple projects with staggered delivery dates, as well as prioritize tactic delivery and manage internal stakeholder expectations
Collaborate with external clients and Trade partners on development and execution of advertising assets and other campaign elements
Collaborate with internal stakeholders and external vendors.

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Manager, Integrated Marketing Communications Resume Examples & Samples

Will work closely with internal clients (Sales) to understand their business goals and key annual initiatives
Will facilitate the development of the annual and other campaign marketing plans by collaborating with key internal stakeholders on plan tactics. Will also be responsible for presenting the final plan back to executive leadership and internal clients
Must have a solid understanding of online and offline media and how all elements work together in order to provide points of view on media recommendations and campaign timing, as well as the development of other relevant tactics that will enhance the campaign
Development and execution of key campaigns and supporting tactics
Enter jobs in workflow systems
Manage timelines of key projects to ensure tactics are delivered on time and within budget
Develop creative briefs and work closely with the internal Creative team on the execution of all campaign creative
Possess strong organizational skills to balance multiple projects with staggered delivery dates, as well as prioritize tactic delivery and manage internal stakeholder expectations
Collaborate with external clients and Trade partners on development and execution of advertising assets and other campaign elements
Collaborate with internal stakeholders and external vendors
Ensure there is consistent alignment between internal clients, other IMCs and Consumer Brand Management teams
Lead regularly scheduled meetings with internal Sales partners, and participate in internal cross-channel alignment meetings
Must be proficient in Microsoft Word, Excel, PowerPoint and Outlook with an emphasis on PowerPoint
Working knowledge of Workamajig workflow system is a plus, but not required
Must be able to write routine reports, business correspondence and timelines
Must be able to effectively present information to individuals and groups

Manager, Integrated Marketing Communications Resume Examples & Samples

Will work closely with internal partners to understand their business goals and key annual initiatives
Will facilitate the development of key campaigns through collaboration with key internal stakeholders on plan tactics. Will also be responsible for presenting the final plan back to executive leadership and internal partners
Must have a solid understanding of online and offline media and how all elements works together in order to provide points of view on media recommendations and campaign timing, as well as the development of other relevant tactics that will enhance the campaign
Developing subsequent creative briefs and work closely with the internal Creative Village on the execution of all campaign creative
Possess strong organizational skills to balance multiple projects with staggered delivery dates as well as prioritize tactic delivery and manage internal stakeholder expectations
Ensure there is consistent alignment between clients, other IMCs and Consumer Brand Management teams
Lead regularly scheduled meetings with clients and participate in internal cross-channel alignment meetings
Manage relationship with external Hispanic agency to ensure Hispanic marketing efforts are culturally relevant and align with overall strategies
Manage staff in the execution of the above duties
Fluency in Spanish, a plus, but not required

Rep, Integrated Marketing Communications Resume Examples & Samples

Help in the development of the communication strategy by partnering with key internal stakeholders. This will include providing points of view on offline and online media recommendations and campaign timing, as well as the development of other relevant tactics that will enhance the campaign
Develop communication strategy documents, timelines and subsequent creative briefs and work closely with the internal Creative team on the execution of all campaign creative. Consistently adheres to the defined workflow process and proactively contributes to process improvements and efficiencies
Acts as Main Communications Specialist for any and all Destination Sales channel marketing and communication needs. Enters jobs in workflow systems and manages timelines of key projects to ensure tactics are delivered on time and within budget
Provides project status updates to Sales stakeholders on a consistent basis
Works closely with License Partner and Legal teams
Keeps track of all initiatives with focus on results and key learnings to guide future projects
Working knowledge of Workamajig workflow system is a plus
Must be able to read, analyze, and interpret general business documents

