Media Strategy Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the media strategy job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

C Reilly

Cole

Reilly

483 Madyson Junction

Houston

+1 (555) 575 1104

483 Madyson Junction

Houston

Phone

p +1 (555) 575 1104

Experience Experience

Detroit, MI

Supervisor, Media Strategy

Detroit, MI

Jones, Kuhn and Koepp

Detroit, MI

Supervisor, Media Strategy

You will be responsible for learning the client’s business inside and out and staying abreast of industry and competitor information
You will work with your Associate Director and/or Director and colleagues within your primary practice area and across other practice areas to create, present and execute communication plans for assigned client brands
You may serve as a key client contact to receive client requests and investigate proposed and alternative solutions to maximize client objectives and to identify and/or resolve any execution issues
You may serve as a key contact for media partners in a variety of mediums to negotiate best investment opportunities
You may monitor plan execution and serve as a first point of contact to raise and resolve any identified issues/discrepancies
You may generate media insights using various data sources and craft strategic POVs
You may serve as first level coach and supervisor to one or more associates which includes delegating work, checking work, providing performance feedback and completing performance reviews for your direct reports

Detroit, MI

Media Strategy Manager

Detroit, MI

Gaylord, Hansen and Swift

Detroit, MI

Media Strategy Manager

Building a testing roadmap to ensure performance improvement over time to hit Wireless business goals
Primary decision maker to act on analyzing plan data, monitoring campaigns for improvements, ensuring campaign goals are being fully met to guide agencies
Develop and execute full funnel, omni-channel media plans with an emphasis on digital
Provide strategy & planning management for B2B media briefs including assessment of target audience, optimal media mix and media partner selection
Champion a strong data-driven optimization process to improve media plan performance and effectiveness
Conduct agency briefing & management in order to ensure timely delivery of media scenarios and budgeting to Verizon Media Director
Media plan execution and budget management

present

New York, NY

Associate Manager, Media Strategy

New York, NY

Haag-Russel

present

New York, NY

Associate Manager, Media Strategy

present

Assist in the development and maintenance of the quarterly priorities grids
Manage both the creation and maintenance of program/block formats
Manage the On-Air PSA approval and distribution process (with S&P and the Media Strategy team)
Assist in the Implementation of VOD strategy and scheduling
Maintain and evolve On-Air strategy aligned with program scheduling’s strategy development and evolution
Perform log checks to ensure 100% accuracy of all elements scheduled
Coordinate and schedule promotion on daily broadcast logs using the PACE traffic system as dictated by media optimization software. (Grip it)

Education Education

Bachelor’s Degree in Marketing

East Carolina University

Bachelor’s Degree in Marketing

Skills Skills

Ability to lead cross functionally, in a highly matrixed and entrepreneurial environment
Strong communication skills to be able to brief and work with our agency in an effective manner
Proven ability to build consensus and work effectively
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Strong collaboration skills to ensure our efforts are integrated with our larger business efforts
Deep media skills to be able to evaluate media plans for traditional and digital media ensuring they relate to our objectives
Deep analytical skills to ensure media is driving business performance
Exceptional communication and organization skills
Developing media strategy for national campaigns across traditional and digital media
Drive National Media strategy, Planning & buying for device and promos

Create a Resume in Minutes

15 Media Strategy resume templates

Read our complete resume writing guides

Media Strategy Resume Examples & Samples

You must currently be enrolled in an accredited college or university and taking at least one class – OR – be a recent graduate of an accredited college or university within the last six (6) months - OR - be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program in order to qualify for this internship
All students must be available to a minimum of 3 full days (8 hours/day) of 24 hours/week. Opportunity for a full 40 hours/week may exist
All students must be available during the months of January through May for the 12-15 week program
All students must provide their own housing and transportation for the duration of the internship
All applicants must be proficient in PowerPoint and Keynote
Strong analytical and logic skills
Cumulative GPA of 3.0 or higher
Experience with TV or promo production and post-production

Manager, Global Media Strategy Resume Examples & Samples

Take a leadership role in the planning, development and execution of seasonal and promotional media campaigns- encompassing display, video, audio, and social ads- for both desktop and mobile users
Develop marketing briefs for seasonal big ideas that involve strategic partners. Work with internal or external teams to execute against briefs as appropriate
Work with third party vendors to find new techniques for customer acquisition and increased top-of-mind relevancy with our consumers, including direct buy partnerships and interest/behavioral targeting
Proactively identify external partners that represent strategic opportunities for customer acquisition. Facilitate the evaluation of vendor proposals with key stakeholders. Develop and manage a vendor database
Focus on implementing processes that improve campaign turnaround time, reporting, effectiveness and efficiency
Utilize past performance, consumer insight and competitive intelligence to ensure maximum return on marketing investment
Continuously monitor the effectiveness and efficiency of global media campaigns and take corrective action as necessary
Develop a robust test and learn plan to improve advertising creative, budget allocation, campaign timing and overall efficiency. Partner with Analytics to present findings, analysis and recommendations to senior management
Analyze the global competitive marketplace and follow digital marketing trends
Bachelor’s degree in Marketing, Advertising or related field required
Minimum 7-10 years of digital marketing experience in a fast paced, multi-channel, retail environment
Experience directly managing new customer acquisition campaigns
Experience managing 3rd party vendors or agencies
Global perspective and international experience a plus
Proven track record of working across and within a matrixed structure - creative, analytics, and CRM
Strong project management and inter-departmental coordination skills
Highly motivated with ability to thrive in a fluid and demanding environment

