Creative Strategy Resume Samples

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A Weissnat

Alberto

Weissnat

565 Samara Fords

Philadelphia

+1 (555) 394 6492

565 Samara Fords

Philadelphia

Phone

p +1 (555) 394 6492

Experience Experience

Philadelphia, PA

VP, Marketing Content & Creative Strategy

Philadelphia, PA

Kling Inc

Philadelphia, PA

VP, Marketing Content & Creative Strategy

2U provides marketing support to our university partners, serving as stewards of their brands as we develop and execute strategies to identify high quality potential students. Your role is a vital part of this effort and your mission will be to identify and share compelling stories arising from our partners’ programs
Managing and mentoring our program PR, marketing content, creative and outreach leadership teams
Collaborating with the rest of 2U’s marketing team on developing and activating campaign and content strategies for PR activities
Working closely with our university partners as well as our internal marketing teams to develop and implement campaigns; this will include direct interaction with our university partners
Developing ongoing strategies to promote and secure earned media for our University partners’ programs including their program offerings, students, faculty, research, outcomes, etc
Generating earned media for the announcement and launch of new, 2U-supported online graduate programs
Developing an overarching strategic framework for social media efforts created on behalf of our partner universities

Detroit, MI

Executive Director, Creative Strategy

Detroit, MI

Beer-Blick

Detroit, MI

Executive Director, Creative Strategy

Ensure completeness, accuracy and timeliness of all operational functions
Work cohesively and collaboratively with the UMC team and external resources to develop and execute specific tactical pieces that support University Relations, Office of Development, and University goals and priorities. These tactics may include marketing brochures, giving websites, social media, newsletters, proposals, case statements, videos, presentations, reports, multi-media, surveys, etc. All pieces are to be integrated within established University standards. Repurposing content and reaching all audiences is a constant goal
Plan and implement comprehensive campaigns that leverage each method or medium to its fullest advantage
Initiate and oversee a wide variety of integrated marketing and design projects that maintain consistent yet innovative and robust visual style that supports and best portrays Santa Clara University as a leading, elite, institutional brand in higher education
Serve in a pivotal creative role and provide leadership and direct supervision to the core Creative Services team to help create and support strategic content and visual goals with inspired messaging, art and design direction
Serve as a design director, visionary lead, and key collaborator with team members who specialize in graphic design, multimedia, photography, video, web design and development, social media, and other integrated marketing initiatives
Devise processes for the efficient flow of messaging and creative project traffic through internal and external resources and ensure that production quality meets and exceeds identified objectives

present

Houston, TX

VP / Group Dir, Creative Strategy

Houston, TX

Cartwright Inc

present

Houston, TX

VP / Group Dir, Creative Strategy

present

Research ambidextrous- understand and execute qualitative and quantitative methods, extracting meaning from data and crafting powerful insights about behavior
Manage and mentor mid-level planners and rising Brand Strategy talent
Willingness to roll up the sleeves to help bring great ideas to life
Digital marketing savvy- an appreciation for what’s new and important in modern marketing, what it means for brand communications and consumer engagement
A reputation for being exceptionally insightful, enterprising, articulate, and convincing
Serve as both an anchor and springboard for the other strategic capabilities: Marketing, Media, Strategy & Analysis, Social and Content
Qualitative research expertise applying innovative qualitative research techniques

Education Education

Bachelor’s Degree in Marketing

Kennesaw State University

Bachelor’s Degree in Marketing

Skills Skills

Leader- Providing a vision for a team, prioritizing opportunities and acting as a senior member of a cross-capability team
Ability to discern industry insight and ‘human truth’ from mounds of data
Willingness to roll up the sleeves to help bring great ideas to life
A reputation for being exceptionally insightful, enterprising, articulate, and convincing
Critical thinker and strategic provocateur- curious and questioning; able to provide a specific point of view on contemporary brand experience, in a digital age
Proven influence at the CMO level and beyond
Digital marketing savvy- an appreciation for what’s new and important in modern marketing, what it means for brand communications and consumer engagement
Research ambidextrous- understand and execute qualitative and quantitative methods, extracting meaning from data and crafting powerful insights about behavior
12-14 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
Qualitative research expertise applying innovative qualitative research techniques

