Programmatic Account Manager Job Description
Programmatic account manager
provides leadership to the Digital Manager & support key digital initiatives – JBPs, Digital ROI, programmatic media & digital innovation.
Programmatic Account Manager Duties & Responsibilities
To write an effective programmatic account manager job description, begin by listing detailed duties, responsibilities and expectations. We have included programmatic account manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service and strategic recommendations
Be responsible for new preferred deals and pre-empt partners relationship management of existing deals and clients
Work closely with the programmatic strategists, platform managers and sales team to rapidly onboard new customers and deals
Build and operate reporting on PMP business and maintain a database of contacts for the programmatic team
Work cross-functionally with platform team to set up campaigns for success
Manage successful client deployments and ensure ongoing high client satisfaction
Negotiate and create private marketplace deal IDs structure competitive private auctions across video and display
Develop and maintain agency trading desk and DSP relationships to help non-linear account executives facilitate successful programmatic deals
Maintain non-linear programmatic sales capabilities, including evangelizing them to internal sales teams as well presenting them to existing and potential clients
Develop and maintain agency trading desk and DSP relationships to help digital account executives facilitate successful programmatic deals
Programmatic Account Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Programmatic Account Manager
Typically a job would require a certain level of education.
Employers hiring for the programmatic account manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Advertising, Business, Digital Marketing, Technology, Marketing, Communication, Social Media, MBA, Education, Mathematics
Skills for Programmatic Account Manager
Desired skills for programmatic account manager include:
Formulas
Digital Marketing and online media
Digital media industry and media market dynamics
RTB and wider programmatic landscape
Ad targeting methodologies
DFP Premium/DSM
Google Analytics / Comscore
Programmatic marketplace to influence advertising strategy and execution towards “programmatic-first”
MS-Office Suite
Pivot tables
Desired experience for programmatic account manager includes:
Liaise with agency teams on campaign performance and reporting Campaign Management Responsibilities
Set up programmatic deals for multiple vertical teams within multiple SSP accounts
Troubleshoot deal set up through problem solving, technical analysis, and coordination with SSP (Google, Sonobi, Index Exchange, ) support teams
Experience with DoubleClick for Publishers (DFP) and Google AdExchange a plus
Satisfied publishers
Create media plans that support campaign and advertiser objectives, those of the overall department
Programmatic Account Manager Examples
1
Programmatic Account Manager Job Description
Job Description Example
Our growing company is hiring for a programmatic account manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for programmatic account manager
- Working on account growth strategy for programmatic clients, retaining clients quarter on quarter, and strategizing to grow revenue through upselling new offerings/products
- Driving delivery and data analytics for EU programmatic campaigns, with an overall goal of increasing efficiencies, improving the speed of deal optimization and decision making
- Assist in media planning and pre-sale strategy
- Approaches of briefs with strategic vision to justify use of Xaxis products and with the support of relevant internal teams
- Act as the lead point of contact for any and all programmatic matters specific to Optimization clients
- Ensure the timely and successful delivery of our solutions according to client needs and objectives
- Identify and grow programmatic opportunities within accounts and collaborate with sales teams to ensure growth attainment
- Liaise effectively between agency trading desks such as Xaxis, Accuen, Amnet, ASG, Affiperf, Cadreon, , programmatic buying teams at Agencies and Brands to resolve issues, raise awareness of IAS products/services, diffuse innovation, motivate change, educate active users, and represent IAS holistically nationwide with current clients
- Work with and understand how IAS data is being activated, leveraged, and understood within DSPs and by agency desks to inform on best practices
- Maximize usage of IAS programmatic products across current clients to increase revenue and adoption
Qualifications for programmatic account manager
- Must be proficient, intermediate level, with Excel, PowerPoint, Word
- Agency & network strategic experience
- Experience in managing key clients and maintain long term external client relationships
- Experience of multiple industry categories and what drives their online advertising success
- Strong understanding of online media market, dynamics and competition
- Demonstrated success in addressing client problems creatively to proactively find solutions to problems of which clients are unaware
2
Programmatic Account Manager Job Description
Job Description Example
Our company is looking for a programmatic account manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for programmatic account manager
- Provide feedback to the product team in designing better products by communicating market requirements
- Independently manage pipeline/”To-Do” list of Account Management related priorities, seeking direction from manager should priorities be unclear
- Set and meet deadlines for all tasks, proactively notifying all relevant stakeholders should extenuating circumstances result in delay and updating them of new expected completion deadline
- Responsible for rapidly responding to client asks, including requests for the creation of new DiDs
- Work cross-functionally with Supply Team, Demand Operations Team, Account Directors and DSP team to set up campaigns for success
- Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources
- Daily monitoring of existing business for changes in performance and revenue
- Proactively provide consultation to internal teams and outside clients regarding new opportunities
- Troubleshoot and solve technical buyer/seller platform issues
- Oversee the execution of programmatic campaigns for Amazon to ensure the highest standards, in line with our objectives and budgets using leading DSPs
