User Acquisition Job Description
User Acquisition Duties & Responsibilities
To write an effective user acquisition job description, begin by listing detailed duties, responsibilities and expectations. We have included user acquisition job description templates that you can modify and use.
Sample responsibilities for this position include:
User Acquisition Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for User Acquisition
Typically a job would require a certain level of education.
Employers hiring for the user acquisition job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Finance, Marketing, Economics, Engineering, Business, Computer Science, Math, Mathematics, Statistics, Technical
Skills for User Acquisition
Desired skills for user acquisition include:
Desired experience for user acquisition includes:
User Acquisition Examples
User Acquisition Job Description
- Collaborate with product development
- Measure and reporting UA performance
- Manage traditional marketing communications, such as press releases, partner marketing and external agency work
- Build, manage, monitor, test and optimize campaigns
- Managing paid app user acquisition campaigns on Facebook, Twitter
- Coordinate campaign activity with internal stakeholders to ensure end-to-end coordination and preparation (ie
- Define the marketing plans for our products, and lead team to execute product launches and new releases
- Design, test and evaluate marketing, growth, customer acquisition, and retention initiatives to drive traffic, engagement, registration and monetization growth
- Work closely with the research, usability, and analytics teams on continuous reporting initiatives to better inform executive decisions and priorities
- Segment current and potential audience and apply digital marketing strategies to acquire new fans for our products
- Knowledge of accounting principles (debits, credits, p&l, accruals)
- Social media savvy (Facebook, Twitter)
- Experience with tagged data
- Minimum 2 to 4 years of experience in Mobile Marketing and more specifically in Acquisition
- Strong sensibility for advertising and marketing performance
- Strong expertise on Mobile devices and games
User Acquisition Job Description
- Source and test new user acquisition channels / partners, and optimization opportunities to drive campaign performance
- Be key player in league partnerships on digital platforms to represent marketing group
- Collaborate with internal creative, product and engineering teams
- Report regularly to the Digital leadership team on key KPIs
- Prepare inventory counts of autographed jerseys, footballs, mini-helmets, for our Fantasy Football Ultimate Experience Prizing Leagues
- Assess company’s growth across all the markets by conducting analysis and building models that translate data into actionable insights
- Challenge existing assumptions and spot opportunities to growth the customer base ensuring spend efficiencies
- Build statistical models to forecast performance (new customers, CPA, LTV)
- Improve new customer attribution model
- Assess marketing channel performance to drive spend efficiencies
- Prior education minimally required to be hired for this position
- Other skills needed to perform the job
- Degree in marketing/finance or equivalent (MBA preferred)
- Passionate about user experience- 5+ years of relevant experience and a bachelor's degree in computer science or equivalent
- Knowledge of general industry mobile technologies across multiple carriers and devices mobile products at a strategic level including mobile display advertising and media practices, advertising measurement, retargeting and industry guidelines
- Skill in using general office equipment such as Video Conferencing, fax, copiers
User Acquisition Job Description
- Work with the data analytics team to improve on the reporting and optimization efforts and scale in a smart and cost-effective way
- Recommend optimal targeting strategies
- Driving strategic marketing conversations and platforms with our largest partners -- Google, Facebook, Apple, -- to define objectives and provide recommendations
- Identifying, negotiating and closing media buys with ad partners
- Tracking effectiveness of advertising campaigns and user conversion funnel, and implementing continuous improvements
- Optimizing Facebook and Google campaigns to meet game objectives
- Managing marketing budgets across the product portfolio
- Collaborating with cross-functional teams to scope out business opportunities and to deliver results
- Partner with other parts of the organization to ensure smooth team operation with other key stake-holding teams
- Partner with external vendors to provide key components of the platform, as is necessary
- Interest in Native Mobile Development is a plus+
- A minimum of 4 years’ experience in digital marketing and lead generation
- Prefer previous experience in the Mobile space (app acquisition / mobile marketing) and experience in SEM (AdWords, Bing and Gemini)
- 4-6 years experience in a quantitative media buying position
- Bachelor’s degree in a quantitative or technical discipline (Stats, Mathematics, Finance, Economics, CS, Engineering )
- Relevant experience with media buying, acquisition marketing, mobile marketing, referral programs
User Acquisition Job Description
- Proficiency in SQL and/or Tableau
- Manage engineers in the group
- Provide technical guidance to staff
- Manage projects to be on time and under budget
- Communicate with business leadership and present recommendations
- Work with business leaders to deliver meaningful insights to key questions
- Aid in global rollout of UA tools/platforms
- You will be building the distribution platform for the next generation of mobile applications
- Own a set of business metrics and the corresponding product strategy and roadmap
- Contribute to the overall User Acquisition product strategy
- Top-notch communication skills, verbal, and written, in order to share your learnings with the wider product team
- A focus on continuous improvement and learning about our potential customers, and how to convert them to be customers
- Extremely detailed oriented - is relentless about validating data and proving out ROI
- Experience with cohort analysis and LTV models
- Bonus points for experience with Programmatic media buying
- Self-starter, able to identify variables influencing growth and define models to forecast their evolution
User Acquisition Job Description
- Own the GTM and evangelization for your products
- Own and drive strategic marketing conversations and platforms with ad partner networks to define objectives and provide recommendations
- Drive aggressive negotiating efforts with partner networks
- Define launch and post launch user acquisition plans that achieve Aftershock’s growth plan, focusing on partner network buying channels
- Ensure networks are delivering on commitments and recover refunds where applicable
- Track effectiveness of advertising campaigns and user conversion funnel, and implement continuous improvements
- Constantly survey the marketplace to seek out and test new partners/geographies that show promise
- Own and drive strategic marketing conversations and platforms with our largest partners -- Google, Facebook, Apple, -- to define objectives and provide recommendations
- Define launch and post launch user acquisition plans that achieve Aftershock’s growth plan, focusing on direct buying channels
- Work with Marketing Art function and Product Marketing on pre- and post-launch creative testing
- Scientific method approach
- Strong analytical mindset and critical thinking
- Ability to communicate complex findings to key stakeholders in a simple way
- Previously implemented an attribution model
- Experience with marketing campaigns tracking
- Good understanding of retail marketing and communication methodologies