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Senior Editorial Director, Creative Strategy Resume Examples & Samples

Develops and articulates the consumer-facing expression of the core idea for all campaigns and brings the story to life through all creative executions across platforms
Leads creative brainstorms
Editorial oversight of all content to ensure copy, ideating and experiences reflect the most up to date vision and all expressions are consistent
Partners with all creative and marketing teams to ensue all editorial, copy, ideating and experiences reflect the most up to date vision and all expressions are consistent
Provide editorial oversight on show-based style guides
Work with leads from other Business Areas to help craft stories that align with our most up-to-date brand expression for our launches
Stay current on all qualitative and quantitative research and synthesize/make actionable to all executive teams
Responsible for building and maintaining relationships with all Nickelodeon departments including all Marketing teams, production units and creative departments
Acts as a brand champion who is ambitious for our brand and its expression in the workplace
Bachelor's Degree with a minimum of 8 -10 years of brand communication experience in on-air promos, digital content, advertising, or brand consulting
Demonstrates hands-on television (or other brand medium) experience
Excellent verbal and written communication skills – and the ability to sell ideas and stories to audiences ranging from kids in our audience to senior executives in our company
Ability to provide articulate and effective notes and other feedback to work that is presented
Proven ability to translate strategic goals into innovative creative
Ability to operate within a complex and dynamic environment, while setting and maintaining key priorities
Great collaborator and leader

Coordinator, Brand & Creative Strategy Resume Examples & Samples

Work in partnership with the Manager, Brand & Creative Strategy to administer and oversee the ongoing maintenance of Brand & Creative Strategy programs or processes including but not limited to
Is adaptable and comfortable with ambiguity and change
Passionate about fashion, arts, culture and social responsibility
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) with some understanding of digital graphic programs such as illustrator and InDesign

Coordinator, Creative Strategy Resume Examples & Samples

Copywriting and light designing of Atlantic Re:think branding materials and Atlantic sales materials
Contribute to internal thought leadership and team-building efforts of Atlantic Re:think
Assist in identifying strategic partnerships that further the creative output of Atlantic Re:think
Exceptional communication and organizational skills coupled with a creative, unconventional mind
Knowledge of and a passion for the digital media space and The Atlantic's brand
The ability to make decisions in real-time with maturity, poise, and "grace under pressure"
Outstanding record of academic and professional achievement
Background/experience in copywriting a plus

Director, Creative Strategy Resume Examples & Samples

Develop concepts and create marketing campaigns for the National Geographic Society and its various initiatives. (40%)
Provide creative expertise to science, conservation, exploration, and education outreach. (20%)
Articulate the National Geographic brand story, and collaborate across all divisions to ensure cohesive messaging across platforms. (15%)
Develop and engage passion-based communities with the goal of inspiring action. (15%)
Manage and direct the work of freelancer designers, writers and editors as needed (10%)
10 or more years of extensive experience creating campaigns and marketing materials for nationally recognized media organizations and websites. Experience working for a non-profit organization is also strongly desired; direct response and fundraising experience is a plus. An outstanding portfolio is essential for consideration. Portfolio should demonstrate strong conceptual abilities, standout creative thinking, and exceptional writing skills

Creative Strategy Marketing Manager Resume Examples & Samples

Conceiving unique, original, best-in-class branded content, marketing, and advertising campaigns that align with both The Atlantic’s sensibilities and the advertiser’s objectives
Copywriting and light designing of Atlantic Re:think materials, aimed at communicating creative marketing programs to advertisers
Contributing to internal thought leadership and team-building efforts of Atlantic Re:think
Identifying strategic partnerships that further the creative output of Atlantic Re:think
Force of Intellect- Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment

Director of Global Creative Strategy Resume Examples & Samples

Lead strategy for developing and deploying creative best practices for video creators and publishers around the world
Collaborate and agree go-to-market partnership plans with key stakeholders across vertical and regional partnerships leadership
Collaborate closely with product, engineering and design teams in understanding viewing behavior patterns, and implications for content and product experiences
Execute in an intense, fast-paced, and highly iterative environment
Work across Facebook platforms including Facebook, Instagram, Messenger and Oculus

VP / Group Dir, Creative Strategy Resume Examples & Samples

Lead the strategic conversation with senior-level clients and agency partners
Define the strategy for transformational business ideas and experiences that span the B2B marketing and communication eco-system
Proactively determine where and how in-depth insights about attitudes and behavior can help make clients’ marketing more successful, applying innovative research and listening methodologies to create relevant, breakthrough, and inspiring Creative
Partner with researchers, Analysts and Data Scientists to extract the most powerful meaning from quantitative and qualitative research to uncover revelations about human behavior
Serve as both an anchor and springboard for the other strategic capabilities: Marketing, Media, Strategy & Analysis, Social and Content
Develop agency thought-leadership pieces and be an evangelist for the Creative Strategy capability across the agency, demonstrating DigitasLBi’s standing as an industry leader and driver of what’s next, across a wide array of existing clients and new business opportunities
Manage and mentor mid-level planners and rising Brand Strategy talent
Critical thinker and strategic provocateur- curious and questioning; able to provide a specific point of view on contemporary brand experience, in a digital age
Story-teller- persuasive style that wins consensus
Leader- Providing a vision for a team, prioritizing opportunities and acting as a senior member of a cross-capability team
Digital marketing savvy- an appreciation for what’s new and important in modern marketing, what it means for brand communications and consumer engagement
A reputation for being exceptionally insightful, enterprising, articulate, and convincing
Research ambidextrous- understand and execute qualitative and quantitative methods, extracting meaning from data and crafting powerful insights about behavior
12-14 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
Qualitative research expertise applying innovative qualitative research techniques
Familiarity with interpreting and applying quantitative research
Ability to discern industry insight and ‘human truth’ from mounds of data
Passion and empathy towards a business audience and their perspective

VP, Marketing Content & Creative Strategy Resume Examples & Samples

2U provides marketing support to our university partners, serving as stewards of their brands as we develop and execute strategies to identify high quality potential students. Your role is a vital part of this effort and your mission will be to identify and share compelling stories arising from our partners’ programs
Managing and mentoring our program PR, marketing content, creative and outreach leadership teams
Collaborating with the rest of 2U’s marketing team on developing and activating campaign and content strategies for PR activities
Working closely with our university partners as well as our internal marketing teams to develop and implement campaigns; this will include direct interaction with our university partners
Developing ongoing strategies to promote and secure earned media for our University partners’ programs including their program offerings, students, faculty, research, outcomes, etc
Generating earned media for the announcement and launch of new, 2U-supported online graduate programs
Developing an overarching strategic framework for social media efforts created on behalf of our partner universities
Collaborating with the 2U marketing team to establish implementation and operational plans for deploying social media activities; secure support and buy-in from marketing leadership
Managing the relationship and activities of a third party PR/Communications agency
Collaborating with 2U’s corporate communications team
Directly managing media outreach and relations for select, priority initiatives
Developing measurement frameworks to evaluate success of earned media efforts; sharing and reporting on the results of our PR efforts to key internal and external audiences
Developing our approach to measuring and analyzing social media activities, including, but not limited to collaborating with the marketing team to establish industry-standard KPI’s
Supporting our University partners with the announcement of new online programs by consulting with them on communications strategies to address their key internal audiences (i.e., students, alumni, donors, faculty)
Incubating big ideas and working with key internal and external stakeholders to execute
Contributing to the ongoing training, mentoring and professional development of junior team members
Serving as in house subject matter expert on social media; conducting outreach to internal groups to ensure consistency in social media best practices and reporting and reporting
Help share social media developments, innovations and best practices with our partner schools
Interest in the disciplines of 2U’s university partner programs (i.e. Education, Technology, Business, Public Health, Social Work, Government, Law, etc.)
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal

Senior Manager, Creative Strategy Resume Examples & Samples

Work collaboratively and effectively with Solution Strategy leadership to aid the growth and development of the Creative team
Manage and lead the regional team to ensure the quality of their work and their ongoing development through continuous thought leadership
Play a key role in the delivery and development of all presentations to both existing and potential clients
Provide strategic and discipline-centric guidance for team members to shape and direct their overall professional development
Take a hands-on approach to create and inspire work that meets strategic objectives
Promote collaboration between the client, Sales team and the creative staff
Constantly push the envelope by promoting progressive thinking and innovation
Demonstrate experience and ability to manage multiple projects and aggressive deadlines in a fast-paced environment
Mentor creative staff to maintain quality, consistency and career growth
Prioritize work and resources across engagements based on organizational needs
12+ years of professional experience with a proven successful track record of leadership within a well-regarded and branded technology company
Bachelor Degree from an accredited College or University in Design, Creative Arts, or related discipline
8+ years experience in leading creative team projects
Experience with team development and direct managerial responsibility
Strong technical understanding of cloud, Salesforce and marketing automation solutions along with current digital technologies, publishing tools and trends
Possess the executive presence, project management and design skills to become a true business partner across functions within all budgets & accelerated timelines
Proven leader who is capable of contributing to broader business conversations beyond his/her functional expertise while also enabling others to do the same
Solid track record in building, developing and recruiting high- performance teams based on a large network of talent in the creative field
A reputation for unquestionable ethics and integrity with a passion for team building and leading through inspiration and example
Highly proficient ability to share stories and showcase work in a way that motivates the audience to more richly engage with the topic at hand
Exceptional portfolio of work demonstrating a range of thought and effort spanning a healthy career at relevant organizations
Expert knowledge of the Adobe Creative Suite. Sketch, InVision, Keynote/PowerPoint knowledge is a plus

VP / Group Dir, Creative Strategy Resume Examples & Samples

Partnering with the Creative Director to provide inspiration and guidance for the Creative Department
Leading the charge to create and champion our own original organizing ideas, born out of solid brand and creative strategy, reducing our reliance on activating those of other agencies
Managing and mentoring mid-level planners and rising strategic talent
Serving as both an anchor and springboard for the other strategic capabilities: Media, Connections & Experience Planning, Decision Sciences (Data & Analysis). As well as allied capabilities such as Social, Content, Tech/Digital Products & Services
Acting as guardian angel for Relationship Leads (account service), a trusted partner to Clients, and an ally for New Business
A Bachlelors degree and 12 years of experience in marketing / comms / brand management or advertising related roles
6-8 years minimum in account planning/brand strategy role, preferably in an advertising agency
A proven track record for crafting insightful strategies and presenting them in a way that inspires clients and creative alike. Case studies and strategy award papers would be good evidence (e.g. Effies, Jay Chiat Strategy Awards, ARF David Ogilvy Awards)
Keen ability to navigate originating ideas/brand experiences our of well defined business problems and brand challenges
A collaborative spirit, shepherding solutions through with other strategists and agency partners – for which there are many exciting capabilities often not found in typical agency environments
Willingness to roll up the sleeves to help bring great ideas to life, whatever the challenge
Persuasiveness and the confidence to excite clients to buy into powerful ideas

Associate Director, Creative Strategy Resume Examples & Samples

Identify key insights for client programmes to illustrate the value of The Economist Group as their partner
Define programme strategy based on these insights and the client brief
Understand the full suite of Economist Group solutions (including, but not limited to, client-branded content, EIU thought leadership, Economist Events and media) that can be leveraged to support a client’s marketing goals and measures for success. Particular strength in media and distribution planning a plus
Identify appropriate client solutions, culling from the portfolio of Economist Group capabilities in the context of client goals, target audience and success metrics
Define programmes that incorporate paid, owned and earned channels and consider opportunities for content discovery, distribution and amplification
Collaborate with Sales, EIU thought leadership, client-branded content teams, and research to develop and deliver client proposals. Attend client meetings and pitches as needed
Provide strategic leadership and insights on client-branded and integrated marketing programmes
On as-needed basis (decided with manager) act as primary engagement contact on integrated content projects
Bachelor’s degree required, advanced degree preferred
5-8 years of experience, preferably pan-Asia
Track record working in larger, complex, high-impact marketing organisations
Fluency in Mandarin or Japanese a distinct advantage