Mgr-integrated Marketing Communications Resume Examples & Samples

Responsible for all brand-related Facebook content and the overall Facebook strategy; create and manage all content working with digital agencies, video production houses, photographers, writers and internal departments
Explore partnerships with magazines, publishing houses, personalities, blogs, etc
Manage social media communication via dedicated agencies, ensuring that each brand is positioned positively, correctly and effectively in all areas of public-facing communication
Manage content development calendar across all brands, ensuring messaging is consistent with marketing objectives; work with agencies to coordinate, format and implement all assets
Work with agencies to review user-generated comments and posts on all social media sites in a timely manner, responding to comments in order to foster a positive community and add value to the user’s experience; escalate negative commentary or issues to the appropriate internal team members
Maintain site experiences by ensuring tags and descriptions are optimized and content is accurate, relevant and fresh
Develop key indicators against which social media efforts will be measured, and create a corresponding analytics framework to monitor performance and ROI
Research and identify digital trends and make recommendations for greater engagement
Bachelor’s degree required; MBA preferred
5-7 years of experience in a Social Media role, with focus on consumer products
Solid experience with data analysis and data modeling. Statistics experience helpful
Demonstrated ability to engage and encourage an environment that is fast moving, entrepreneurial and accountable
Ability to flex easily between strategic and entrepreneurial thinking and nuts-and-bolts execution
Ability to lead presentations and effectively analyze and translate data into actionable business plans
Excellent organizational skills and attention to detail, with continual focus process improvement
Self-motivated with the ability to take direction and also work independently
Ability to work in a networked organization and to collaborate with various departments and teams, promoting a respectful work environment while achieving results
Maniacal focus on the customer, with the ability to understand and layer in business realities
Sense of humor and willingness to pivot quickly to address new opportunities and business priorities

Dir-integrated Marketing Communications Resume Examples & Samples

Develop and implement digital and print media and social media and public relations / internal communication programs and relationships for the organization’s products and image across categories in media of all forms
Manage relationships with influencers and key media, as well as day-to-day relationships with agencies to oversee execution of tactical plans
Manage print media and social media and public relations / internal communication execution
Liaise with Marketing on new product launches by ensuring consistent press in core media categories
Manage, seek out and secure awards for core new product launches
Manage strategic partnership activations, including implementation, activation and press coverage
Secure brand product features and placements in appropriate media categories
Create innovative press mailing and launch events
Oversee development of all press materials including press releases, design of press kits and editor gifts
Create and manage eMail distribution of press placement reports
Bachelor’s Degree required; MBA a plus. Specific digital / interactive marketing training / certificates highly preferred
Experience in interactive marketing on either the agency or client side; background in cosmetics, beauty, or fashion
Search Engine Marketing (SEO, SEM)
Media Planning
Content Creation & Management
Digital Analytics
CRM/Relationship Marketing/Loyalty
EMail Marketing
Emerging Platforms
Insights & Research
Social Listening
Promotional Marketing
Multi-Channel Marketing

Integrated Marketing & Communications Internship Resume Examples & Samples

Preference is for interns confident their listening and collaborative communications abilities while working in a fast-paced, rapidly changing, creative environment
Creativity - we can always use help to identify new ways to solve old problems
A commitment to collaboration and a strong sense of team, but with the ability to work independently
Comfortable without structure
Organized - time management will be a major contributing factor to success
Candidates must be pursuing a career in marketing, communications, digital/social strategy, advertising, journalism, creative design or the broader marketing field
Must have the unrestricted right to work in the US without sponsorship
Must have at least 6 months of coursework/experience with wide understanding of the fundamentals of marketing, campaign strategy and tactics
Must have at least 6 months of experience and proficiency in Microsoft Office applications

Integrated Marketing Communications Coordinator Resume Examples & Samples

Follow Up
Coca-Cola system knowledge and Connection Planning Area
Connection Plans already developed for Stills Connection Planning Department (At least 1)

