Marketing Manager Central Job Description
Marketing Manager Central Duties & Responsibilities
To write an effective marketing manager central job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager central job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Manager Central Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Manager Central
Typically a job would require a certain level of education.
Employers hiring for the marketing manager central job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Business/Administration, Management, Communication, Hospitality Management, Hotel and Restaurant Management, Education
Skills for Marketing Manager Central
Desired skills for marketing manager central include:
Desired experience for marketing manager central includes:
Marketing Manager Central Examples
Marketing Manager Central Job Description
- Manage the execution of integrated partnerships after sell-in, collaborating with Pitch, Creative, and cross-functional teams
- Communicate effectively with external agencies/clients and internal teams to ensure successful implementation of sponsorship programs
- Serve as point person on specific Comedy Central properties to vet advertiser requests, proactively create sponsorship opportunities, and funnel information to the team
- Help Develop the yearly Annual Brand plan with the FMM and make sure there are SMART objectives for delivery against clear plans
- Help Develop a 3 year portfolio strategy – strategic Business plan
- Communicate and drive Strategy across the Franchise
- Deliver results – Develop and manage team structure to support strategic direction
- Build Bottler commitment to the annual Marketing plan covering consumer and operational marketing objectives
- Build skills within the Team in all areas of the Marketing Mix
- Identify marketing objectives, strategies, and programs, including development of marketing plans
- 10 years job experience, at least 5 years marketing in FMCG industry
- Significant travel may be required (depending on Franchise)
- Oversee all aspects of integrated marketing plan, including promotions, events marketing communications, sponsorships/partnerships, online marketing, sales support, for assigned markets
- Define product/service positioning and messaging strategy for ensuring consistent application across all components of the marketing mix
- Identify actionable consumer insights and opportunities via research programs
- Participate in client facing (financial institution and/or merchant) presentations and develop marketing plans as required
Marketing Manager Central Job Description
- Lead global or regional implementation of functional marketing initiatives
- Define the Social Media strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital and mobile channels with the final consumer
- Experience managing and motivating external advertising, promotional and marketing communications agency partners
- Experience working with the Central America market is preferred but not a requisite
- Leads on-the-ground & non-traditional marketing efforts at festivals, conventions, panels, screenings
- Leads guerilla stunt efforts to promote original programming priorities to help drive awareness and viewership
- Executes on-the-ground promotions at key consumer events including Comic-Con and SXSW
- Produces all consumer-facing panels featuring CC talent
- Spearheads and executes cross-department promotional stunt efforts for all campaigns
- Oversees all aspects of private screenings and premiere parties (Budget, Invites, Guest List, Signage)
- Strong writing skills with experience in traditional media but especially digital media including web, digital ads, social media
- Extensive experience in localizing and executing integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies
- Travel will be required and is anticipated to be approximately 20-30% of the time
- Account-Based Marketing (ABM) experience is a plus
- Detail-oriented with exceptional program and project management skills
- Strong team player with initiative, a positive attitude and proven ability to excel in a fast-paced environment
Marketing Manager Central Job Description
- Responsible for driving the HD SAFETY business to achieve and surpass Sales, GP and related business goals and objectives
- Direct the policy and operations of the marketing teams for the achievement of short and long term business strategies, increased profit or market share
- Spearhead the development, communication and implementation of effective growth strategies and processes for the businesses
- Collaborate with the Regional MPS Leadership Team to develop and implement plans and provide overall direction for the operational infrastructure of systems, processes and personnel designed to accommodate the growth objectives of the business
- The position works closely with the Country Business Teams in identifying key trends and critical concepts and translating them into the marketing strategy for the business
- Monitor the execution and effectiveness of marketing plans
- Develop strategic business plans to discern the needs of our customers and craft product and value propositions that are understood, unique, sustainable and positively influence the market
- Establish credibility throughout the organization and with external stakeholders as an effective developer of solutions to business challenges
- Ensure sales collateral for the region is up to standard and helping drive sales
- Develop and execute demand generation marketing programs – including seminars, webinars, roadshows, on-site customer briefings, customer references, wine drops, integrated online campaigns
- Experience with salesforce.com and marketing automation systems such as Marketo
- Experience working with multiple territories, priorities, and projects simultaneously
- Understanding of SaaS single-sign on solutions, identity and access management industry and/or ISV partner marketing preferred
- Ideal candidate will have a proven track record of executing activations at Comic-Con and/or SXSW for an entertainment brand
- Bachelor of Science (BS) in Communications, Marketing or Business Administration
- 4+ years of experience in Marketing B2C and/or B2B
Marketing Manager Central Job Description
- Work closely with the wider marketing team to execute global campaigns activity in region
- Work with the communications team to develop sales enablement and marketing material for the local office
- Liaise with local office and brand team on brand requirements
- Align closely to Regional District Sales Managers (DSMs) to coordinate and execute custom and industry demand generation activities, Account Based Marketing (ABM) activities, SLED Community Engagement opportunities
- Budget management reporting on lead flow and program ROI
- Work on growing the business through the promotion of incentives, promotion and digital properties in the Central Region
- Establish solid relationships with Dealer Principals and Dealer Board Members
- Be the Subject Matter Expert on vehicle incentives, offers, advertising and promotion
- Assist in new vehicle auto shows and launches
- Ensure that Regional Marketing Advisory Board (RMAB) have aggressive, compelling offers in market on a timely basis
- Three years experience managing local marketing efforts to include events, media campaigns and sponsorship activities
- Three years experience with managing several national brands
- MBA – Marketing is preferred
- Minimum 5+ years in Sales, Distribution and marketing led organization
- Some experience as a business leader with P&L experience desirable
- Experience of working across countries desirable
Marketing Manager Central Job Description
- Communicate campaign messaging to all dealers and District Managers, on a timely basis
- Effectively manage RMAB budgets
- Oversee agency and all resources associated with them
- Oversee compliance issues
- Ensure that Dealers and District Managers are aware of RMAB specs at all times
- Ensure that special events provide maximum impact (ROI)
- Support dealer merchandising initiatives
- Identify metrics for market execution which will support the delivery of business objectives
- Build a regional marketing plan in collaboration with Brand Management team, Country Leaders and sales, while utilizing an agreed EMEA central marketing strategy and tapping into preselected EMEA brand campaigns
- Focus on driving opportunities across multiple countries by supporting existing sales pipelines and executing brand awareness campaigns specific to those countries
- Experience in Oncology pharma or devices will be an advantage
- Ability to plan ahead / envision and ensure timely execution
- To consistently meet and achieve revenue and growth targets by effectively channelizing and utilizing the effort of his/ her team
- Leadership ability to influence, develop and empower employees to achieve objectives with a team approach including careful delegation of tasks while maintaining responsibility for the final result
- Strong customer focus, relationship management skills at senior levels, market intelligence and advanced research and analytical problem solving skills
- Analytical expertise in understanding complex issues and their consequences