Director, Creative Strategy Nickelodeon Resume Examples & Samples

Execute Creative Briefs for global launch kits and style guides by securing and communicating all
Relevant information from CP, International and Strategy teams
Manage and communicate a 2-year seasonal thematic plan for each of Nickelodeon’s Franchise properties for CP
Partner with all EIC’s to maintain up to date property knowledge for all upcoming episodes, new characters and storylines
Partner with Editorial Team to develop creative strategy guidelines and confirm all points are executable on licensed merchandise
Collaborate with CP Lines of Business, Retail Marketing and Nickelodeon Creative Operations to maintain awareness of all deliverable deadlines for retail initiatives
Safeguard the integrity of brand/characters and ensure creative strategy is maintained throughout the development of all CP-based TV commercials & trade show ads
Partner with Product Development teams for brainstorms/product ideation
Develop compelling exclusive themes that position specific retailers as “destination stores.”
Liaise between the (NCR) Creative team & Retail Marketing to ensure retail creative projects are met
Produce Keynote presentations that allow Retail, CP, Property Marketing and Nickelodeon Creative Services to generate excitement internally and externally for upcoming shows
Review all Seasonal Guides generated ensuring the merging of property and trend is a seamless one
Maintain Movie/TV Competitive Landscape Grids of upcoming movies and TV shows relevant to our industry
10+ years’ experience in consumer products industry
Strategic, “big picture thinker” with excellent attention to detail
Possess extensive design skills for PowerPoint and Keynote presentations
Strong verbal and written communication
Imaginative Idea Generator
An innate feel for Nickelodeon brand
Articulate, flexible, collaborative

Manager, Marketing & Creative Strategy Resume Examples & Samples

4+ years of direct response marketing experience in a consumer technology, service product or related industry
2+ years of experience managing marketing campaigns within the direct marketing space
Knowledge of cable television, high speed Internet and phone products and services
Experience in brand management and digital marketing a plus

Director, Creative Strategy & Services Resume Examples & Samples

Responsible for developing and driving in-country creative strategic approach in response to creative briefs with an ability to influence and drive activity through effective business partnering and effective stakeholder engagement
Directs the overall creation of all visual and content assets used by the Country Marketing teams through the effective management of a team of in-house creative specialists, ensuring quality standards and relevance governance are adhered to. Ensures all content creation is aligned to Brand and relevant to recommended media and channels
Execute an efficient and repeatable creative development and implementation process that includes aligning internal stakeholders and external agencies/resources (as appropriate), while addressing performance and quality requirements
Serves as a liaison managing multiple departments’ creative needs and responsible for gathering, managing and analyzing effectiveness of all aspects of creative project work
Ensures that a high quality of creative and production is upheld and pushes Pearson to be recognized as a design leader, maintaining consistently high standards for him/herself and others on the team
Monitor and maintain quality standards for all creative department output
Assigns all design tasks to creative staff members ensuring appropriate leverage of talent and skills at all time while promoting a culture of innovation and inspiration among creative team
Manage and monitor creative services budget
Ensures that the creative team operates in an efficient and innovative manner that matches the standard of external agencies while bringing the benefit of internal knowledge and expertise
Internal ambassador for creative constantly pushing its strategic importance and focused on raising the standard across the company
Business degree; preferably in a writing, advertising, marketing, or communications field
3+ years of management experience required
5+ years of in-house or agency experience
Global Management: Experience building strong, diverse, global teams of highly talented individuals that operate as a single team. Ability to coordinate efforts cross-functionally to achieve positive end results. Strong team building and talent development experience
Experience working with a wide range of internal stakeholders (desirable)
Copywriting experience (desirable)
Experience in the education space (desirable)
Understanding of and experience with SEO (desirable)
Understanding of and experience with social media advertising (desirable)
Strong persuasive skills
Excellent leadership skills
Knowledge of copywriting best practices for web and print
Proficient in use of a Mac and PC, including: MS Word, Excel, and PowerPoint (required)
Knowledge of Photoshop and Illustrator (preferred)
Highly creative and energetic
An intimate understanding of design, copy and web best practices/guidelines
Experience with a variety of software, including Photoshop, InDesign, Premier, etc
A strong understanding of brand development and multichannel marketing concepts
Comfort interacting with internal and external stakeholders to include internal staff, clients & agencies