Senior Director Integrated Marketing & Communications Resume Examples & Samples

This position reports to the President & Publisher
Conceptualize and develop revenue generating programs including multi-platform programs, promotional partnerships, special advertising sections, customized client events (in collaboration with Director of Integrated Events) and collaborating with the sales staff to design client presentations
Support and create client presentations and proposals for new business development efforts with strategic thinking, ideas, research and analysis
Lead the direction, development and implementation of strategic marketing initiatives across all lines of business
Oversee/manages the Director of Integrated Events
Reviews and analyzes the marketing/communications plans around all events to ensures the marketing plans for all events are well thought out and executed on budget with the goal of producing outstanding experiences for our sponsors, advertisers and attendees
Develop, articulate and implement a clear marketing and communications strategy to support and is consistent across all lines of business
Identify opportunities to promote all lines of business and executes a plan for promotion and publicity
Develops a plan for sales promotion for the year to include identifying all collateral needs to support the local and national sales teams
Pro-actively identifies opportunities in the market and acts on them through marketing initiatives
Work closely with local and national sales team members on key client proposals
Work closely with local and national sales team members to identify new opportunities to present to clients with the goal of new business development and increased revenue
Research, write and develop sales and marketing copy on a regular basis – must be well-versed in all lines of business in order to effectively communicate the key benefits and attributes of all lines of business
Analyze, establish and articulate a clear look and voice for the brand and ensure this look and voice is consistently executed across all lines of business
Work closely with the publisher to establish brand guidelines for all marketing and sales collateral
Ability to analyze research data and create a sales “story” from that research. Ability to do a competitive analysis of our products vs. those of our competition and create a compelling story to arm local and national sales team members to overcome objections
Collaborate with advertising director and digital director to identify and execute marketing collateral and marketing plans around specific sales initiatives and needs
A minimum of 5 – 10 years of experience in similar field or position of marketing/communications, advertising, communications and/or public relations management
Bachelor degree in marketing, communication, advertising or public relations or similar field of study
Excellent use of MS Office including Powerpoint and Excel
Ability to multi-task and manage multiple projects in a fast-paced environment
Well versed in social media
Must possess strong writing, editing and presentation skills. Ability to present to a group
Experienced in writing/developing promotional copy and marketing themes & concepts
Strong organizational and follow up skills
Samples of writing and marketing portfolio required
The ideal candidate will have marketing experience at a media company
Experience with marketing programs that include print, digital and event, promotional and retail extensions
Ability to lead, motivate and manage a team

Head of Integrated Marketing Communications Resume Examples & Samples

PR/Communications background, with significant content and digital marketing experience
15+ years' experience in progressively responsible cross-platform marketing roles and a record of superior professional accomplishment
Track record of success in working in and influencing a fast-paced, fast-growing organization
Direct report management experience with demonstrated ability to lead, coach and mentor
Experience collaborating with internal functional teams
MBA or related advanced degree
Financial and/or B2B category experience
Knowledge of financial media, investor and influencer organizations

Integrated Marketing Communications & Digital Content Director Resume Examples & Samples

This person reports to the VP, Global Marketing, Strategy & Innovation
No direct reports
Experience and knowledge in Digital Customer (digital ordering & digital experience)
Minimum of 10 years of relevant experience in Interactive & mobile Marketing, New Media, technology
Good understanding of “always on” content as well as the technical implications to bring to life such platforms
Proven leader in the delivery of digital marketing and infrastructure to the benefit of consumers experience and brand relevance in the digital world
Industry-respected thought-leader in the digital world, solid grasp of social media, SEO and SOM, measurement, mobile, Marketing, Database building and usability
Experience in managing multiple stakeholders including agencies (or experience agency side) and delivering innovation to market effectively and efficiently
Experience and resilience to work in a fast paced environment, yet bringing attention to detail and ability to understand macro business challenges and propose marketing solutions that help driving the digital business transformation
Basic management of the marketing fundamentals and some experience in interacting with a marketing team
Multi-cultural set-up in diverse markets
Focus on top 16 markets around the world
Fluent in English - Any additional language is a plus