Qualifications for programmatic account manager
- An understanding of how campaign performance is measured
- Previous Fattail & AdBook and DFP experience preferred
- 4- 6 years of experience in a role encompassing Account/ Revenue management and data analysis, preferably (not mandatory) from digital/ programmatic/ad tech background
- B.Tech or B.Sc in Statistics, Mathematics, or other quantitative or analytical field (MBA preferred)
- BS or BA required & advanced degree desirable
- 1 to 2 years of experience within the digital advertising space
3
Programmatic Account Manager Job Description
Job Description Example
Our innovative and growing company is looking for a programmatic account manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for programmatic account manager
- Evaluate new opportunities for programmatic media buying for Amazon
- Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet Amazon’s objectives
- Understand all platform UIs and reporting functions
- Setup and Manage Programmatic Deals
- Partner with Programmatic Seller to monitor the performance of PMPs and PGs
- Collaborate closely with clients, agencies and trading desks to troubleshoot their campaigns and provide insight resolution solutions
- Translate client goals into a technical configuration
- Solve client problems using a variety of analytical and technical tools
- Create reporting to leadership showing overall programmatic performance and performance of strategic PMPs
- Partner with Programmatic Sales to identify growth areas for the programmatic businesses
Qualifications for programmatic account manager
- HTML / JavaScript knowledge a plus
- Must have 3+ years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms
- Create and monitor programmatic campaigns (KPIs, bid strategies, targeting, and budget)
- Build strategic optimisation and testing framework to deliver outstanding results
- Test new technologies, data, and betas to deliver innovation
- Develop relationship with Cadreon campaign engineering team
4
Programmatic Account Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of programmatic account manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for programmatic account manager
- Provide feedback to the product/supply team in designing better products by communicating market realities and advertiser pain points
- Work to develop strategic long-term partnerships with programmatic clients with a focus on agency trading desks by conducting periodic business reviews
- Provide data analytics on site and reporting for ANZ programmatic deals, with an overall goal of increasing efficiencies, improving the speed of deal optimization and decision making
- Provide full support for the AM and Sales teams for Deal ID’s and RFP’s in real time
- Manage client portfolio to ensure agreed upon timelines and performance goals can be met
- Manage all pre- launch aspects of your assigned campaigns (technical configuration, remarketing configuration, conversion and engagement tracking implementation, creative trafficking, quality assurance) within relevant buying and campaign management systems (Google Marketing Platform and Google Ad Manager, Audience, Attribution)
- Continuously optimize campaign design to optimize both delivery and performance leveraging any/and all analytical and discovery tools/techniques and platform features at your disposal (including inventory setup, avails and data targeting)
- Managing day-to-day relationships with DSPs, SSPs and new opportunities for PmP deals including set-up and execution
- Ensure programmatic campaign execution and reporting is performed efficiently, accurately and with excellence
- Thoroughly document and keep account teams updated on campaign performance, growth opportunities, issue resolution and optimization actions
Qualifications for programmatic account manager
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role
- Deliver insight into delivery and performance implications of campaign constraints
- Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
- Define campaign architecture for optimum tactical execution in DSPs
- Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles
- Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
5
Programmatic Account Manager Job Description
Job Description Example
Our company is looking to fill the role of programmatic account manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for programmatic account manager
- Contribute to the ongoing development of processes and best practices dealing with desk operations, campaign design (including cross-departmental coordination), quality assurance, testing methodologies, and reporting and optimization approaches to ensure the fullest impact and efficiency of both client investments and internal workflows
- Work in partnership with Edelman’s specialty teams, including but not limited to the Insights and Analytics and Performance team colleagues, to execute integrated multi-channel campaigns
- Keep on top of industry trends and current events that may impact client business
- Point of Contact for all live campaigns within given markets, providing post-sales support to the Sales team
- Troubleshoot active campaigns while providing solutions and support as needed
- Responsible for all order entry ticket assignment for the team, managing workload and delegating and handling when volume is particularly high
- Responsible for internal campaign kickoff call (coordination, execution and follow up)
- Be a player/coach personally servicing our most strategic key accounts across the country, and facilitating renewal conversations based on client/program insight
- Responsible for QA’ing all Internal IO’s created by team to ensure timely and flawless campaign execution
- Be the direct point of contact for your markets’ sales team
Qualifications for programmatic account manager
- Tech or B.Sc in Statistics, Mathematics, or other quantitative or analytical field (MBA preferred)
- Experience with OOH-specific ad tech like Vistar, Broadsign, a plus
- Oversee the execution of programmatic campaigns for JnJ to ensure the highest standards, in line with our objectives and budgets using leading DSPs
- Liaise with JnJ clients and agency teams on campaign performance and reporting
- Evaluate and proactively bring new opportunities for programmatic media buying for JnJ
- Consult with JnJ client and J3 agency planning teams regarding development and alignment of campaign parameters to sell in and develop Cadreon services