Marketing Programs Job Description
Marketing programs
provides project management services on a project to integrate a suite of IT tools in support of a program currently maintaining aircraft.
Marketing Programs Duties & Responsibilities
To write an effective marketing programs job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing programs job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop the program strategy and implementation plan that is consistent with department strategy
Provide direction and support for program implementation
Lead team to develop, manage and continually improve program content, requirements and process
Develop metrics and monitor results of all programs or initiatives and provide recommendations for ongoing improvements
Provide direct leadership to Marketing team, including coaching, development and performance management
Compiling and analyzing key performance indicators and reporting status for the Brand, Advertising and Communications team
This position is located in San Francisco
Lead relationship development for product solutions with utilities and utility implementers maintaining utility program updates in the select region within the residential channel
Project leader for residential energy programs within the region including residentially focused utility programs, ENERGY STAR® Home Builders, Home Performance Contractors, HERS Raters, promotional roll-out processes, collateral development, and training materials
Understand changes in legislation (National &/or regional), ENERGY STAR®, energy codes and specifications deciphering them into energy related business opportunities
Marketing Programs Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Programs
List any licenses or certifications required by the position: PMP, B2C, ABM, OASIS, PMI
Education for Marketing Programs
Typically a job would require a certain level of education.
Employers hiring for the marketing programs job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, MBA, Business/Administration, Technical, Advertising, Communication, English
Skills for Marketing Programs
Desired skills for marketing programs include:
Marketo
SFDC
Salesforce
Comparable program
MS Office Suite and Adobe Creative Suite
Experience with ABM tools
Marketing principles
Program management process
Eloqua
Excel
Desired experience for marketing programs includes:
Self-starter with strong sense of accountability
High energy, self-motivated, sense of urgency and strong customer focus
Strong interpersonal and networking capabilities
Adaptability and initiative are important, the ability to work under pressure
Act as project coordinator for marketing initiatives including developing status reports to track usage, results and issues for projects/program
Prepare presentations, decks or memos to communicate with project stakeholders as needed to ensure consistent, high-quality communications
Marketing Programs Examples
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Marketing Programs Job Description
Job Description Example
Our company is looking to fill the role of marketing programs. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing programs
- This leader will need to provide guidance and coaching to country teams on effective execution of campaigns provide learnings from good/poor results
- Manages the development and execution of all marketing strategy for the Client Experience Delivery
- Work closely with Corporate, Solutions and other marketing groups to develop new offers, content and sales tools (print, web, multimedia, ) to support integrated campaigns
- Work with the with the other members of the International Marketing team, outside agencies, and contractors other available resources to manage the creation, adaptation, and successful roll-out of content and marketing campaigns
- Plan, manage, coordinate and execute all webinars programs & virtual events (including new webinar topics webinar kits handed down from Global Marketing)
- Create, maintain and adhere to a robust webinar plan and schedule
- Regularly communicate upcoming webinars, action items, results, and deliverables across marketing and sales
- Review webinar promotions for accuracy, grammar and spelling
- Conduct webinar promotions beyond email marketing to drive audience registration (website, social media, 3rd party promotions)
- Collaborate with internal stakeholders and provide support for their initiatives
Qualifications for marketing programs
- Work closely with compliance and legal to execute timely content updates and new program introductions
- Demonstrated ability to implement marketing programs
- Ability to manage multiple projects simultaneously & independently, work in a fast pace environment and ability to react quickly to change
- Ability to analyze and communicate strategic ideas, gain buy-in and effectively implement them
- Degree in Marketing, Communications or Business Administration
- Drives clear communication, outstanding written, verbal communication and presentation skills
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Marketing Programs Job Description
Job Description Example
Our growing company is looking for a marketing programs. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing programs
- Develop and execute marketing and communications plans utilizing paid, owned and earned media channels
- You will work with the product marketing stakeholders to develop and execute the overall Business Unit Marketing program plan by gathering requirements from the BU product marketing team
- You will work directly with key BU customers/partners to plan and communicate campaign, event and announcement activities and priorities
- You will research, develop, produce and present comprehensive demand and digital plans with an emphasis on execution steps, content requirements and reporting
- You will strategically integrate and combine demand creation and digital marketing tactics and tools including e-mail, webinars, events, social media and search engine marketing
- You will manage external vendors and agencies and act as the BU ambassador
- You will have the opportunity to serve as the project/ program focal point, and to directly contribute to the project success and customer satisfaction
- Develop and manage integrated standardized, long-term marketing campaigns for both internal and external customers
- Devise a comprehensive field promotion plan incorporating marketing events, corporate campaigns, local outreach, content marketing and more
- Delegate logistical responsibilities to supporting staff – tasks include researching and securing venue options, setting up online registration pages, setting up database pulls, registration list reporting, invitation creation, shipping materials
Qualifications for marketing programs
- Requires Bachelor’s degree + a minimum of 2-5 years of relevant experience
- Flexible, able to adapt to change quickly