Associate Manager, Media Strategy Resume Examples & Samples

Coordinate and schedule promotion on daily broadcast logs using the PACE traffic system as dictated by media optimization software. (Grip it)
Perform log checks to ensure 100% accuracy of all elements scheduled
Enter and maintain promotional inventory (promos and graphics) in ONYX system for scheduling availability
Purge expire promotional inventory from PACE and request the same from NE&O storage servers on an ongoing basis to maximize server space
Load post log data into GRiP it and prepare post analyses as necessary
Communicate regularly with Commercial Administration to ensure they understand our process and strategies. Modify the daily log process with them as necessary
Maintain and evolve On-Air strategy aligned with program scheduling’s strategy development and evolution
Assist in the development and maintenance of the quarterly priorities grids
Primary liaison for daily and weekly communication of Wild On-Air strategies and execution with the Creative team (Producers & Designers) and Marketing Operations
Assist in the Implementation of VOD strategy and scheduling
Manage the On-Air PSA approval and distribution process (with S&P and the Media Strategy team)
Develop training materials to leverage contractors and interns for execution of role-appropriate tasks. Find efficiencies and modify processes as necessary
Lead daily execution of internal and external Wild partnerships, cross-channel trades and barter agreements
Assist in the distribution and messaging of promotional materials to sister nets, answering support questions as needed
Participate on monthly cross-channel calls to communicate pertinent NGC and Wild priorities and to understand sister nets’ upcoming priorities/flights. Plan the weekly cross-channel support strategy according to available inventory and commitments
Serve as Wild point person for the Partnership team. Ensure constant communication to track delivery of all necessary versions and execute commitments effectively
Manage both the creation and maintenance of program/block formats
Assist in the competitive review process and execution to ensure marketplace intelligence. Recommend improvements to media strategy based on competitive findings
Lead Media Strategy brainstorm sessions and lead agreed upon tactics
College degree or equivalent. Experience working in media planning or television network marketing
Adept at managing, calculating and manipulating time
PC experience required. Knowledge and experience with databases
Strong time-management skills and ability to build and maintain relationships

Gcg-digital Media & Strategy Resume Examples & Samples

Design and implement an integrated media strategy across various digital media buying modules
Work with internal stakeholders (Product, Digital Banking and Sales) to align and achieve business goals on Digital Sales
Grow digital channel share for new customer acquisitions for all relevant consumer banking businesses (e.g. Credit Cards, Personal Loans and Bank Accounts)
Ensure access to Beta products, media enhancements released by major publishers; deepen relationships and ensure a joint business partnership
Build up partners pipelines and work with partners for effective tagging, rollout and tracking of new media products and tools
Develop/maintain media review templates with publishers
Deliver monthly media plans for Asia for ongoing campaigns and manage centralized campaign briefs
Aggressively drive campaign optimization basis media recommendations
Understand the drivers of each part of sales funnel to build up strategy from creating awareness, engaging to successfully sign-up
Work closely with in-house analytics team to gain insights for making big media decisions
Work with Sales Heads to put together the best process and application experience
Support efforts to ensure application forms efficiency to reduce drop-offs and maximize form submissions
Banking and business P&L experience is preferred
Experience and expertise in Digital Media, certified in Search is an advantage
Digital analytics experience is an advantage
Strong people and project management skills
Independent with initiative and energy
Demonstrated ability to deliver results that is timely, relevant and effective
Knowledge of Content Marketing is an advantage

Media Strategy & Solutions Manager Resume Examples & Samples

Educate strategic partners on Facebook’s platform and technology, manage its implementation and optimization
Support scaled education programs for the region
Identify opportunities and solutions for increasing team effectiveness and efficiency
Own and continuously improve internal systems and processes to reduce friction for the partnerships team
Deal with complex problems effectively by managing internal relationships, organizing cross functional teams and driving strategic communication related to Media Partnerships Programs
Adapt and produce locally relevant content for markets across APAC and oversee APAC Partnerships marketing strategies
Partner with the Financial Planning team to determine budgets and resourcing for initiatives
Interface with our Media Research team to ensure their insights are well understood and implemented by our team
Help measure and track the impact of partnerships programs in APAC and deliver best practice materials and case studies
Model estimated impact, utilize dashboards to track success, and synthesize insights around our strategic partnerships

