Platform Marketing Manager Job Description
Platform marketing manager
provides marketing related know how and marketing information (marketing requirements, competition, success factors) to the markets to enable sales growth.
Platform Marketing Manager Duties & Responsibilities
To write an effective platform marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included platform marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Overseeing delivery of tactics related to On Demand Monthly Barker Loop, Delta airlines on board content and monthly Ad Reel
Managing external agency in the daily processing and fulfillment of all rebate claims and programs
This role may also involve support for additional, direct-to-consumer marketing efforts
Plan, Build and Run of global digital platform innovation programs and digital initiatives for each brand/category to meet the IT strategy and business requirements
Establish with excellence the digital marketing services and solutions required to deliver breakthrough digital strategies (innovation, scale and execution excellence are key)
Review business requests for scoping, service enhancements, IT service changes requests for standards enforcement - then prioritize the work, in line with the digital strategy
Guides continuous improvement efforts for the solution, develop business cases, understand your users
Ensures the support of existing applications, solutions, systems through the adequate support center
Partner with IT Platform and Operations to deliver Globally Scaled Digital Marketing capabilities, influencing and playing an active role in new platform and capability development
Understand the impact of new technology for your solution and adapt plans and architecture accordingly
Platform Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Platform Marketing Manager
List any licenses or certifications required by the position: SMZDM, XHS
Education for Platform Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the platform marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in MBA, Marketing, Business, Computer Science, Technical, Engineering, Technology, Communication, Communications, Project Management
Skills for Platform Marketing Manager
Desired skills for platform marketing manager include:
Mobile apps marketing and digital marketing
Ad serving tools
Business process services
CSS
Case studies and become AVEVA Champions
Colocation
Competition
Competition that will inform how we market our solutions
Conduent
DC teams and athletes
Desired experience for platform marketing manager includes:
Governs IT security, compliance and IT audits for your solution
Formulate, negotiate and maintain SLA (Service Level Agreement) for your solution
Measure and communicate key performance metrics for your solution- analyze data to discover opportunities for improvement
Create and maintain documentation for configuration throughout the system development lifecycle
Train and manage the change for super users/end-users on established programs
Communicate at relevant frequence key metrics on your solution
Platform Marketing Manager Examples
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Platform Marketing Manager Job Description
Job Description Example
Our company is looking for a platform marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for platform marketing manager
- Identify opportunities for new product & new product features, and support the business case to secure resources for these opportunities
- Develop and execute long term strategic marketing vision for the CC app on all available platforms
- Manage multiplatform media plans across TV, digital, mobile, outdoor, experiential, radio, and/or cinema
- Create campaign wrap up reports, best practices documents, and other misc
- Creating, building, improving partner marketing assets and programs
- Serve as subject matter expert (SME) and primary SCG contact for assigned platforms, ensuring coordination of all activities among SCG teams and supporting optimal positioning of prioritized brands & business solutions to healthcare systems
- Translates brand strategies into relevant tactics for the healthcare system customer, ensuring pull through of strategies within health systems
- Partner with SCG deployment team and Franchise field sales team to help grow business by presenting evidence, insights, and deep subject matter expertise
- Identify critical needs of SCG field deployment team related to assigned platforms and coordinate development of tactics and tools to facilitate delivery of brand strategies to customers
- Ensure launch readiness and discontinuation plans are in place (as applicable) for assigned platforms
Qualifications for platform marketing manager
- Collaboration - this position works across a wide range of stakeholders
- Experience in EdTech or in a SaaS business strongly preferred
- Pragmatic Marketing certifications a plus
- MBA in Marketing/Information Systems
- Must be a strong communicator with problem solving and time management skills
- Self-starter who takes initiative and can work transparently with multiple cross functional teams and teams from different geos
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Platform Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of platform marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for platform marketing manager
- Represent SCG in the commercialization process including pre-launch, launch, and post-launch plans for the development of new products and solutions related to assigned platforms
- Provide input into S&OP forecasting process to improve customer supply and service levels for assigned platforms
- Drive the creation and evolution of a marketing platform vision and deliver on the vision for omnichannel customer experiences in alignment with FE strategy
- Craft a holistic marketing platform roadmap by collaborating with Marketing, Product and Operations teams
- Influence and evangelize product vision and roadmap across the company
- Prioritize competing requirements by balancing short and long term objectives
- Create and maintain product backlogs and detailed user stories and work closely with engineering team to execute
- Keep up-to-date with the digital marketing industry to understand technology landscape and application
- Product champion and key driver of usage and best practices on marketing tech stack
- Manage RFP process, and make buy/build recommendations
Qualifications for platform marketing manager