Senior Manager of Integrated Marketing Communications Resume Examples & Samples

Develop integrated marketing strategy and plans to maximize awareness and demand of campaigns and product launches
Drive and assist with development of overarching launch and campaign themes and key messages
Recommend and coordinate tactics to achieve awareness and demand generation objectives for target segments and buyers throughout the buyer’s journey
Oversee the creation and execution of integrated communications and marketing materials
Drive alignment across teams to ensure proper branding, consistent messaging and on-time execution
Collaborate with SME's on overall content strategy and manage content calendar for assigned programs
Engage sales and marketing management to conceptualize campaigns and translate them into cohesive and measurable marketing programs
Establish and maintain open lines of communication with all members of the global marketing team
Facilitate buy-in amongst executives and key stakeholders
Create and refine processes for campaign, program and material ideation, development and execution
Manage projects from request from internal client through creative production and delivery within schedule and budget
12 years relevant experience with 6+ years experience in awareness and brand marketing, campaign management with experience developing and implementing successful demand creation and pipeline acceleration programs in fast-paced environments
Proven track record of taking ownership for driving strong growth through multi-touch, multi-dimensional marketing program strategies and execution
Effective messaging and positioning capabilities
Excellent writing proficiency, interpersonal communications (written and verbal), strong presentation skills and creativity in message delivery
Team player with proven track record in working effectively with cross-functional teams. Strong ability to influence at all levels, internally and externally
Strong data and analytical skills. Ability to assess business opportunities, track and analyze results
Effective project management and organizational skills with strong attention to detail
Demonstrated ability to manage logistics and tactical details with flawless execution. Ability to prioritize and manage multiple projects simultaneously
Self-motivated, confident, flexible, energetic with strong problem-solving skills
Strong knowledge of B2B marketing
BA/BS or equivalent experience. MBA is desirable

Director of Integrated Marketing Communications Resume Examples & Samples

3)Finding simple, powerful and creative ways to communicate these new product experiences
Must have 10+ years of advertising, brand and campaign development experience, with extensive experience working with or for an agency, with a demonstrative portfolio of work
Advanced command of digital, social, RM and running complete, end to end campaigns
Must be able to add strategic insight to projects you’re involved in
Must be nimble enough to negotiate with multiple stakeholders
Must know how to get work done at Microsoft
Must understand the competitive and macro-economic landscape of technology and devices
Must have a passion for education
Exceptional communication (verbal and written) and interpersonal skills while working with all levels within the company
A strong drive for results, with a proven track record, often delivering under tight deadlines
Budget management experience and the ability to manage large scale production budgets across multiple products and timelines
Exceptionally strong project management skills

Integrated Marketing Communications Junior Manager Resume Examples & Samples

IMC Brief Development
Define liquid idea
Connection Plan Development and execution including: Budget, metrics & timelines for each connection point
Influence
Connection Plans developed
Understanding of teens lifestyles and trends

Director, Integrated Marketing Communications Resume Examples & Samples

Leading the amplification briefing process
Partnering with subject matter experts to provide creative feedback to all agencies – digital, experiential, PR and design
Developing and delivering a full IMC “brand in a box” communication platforms
Storytelling. Working with an external agency to redefine the way we build creative properties over time and across platforms
Collision: the way we approach a multitude of marketing agency and creative offers open and available to Sprite
Uses of non-traditional media away from the traditional to make greater impact on our business
Bachelors degree with at least 10 years of blue chip agency background working on creatively award winning work (a reel of work produced would be great)
Industry Recognition where possible
Strong experience leading a cross-functional team
Interest and experience in urban culture

Manager, Integrated Marketing Communications Resume Examples & Samples

Account management and creative development
5-7 years of relevant experience in account service, marketing and/or digital marketing; or equivalent combination of education and experience
Previous advertising agency, internal agency, travel/tourism or entertainment experience is a plus
Experience working with the entire conversion funnel from lead generation to revenue creation
Familiarity with content management systems, database partnership, User-acceptance testing procedures, and all digital file formats
Detail-oriented with strong account management skills
Excellent communication (written and verbal) skills and interpersonal skills with an ability to work with the executives and a wide range of professionals, and effectively lead and inspire to achieve group goals
Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment
Diligent, flexible, resourceful, independent worker with a strong work ethic
Positive attitude, team player with professional demeanor