Head of Media Strategy Resume Examples & Samples

The ideal candidate is a multi-faceted and innovative media leader with a strong background in media strategy, channel operations, campaign execution, analytics and experience working with cross-functional teams
This person thinks strategically, analytically, creatively and can grow and lead a new discipline at Facebook
We are looking for someone who can
Advanced degree in related field preferred
12+ years of experience in similar roles at media, marketing or advertising firms or agencies
Deep Facebook Advertising knowledge required
Global experience and track record preferred
Expert knowledge of digital marketing industry, agencies and channels
Experience leading, operationalizing and growing a multi-faceted team
Strategic and innovative thinker with the ability to develop and manage project plans, channel strategy and budgets globally
Excellent team player with strong cross-functional & partnership skills
Passion for making the world more open and connected

Media Strategy Manager Resume Examples & Samples

Develop and execute full funnel, omni-channel media plans with an emphasis on digital
Partner with Content and Digital Experts as well as Customer Experience Managers to design, integrate and optimize omni-channel, full funnel media plans
Implement programmatic and new targeting/ re-targeting techniques
Participate in content/ creative reviews to ensure that concepts and assets meet plan requirements and inform custom asset creation
Monitor and analyze US KPIs on an ongoing basis and optimize channel mix, partners, placements
Communicate local media best practices to global media community
Media plan execution and budget management
Drive innovation of media execution by adopting new targeting techniques and adding/evaluating technology tools
Champion a strong data-driven optimization process to improve media plan performance and effectiveness
Comfort working with many different groups and building relationships across organizational boundaries (internal and external)
Experience setting media strategy and determining media buys
Proven ability to build consensus and work effectively

Senior Manager Media Strategy Resume Examples & Samples

Implementation of the over-arching global media strategy and planning framework
Exceptional understanding of digital marketing, paid social and video content
Sound written and verbal communication and presentation skills to clearly and effectively articulate the components of programs to internal partners, agencies/suppliers and key stakeholders
Strong organizational skills and sound knowledge and experience with media planning leading to execution of integrated marketing campaigns with heavy digital media/marketing experience
Lead and collaborate within a cross-functional team environment that can include many reporting levels and varying skills/competencies
Thorough knowledge of the Bank’s overall marketing and sponsorship strategy, objectives, issues and challenges as well and the current trends and implications
Strong conceptual abilities and excellent perseverance to solve problems and adapt solutions across a wide range of challenges
Ability to build strategic relationships and maintain collaborative network of contacts internally and externally
Must have sense of urgency, flexibility towards new/different ways of getting things done
Knowledge of media, especially digital media trends, developments and opportunities
High level of accuracy and thoroughness
Ability to work independently with minimal direction

Director of Digital Media Strategy Resume Examples & Samples

Provide leadership in the identification and implementation of digital media strategies that will increase alumni engagement and giving
Manage the overall strategic direction of DAR’s digital media (web, email, social). Work in partnership with Annual Giving, Major Giving, and Alumni Relations colleagues
Consult with DARC team to ensure digital communications follow “best practices” for institutional advancement and higher education
Assess DAR’s web presence, including current site structure. Recommend a model that advances the university’s priorities and DAR’s strategic goals, anticipating the needs of a comprehensive fundraising campaign
Collaborate with Public Affairs and school-based communicators to ensure integration of development messages across Vanderbilt sites
Collaborate with Public Affairs, DAR colleagues and school communicators to develop a comprehensive social media plan involving the social media accounts for DAR, the university and various schools where appropriate. This strategic plan will involve getting development content out to our various audiences while growing our social media footprint
Evaluate technologies and tools for their potential to drive critically important improvements
Collaborate with Alumni Relations and Advancement Services in managing the duties and responsibilities surrounding the alumni online community (currently iModules Encompass)
Collaborate with Public Affairs and DAR colleagues to ensure day-to-day updates of DAR sites are completed
Supervise and serve as backup for assistant director of broadcast email. Work closely with assistant director to establish and monitor analytics that measure progress against defined goals
Perform other duties as assigned; some evening and weekend is required

Senior Director, Brand & Media Strategy Resume Examples & Samples

Work with agency to develop creative for donated media in accordance with Brand strategy
Develop and implement strategic plans for ensuring and enhancing network adoption of brand platform
Provide marketing /creative support for all products/programs
Develop and maintain relationship with vendor/provider of donated media to maximize investment and value provided
Manage national/worldwide advertising and media partnerships
Promote advice, tools/templates for local marketing staff to build consistency across the system
Compose and edit high quality written materials, including programs, media strategies,
Develop short- and long-term Brand strategy

VP-earned Media Strategy Resume Examples & Samples

Exhibit solid understanding of clients’ business strategies, products and services, consumer and industry trends, key audiences and competitors in the marketplace
Develop media strategies relevant to numerous client initiatives, products and strategies and determine what compelling assets required
Effectively handle all aspects of reactive and proactive top tier media strategy from planning stages to pitch development and placement securing with accurate message-pull through
Develop and support in developing creative platforms to increase effectiveness of media campaigns
Be a consumer of news – help identify media trends/interests, what “works” with top media
Lead client meetings and participate new business presentations, when appropriate
Counsel teams and clients on media relations strategies for an array of accounts; simultaneously juggling multiple projects and issues
A strong network of media relationships
Experience developing and implementing earned media strategies for companies with national media, based on your understanding of the dynamics of media channels/outlets
S/he must possess a broad understanding of all facets of earned media relations and marketing communications, a strong background of pitching and winning new business, and experience managing budgets
Working knowledge of traditional, online and social media platforms