- Collaborates cross functionally with global Azure product marketing, marketing operations, and sales teams to develop campaign narratives, messaging, and tactics
- 5+ years of prior marketing or related field experience required
- You have a knack for looking at things from new or different perspectives
- At least 5+ years' experience in media sales-will consider in-house or agency background
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Marketing Programs Job Description
Job Description Example
Our company is hiring for a marketing programs. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing programs
- Assist customers and sales force with new contractor program applications by directing customers to the online application, answering questions related to the process and status and following up on any unfinished requirements
- Support renewal process of OASIS integrator agreements by coordinating with Contractor Programs Manager to annually review contractor organizations to be designated as program members
- Coordinate Design Build Rebate documentation, including following up with sales force and customer for missing documents
- Review warranty applications through the OASIS web site, including the review of test data, bill of materials and any other relevant documents
- Assist customers with general customer service questions, including log in assistance, certification status, application statuses and other requests as needed
- Process year-end rebate claims and validate POS data submitted by contractor organization and with Accounting to ensure data accuracy and fulfillment of payments
- Review and update contractor content on the OASIS website including but not limited to, contractor contact information, contractor status, contractor tiers and special program statuses
- Generate reports for sales team to assist in sales process
- Serve as primary point of contact for routine inquiries from field sales team and contractor customers
- Provide general administrative support for marketing programs such as events, fulfillment program, distribution ecommerce graphics and product descriptions, proofreading
Qualifications for marketing programs
- Events experience (conferences, webinars) strongly preferred
- Experience interacting directly with C-Level executives throughout the creation of media campaigns, and following through on results to ensure campaign is successful
- Familiarity with various measurement and attribution technologies/methodologies for drive to web response
- Strong written and verbal communication skills are crucial
- Must be able to work independently and be resourceful in a start-up environment
- A minimum of 3 years of experience in sales/marketing/product management or related position in an the energy efficiency industry or home builder industry
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Marketing Programs Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of marketing programs. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing programs
- Study and analyze industry the market dynamics, economic conditions and buyer/seller behaviors
- Create and prepare reporting and status review meetings incl
- Analyze and report on expense budgets and take the appropriate actions based on results
- Support senior leader communications incl
- Interact with divisional personnel in defining administrative controls and requirements, performing program projections and trend analysis, and identifying and communicating program issues
- Reconcile the Marketing Programs CPS systems balances to SAP expense and accrual balances
- Administer and monitor promotions for all product groups
- Create new and ad hoc reports using Business Warehouse, Business Objects, and SAP systems
- Develop and document procedures and processes
- Assist in program expense projections, monthly account reconciliation and periodic corporate requirements
Qualifications for marketing programs
- Bachelor’s Degree from an accredited institution in marketing/business/engineering(building science /architect) field of study
- Master’s degree marketing or business and project management experience
- A minimum of 5 years of experience in sales/marketing/product management or related position in the lighting, controls, appliance, electrical or home builder industry
- Implemented residential energy efficiency utility programs for utilities or utility implementers
- Capable of working independently part of a team and able to operate in a collaborative, cross-functional environment
- Background in marketing required (or related field)
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Marketing Programs Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing programs. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing programs
- Provide financial analysis and evaluation of marketing programs as required
- Contributes to the design of end to end campaigns and programs including determining best use of creative content and distribution channels, including press releases, blogs, targeted email, strategic partnerships, and direct sales efforts
- Facilitates coordination of enterprise resources for production and execution of deliverables
- May serve as editor/writer to tailor messages that support deliverables
- Supports multiple campaigns and/or programs, considering both strategic planning of global efforts and regional field marketing execution
- Partners with all Product Marketing Managers and their teams to compile product positioning information in an effort to ensure that accurate positioning and product offerings are reflected in the campaigns or programs being executed in market
- Considers global impacts of each campaign, including translation and localization support for campaigns and programs
- Collaborates with Marketing and Sales team to vet that campaigns support acquisition of customers in new segments and verticals
- Contributes to creation of campaign or program objectives and assures metrics/tracking mechanisms are in place to measure results
- Ensures results are captured, formatted, and distributed in an effective manner to the appropriate internal clients
Qualifications for marketing programs
- Strong project management skills and an ability to develop and deliver campaigns and programs at a high velocity and fast pace, shifting environment with associated analytical tools
- A proven track record of successfully implementing projects using Agile methodologies including 5 years of experience as a Project Manager managing large, complex projects with multi-function teams
- Innovative – ability to develop/execute on new ideas through collaboration
- Enthusiastic and self-motivated while navigating competing demands
- Excellent copywriting and oral communication skills
- Proven ability to translate product positioning and attributes to industry-specific messages and value propositions