Senior Communications Manager Job Description
Senior Communications Manager Duties & Responsibilities
To write an effective senior communications manager job description, begin by listing detailed duties, responsibilities and expectations. We have included senior communications manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Senior Communications Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Communications Manager
List any licenses or certifications required by the position: CMPP, GPP, CMM, ITIL, R6, CM, ACIS, ABC, APR, FCA
Education for Senior Communications Manager
Typically a job would require a certain level of education.
Employers hiring for the senior communications manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Marketing, Public Relations, English, Business, Education, Communication, Business/Administration, MBA
Skills for Senior Communications Manager
Desired skills for senior communications manager include:
Desired experience for senior communications manager includes:
Senior Communications Manager Examples
Senior Communications Manager Job Description
- Drive all creative elements of conference products including event brand, look and feel, creative templates
- Improve the effectiveness of operational and technology updates and changes for GTI, T&O and lines of business across the enterprise
- Develop, drive and measure results for integrated, long-term external communications plans showcasing products, tools and services
- Coordinate media outreach, leveraging key contacts and managing relationships to ensure media coverage in national and regional dailies, wires, business periodicals, broadcast media, online/social media outlets, industry trades and consumer publications
- Draft communications materials to include strategic plans, press releases, media alerts, speeches, social media content and other communications documents for consumer and business audiences
- Main point of contact for business unit Vice Presidents / General Managers
- Partners with product marketing, commercial teams and global communications colleagues to develop and execute a marketing communications plan and campaigns for a specific business unit, with focus on new product introductions and supporting existing lines
- Responsible for business unit budgeting, problem solving and measurement
- Responsible for coordination with functional areas (eBusiness, Tradeshow, Public Relations, ) and regional counterparts
- Stays current on communications developments and best practices
- Minimum 10 years’ executive communications experience in a corporate or agency environment
- Demonstrated success in developing thought leadership collateral, using numerous data points and getting input from subject matter experts
- Experience with producing, publishing or preparing creative slide presentations, backgrounders, talking/message points, articles, reports, emails, video scripts, executive summaries, blog posts, infographics
- Bachelor’s Degree in English, Journalism, Communications, Public Relations or a related field
- Master’s Degree in English, Journalism, Communications, Public Relations or a related field
- Experience or knowledge of CPA profession and/or financial service industry, or other technical field
Senior Communications Manager Job Description
- Lead and coordinate Holden campaign creation process for all Holden carline brands
- Liaise with Product Marketing Team to co-ordinate actitivites to ensure quality output of all communication strategies
- Liaise with Market Research to ensure brand KPI’s are met, brand imagery, consideration and purchase intention
- Work with Digital and DDS Team to ensure exeution and outputs are in line with brand strategies in Digital channels
- Work in collaboration with other HEOR departments, Medical Affairs, Market Access and other commercial colleagues
- Partner with the therapeutic area Evidence Leads, the Research World Investigations research team, and the HEOR and Medical field teams
- Develop strategic communication plans that address the educational needs of multiple customer segments
- Deliver health economic evidence and a demonstration of the product value proposition
- Maintain an active working knowledge of the numerous traditional and non-traditional, innovative channels for communicating with customers
- Manage projects and recruit/supervise external agency partners, as appropriate to ensure timely delivery of tactics
- Minimum 7-10 years progressive experience in corporate or agency with experience planning and executing both external and internal communications programs and initiatives
- Science industry experience a plus
- Excellent PowerPoint and MS Office skills
- Ability to work with product management, business leaders and other from across the organization
- Experience in non-computer facing employee communications
- Sense of humor and flexibility are key
Senior Communications Manager Job Description
- Assess needs, write, edit, produce, and manage distribution of internal communications content as needed
- Partner with Business Management and the Leadership Team to build the UES Communications Plan and Rhythm of Business (ROB) to ensure staff connect with overall strategy, objectives, and expectations
- Partner to build Employee Engagement strategy and plan to ensure two way communications between management and staff at all levels in line with the strategy and the business plan
- Develop, implement and manage comprehensive internal communications plans and programs to engage and motivate employees toward world-class services and also to help employees understand their role in supporting the organization’s brand and culture
- Develop Communication Plan to deliver employee engagement on Key Change initiatives
- Ensure managers are equipped to deliver plans and messaging of initiatives, change, and services
- Provide communications consultancy to leadership team on organization wide announcements to ensure that they reflect business objectives and values to maximize the engagement opportunity
- Partners with the CIO communication team or the Executive Communication community
- Narrative Development
- Develop core scientific content in support of key CAR T and TCR programs
- Ability to manage and track multiple projects, often with competing deadlines, the intuition and resourcefulness to gather and incorporate dependable data, facts and other information from multiple internal and external sources
- At least 5 years of branding communications experience
- Bachelor’s Degree in Communications or Bachelor’s Degree in Marketing
- 10 years of experience with digital media tools
- 5-7 years of public relations experience for a leading consumer brand (experience with brands within financial services is a plus)
- Proven ability to work effectively with multiple constituents, including peers, executive management, senior management, giving simplicity to complex subject matters
Senior Communications Manager Job Description
- Develops and executes social media programs to drive engagement and customer acquisition
- Experience as a social community manager and collaborating with customer care to manage customer comments on social networks
- Builds measurability into social media programs
- In conjunction with Segment Marketing, assist in the creation of the annual Situation Analysis and three-year Strategic Plan providing recommendations for initiatives to drive revenue goals
- Campaign execution management
- Agency production management
- Management of video shoots, still shoots, etc as needed
- Ability to develop compelling and memorable digital campaign creative
- Partnering with the media and research teams
- Coordination with internal and external stakeholders
- Develop and manage editorial calendar for content initiatives
- Create content assets and resources to drive and nurture leads
- Support product content
- Minimum 5 year’s work experience in content marketing, demand generation, marketing communications, or product marketing
- Extremely strong writing skills, together with an ability to research topics, synthesize information, and find the ‘hook’ to any project
- Past experience producing content for technical solutions in a B2B environment, including whitepapers, ebooks, infographics, blogs, SlideShare
Senior Communications Manager Job Description
- Management of customer communications including writing, editing and content delivery — adapting the style, tone and complexity of writing to suit a variety of formats and audiences
- Work closely with cross-functional teams and stakeholders including Take to market, Product legal and various agencies to bring the marketing communication strategies to life
- Manage ad-hoc communication requests across all BBM Business Units
- Lead strategies to advance internal communications program and assist with establishing key metrics for internal and impact communications
- Develop and manage a broad range of communication materials, including assisting with Annual Report, Annual Accomplishments, electronic newsletter, talking points, briefing materials, and other materials
- Consult and works collaboratively with senior leadership and colleagues on complex internal communications strategies
- Lead various internal initiatives, including coordinating Association-wide meetings
- Ensures internal alignment with external messaging
- Serves as co-lead and content manager for intranet portal
- Supports the Association’s crisis communications efforts, as needed
- Provide leadership and guidance to a high performing team - communicate vision and coach, mentor and develop staff
- Proficient in Word, PowerPoint, Excel, and basic Creative Suite/Photoshop skills
- Have demonstrated ability in project management and external medical communications agency management
- Proficient in Word, Excel, PowerPoint, and Acrobat
- Highly organized, detail-oriented, self-motivated, and able to work independently within cross-functional teams
- Demonstrated customer facing skills and capability to collaborate with Key Opinion Leaders on publications and medical education initiatives in a credible manner