VP, Media Strategy Resume Examples & Samples

Exhibit solid understanding of client’s business strategy, industry trends, products and services offered, key customers and competitors in the marketplace and how they impact client
In-depth communication with a variety of national and local media on behalf of clients; maintain key media contacts
Develop top tier media strategy across a multimillion dollar account spanning numerous business units and products – create a cohesive story on the company’s strategy and success, underpinned by proof points from across the company
Provide sound, well-informed, level-appropriate media strategy counsel to clients and internal stakeholders
Generate ideas for media outreach/strategy; provide media strategy to new business proposals and at clients’ requests
Oversee research and maintenance of accurate media lists based on your deep understanding of the media ecosystem and individual influential reporters/editors. Advise on optimal media monitoring and reporting and provide thoughtful analysis and feedback on results
Write and oversee writing of press materials (pitch letters, media advisories, etc.), train junior and midlevel staff on excellent writing for media
Showcase an extensive network of influencers, and an ability to maintain and develop key media contacts; experience pitching stories to national and local print, online, television and radio media
A minimum of 8 years’ experience in communications, preferably within an agency setting; preferably five or more years in earned media work
A strong network of media relationships, particularly with business and tech media
Experience developing and implementing media strategies for (consumer) technology companies with business/national media, based on your understanding of the dynamics of media channels/outlets
Knowledge of current trends in technology industries
Demonstrated excellent storytelling skills, a track record of providing sound, level-appropriate media counsel with all levels of internal client contacts
S/he must possess a broad understanding of all facets of media relations and marketing communications, a strong background of pitching and winning new business, and experience managing budgets
The candidate should have a demonstrated history of providing high-level, strategic counsel; creative programs; quality outcomes, and; superior customer service to clients
Must have the ability to assess and understand complex situations and quickly distill the information for both the client and media. In addition, he/she must be team-focused and demonstrate strong leadership qualities

Media Strategy Manager Resume Examples & Samples

B2B
Accessories
Wireless Budget, Calendar & Traffic Management
Mobile Commerce
Conduct analysis of media effectiveness based on varying budget scenarios to recommend media strategy
Provide strategy & planning management for B2B media briefs including assessment of target audience, optimal media mix and media partner selection
Select media partners for B2B & Accessories media plans that ultimately are proposed to business unit
Conduct agency briefing & management in order to ensure timely delivery of media scenarios and budgeting to Verizon Media Director
Brief & develop Online & Offline media strategy & planning with partner agency
Develop audience, competitive, and cultural insights to shape the strategy across Accessories & B2B

Associate Director, Media Strategy Resume Examples & Samples

Establish yourself as a digital / new media champion and thought leader
Ensure strategies that align with latest consumer and media trends, emerging technology, video, advanced targeting, and segmentation
Partner with brand marketing teams to ensure coordination of media with creative and content development efforts to maximize impact
Lead change management activities necessary for successful digital transformation
Manage media agency of record to develop media strategies and plans that align with business objectives and consumer insights; track campaign analysis, optimization and reporting
Develop and grow direct relationships with key media vendors
Oversee multiple efforts at once, from top-line to details
Continuously challenge current practices and identify opportunities for improvement
Ensure excellent communication flows with clients, team and others at all times
Establish meaningful and actionable KPIs
Ensure compliance with legal and regulatory requirements, processes, guidelines and principles
Have a sense of ownership and determination to deliver impact while maintaining high standards regardless of the situation
Minimum 5 years of experience as a Media Leader with emphasis on demonstrated digital media expertise
Proven ability to drive strategic initiatives and develop media strategies with effective implementation and realization
Successful track record in managing large scale brand budgets
Demonstrated Agency Management experience
Exceptional communication and relationship management skills - deep cross-functional collaboration is required
Ability to form strong relationships and operate with leadership and peers

SVP Director, Media Strategy Resume Examples & Samples

Includes national total market (multi-cultural) and local geography specific initiatives
Collaborate with Business Intelligence/Analytics & Development, DDM(Data Management Platform), Programmatic Teams to identify consumer learning needs and drive consumer insight generation, analysis/ interpretation
Oversee U.S. Media team in development of fiscal year media plans, hand-off to investment AORs and other marketing partners, and initiation of media marketing programs
Partner with Design Catalysts to facilitate category program ideas for multi-brand media marketing programs
Partner with Business Intelligences/Analytics Development to identify and recommend proprietary research studies for assigned brand(s), continuing to gain stronger consumer data particularly in area of receptivity & behavior
Maintain an in-depth knowledge of Brand business (current and historical perspectives) with a focus on upstream initiatives
Actively listen to clients and continually identify opportunities to lead the thinking
Ensure the quality of work for all Brand deliverables
Expert command of media research resources, capabilities and limitations
Understand and deliver against key success metrics throughout communications development (ROI, etc.)