Integrated Marketing Communications Specialist Resume Examples & Samples

Deliver relevant content to target audiences through owned, paid, earned and shared channels
Help define and execute content marketing to support product launches, integrated marketing campaigns, events and other marketing initiatives
Leverage content to strengthen brand awareness and customer preference, and to generate leads using a variety of media to reach customers at all point along the buying journey
Execute marketing campaigns, including development of messaging and marketing assets (digital, print, social) and selecting optimal channels for promotion
Review and localize globally-produced content, including print and digital advertising, product marketing materials (flyers, brochures, catalogs, technical guides), web copy, customer magazine and additional marketing collateral as required
Create additional marketing assets in a variety of long and short formats, including web copy, flyers, event materials, webinar content, infographics, white papers and e-mails as required
Plan and create social media content, and manage U.S. social media accounts
Plan, deploy and track U.S. e-marketing campaigns to end user customers
Manage advertising program for the U.S., including selection of ad materials and coordination of ad preparation and placement
Publish marketing content to U.S. website, including news feeds, press materials and local campaign pages
Measure effectiveness of content and make adjustments based on performance
Work with marketing communications team to identify integrated marketing opportunities and develop increasingly customized messaging for target audiences
Identify gaps in existing content and messaging, and communicate with the global content team
Build a network of subject matter experts and influencers to create and curate high-impact and thought leadership content
Work closely with cross-functional teams to align content development and execution with customers’ needs

New Technology Initiatives Integrated Marketing Communications Resume Examples & Samples

Leadership
Contributed to building brand equity, establishing a positive customer experience, and building brand loyalty
Experience managing multiple projects to meet critical timelines
Present a successful track record partnering with his/her organization’s information technology organization in the development and launch of websites, mobile sites and apps, and user features/functionality
An extraordinary team player that thrives in a fast-paced, high-growth, entrepreneurial environment where quality and speed of decision making and execution are critical
5-7 years of relevant experience in account service, marketing and/or digital marketing and content development
Previous advertising agency, internal agency, project management, ecommerce and/or product management for web and mobile experience is a plus
The right mix of experience in Marketing, Technology and/or Product Development
Must have strong working knowledge of all Microsoft Office applications
Excellent written and verbal communication skills with experience in developing compelling presentations and presenting to senior management
Equally effective and influential communicator in formal and informal settings with senior executives, peers, and potential business partners
Strong communicator capable of delivering concise messages to various audiences
Intellectual curiosity and strong willingness to learn

Integrated Marketing Communications Business Data Network Resume Examples & Samples

Being known as a storyteller and a transformer of information, not just a “reporter” of data and facts
Managing the planning, development, content, budget, project management, and successful implementation of integrated marketing programs for audiences, including awareness, demand generation, pipeline building, acceleration, and customer retention
Working with relevant internal and external teams including central, regional and local teams to capitalize on the marketing mix with emphasis on the customer
Aligning with branding, communications, data, marketing intelligence & operations, online, digital media, partners, customer references, sponsorships, and events to support creation of integrated audience specific programs
Developing Content and Messaging - Build, tailor, and syndicate content for awareness, demand generation, and opportunity acceleration and other strategic purposes. Make use of best practices to create repeatable processes and content
Managing asset development, deliver, and continually maintain audience facing materials
University degree in business IT, marketing, communications or journalism
Be able to tell a good story through a variety of mediums and integrated comms: print, visual, infographics, social media
Turn any type of data into interesting stories
Good technical understanding on high level architecture
Experience in interacting with C-Level executives and SAP executives
2+ years working in similar projects and team, but also fine if recent graduate
Experience managing globally distributed project teams/vendors

Head of Integrated Marketing Communications Resume Examples & Samples

Develop and oversee immediate and long-term Jaybird communication strategy WW
Manage & execute social media and digital campaigns (WW and US/CAN)
Work closely with global PR, Social, Digital and external agencies
Deliberate planning and goal setting with clear objectives
Evaluate results of activities and develop action plans for amplification
Responsible for planning and budgetary control of all digital marketing
Manage a team of 4+ people
Have a clear understanding of brand communication and social community development, growth and maintenance
Have a passion for creative content strategy and curation
Enjoy developing creative content and stories to engage strongly with communities and influencers
Passion for digital trends and evolution
Team building, development and management skills
Excellent collaboration skills and ability to instill vision and corresponding direction
10+ years agency experience or equivalent

