Wholesale Marketing Manager Job Description
Wholesale Marketing Manager Duties & Responsibilities
To write an effective wholesale marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included wholesale marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Wholesale Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Wholesale Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the wholesale marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Business/Management, Finance, MBA, Marketing Communications, Management, Economics, Journalism
Skills for Wholesale Marketing Manager
Desired skills for wholesale marketing manager include:
Desired experience for wholesale marketing manager includes:
Wholesale Marketing Manager Examples
Wholesale Marketing Manager Job Description
- Become an expert on the channel - including consumer insights, product mix and sales to educate the team on the market and to best create and develop plans
- Drive key marketing execution of store visual, direct marketing (direct mail, email, and catalog) and promotional materials to support marketing initiatives for wholesale accounts
- Identify, recommend, and execute local/regional marketing initiatives for wholesale accounts that align with overall brand strategies and achieve specific performance metrics
- Manage North America Marketing Co-Op plans for all accounts in partnership with account sales team
- Establish relationships with wholesale account marketing teams to plan and execute blogger partnerships, social advertising, retargeting and affiliate marketing campaigns
- Develop in-store gifting initiative and partner with Merchandising and Sales to drive key metrics and conversion
- Maintain knowledge and execution of industry best practices for wholesale marketing performing ongoing benchmarking with competing luxury brands
- At least 5 years marketing experience, Wholesale experience preferred
- Strong attention to detail and exceptional organizational/Project Management skills required
- Ability to self-direct, manage ambiguity and flex to changing business needs
- Sharp intellect, curiosity and attention to detail
- Proficient in MS Office Word, Excel and PowerPoint is required
- 7+ years of related experience in Marketing
- Strong understanding of social media platforms and best practices
- Proficient computer skills, including MS Word, Excel, PowerPoint
- Must be able to work in a fast paced environment, multitask & prioritize assignments
Wholesale Marketing Manager Job Description
- Lead all product innovation launches & promotional planning across the channel, maximising investments & delivering growth
- Manage P&L for the channel & a large promotional budget
- Be the voice of customers in the wholesale channel, drive insights, understand their needs, create plans that help drive Wella sales in store & online
- Lead the annual GTM planning process, aligning senior management to plans, setting objectives for the team & assisting the channel leader with JBPs for the largest customers
- Lead the monthly forecasting for the channel, managing mix, promotions & portfolio
- Provide regular business updates, review & analyse sales data, identify business opportunities and present findings to senior management
- Define the current market position and potential demand opportunities via situation and opportunity assessments for the channel
- Identify supply needs, pricing guidelines, cost structure/drivers, alternate routes to market, and potential margin improvement opportunities
- Lead project commercialization of strategic hand hygiene and tissue select product launches
- Develop annual marketing, merchandising, and trade promotion plans for the channel
- Minimum of 5 years (for AVP hire) and 10 years (for VP hire) credit and marketing experience dealing with large corporates
- Must be driven and self-motivated, and possess strong interpersonal skills
- Deep understanding of the Vans brand the action sports and lifestyle industries
- Coordinate compelling launch programs for new fits or key equity moments for Levi’s within Macy’s
- Thoughtfully plan and execute strategic and compelling marketing programs leveraging all tactics for the Macy’s account, including online placements and strategies, email marketing, on-floor creative kits, trial events, PR, media, demand generation, social, and engagement programs
- Brief in creative needs to US Wholesale Sr
Wholesale Marketing Manager Job Description
- Responsible to help develop and manage Wholesale Marketing budget – US and Canada, various licensed partners
- Role is expected to lead all Wholesale Marketing day-to-day projects (collateral/point-of-sale materials, PKG, .com imagery, ) and be the point person (TH Americas) for all integrated and specialized campaigns
- Working closely with Ivy Park internal teams including Buying, Operations, Sales & PR to effectively plan marketing activity in line with wider business objectives
- Performance expert for customers within channel including COGS trends, identification of conversion opportunities, development of impactful promotional activities, post promotion analysis, GM improvement, overall business knowledge including invoice sales to budget
- Development and ownership of campaign plans to ensure the timely delivery of relevant and engaging marketing messages
- Management and execution of integrated programmes of compelling media, communications and events activity supporting immediate commercial opportunities and longer term franchise builds
- Utilisation of the marketing mix for maximum impact and cut through to include, where appropriate, advertising, DM, email (including hands-on build through Marketo), web and product collateral
- Contribute to the evolution of contact strategies which reflect key client segments within marketing programmes, ensuring alignment to sales activity
- Utilise suitable evaluation and measurement metrics to effectively optimise programmes
- Manage programme briefing processes and ensure effective oversight of external agency resource for programmes
- Creative problem solving skills and ability to prioritize deliverables and deadlines a must
- Ability to work in a fast-paced and deadline driven environment, indicative of a true growth company
- An entrepreneurial spirit and desire to be proactive
- 5-7 years of retail & brand marketing/advertising experience
- Ability to think strategically, apply analytics and implement tactically
- 1-3 years’ experience in the wholesale travel market
Wholesale Marketing Manager Job Description
- Lead execution of the brand strategy defined in GPR by being an expert in all elements of the branded programs
- Awareness of the wholesale and resale products and solutions and future development plans
- Align with regional and global merchandising on key product stories
- Accountable for annual planning, implementation and reporting on co-op investments
- Budget and T&E management for the entire team
- Create and prepare seasonal and national wholesale costing structure and sales budget
- Ensure catalogue and line sheet creation
- Responsible for US wholesale budget planning, managing and control
- Ensure global brand imaging and positioning consistency
- Manage the US sales area to grow and maximize sales revenues
- Thorough understanding of financial and banking principles
- Some shipping experience would be a plus
- Bachelor’s degree (or higher) in Business, Marketing, or related field required
- 12 years of petroleum sales or related experience required
- 5 years of management experience in a related function is required
- Previous experience working with refinery operations is preferred
Wholesale Marketing Manager Job Description
- In conjunction with marketing and sales administration, ensure that all supportive sales-based material is circulated
- Ensure correct procedural usage of software system
- Forecast seasonal stock requirements
- Stock clearance
- Oversee the release of stock to accounts in line with credit control policies
- Manage “returns” (R/A) policy
- Manage Wholesale Marketing Operations Assistant
- Oversee and manage e-commerce image process with accounts
- Project-manage Nordstrom quarterly look books from inception to execution to post launch recap
- Manage quarterly banner updates with wholesale accounts
- Experience managing integrated market programs in traditional and digital channels
- Experience of developing briefs and propositions, especially for digital channels used for business-to-business communications
- Strong investment product knowledge across fixed income, equities and multi-asset
- Energy, enthusiasm and resilience to pressure
- Minimum of 5 years marketing experience including brand marketing, channel marketing, digital marketing, social media, brand environment and other related areas
- Advanced degree preferred (MBA preferred)