Product Manager, Hematology Job Description
Product manager, hematology
provides commercial insight and specific therapeutic area and disease expertise in support of the corporate strategic planning process.
Product Manager, Hematology Duties & Responsibilities
To write an effective product manager, hematology job description, begin by listing detailed duties, responsibilities and expectations. We have included product manager, hematology job description templates that you can modify and use.
Sample responsibilities for this position include:
Prepares Business Plan based on standpoints determined by TA Head
Develops marketing plan based on segmentation of customers
Follows national, centralized activities with attention and implements them
Develops marketing strategy and updates when necessary
Plans and implements promotional activities (advertising, campaigns, online promotional activity, DMs, events, etc) aligned to strategy
Has responsibility for adaptation of centrally developed marketing materials and develops new marketing materials, generate the appropriate workflow in the Electronic Review Tool
Realization of optimal promotional mix
Develops proactive and defensive plans aligned with change of market conditions
Downloads and analyses existing monthly sales data (IMS, NTS, Hungaropharma, etc)
Collects and analyses other secondary data from market research patient flow, guidelines, etc
Product Manager, Hematology Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Product Manager, Hematology
Typically a job would require a certain level of education.
Employers hiring for the product manager, hematology job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, MBA, Science, Marketing, Medical, Engineering, Pharmacy, Life Sciences, Technical, Business/Administration
Skills for Product Manager, Hematology
Desired skills for product manager, hematology include:
Therapy
Product and market
Products and corresponding therapeutic areas
Area of Hematology
Blood disorders disease area
CGR guidelines
Disease management and customer needs
Experience with the brand planning process
Financial models
For self and the field force
Desired experience for product manager, hematology includes:
Ensures the analysis of market data to identify trends and opportunities
Rational stockpiling considering market trends, correct forecasting in close co-operation with logistics
Plans and controls continuously promotional budget, ensures expenses shows maximum 5% difference between planned and YE fact
Monitors allocated budget and oversees expenses
Tracking continuously competitor activities
Directs and provides new product launches and execution as appropriate
Product Manager, Hematology Examples
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Product Manager, Hematology Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of product manager, hematology. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product manager, hematology
- Keeps close connection with key customers on the field, builds network relationship and partnership for market development and enhanced competitive market share
- Participates in preparation sales and cycle meetings
- Provides sales training for managed products and updates if needed in close co-operation with Medical Education Manager
- Coordinates promotional activities with sales management and other functions, closely cooperates with HEMAR, MAF and MedEd professionals
- Appears national and local congresses
- Participates actively on national Janssen marketing workshops and other experience sharing meetings
- For honest and ethical business behavior without exception
- He/she should comply HCBI processes in every activities
- He/she should have up-to-date knowledge and keep existing company procedures and related rules
- Recognition of new products to be developed to meet new market demands, or the creation of new markets
Qualifications for product manager, hematology
- Ability to develop, rationalize, and present strategy and tactics
- Strong work ethic, self-motivation, and resourcefulness because this is a field-based position
- Training acumen is a plus
- Language – French is a plus
- Collaborate with Marketing Manager in developing the marketing plan, managing the lifecycle, defining the strategy and roadmap for the product lines assigned
- Designing market research projects to assess customer attitudes to the current product range and new product introductions
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Product Manager, Hematology Job Description
Job Description Example
Our innovative and growing company is looking for a product manager, hematology. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product manager, hematology
- You are responsible for writing Annual Brand Plans and implementing activities
- You are responsible for sales cost budgets
- You have contact with and give product support to our Hospital Account Managers
- You take part in developing sales material and you teach your area of expertise to your colleagues
- You take part in conferences and congresses in Denmark and abroad
- Manage implementation of all Marketing materials (Digital and hard formats) required by sales team
- Market analysis, understanding and mapping needs of customers
- Identification of growth opportunities (product and customer segment specific)
- Adoption of the marketing mix
- Provide inputs into sales tactics & operating plan
Qualifications for product manager, hematology
- Responsible for development and execution of marketing / sales promotional campaigns
- Development of promotional and educational material for customers
- Developing and conducting specialized sales force training activities on existing/new products in order to raise knowledge and awareness