Director, Integrated Marketing Communications Resume Examples & Samples

Oversees the development of competitive communication plan for Marketing Communications team in order to drive customer retention and acquisition
Maintains a strong understanding of products, competitive advantages and local market distinctions
Tracks and analyzes competitors' messaging, services, pricing, etc; synthesizes information to develop an integrated marketing strategy and course of action
Measures effectiveness of campaigns and programs through various research tools and analytics
Partners with media team to develop relevant media plans to drive retention and acquisition
Provides campaign and/or messaging support for the local markets to respond to competitive situations, and align their unique market-specific messaging and creative development with the corporate marketing plan
Provides leadership and guidance to the broader Marketing communications team and sales channels on competitive strategy and insights to optimize all efforts and levels of work
Bachelor's Degree or Equivalent
Generally requires 10+ years of related experience within the cable, telecommunications or programming industry, major brand technology, packaged goods or full-service agency side
Agency management experience and a proven ability to inspire agency performance
Brand & Product Strategy Application: Proven ability to maintain strong knowledge of brand strategy and product portfolio
Expertise in Marketing Communications and advertising with a strong knowledge of methods of brainstorming, creative concept generation and facilitation
Expertise in applying consumer insights to business objectives and developing a clear, compelling communications strategy
Experience working in a complex, fast-paced fortune 500 Company is strongly preferred
Proven track record leading a team of agencies or internal counterparts
Ability to apply a solution-oriented approach to realize strategic and messaging objectives
Proven track record in project management, and ability to rapidly shift priorities based upon marketplace demand

Integrated Marketing & Communications Resume Examples & Samples

Demonstrates written and verbal communication skills
Understands the importance of integrated marketing and communications strategies
Experience in Digital trends
Confident in their ability to identify key challenges in the area and propose multiple solutions
Content strategy
Customer flow identification and implementation

Integrated Marketing & Communications Metrics Analyst Resume Examples & Samples

Job shadowing in other functional areas
Experience in interpreting, analyzing and making decsions based on large data sets
Experience in presenting findings and recommendations to management
Advanced analytical and problem-solving skills

Senior Manager Integrated Marketing & Communications Resume Examples & Samples

A bachelor’s or advanced degree in Marketing, Business Administration, Communications, or related field (MBA preferred)
10+ years of Marketing experience with substantial recent time within that leading Integrated Marketing activities
A proven track record in Foodservice or other business-to-business environment
Strong database/analytic knowledge and the ability to adapt this knowledge to improve program development and reporting
Well-rounded knowledge of functional and creative development of websites and portals and digital marketing tools
Strong understanding of creative and production processes, trends and terminology - with an eye towards continually driving cost savings/efficiencies
Strong collaborative and relationship-building communication skills
Advanced project management, verbal, written and presentation skills

Integrated Marketing Communications Team Leader Resume Examples & Samples

Responsible for ICP strategic delivery, managing the overall strategy to deliver audience-specific communications, working with the broader Integrated Marketing Communications team and outside agencies, including areas of content & creative development, media planning, digital, experiential, & promotions
Ensure communication plans & messaging strategy are aligned with KCWBB
Govern overall marketing calendar to maintain prioritized strategies to ensure optimal activation by the broader integrated marketing communications team and the Agency of Record (AOR)
Identify and partner with subject matter experts within the business (e.g., target marketers, product managers, etc.) to use customer and business insights to ensure accurateness and completeness of communication strategies
Measure and report on success of marketing and promotional effectiveness of commercial programs
MBA and 3+ years of B2B marketing experience, specifically knowledge of B2B buying cycles, DMUs, and touch-points
Prior experience in account planning, management; and/or agency experience with a heavy focus on strategy development, creative excellence, implementation and optimization
Prior experience with planning, implementing, managing and measuring marketing communication programs

Marketing Assistant Manager Integrated Marketing Communications Resume Examples & Samples

