Sales & Marketing Director Job Description
Sales & Marketing Director Duties & Responsibilities
To write an effective sales & marketing director job description, begin by listing detailed duties, responsibilities and expectations. We have included sales & marketing director job description templates that you can modify and use.
Sample responsibilities for this position include:
Sales & Marketing Director Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Sales & Marketing Director
List any licenses or certifications required by the position: MBA, SHRM, PMP, VBLSS, CPR
Education for Sales & Marketing Director
Typically a job would require a certain level of education.
Employers hiring for the sales & marketing director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business/Administration, Hotel and Restaurant Management, Business, Management, Education, MBA, Hospitality, Hotel Management, Engineering
Skills for Sales & Marketing Director
Desired skills for sales & marketing director include:
Desired experience for sales & marketing director includes:
Sales & Marketing Director Examples
Sales & Marketing Director Job Description
- Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
- Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales
- Reviews all competitive data and competitive Sales & Marketing strategies to find opportunity to improve the hotel’s RevPAR position
- Actively participates in revenue management and Sales reviews to maximize hotel yield and profit
- Lead weekly sales meetings and participate in Leadership, Departmental meetings, and regional meetings as required
- Accountable for the achievement of all established goals and/or budgets assisting sales department in achieving overall budgeted revenue goals
- Assist in refinement of business plan
- Identify opportunities to enhance and grow the company's business and asset base
- Identify potential partners and lead the forging of partnerships and other business enhancing relationships
- Assist with marketplace analysis, brand development, advertising, promotions, social media, public relations, planning and sales
- Bachelor Degree in Marketing/economical discipline with interest in technical products or Degree in Technical Engineering with additional competencies in marketing and economical fields
- Basic finance skill
- Must have strong negotiation, strategic, and analytical skills
- Alignment & Action knowledge
- Must possess strong analytic skills to monitor and report subscriber trends and market conditions
- Act as an integral part of the Leadership team of the hotel
Sales & Marketing Director Job Description
- Manages effective relationships with all business stakeholders for all spend in the region
- Accountable for directly or indirectly managing people, setting direction and deploying resources for business, functional or operational areas, processes or programs
- Develops plans and delivers results in fast-changing business and/or regulatory environments and provides input to functional or departmental strategy
- Actively participates and leads in DBR, weekly sales and strategy meetings
- Assist with the direction of the entire sales and catering team
- Incorporates marketing and public relations initiatives to support the sales strategies and activities
- Handles specific accounts assigned by the Corporate Direct of Sales
- Lead CROSSVIEW business process
- Grow memberships through effective use of the sales process
- Directs and manages all outside group, banquet, and wedding sales activities to maximize revenues for Club
- Team player with inspirational leadership
- Thorough knowledge of Social Media and CI/TY account management an asset
- Minimum 2 years work experience in similar capacity or as Director of Marketing
- Ability to be the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization
- Well rounded knowledge of all market segments and channel sources, ability to develop a strategic plan for each
- We are looking for an innovative, forward-looking thinker who's not afraid to challenge the status quo
Sales & Marketing Director Job Description
- Manage the Commercial and AMC Charter business to achieve sales targets
- Train Global Sales staff (including GSA’s) on CBU sales channels and processes
- Ensure Commercial Charter Sales protocol is adhered to by all regional sales staff
- Creates sound sales strategies for food & beverage including catered events, weddings and meetings throughout the year
- Create and develop special events and sales blitzes to showcase the hotel to potential clients
- Direct day-to-day sales activities, plan and assign work, and establish performance and development goals for team members
- Educate, train and motivate sales and marketing teams to achieve hotel revenue goals
- Oversees the development and implementation of core business, competitive, and new product marketing plans and strategies to achieve all subscriber and revenue growth goals
- Prospect for potential new clients and turn leads into increased business
- Manage Marketing activity with social media, shows / conferences, lead management, sales force, website, and photo shoots
- Typical physical demands include a high degree of dexterity to produce materials on a computer
- Requires normal or corrected vision and hearing and the ability to verbally communicate with employees and patients
- Ability to lift up to twenty pounds
- Superior financial modeling and problem solving skills
- Excellent supplier negotiation and conflict management skills
- Proficiency with the 5- or 7-Step Sourcing Processes
Sales & Marketing Director Job Description
- Conducting weekly reviews of sales personnel activity to ensure targets and sales objectives are being met
- Drive the company sales plan ensuring total market coverage and penetration
- Manage priority house accounts to maximize sales and customer relations
- Monitor current product offering for standardization, deficiencies/enhancements, replacement and communicate needs through the domestic sales manager
- Work at the tactical level to support Commercial/Military Charter sales channels and methods
- Maintain a cooperative working relationship with all global departments to enhance problem solving and teamwork to resolve business issues
- Assist Operations in scheduling and executing AMC fixed/expansion business as efficiently as possible
- Coordinate with regional ACMI sales staff to allocate CBU capacity to ACMI customers when capacity is available
- Perform as the primary Contract Administrator for all CBU business
- Maintain Sales manuals, guides and polices
- Experience managing and monitoring performance/effectiveness of online marketing tactics such as SEM, SEO, Affiliate Networks, Email Marketing, Social Media, and Display Remarketing
- Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests
- Has a strong interest in the hospitality environment
- Demonstrate honesty and integrity at all times and have a clear conduct
- Strong and confident personality coupled with the ability to work as part of a team
- An organized and methodical approach
Sales & Marketing Director Job Description
- Producing the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts
- Analysing current and potential markets/trends, co-ordinating all activities to maintain and increase revenue through added business volume and increased rate
- Procure new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations with local, domestic UK and international markets
- Oversee the selling and servicing of group business
- Planning and executing sales trips to major market areas
- Attending major travel functions to promote sales for the hotel
- Producing monthly sales reports and forecasts
- Responsible for the hiring of all sales/catering positions
- Managing a sales catering/events team
- Incorporates marketing actions into sales activities
- Good time management & prioritization skills - able to work under pressure and to tight deadlines
- Team player who possess basic leadership skills, detail oriented and resourceful
- Strong business acumen with respect to media industry
- Proven ability to develop and strengthen client relationships
- Proficient in windows-based software (Excel/PowerPoint)
- Domestic travel will be required (ability to travel 1-3x per month)