Supervisor, Media Strategy Resume Examples & Samples

You’ll implement and manage Human Experience plan development, negotiation and/or execution
You will be responsible for learning the client’s business inside and out and staying abreast of industry and competitor information
You will work with your Associate Director and/or Director and colleagues within your primary practice area and across other practice areas to create, present and execute communication plans for assigned client brands
You may serve as a key client contact to receive client requests and investigate proposed and alternative solutions to maximize client objectives and to identify and/or resolve any execution issues
You may serve as a key contact for media partners in a variety of mediums to negotiate best investment opportunities
You may monitor plan execution and serve as a first point of contact to raise and resolve any identified issues/discrepancies
You may generate media insights using various data sources and craft strategic POVs
You may serve as first level coach and supervisor to one or more associates which includes delegating work, checking work, providing performance feedback and completing performance reviews for your direct reports

Media Strategy Manager, Brand Connections Resume Examples & Samples

Develops actionable, integrated media strategies proactively and on behalf of requests, collaborating (upwards) with the Assoc. Director and (downwards) with the Strategist, in support of sales team
Manages the creation of strategies and a high volume of pitch material for multiple clients
Takes full ownership of the media pitch process by facilitating the completion of tactical media plans
Ensures clear communication of plans and strategies both internally to sales and externally to clients
Ability to apply insights -- sources the most relevant audience and platform insights and applies them to a given pitch in a way that justifies the overall recommendation
The primary overseer of the post-sales process for all applicable programs, leading the implementation process and protecting the revenue generated from sales by proactively optimizing to create a positive client experience
Stewards the entire implementation process to create a smooth process for clients - ensuring accuracy of IO’s, facilitation of custom ads and the trafficking process with Ad Ops to ensure a timely launch
Oversees collection of tags and assesses to ensure accuracy
Closely and proactively monitors campaign pacing and performance with the Strategist to proactively uncover and make optimizations with clients
Manages, with Media Strategist, all reallocation and make good requests proactively
Leads client kick-off and status calls regarding campaign performance
Leads internal status meetings to raise and avoid any potential campaign and/or client issues
Ability to conduct brand study analysis, viewability analysis, audience analysis
Facilitates the creation of wrap-up reports with the Analytics team to drive client retention
Along with the relevant sales reps, act as the primary media contact for all client communication, developing a positive rapport and deepening relationships
Responsible for managing 1 – 2 direct reports - providing feedback to foster a positive working relationship that ensures growth and upward mobility
Bachelor’s degree and 3-5 years of online media and/or advertising experience preferred
Managerial experience is a plus
Entrepreneurial spirit with a strong work ethic and has the ability to adhere to speed, accuracy and responsiveness thresholds
Experience managing multiple competing priorities, duties and projects in a fast paced environment
Experience in client relationships, services and presentations is a must
Excellent communication skills, attention to detail and an exceptional organization skills
High aptitude for managing expectations
Solutions Oriented: propensity to solve matters rather than dwell on the problem at hand
Authenticity, Integrity and Resiliency: takes pride and accountability for the work Informed: curious and interested in media industry news and literature
Collaborative: happy and willing to work with others to create the best possible solutions
Advanced experience with Microsoft Excel
Experience with platform tools such as DFP, comScore, YouTube Analytics, Google Analytics, and Facebook Insights is a plus

Manager, Digital Media Strategy Resume Examples & Samples

Oversee media strategy and execution across off and online channels through strong & effective management of media agency, budgets, planning & executing creative programs in support of key segments, and optimizing all media channels for success
Ability to think thru the full user experience of a marketing program and plan cross-channel to drive full integration & efficiency into all of our go to market campaigns
Collaborate with your day to day team members, segment leads & in-house creative team to execute multi-channel marketing campaigns
Continue to drive innovation in our measurement & optimization plans & reporting dashboards for paid channels; help define KPIs & success; and report on success of campaigns regularly to senior leadership
Manage and build effective relationships with multiple vendors (our media agency, our brand/creative agency, internal designers & developers, etc.)
Build strong cross-department relationships with your peers to ensure go to market strategies & plans are fully integrated & seamlessly launched across paid, owned, earned channels
Maintain and track media budgets meticulously across all segments & channels; seek new ways to spend media budget more efficiently; identify waste & clean up spend where needed
Marketing to a Business-to-Business audience
Offline media planning, negotiating and placement
Strong understanding of Direct Marketing metrics and the associated processes involved with monitoring and managing program effectiveness, including experience launching test programs and leveraging information to enhance strategic or tactical approaches
Experience with developing highly functional teams that consistently overcome obstacles and achieve goals
Deep collaboration skills, particularly with colleagues from other internal departments that need to contribute to program development, and/or execution
Previous experience managing people
Comfortable in and excited by a fast-paced, very dynamic environment
Exceptional team work, relationship management skills
Highly motivated to think creatively and stimulate innovative ideas; able to influence creative work
Results focused
Ability to execute programs on time and on budget
Fluency with Microsoft PowerPoint, Word and Excel