Supporting the campaign management team to effectively execute Marketing communications campaigns and activities
Interacting with agreed agency partners in the development and delivery of Commercial Bank and Global Banking and Markets campaigns and activities that form part of the annual Marketing plans
Working with internal stakeholders to activate campaigns through supporting with event deliverables, content and messaging and deploying accordingly
Providing administrative support to head of marketing to ensure a smooth operation of the marketing team
Execute effective global/local campaigns, platforms and campaign assets that can be used consistently across the markets
Implement the agreed campaign and activities in line with the agreed Marketing plan, budget and activity schedule
Work with agencies and third parties to deliver campaigns and assets to time and in budget
Provide assets for use online, at events or in collateral
Ensure that all campaigns and assets delivered are legal and compliant with the relevant codes of practice
Provide support to Marketing head by planning meeting agendas, booking venues, catering, videoconferencing, facilities, etc. and providing full meeting information to invitees
Awareness of all key senior and influential stakeholders and build positive relationships thorugh correct understanding of their role and day-to-day activities of the function
Supporting US business goals
Executional support of campaigns
Supporting the implementation of our media and content strategy through digital properties across the local/regional/global market – working closely with agencies and media/content team members
Educating our compliance partners on any new digital initiatives or channels, and collaborating on new processes or procedures as needed
Managing social selling initiatives (i.e. LinkedIn Sales Navigator)
Managing our Marketing Automation platform and all digital communications (in partnership with Content manager)
Acting as a champion for distribution and deployment of Digital content across all channels
Degree level qualification in marketing and/or business studies preferred,
Two years business experience preferred
A range of planning and operational experience
Experience working with teams over multiple sites
Commitment to putting the customer at the heart of all development activities
Able to work collaboratively across multiple stakeholders and teams
Proven ability to work on multi-function projects demonstrating excellent relationship building skills
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
Ability to think innovatively, shaping and communicating new concepts

Integrated Marketing Communications Specialist Resume Examples & Samples

4-year Undergraduate degree
Experience in the business field including project management skills (in college or internship) with strong written and verbal skills
Strong interpersonal and collaboration skills, flexibility and attentive to details
Manage the implementation and consistency of the brand guideline
Participate in the development of the communications strategy and big ideas, in collaboration with the agenc(ies) that will drive business growth. Continually refine ideas and the execution as new learning and opportunities present themselves
Orchestrate and execute communication campaign/program with appropriate internal and external partners, to deliver against brand and communication plan & strategy
Proactively work with our cross functional teams to understand the return on our marketing communications investments and partner with the IMC Manager to revise plans as needed
Communication campaigns include but are not limited to the following: advertising (digital, TV, print, social, point-of-sale, etc.), price promotion, influencer, PR, events, sampling, website, social media, email, direct mail, sales/broker/channel communication, etc. Manage communication budgets, and the review/approval of financial commitments, using LOL systems as appropriate. (i.e. Fusion, Allocadia, others)
Provide outside-in view of emerging communication trends, championing for consideration and/or testing
Manage the marketing communication budgets, and the review/approval of financial commitments, using LOL systems as appropriate. (ie. Fusion, Allocadia, others)
Bachelor’s degree in marketing communications-related field
3-5 years marketing campaign management experience
Proficiency in Microsoft Office suite of applications
Experience in translating marketing objectives and strategies into engaging creative ideas
Ability to comprehend the connection between creativity and business
Excellent analytical and proactive problem-solving skills; strong business acumen
Strong initiative skills—proven ability to work independently
Excellent oral and written communications; including proven influencing capabilities across functions
Demonstrated ability to excel, adapt and be highly productive in a fast-paced environment
A desire to be part of a team effort to drive team and organizational success
Flexible, enthusiastic, eager to learn, and results-driven
High level of attention to detail and highly organized
Experience using a marketing budget tracking system and return on marketing investment tools
Experience in shopper marketing
Experience in influencer marketing

Manager, Integrated Marketing Communications Resume Examples & Samples

Overseeing campaign planning, execution, and measurement activities across all products (25%)
Managing marketing automation and customer segmentation strategies (15%)
Managing public relations program including case study funnel (15%)
Reviewing campaign performance and project prioritization with internal stakeholders (15%)
Developing and implementing campaign optimization strategies (10%)
Researching communications trends and tools for use in various campaigns (10%)
Developing and implementing campaign planning and measurement best practices (5%)
Managing and developing Integrated Marketing Communications team (5%)
Collaborate across workgroups
Initiate positive change
Deliver high quality results
Accountability
Minimum 7 years’ experience in Marketing and Communications
Demonstrated integrated marketing campaign experience and digital marketing experience
Experience with Marketo marketing automation platform REQUIRED!
Excellent communication skills both verbal and written, presentation, and organizational skills
A team player who is able to prioritize work independently, time management skills
Ability to interact professionally with all levels of management and staff and external customers
Demonstrated experience in public relations and case study development
Up to 15% travel