- Experience in one of the following therapeutic areas (trauma, joint reconstruction, spine, biologics, general surgery and wound closure preferred
- Experience in the medical device and/or healthcare environment is required
- Prior JJMD sales management experience preferred
- Deep understanding of the JJMD strategic product platforms is preferred
- Strong strategic approach, business acumen and analytical skills
- Excellent communication and presentation skills, written and verbal at all levels, internal and external, especially attuned to the needs of healthcare stakeholders/customers
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Platform Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a platform marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for platform marketing manager
- Work closely with other departments, including Technology, PMO, Business Intelligence, Marketing, Product Set-up, Implementations and Product Managers
- Manages web developers that focus on supporting the marketing teams technical needs, including microsites, landing pages, APIs
- Ongoing research and competitive analysis related to improving or finding alternate solutions/technologies
- Prioritize the Ecommerce related maintenance tickets and projects based on scope and business impact
- Schedule and communicate code and content pushes
- Assist with website and cart QA during site rollovers
- Make necessary production changes during site lock downs
- IT developers liaison to communicate maintenance and/or project ticket changes and updates
- Develop Ecommerce CMS best practices and provide training and training documentation
- Have access to the appropriate IT personnel, mainly developers and PMO, to support the Ecommerce CMS and website platform(s)
Qualifications for platform marketing manager
- Experience with ad-tech, email delivery, Content Management Systems (CMS), DMP, CRM, Predictive Optimization
- Strong technical background and ability to speak in-depth with engineering staff and leaders about implications and trade-offs of decisions
- BA/BS degree in CS or related technical field (MS/MBA a plus)
- A minimum of 5 years of experience in software and B2B marketing
- You are organized, and a clear communicator
- A computer science undergraduate degree or equivalent plus hands-on software engineering experience
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Platform Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of platform marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for platform marketing manager
- Market monitoring, research, & trend identification
- Platform innovation & partnership strategy
- Tracking performance, financial analysis, & reporting
- Manage all aspects of the product lifecycle including
- Evaluate and present leadership with rationale for approval or rejection of cross functional project proposals
- Participate in cross-functional projects, to add new products or implement changes to current products
- Provide project teams with customer feedback and clinical inputs, to assure quality and critical design specifications are met or maintained
- Obtain and analyze market research to discover growth opportunities in current and adjacent product categories
- Develop and present business cases for new products additions, primarily within the NeuroSpine portfolio
- Engage and collaborate with regional marketing teams to support global expansion efforts by analyzing market opportunities and providing product/clinical expertise
Qualifications for platform marketing manager
- Experience building marketing related product desired, but not required
- 5+ years’ experience working with eCommerce website strategy, project management, and system administration experience
- Basic HTML and coding experience, user experience background, knowledge of content management systems (CMS), and experience working with multiple technology systems and databases
- Minimum 2 years of digital marketing experience such as paid search and/or display
- 3-5 years of well-rounded SalesForce Marketing Cloud experience
- Hunger for continued growth as a digital marketer with strong interest in emerging technologies
5
Platform Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a platform marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for platform marketing manager
- Conduct pricing analysis to develop and implement pricing strategies across the portfolio
- Assist in development of the portfolio strategy, for use in the annual strategic review
- Serve as subject matter expert (SME) and primary SCG contact for assigned platforms (Trauma or Biosurgery), ensuring coordination of all activities among SCG teams and supporting optimal positioning of prioritized brands & business solutions to healthcare systems
- Partner with SCG deployment team and Franchise field sales team to help grow business by presenting evidence, insights, and deep subject matter expertise in Trauma or Biosurgery
- Identify critical needs of SCG field deployment team related to assigned platforms (Trauma or Biosurgery) and coordinate development of tactics and tools to facilitate delivery of brand strategies to customers
- Ensure launch readiness and discontinuation plans are in place (as applicable) for assigned platforms (Trauma or Biosurgery)
- Analyze dynamics of the healthcare market, competitive actions, and key customer needs to identify trends that are adversely impacting assigned platforms (Trauma or Biosurgery) and/or creating opportunities for new business growth
- Represent SCG in the commercialization process including pre-launch, launch, and post-launch plans for the development of new products and solutions related to assigned platforms (Trauma or Biosurgery)
- Provide input into S&OP forecasting process to improve customer supply and service levels for assigned platforms (Trauma or Biosurgery)
- Analyze event data and prepare collateral to provide clients with data illustrating the benefits of event sponsorship
Qualifications for platform marketing manager
- 6+ years’ experience in Healthcare, Medical Tech, HIT, or Strategy Consulting Preferred
- Excellent business strategy acumen, transitioning findings to insight
- Expert level proficiency in MS Office (especially PowerPoint and Excel) required
- Outstanding communication skills to provide actionable written/in-person deliverables
- Highly motivated, intellectually curious, high attention to detail, creative, and determined
- Proficiency in MailChimp, Photoshop, Illustrator, Powerpoint, Excel