Digital Product Manager Job Description
Digital product manager
provides exceptional business and technical acumen with the ability to identify organizational priorities and develop strategies for operational improvements.
Digital Product Manager Duties & Responsibilities
To write an effective digital product manager job description, begin by listing detailed duties, responsibilities and expectations. We have included digital product manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner directly with internal business unit teams to drive success in the natural search channel
Infuse an understanding of the natural search channel into the business culture through advocacy and training
Project manage business aspects of digital products and initiatives, including overseeing regular updates for existing products bringing innovative new products to market
That you are technically competent and curious with the ability to grasp and articulate new business and technology issues
Work closely with engineering, marketing and business stakeholders to translate product features and functionality into detailed user stories/product requirements
Lead a cross-functional software development team focused on clearly defined objectives
Plan, design and develop integration technology across multiple channels, business groups, geographies and customer segments
Develop the multi-platform Small Business experience manifesto
Work closely with LOBs that use the specific product
Create a consistent brand identity across all digital devices
Digital Product Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Product Manager
List any licenses or certifications required by the position: PMP, CSPO, PSPO, ACP, CAPM, AIPMM, NPDP, SCRUM, MBA, CSM
Education for Digital Product Manager
Typically a job would require a certain level of education.
Employers hiring for the digital product manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Computer Science, Marketing, Engineering, MBA, Technology, Management, Education, Technical, Design
Skills for Digital Product Manager
Desired skills for digital product manager include:
Ability to utilize the processes
Analyzing
Business
Tools and techniques for gathering
Objectives
Ability to develop product line processes and strategies
Ability to develop products and bring them into the marketplace
Ability to use business models to develop and implement marketing strategies
Communicating information about the competitive environment
Methodologies
Desired experience for digital product manager includes:
Good understanding of user-centered design and usability principles
BA/BS required, an M.B.A
Ensure a reader’s account and their activity stays current and connected with any device
Encourage readers to interact and publish
Enable readers to assemble and personalize their content experience
Provide advertisers and marketers venues to reach and engage our audiences with products and services
Digital Product Manager Examples
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Digital Product Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital product manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital product manager
- Collaborate with the UX/design, marketing, analytics, technology, compliance/legal, operations, and lines of business stakeholders to understand the feasibility and subsequent deliverability solutions
- Manage the complete product life cycle from strategic planning to tactical activities, using analytics to inform project priorities
- Drive leading-edge strategies from idea to execution, to keep BMO a step ahead of the competition
- Work across functions, bringing together key stakeholders to deliver the best products
- Identify emerging technologies and trends and the potential impact, threats and opportunities for digital product platforms
- Work with existing vendors
- Maintain, evolve, and communicate best practices and lessons learned
- Developing a deep understanding of our digital experience to review and challenge existing processes developing innovative solutions that always put our customers first
- Works closely with the project team and functional partners to implement features identified in the product roadmap
- Collaborates with the product owner and delivery team to ensure appropriate feature sequencing
Qualifications for digital product manager
- Knowledge of product management practice
- Uses sound and sophisticated methods to solve difficult problems with effective solutions
- Champion and lead UX/CX in digital ensuring all projects are scoped/built in accordance to a usability/UX framework
- Manage the CMS for all brands, including the rules and processes for updating/publishing content and changes, improve CMS functionalist and templates
- Deliver PIR’s and presentations on the development and execution of annual test initiatives, plans and schedules
- Manage release schedules, test matrixes creation, QA testing and others
2
Digital Product Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of digital product manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital product manager
- Ensure exceptional user experience by evaluating, refining the process and supporting ongoing optimization testing
- Identify opportunities to develop new or improve existing online products and features
- Understand the technology stack and level of effort
- Set project execution priority based on organizational need and roadmap
- Drive strategic direction and prioritization of digital products, including all restaurant websites and the Dine Rewards loyalty website
- Lead customer evangelism to develop products by understanding customer needs, defining customer requirements, articulating the customer journey and defining minimally viable products
- Drive Go-To-Market planning to ensure successful product adoption
- Product development release milestones delivered against plan
- Product development costs maintained within agreed budget tolerances
- Customer satisfaction results for given product set within agreed tolerances
Qualifications for digital product manager
- Enhance user experience and ensure continuous improvement on both desktop and mobile platforms and provide insights into new technology capabilities and enhancements