Integrated Marketing Communications Specialist Resume Examples & Samples

Experience in logistical processes and execution
Excellent in English and strong communication skills
Ability to manage multiple projects and work assignments within tight deadlines
Ability to accomplish projects independently
High customer service ethic and high expectations for quality
At least 3 years experience with office administrative management
At least 1 year experience coordinating events, B2B/medical is a plus
25 Days of leave and the possibility to purchase up to 20 extra days off annually
A variable bonus based on both Philips results and personal performance
Extensive set of tools to drive your career, such as a personal development budget, free training and coaching
Colleagues who are the best and brightest in their field
Competitive company pension scheme and attractive collective health insurance package
Opportunity to buy Philips shares and products with discount
Exciting, international environment at the campus in Best

Asean Integrated Marketing & Communications Lead-senior Manager Resume Examples & Samples

Creating the Marketing & Communications plan and directing the design and execution of all marketing activities across the client, candidate, employee and influencer marketing efforts
Working collaboratively with the Marketing & Communications leads across all parts of our portfolio of business around the globe to drive strong client engagement and drive preference for Accenture
Directing the design and execution of programs to help our leadership communicate with our employees
Leading the Function
Represent Marketing & Communications on the Geographic Leadership Council for ASEAN
Chair the ASEAN Marketing leadership team comprising all senior marketers based in the Geographic Unit to drive integration across the function
Active input into the talent management strategy for the Marketing & Communications community in the ASEAN Geographic Unit (GU) including input into objective setting and performance management for the full Marketing & Communications team of professionals
Involvement in the hiring and training of all new Marketing & Communications professionals who are based in the country regardless of their area of focus
Drive a sense of community in the GU and help accelerate and improve training and coaching for all Marketing & Communications professionals in the region
Client Experience Program
Design and develop a local image plan to build Accenture’s reputation in the market
Ensure local image programs support the strategic priorities of Accenture (as guided locally by the Country Managing Director and the Geo Council, and by the Marketing & Communications leadership team)
Collaborate with the industry and growth platform marketing teams to drive strong client programs across our targets clients—across our full portfolio of business – ensuring program objectives are integrated with the industry and growth platform business and marketing objectives
Candidate Experience Program
Develop local recruitment marketing strategy and design recruitment marketing programs in line with the recruitment goals of the full portfolio of the business
Ensure recruitment marketing programs are innovative and cutting through the cloud of our competitors operating in the region
Attract the best talent and achieve recruitment business goals
Equally, develop local internal communications strategy and design programs against that strategy to maximize employee experience and develop an environment of a great place to work
Supervise the execution of all local image programs, leveraging team members as required to ensure successful program completion (quality, effectiveness, time and budget)
Influencer Program
Execute all Media and Industry Analyst Relations programs in the country working in concert with the media and industry analyst relations leads. This includes proactive media outreach, of reactive media inquiries, and crisis communications issues
Counsel leadership on crisis communications, involving outside experts as required
Position Accenture strongly with selected local business communities
Education: Bachelor’s degree, university degree or equivalent, advanced degree preferred
Work Experience: Minimum of 15-20 years’ experience in marketing, business development and/or marketing communications roles
Able to influence highest levels of leadership within Accenture’s large, matrixed organization through relationship building and strong executive-level presence
Ability to develop and apply creative and ingenious solutions to complex issues
Excellent working experience of all aspects of Marketing & Communications, especially media and analyst relations, advertising, internet marketing, internal communications, collateral production, credential development and recruitment marketing
Experience in services and/or business to business marketing
Expert budget management and financial reporting skills, including large budgets with multiple vendors and deliverables
Passion for well-executed deliverables in support of Accenture business strategy