Media Strategy & Insights Senior Manager Resume Examples & Samples

Lead integrated Media Strategy team for FLNA driving increased efficiency and effectiveness across all consumer touchpoints
Manage brand media investment forecast, analytics, and reporting
Manage day-to-day relationship with agency and analytics partners
Consults and Liaison for Brand Teams Media Planning, Activation, and Insights
Work across teams and agencies to define, track, and report on key media KPIs and benchmarking
People leader for two critical contributors to the business across media analytics and CEM
Own learning agenda development, execution, communication, and updates for all media
Critical contributor to development and growth of PepsiCo North America Data Strategy - including 1st party data collection, insights generation, and activation
Partner with Business Analytics and Data Sciences teams from across the organization to gather insights and implement strategies to drive portfolio volume growth
Lead frequent share-outs to Brand Teams and Broader Marketing Team on digital learnings, best practices, and innovation
Partner with In-house media team on planning, briefing, media analytics, and data strategies
Effectively manage media insights budget with support from Media Strategy Sr. Analyst
Undergraduate degree in Marketing, Communications, or Emerging Media. Focus on digital and analytics preferred. MBA / Graduate Degree preferred
Candidate must be passionate about digital media and data driven marketing
Minimum of 5 years experience in marketing and advertising with significant exposure to digital media and analytics
Candidate must be comfortable leading in a highly dynamic, data driven environment
Excellent communication, project management, and analytical skills
Must be able to communicate complex concepts to non-technical audiences

Supervisor, Media Strategy Resume Examples & Samples

2) Digital mindset/fluency and an insatiable curiosity for Innovation
3) Flexibility and agility to manage complex processes with positivity and "can-do" attitude
4) Ability to think beyond "media" as an active creative collaborator within an Integrated Marketing Communications (IMC) team
Interprets communications/media strategy and translates into communication planning action steps
Fully embraces Connections that Captivate and uses as guiding principles for all media/communication recommendations
Determines and supervises the best possible implementation of all approved communication plans and projects
Trains and develops CA(s) and Jr. Associate(s), including
Ability to prioritize and organize projects for self and CA(s) and Jr. Associate(s)
Excellent understanding of media fundamentals

Associate Director, Media Strategy Resume Examples & Samples

Successfully build a relationship with your client. You’ll interact with the client on a regular basis to understand their needs and help them reach their target market, building a great relationship, and ultimately growing the business
Strategize with your team and the client to develop innovative, well-targeted marketing solutions. Encourage your team to think of all the possibilities and come up with alternative media solutions and, when it makes sense, re-create the wheel
Create and flawlessly execute a media plan that connects your client to their consumer. Throughout the year, you’ll oversee the progress of all projects, assist your team to make sure deadlines are met, and, of course, make sure the work being produced is stellar
You have a Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred. If you have an MBA, that’s an added bonus. You have been working in media planning, buying and management for 5+ years with progressive levels of responsibility
You think strategically. You take into account the bigger picture. You analyze everything and think critically when solving problems to come up with unconventional solutions
You’ve lead a team before. You know what it takes to manage a group, even when a lot of moving parts are involved. Not only can you take care of the day-to-day part of overseeing others, but you are good at helping them grow and realize their own potential

Director, Brand & Media Strategy Resume Examples & Samples

Lead a team in the creative development and end-to-end execution of integrated mass marketing campaigns and customer communications across all media working collaboratively with internal and external marketing partners
Work closely with Marketing Planning and Personal Banking business lines to develop and execute comprehensive strategic and tactical marketing and media plans to support their revenue targets
Drive key metrics contributing to overall Brand Value and Health including Awareness, Equity, Propensity and Media Efficiency collaborating with key Agency and Research partners
Provide clear direction and key information for creative input, direction and guidance for marketing initiatives in accordance with brand guidelines and business objectives
Oversee the project management and development of all campaigns from initiation and production to delivery to ensure that direct to consumer execution of events is on time and on budget
Oversee the direction and management of the Banks Advertising Agencies and Media Agency and ensure ongoing effectiveness and efficiency of the agency relationship
Manage a $35MM Media and Production Budget including TV, print, digital, SEM, Social and content
Minimum of 8 years directly related marketing experience required
Minimum 5 years experience directly managing a team
Thorough knowledge of all aspects of the marketing discipline and the ability to continuously and critically analyze the market for new concepts, insights and opportunities for differentiation
Strong initiative, forward thinking and creative problem solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions
Thorough knowledge of branding as well as with financial services products/services, business lines, sales tools, services standards, legal and regulatory requirements associated with marketing and sales fulfillment
Skilled in gaining the organizational commitment and alignment of various stakeholders in Canadian Banking through the use of strong interpersonal skills and win-win outcomes
Effective negotiation and influencing skills that can be applied across all functional levels and areas within the organization to build commitment to change and support effective negotiations with external suppliers
Imaginative marketer with a commitment to delivering measurable results
Ability to work effectively and independently within tight deadlines, flexibility to adapt to changing deadlines and able to prioritize multiple deliverables
Experienced with procuring media and putting together a media strategy