Creative Strategy Coordinator San Francisco Resume Examples & Samples

Day-to-day support for Creative Strategists and Directors
Develop a broad understanding of all New York Times ad products and creative capabilities
Develop and articulate innovative marketing programs in many forms, including but not limited to written creative briefs and visually-driven pitch decks
Utilize research and data to articulate and support value propositions for client-specific pitches and proposals
Collaborate with all relevant areas of the organization (including Ad Products, Ad Operations, Research, Marketing, Events, etc.) to support pitches for clients
B.A. or B.S., plus 0-2 years of cross-platform Marketing experience. Recent grads with significant, relevant internship experience may apply
A growing understanding of the current social, branded content, digital, mobile and tablet landscapes
Exposure to and a cursory understanding of an ad sales, planning and/or account management environment
A proven ability or aptitude to translate long-term business objectives of clients into solutions that could be provided by The Times
Strong, collaborative work ethic and public speaking skills
Excellent writing as well as PowerPoint and Keynote skills a must
Some InDesign, Photoshop and Sketch skills ideal

Creative Strategy Manager Resume Examples & Samples

A Bachelor's degree in Marketing or English or equivalent experience
6 or more years of relevant experience
Proven track record in marketing especially working on marketing communications & branding work

VP / Grp Dir, Creative Strategy Resume Examples & Samples

Partnering with the Creative Director and providing inspiration for the Creative Department
Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies
Managing and mentoring mid-level planners and rising Brand Strategy talent
Serving as both an anchor and springboard for the other strategic capabilities: Marketing, Media & Strategy & Analysis
Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business
A four year college degree and 8 to 12 years of experience in account planning/brand strategy, preferably in an advertising agency
A knack for finding ‘real’ insights and presenting them in a way that inspires creative
Keen ability to navigate originating ideas/brand experiences
A collaborative spirit, shepherding solutions through with other strategists and agency partners
Willingness to roll up the sleeves to help bring great ideas to life
Proven influence at the CMO level and beyond

Marketing Manager, Creative Strategy Resume Examples & Samples

Develop, lead and manage design and message strategy for marketing campaigns including sales, promotions, and cross channel campaigns
Manage distribution of all assets to ensure channel deadlines are met and campaigns are launch as planned
Direct and manage all vertical and cross channel marketing teams on creative and messaging, asset allocation, and tracking/reporting responsibilities
Create and optimize all site widgets including homepage widgets, subnavs, and mobile collection cards to drive CTR on site
Act as LivingSocial Marketing project manager for all new pilot initiatives
Develop and lead strategies to optimize social, editorial, PR, merchant marketing, and SEO
Work closely with Sr. Strategy Planner and Head of Marketing to ensure optimal conversion and deliver a best in class customer experience
Lead cross-functional efforts for all national campaigns in order to create a highly cohesive campaign
Create all landing pages and curated merchandise shops to create an optimal customer experience including enhanced navigation and intuitive deal categorization
Work with marketing team to ensure meaningful differentiation for the LivingSocial consumer experience from that of Groupon
5-8 years of relevant marketing experience
Bachelor’s degree in marketing or equivalent required
Extensive experience in creative message development and execution
Previous role managing marketing campaigns for SEM, Affiliates, Email, Display, Mobile, Social and SEO
Experience managing cross-functional teams in a matrix environment
Familiarity with key business metrics – solid analytical expertise. Knowledge of campaign testing strategies utilized in direct online channels (email, mobile notifications, social) preferred
Experience managing creative production at scale, preferably in an ecommerce environment
Advanced knowledge of Excel and Tableau
Proven problem solving skills; systematic, analytical thinker
Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve
Strong organizational and management skills, including the ability to prioritize multiple projects and objectives