- Develop and provide on-going optimisations around UX/development of key pages/spaces/apps for MetLife and partners
- Ensure all pages/sites are correctly tracked and tagged, and build within best practice guidelines
- Mastery of Google Analytics (or comparable analytics tools) and Excel/Google Spreadsheets (tools to process the data)
- Be an active participant in the buy / build / partners decisions including financial analysis
- A background in managing digital technologies with a preference for conversational interfaces and big data products
3
Digital Product Manager Job Description
Job Description Example
Our innovative and growing company is looking for a digital product manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital product manager
- Drive successful business operations through the company’s digital properties
- Liaise between departments in promoting the business through the utilization of digital assets including customer portal, Wi-Fi portal, the company’s website and mobile app
- Work with development team to prioritize and manage sprint process based on changing business needs
- Plan, design and execute ad solutions
- Drive strategic digital product decisions via evaluation of DMP & site traffic trends, marketer’s needs, competition and market analysis and develop prospective product solutions accordingly
- Serve as a Product Owner for two scrum teams
- Work closely with sustain and vendors to drive production ticket priority and closure increased monitoring and issue detection capabilities
- Lead a cross-functional team designing and delivering end-user, Web- and Mobile-based applications
- Engage in client discovery, user and ethnographic research
- Engage in industry/product market research
Qualifications for digital product manager
- 2+ years of experience building digital products within Fintech industry
- Demonstrated success with developing a market-driven product strategy and investment plans
- Ability to be flexible and adapt to changes in the market and/or internal process or workflow changes
- Familiar with web based systems and tools, database management tools, software applications and platform functionality SFDC, web comm sites
- Familiar with digital product development
- In-depth knowledge of the digital landscape, vendors and competition, with a specific focus on the financial services industry
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Digital Product Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital product manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital product manager
- Oversee the network’s budget and some negotiations of business and financial terms with vendors
- A “co-creation champion” – able to help customer understand how they can dramatically improve their operations or propose new ground breaking services or new business models
- Develop current and future roadmap for the digital product and enumerate the business case / benefits of developing and taking software of interest to the market
- Newsletter management-properly build, send, and report on email performance (fluency in Salesforce/ExactTarget)
- Work with SEO team the development team to help manage and help execute technical search optimizations
- Work with internal leads to define critical project details including deliverables, scope, timing, along with risk/benefit analysis as required
- Responsibility for all web site updates pertaining to content, including working with existing templates to create new pages
- Visually checking all graphic/copy assets in a variety of browsers and sizes
- Confirming all web site assets are named and tagged appropriately
- Conveying site modifications and bugs/JavaScript errors to appropriate technology leads
Qualifications for digital product manager
- Ability to think strategically while working tactically
- Demonstrated ability to persuade, negotiate and diplomatically communicate, both verbally and in writing
- Minimum of 7 years of experience in payments industry, retail banking or financial services industry
- Understands the components of Release Mgt
- Must have 5 years of digital product management experience
- A team player who’s able to maintain flexibility to get things done in a fast-past news environment
5
Digital Product Manager Job Description
Job Description Example
Our company is hiring for a digital product manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital product manager
- Ability to succinctly define a story, suggest a set or requirements, and justify the prioritization of business objectives is a must, through both written and verbal explanations
- Identify business needs, create user stories, and translate requests into technical requirements for the development team
- Coordinate with business units on the user interface (UI) layout and design of all web applications
- Serve as a project liaison for internal business units and third-party vendors
- Serve as internal mobile SME to multiple business units
- Work with cross organizational stakeholders to define business and user requirements, scope projects, uphold high usability standards, support development, and optimize products
- Develop business cases and other documentation in support of proposed products and projects
- Oversee ad operations with the goals of generating revenue while simultaneously protecting the user experience
- Obsess over analytics, uncovering trends, opportunities, and issues and communicating those findings to the team
- A “technology evangelist”, able to deal with both strategic and operational level leader, and help them understand how digital transformation can help them
Qualifications for digital product manager
- Able to evaluate new product opportunities from an audience, editorial, and technology perspective
- Able to be flexible and prioritize
- Resolves issues and problems by conferring with staff, management, other internal departments, outside contacts as necessary
- Proven track record of delivering successful products to market
- At least 1 year of digital industry experience for consumers
- At least 1 year of experience as a Product Owner in an Agile development process