VP Director, Media Strategy Resume Examples & Samples

Exemplify Experience Design, bringing concepts to life throughout all communications planning that is driven by data, insights and technology
Act as strategic navigator for team by leading the thinking to inspire innovative solutions, creativity and a proactive approach
Drive category-level and brand franchise portfolio management analyses and recommendations
Lead team in development of brand communications planning strategy and master plan, defining the strategic role of each connection point based on business and consumer insights
Ensure the team delivers sound strategic media/communication recommendations based on a clear understanding of Brand objectives
Ensure that client relationships continue to be strengthened by quality of deliverables and client satisfaction with the work
Be recognized as a communications and industry expert with Brand teams
Develop process improvements and best practices to ensure consistency, flexibility and efficiency resulting in solutions that meet or exceed Brand expectations
Work closely with SVP Client Lead/Strategy Director to identify any scope of work issues related to staffing
Approximately ten years of progressive levels of responsibility in marketing, communications and/or media planning and management experience
Thorough knowledge of marketing and communications
Demonstrated track record of thought leadership, innovation and/or change management
Authoritative, leadership presence
Ability to prioritize and organize issues/projects for self and staff
Excellent understanding of media / communication fundamentals and research

SVP, Director, Media Strategy Resume Examples & Samples

Can be in Chicago or Seattle
Willing to travel to the market where you don’t live
Client facing / team management – can manage strong, demanding clients and the pace of retail
Manage with a large team of 50+ folks across two offices
Bachelor’s degree from a four-year college or university; MBA a plus
12-15+ years experience
Strategic / big picture thinker, strong team leadership skills, excellent communicator and relationship builder, curious and passionate about media and innovation, collaborative and solutions oriented
Strong digital and data orientation
Strong interpersonal and teamwork abilities

Media Strategy Coordinator Resume Examples & Samples

Support a team of Media Strategists, Account Executives and Digital Sales Specialists
Help to input and revise orders
Spearhead special projects such as updating inventory database
Acquire or mock-up screenshots for outgoing proposals and active campaigns
Work closely with publishers to keep an up-to-date database of spec sheets
Create and maintain internal templates with important info such as rates, contact lists, available products, capabilities etc
Assist the Strategist in filling out planning templates, decks, or any other materials that will facilitate the sales process
Act as a liaison between Media Strategy and Campaign Management
Assist in reaching out to publishers for inventory avails/rates
Maintain an active awareness on new trends and growth within interactive media
Work directly with internal departments to iron out campaign issues, performance and structure
Responsible in assisting with the preparation of sales proposals and sales presentations to Media Planners/Buyers in a timely manner, which may require extensive formatting utilizing Power Point, Word or Excel
Basic knowledge of digital marketing concepts and practices
Analytically driven to make strategic decisions
Proficiency in Microsoft Excel, Word and PowerPoint
Effective time management and organizational skills, as well as strong attention to detail
A bachelor’s degree in business, marketing, advertising or related field is preferred
Demonstrated ability to prioritize and manage multiple time-sensitive requests. A refined sense of urgency is a major plus
The ability to multitask and “do what it takes” attitude
Ability to work well under pressure with deadlines
Must be a team player!

Senior VP, Media Strategy Resume Examples & Samples

Lead the development and implementation of integrated marketing and media campaigns for the Focus Features’ slate across all platforms including trailers, TV, print, outdoor, digital, social
Actively seek input from agency teams to strategically plan and administer media investments and upfront inventories
Collect and analyze data on marketplace feedback to identify factors impacting outreach and adjust media mix and targeting as needed
Oversee budget management which will result in increased efficiency of the allocated media budget
Cultivate and preserve effective relationships with agencies, media outlets, and internal marketing groups to ensure goals are being met
Partner with the creative team to support and provide input on the development of necessary materials
Minimum of 10 years of experience in media industry with marketing, client, or agency background
Experience in the studio category either from within a studio or a media agency strongly preferred
Proven broad knowledge of media landscape and competitive set
Deep understanding of strategic approach to media plan development
Successful leadership experience, and demonstration of ability to work well across an organizational matrix
Demonstrated success building, managing, and retaining high-performance teams
Excellent executive-level presentation, leadership and interpersonal skills

Rbwm Media Strategy, Marketing Manager Resume Examples & Samples

Mid to senior-level candidate with at minimum 5 years of proven media agency experience. Individual will possess an in-depth knowledge on building and managing DMP/DSP trading desk platforms a plus. Results-oriented candidate with sound analytical-thinking skills, customer-centricity and previous responsibilities for budget coordination and management
Minimum of five years proven and progressive marketing experience, including a minimum of three years proven financial services or industry-specific segment or management consulting experience or equivalent
Bachelor’s degree in Marketing, Business, related field, or equivalent experience
Strong planning, analytical, communications, decision-making, lateral thinking, influencing, interpersonal and project management skills
Demonstrated understanding of customer segmentation and management techniques. Confirmed knowledge of the business, products and services supported as well as the external environment affecting them
Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines, units and at senior levels within the organization; history of communicating effectively within the organization and with customer groups