Creative Strategy Planner Resume Examples & Samples

Deep understanding of brand and can apply brand nuance to creative execution with laser focus
Years of experience pitching to clients and guiding the creative process at a firm or agency
Understands audience segmentation and how to shape audience perceptions with demographic and/or psychographic data insights
Exceptional communication and organizational skills while maintaining a creative mindset
Experience with the digital and direct marketing space
Ability to perform, consume and synthesize research into creative execution
The ability to make decisions in real-time with maturity and poise

Brand Creative Strategy Manager Resume Examples & Samples

Develop and manage brand creative strategy across elements
Apply creative concepts across multiple brand elements digital, social, signage, brochures
Develop and manage visual repositories including: photography, iconography, graphic design elements
Develop and educate organization on brand visual guidelines
Establish best practices for visual governance
Provide expertise and insight into visual trends in large enterprise B2B technology segment
Monitor and analyze competitive positioning from visual perspective
BA – College Degree
8+ years marketing experience with preference in B2B large enterprise space across technology segment
Proven experience managing and executing brand creative strategy
Experience developing brand assets including photo repositories, iconography and graphic treatments
Expertise in visual branding principles and best practices
Superior written and oral communication skills with proven ability to create content assets (such as brochures, video, white papers, blogs etc.)
Fluency in PowerPoint and Excel
Superior project management skills

Director Brand & Creative Strategy Resume Examples & Samples

Expertise in TV and digital content development, including native advertising
Experience developing or producing factual programming for broadcast on either TV on online
Strong understanding of digital marketing, track record of leading strategic marketing advice and experience of campaign development
In-depth knowledge of latest trends in marketing, particularly digital and b2b events
Excellent, innovative and persuasive, written, verbal and visual communication skills
A collaborative, ‘can do’ approach that encourages co-operation between internal departments and helps to enhance CNBC’s client relationships
Experience of leading and managing small to medium sized teams
Creativity and a passion for innovative problem solving
An ability to multi-task and thrive in a high-pressured environment

Executive Director, Creative Strategy Resume Examples & Samples

Provide leadership and strategy to develop key messages, communication plans, visual identity systems and additional tools that speak with a common voice
Work closely as a strategic and creative partner to provide coordination and collaboration with university leaders, campus communicators and other partners to achieve shared goals and vision
Plan and implement comprehensive campaigns that leverage each method or medium to its fullest advantage
Initiate and oversee a wide variety of integrated marketing and design projects that maintain consistent yet innovative and robust visual style that supports and best portrays Santa Clara University as a leading, elite, institutional brand in higher education
Serve in a pivotal creative role and provide leadership and direct supervision to the core Creative Services team to help create and support strategic content and visual goals with inspired messaging, art and design direction
Possess superior knowledge and mastery of digital technology; provide industry-leading production guidance in a variety of mediums and platforms; drive development and continued evolution of visual standards; and make knowledgeable, industry-current, high-level and brand-appropriate aesthetic choices across platforms
Demonstrate superb ability to clearly communicate concepts, ideas, vision into actionable assignments and project guidelines for a diverse and integrated staff and client base
Serve as a design director, visionary lead, and key collaborator with team members who specialize in graphic design, multimedia, photography, video, web design and development, social media, and other integrated marketing initiatives
Devise processes for the efficient flow of messaging and creative project traffic through internal and external resources and ensure that production quality meets and exceeds identified objectives
Strive to build a strong community with timely communications to faculty, staff, students, alumni, donors and others who care about Santa Clara University
Manage and utilize project management methodologies in overseeing staff and projects. Set and adhere to clearly articulated deadlines, budgets and schedules. Formulate mitigation measures and alternatives
Provide leadership for university’s campaign communications plan and in collaboration with the AVP University Marketing & Communications, VP of University Relations and development senior leadership, develop and provide campaign materials for use with various constituents across the donor lifecycle
Work cohesively and collaboratively with the UMC team and external resources to develop and execute specific tactical pieces that support University Relations, Office of Development, and University goals and priorities. These tactics may include marketing brochures, giving websites, social media, newsletters, proposals, case statements, videos, presentations, reports, multi-media, surveys, etc. All pieces are to be integrated within established University standards. Repurposing content and reaching all audiences is a constant goal
Upon request or in the AVP’s absence, supervise staff, attend meetings and make decisions on AVP’s behalf, making sure that the department runs as it needs to on a daily basis
Assist the AVP with financial projections and analyses of existing programs, policies and procedures
Ensure all program initiatives align with SCU’s and UMC’s core values and culture
In partnership with the AVP, participate in developing and implementing a strategic plan that supports the organization’s vision and goals; translates the strategic plan to staff to ensure support; and modifies the plan in response to changing internal and external factors
Prepare and submit reports as requested and required
In addition to extensive work with laptop or desktop computer, regularly requires travel throughout campus and the San Francisco Bay area
May require travel out of the area or internationally
Typical office environment
Mostly indoor office environment with windows
Offices with frequent interruptions
Creative concepting through to final deliverables
Fostering ongoing improvements in creative processes and methodologies
Ensuring that the Creative Services team priorities are aligned with the greater creative objectives
Managing the orderly sequencing of development to maximize the strategic impact of design efforts
Ensuring the team is producing work at the highest quality