- Responsible for preparing product forecasts in co-ordination with sales, and constantly monitoring inventory levels to ensure supply timelines
- Actively collaborate with regulatory team for timely new product registration and renewals & ensure smooth supplies of regents
- Develop relationship with KOL’S
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Product Manager, Hematology Job Description
Job Description Example
Our growing company is hiring for a product manager, hematology. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product manager, hematology
- Close liaison with the field force to assess customer’s response and adherence to Shire messaging ensure optimal promotional materials usage
- Plans and implements promotional activities (advertising, campaigns, online promotional activity, DMs, events)
- Has responsibility for adaptation of centrally developed marketing materials and develops new marketing materials
- Tracks continuously competitor activities
- Plan and execute Japan promotional activities (detail aids, message scripts, advertising, congresses, ) in line with Japan Marketing strategy
- Partners with the Medical Affairs / sales forces to optimize the brand performance (evidence generation, KOL management, speaker development)
- Serve as a critical interface between the IO Hematology Marketing team and Key Matrix partners
- Support the LTFP, Brand Planning, Strategy Plan, Annual Budget and Financial Projection Processes for the portfolio
- Identify organizational and/or process challenges impeding the IO Hematology & Oncology Advocacy Marketing teams, and develop potential solutions
- Demonstrate decision-making and sense of urgency in meeting all agreed upon objectives
Qualifications for product manager, hematology
- Conducting CME & User Meets
- Diagnostics experience
- Coagulation/Hematology experience preferred
- Desirable 5 years of experience in industry as a Senior Product Manager and 2 years in Hematology area
- Evaluate and generate actionable insights/brand plan creation/action plan and strategies
- Positive attitude, strong work ethic, self-motivation, and resourcefulness
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Product Manager, Hematology Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of product manager, hematology. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product manager, hematology
- Serve as commercial district point contact for a key Hematology sales district
- Partner with BI&A to lead key analyses on business & competitive challenges, ensuring strategic insights are extracted and executed
- Support meeting design and execution for Hematology-focused external Congresses, particularly ASH in Q4
- Lead and develop a complete Marketing Plan
- Develop and implement a bio-marker plan
- Develop and intensify Sales Force Training Programs
- Liaise between the Training and the Medical areas to establish a training plan that ensures a proper level of knowledge and empowers the Sales Force according to the product’s needs
- Begin the knowledge and preparation work for pre-marketing/pre-launching of new porducts, performing in harmony with the global team and with local areas
- Establish a frequent communication channel with the Sales Force, with other internal clients and with department peers
- Keep a constant follow-up of the market/competitive movements and use this information in strategic decisions and/or in the route adjustments of our products
Qualifications for product manager, hematology
- Results driven mindset and ability to execute on specific tactics with high quality
- Highly organized with the ability to manage many tasks/projects and ability to adapt in a changing environment
- Understanding of the complexities of diagnostics market, customer & sales needs
- Marketing and/or product management experience – 2+ years
- Training experience/acumen
- Marketing product launch experience
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Product Manager, Hematology Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of product manager, hematology. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product manager, hematology
- Establish a high standard of communications and relationship with the global team and ensure that the domestic market’s reality is understood and that its needs are properly passed on to the team members
- Manage the available promotional resources consciously and responsibly and keep up a proper standard for managing P&L
- Drives motivation of sales force towards brand aspiration (cycle meetings)
- Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, ) in line with international branding and key messages
- Proposes national sales target and achieves agreement with Marketing Lead and Sales Head
- Partners with international PM
- Partners with the Medical Advisor to optimise the brand performance (goals of clinical trials, KOL development)
- Identifies business opportunities and develops business cases
- Involving with project management/event coordination
- Copies and distributes standardized reports
Qualifications for product manager, hematology
- Build & implement creative/innovative brand marketing strategies and plans that are fully integrated across the team to ensure appropriate brand positioning and seamless execution
- Effectively manage agency relationship to drive innovation and ensure successful pull through of promotional activities
- Communicate brand promotional strategies to the internal team and the field
- Organization and monitor field adoption to ensure optimal pull-through and seamless execution
- Serve as key member of aCD20 marketing team
- Act, promotional activities, in compliance with all laws, regulations and policies