Marketing Manager, France Job Description
Marketing Manager, France Duties & Responsibilities
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Marketing Manager, France Qualifications
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Education for Marketing Manager, France
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Employers hiring for the marketing manager, france job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Education, Economics, Science, Engineering, Business/Administration, Technology
Skills for Marketing Manager, France
Desired skills for marketing manager, france include:
Desired experience for marketing manager, france includes:
Marketing Manager, France Examples
Marketing Manager, France Job Description
- Tacking the results and reporting
- Build the regional Go-To-Market strategy in collaboration with EMEA marketing dept.’s with regional channel marketing and sales team
- Deliver on pipeline targets through a constant flow of inbound leads from targeted industries and roles
- Work closely with local sales leaders and sales teams to ensure that field programs are not only increasing early stage opportunities but also helping mature existing pipeline through the sales process
- Working with EMEA marketing leader and local sales leaders to set program expects results
- Manage quarterly budget against field programs
- Coordinate and lead local marketing resources through indirect or direct management
- Lead the local marketing strategy and execution in your dedicated region
- Coordinate joined up effort across demand and supply, working closely with both EMEA cross-functional marketing teams (SEM, SEO, Meta, CRM, Affiliates, Mobile and ) and our Lodging Partner Services
- Ensure excellence of the execution of marketing strategies & tactics in EMEA markets
- Customer-centric, creative thinker
- High energy and enthusiastic about making business impact
- Demonstrated ability to work independently (possibly reporting into a virtual leader) and as part of a cross functional team
- Resourceful with proven ability to drive outcomes across multiple initiatives simultaneously
- Experience in executing events is preferred
- Extensive experience in B2B marketing
Marketing Manager, France Job Description
- Develop and execute key 360° local relevant campaigns
- Develop & deploy consumer event strategy
- Work closely with the Regional forecaster to supports markets with forecasting guidelines & ensure
- Align the mid-market audience strategy (awareness, pipe, mature/close), pilot/control/guidance to EMEA digital and manage dedicated budget
- Lead campaigns and run drumbeat of activities quarterly with Business Dev
- Co craft Industry initiatives with sales engineers & business dev
- Deliver breakthrough ideas, innovation and leadership to drive our go to market for our installed base and net new community via all relevant mediums and channels
- Collaborate with regional and global marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance)
- Develop Strong Partner Marketing Insights of the French partner ecosystem (Solution Providers, SI, OEMs)
- In collaboration with the partner managers team, build a clear mapping of the partner ecosystem in France, including guidance on business development and recruitment
- Role to be hired in France
- English and French (native) language skills required
- Experience in a business-to-business (B2B) environment, high-tech products/services required
- Technology background preferably software experience with SaaS and or/ online marketing technology experience
- Development of GTM plans and full execution of these plans
- Directly led, pipeline and demand generation efforts including lead nurturing programs
Marketing Manager, France Job Description
- Build an integrated local partner marketing plan aligned with our business goals, including partner recruitment and partner co-marketing for contributing to business goals
- Develop a yearly integrated marketing partner plan validated with Partner Account Managers, SI Alliance Manager and Regional Partner Marketing Director
- Plan and execute demand generation programs with our Partners aligned to the set strategy & directions
- Be capable of defining compelling Go To Markets with partners to cover major business opportunities
- Each program or activity will be measured by its ability to deliver marketing sourced pipeline, and demonstrate a clear and measurable ROI
- Engage partner in our major campaigns and activities
- Help partner building customer success stories for showcasing joint business success
- In charge of ensuring deployment and flawless implementation of global and pan-Emean partner campaigns
- As Marketing Partner manager you’ll be part of the community of partner Marketing managers in EMEA
- As an active member of the partner community we expect you to actively participate and interact with your European counterparts providing feedback and support for engaging strategic campaigns with local partners
- Close alignment to sales function in a very metric driven environment
- Ability to be a strong partner to sales and customer success in the region
- Ability to thrive in cross functional team environment
- Bi-Lingual English and French languages
- Min 5 years experience in direct & channel marketing with a proven track record of marketing technology products and solutions in a B2B environment preferably security industry
- French language and written skills essential
Marketing Manager, France Job Description
- Accountable for the engagement and management of the partner marketing funds aligned with business goals
- You’ll be responsible for managing our annual bucket of partner marketing funds, and attributing funds to partners aligned with business plans and goals and present measurable results
- We expect you to develop a structured working methodology, respecting corporate guidelines of engagement of partner funds for ensuring follow up of each activity
- Develop an accurate budget planning respecting timelines
- You’ll success will be measured upon the impact of activities you’ll implement with partners, and therefor you’ll be measured against generated pipeline and ROI of the activities
- As partner marketing manager you will be responsible for ensuring the business follow up of all the leads coming from joint partner activities, and ensure opportunities are reflected in our CRM SFDC
- Actively participate in international calls for deploying global and pan-emea campaigns and sharing local best practices
- Represent the French team within the Global and EMEA Partner Marketing & Partner Sales teams meetings, driving strong bi-directional communication and collaboration
- You will also be in charge of our ISV (software vendors | OEMs marketing strategy
- Developing recruitment campaigns to engage the most strategic OEMS in the French market
- Works with only minimal management participation, is a self starter, team player and results driven
- Understand CRM (preferably Salesforce.com)
- Demonstrate outstanding through-the-line marketing expertise
- Ability and examples of driving innovation/disruption in the business and the business model
- Driven by ROI outcomes related to events programmes and pipeline generation for regional Account Executives
- Overseeing all aspects of corporate events, including logistics, budgeting, vendor and partner management, content development, and working with sales to drive strategy around the event
Marketing Manager, France Job Description
- Create and presenting high-quality documents and presentations
- Lead cross-functional marketing initiatives and brand partnerships
- Partner with the European and Central digital teams to ensure leverage of best practices
- Optimize web marketing strategy and manage web resources to increase web traffic, sales inquiries from web forms, AWS account sign ups and other business results
- Create local contents in alignment with Central and Local Teams
- Build, launch and report marketing campaign using Marketing Automation tools
- Ensure quality of centrally localized assets localize assets when needed for Campaigns
- Drive success for digital marketing efforts through SEO, SEM, Social media, web analytics, social media monitoring and demand generation programs
- Proactively plan to address new market segment opportunities and react to unforeseen challenges aligned
- Activate content in multiple campaign channels, ensuring proper tracking and reporting for effectiveness
- Understanding of the technology channel landscape, preferably French distributor and reseller network
- Tracking program results, measuring success, and reporting to marketing and sales
- Maintaining event and overall program budgets
- Work with partners and their marketing/sales teams to design and implement joint campaigns
- Create and manage campaigns within Salesforce.com in order to support metrics for lead dashboards and quarterly business reports
- 2-4 years field marketing experience