Creative Strategy & Design Manager Resume Examples & Samples

Translate objectives for key program launches/process changes into learning initiatives, by thinking strategically about launch components, current performance, and necessary changes in behavior
Lead, create, recommend and design strategy for functional leadership development and skills based training initiatives based on business priorities and requirements. This includes needs assessment, content design sessions and partnership on operational execution plans
Design creative training tactics which will vary by project, but will include: engaging eLearning, micro-learning, video-based learning, and blended learning approaches for instructor and virtual instructor led training
Development of content for digital based training including visual graphics, sales aids, storyboards, passive and active training videos, gamification, skill practices, reference materials, etc
Prepare field trainers to effectively deliver the content and conducting post-launch reviews to assess effectiveness and create/execute strategies for addressing any opportunity areas identified
Partner with HR leaders to support the deployment of corporate learning programs within the Consumer Markets organization
Ensure consistency of training policies and procedures
Assist in the design and delivery of post-program follow-up support tools/processes
Identify and ensure tools or procedures in place for program measurement
Develop cross-functional partnerships to ensure ongoing credibility and accountability

Senior Specialist Content & Creative Strategy Resume Examples & Samples

Create engaging content (video, blogs, editorial etc) that conveys key benefits, positively positions the brand and distills highly technical details into easily readable copy
Edit, proofread and improve copywriting and design to create content the audience actually wants to consume
Manage necessary creative resources including designers, writers, and other agency personnel to support content development needs and ensure brand consistency
Work with the marketing team to craft compelling thought leadership content for executives and SMEs. (Blogs, editorial by-lines, presentations)
Collaborates with marketing team to develop client stories, value propositions, and content strategy to support business goals and campaigns
Serve as a team liaison across the organization, including the Product Marketing and Sales Enablement team for ongoing product-related and sales support initiatives (including presentations, white papers, sales collateral, videos and other “premium content”)
Ensure compliance (e.g. copyright and data protection, legal disclosures and approvals)
Write clear and compelling online content that is optimized for the Web, including product descriptions, promotional copy, blogs and social
Support client and product marketing with content generation for local and regional workshops and events including our large annual client conference
Manage the daily content planning process, editorial calendar and deadlines
Monitor and update existing content to fit with brand guidelines, ensure accuracy
Stay up-to-date with developments and generate new ideas to draw audience’s attention
Partner with Digital marketing to optimize SEO and carefully plan out content across distribution channels, including social, blog and third party sponsored content
Strategically distribute each piece of content after it’s published
Repurposes and optimizes existing content for various channels
Use content management systems to analyze website traffic and users engagement metrics