Media Strategy Manager Resume Examples & Samples

Developing media strategy for national campaigns across traditional and digital media
Deep media skills to be able to evaluate media plans for traditional and digital media ensuring they relate to our objectives
Strong communication skills to be able to brief and work with our agency in an effective manner
Strong collaboration skills to ensure our efforts are integrated with our larger business efforts
Drive National Media strategy, Planning & buying for device and promos
Focus on driving awareness and consideration using key device and promos in Traditional and digital media
Collaborate with Integrated Marketing to ensure media is in line with our overall communications approach
Building a testing roadmap to ensure performance improvement over time to hit Wireless business goals
Primary decision maker to act on analyzing plan data, monitoring campaigns for improvements, ensuring campaign goals are being fully met to guide agencies
Budget, Billing & Invoicing ensuring accuracy and alignment of Media authorizations
Performance Reporting and analysis on key projects

Associate Director, Media Strategy Resume Examples & Samples

Knowledge of overall brand positioning and how to translate brand needs into creative concepts
Exposure to working with integrated marketing communication teams and senior management
Strong client relations skills and ability to strategically think from a client’s perspective
Highly proficient in planning tools such as IMS and Mediatools; Microsoft Office including Excel, PowerPoint and Word as well as other equivalent programs

Media Strategy Supervisor Resume Examples & Samples

Provide leadership and manage the professional and personal development of a small team of Media Strategists and Media Associates
Serve as a regional expert relating to digital media strategy
Execute responsibilities as a Media Strategist
Offer strategic thought and input into the region’s organizational structure and growth
Actively participate in client strategy and with large RFP opportunities by identifying, evaluating, and recommending new media opportunities
Disseminate knowledge to team by constantly coaching and providing feedback
Manage administrative work such as vacation days and personal goals

Manager, Paid Media Strategy Resume Examples & Samples

At least 5 years’ experience in paid media
Agency and account management background is preferred
Demonstrated successful track record in creating and executing effective search marketing programs
Working knowledge of Search Engine tools (Google Adwords, Bing Ad Center)
Advanced knowledge and understanding of reporting tools and metrics
Advanced knowledge of web analytics tools (Google Analytics, Omniture, DoubleClick Campaign Manager)

Manager of Global Media Strategy Resume Examples & Samples

Campaign measurement strategy
5-10 years of digital analytics experience
Advanced knowledge/ proficiency with industry standard analytics tools like Google Analytics, Adobe Analytics etc. required
Advanced knowledge/ proficiency in Microsoft Excel, Word, PowerPoint and Outlook required
Experience with attribution measurement tools and models preferred

Manager, Digital Media Strategy & Analytics Resume Examples & Samples

Build a team to support marketing initiatives and provide keen insights based on analytics
Develop methods to measure and report on content and message effectiveness
Support optimization of content and campaigns through testing and prescriptive analytics
Support personalization efforts including measurement and segmentation
Support audience selection and effectiveness
Provide guest experience measurement and guest profile support to provide insights that transform the guest experience
Provide measurement, reporting, and analytics for digital media, website, CMR, and offline
Support the data strategy that will enable CIMA to drive efficiencies and capabilities
Conduct data analyzes and mine data to find opportunities and insights
Design effective and impactful reports and visualizations for both large and small scale distribution
Create presentations to highlight recommendations and tell the story
Partner with Managers to look for new opportunities to leverage data within Marketing and Media to enable decision making
7+ years of analytical experience
Experience with digital attribution
Experience with Google Analytics, Site Analytics, Google Adwords etc
Demonstrated strong leadership skills
Marketing knowledge or experience, preferably in marketing strategy, media planning, or an analytic area
Solid analytical and technical problem solving skills, including strong knowledge of statistics and data mining
Ability to excel in a fast-paced, complex, and ambiguous business environment and display professionalism and confidence in challenging situations
Demonstrated attentiveness to detail and focus on excellence in work product delivery
Ability to collaborate in a team environment and with a variety of stakeholders at all levels
Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership
Demonstrated verbal and written communication skills including effective visual representation of complex data
Proficient in Microsoft Office suite, business intelligence tools such as Tableau, and analytic software applications such as SAS
Familiar with use of online digital data (e.g., Omniture, DFA, etc)
Ability to develop clear and concise thoughts into proposals, recommendations, and findings
Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously
10+ years of analytical experience
Leadership of an analytics team
Strong digital marketing experience and knowledge of digital marketing technologies
Experience with marketing, paid media, CRM, digital, and/or social media data
Experience with paid and organic search analytics
Experience with syndicated measurement tools
Experience with big data environments
Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies
Experience with Hive, SQL, MySQL, and/or R programming languages
Strong influencing, partnering, and negotiating skills
Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives
Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility
Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, or a similar analytics field

Senior Media Strategy Manager Resume Examples & Samples

Media strategy including how to develop communications strategy using all media touchpoints (Digital & Traditional media)
Leading media teams and/or managing agencies that support multiple programs at one time (eg. Devices, Pricing launches & Promos)
Improving media effectiveness across channels especially in digital such as programmatic
Deep analytical skills to ensure media is driving business performance
Understanding of data sources to ensure the internal and agency teams can connect the right data sources to drive performance decisions (i.e. audience targeting via DMP)
Lead integrated Media Strategy for consumer postpaid initiatives including

Download Media Strategy Resume Sample as Image file