Event Sales Manager Job Description
Event Sales Manager Duties & Responsibilities
To write an effective event sales manager job description, begin by listing detailed duties, responsibilities and expectations. We have included event sales manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Event Sales Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Event Sales Manager
Typically a job would require a certain level of education.
Employers hiring for the event sales manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Hospitality, Marketing, Management, Business, Communications, Advertising, Tourism, Education, Business/Administration, Hotel and Restaurant Management
Skills for Event Sales Manager
Desired skills for event sales manager include:
Desired experience for event sales manager includes:
Event Sales Manager Examples
Event Sales Manager Job Description
- Creates and manages weekly reporting schedule
- Remain current of national trends in the industry and local market changes to best serve the facility
- Ensure all definite functions are detailed accurately on BEO’s, signed by clients and promptly distributed to designated departments
- Sell and market to External markets which may encompass corporate events/meetings/trainings, wedding receptions, rehearsal dinners, and personal milestone events
- Proactively engages in outbound sales activity in an effort to grow event sales
- Manages development of Sales Representatives who assist sales managers in all aspects of the sales process
- Oversees the negotiation and execution of all aspects of contractual agreements related to
- Sponsorships to achieve the greatest benefits for the client and company
- Leveraging internal and external relationships to help plan and execute a variety of events, small and large, that drive revenue
- Help manage information compilation and sales support through customized proposal generation
- Prefer Bachelor's Degree in Hotel & Restaurant Management
- Minimum 2 years work experience as Sales Executive in a luxury international brand hotel
- Ability to plan, service and supervise a variety of events with the assistance and cooperation of other staff members
- Confident ability to demonstrate strong product knowledge, including appropriate food and wine pairings, suitable options for guests with dietary restrictions, function space guest capacity and suitable floor plans
- Prefer two years of hotel related experience
- Prefer two years hotel Event Sales experience or completed Event Management trainee program
Event Sales Manager Job Description
- Sells and markets to external markets that may encompass corporate events/meetings/trainings, wedding receptions, rehearsal dinners, and personal milestone events
- Work with Sales, Marketing, and Dir
- Participates in internal and external meetings as determined by the Director of Meetings and Conventions , forecast, menu review, department, citywide pre-cons, operational department pre shifts Participates in internal and external training and industry events
- Travel may be required based up
- Must have the flexibility to work and travel nights, weekends and holidays to coordinate events and promotions to assist with facilitating events onsite, handles last minute requests and changes, and ensures group events take place as contracted
- Present potential business at Driver Meetings to determine best mix of customers for hotel to attain budgeted revenues
- Finalize and detail catering plans for groups contracted by assigned sales manager
- Travel may be required based upon need
- Meet with and entertain customers, conduct property tours, make proposals to groups to solicit, explain, negotiate and close hotel sales for group accommodations (10-50 guest rooms) for moderately complex meetings and/or meeting space
- Attend weekly departmental meeting and other scheduled meetings to support business operations, , tentative review, lost business review, group-pick up
- Actively works to develop new leads and works professionally with clients to develop and maintain relationships and records
- Insures smooth transition between each signed client contract and Guest Service Department personnel once a contract is signed
- Strong organizational skills, customer service orientation and communication skills
- Ability to communicate effectively and work closely with staff involved in fulfillment of sales and events
- Individual must have excellent attention to detail, a substantial knowledge of Events Operations, strong leadership skills, highly organized and has already gained experience within a similar style property
- Temporary position to cover leave of absence
Event Sales Manager Job Description
- Receive and respond to all customer inquiries within four business hours
- Prepare and send requested collateral materials to designated clients or guests
- Prepare and send requested Event Technology proposals and contracts to designated potential clients
- With each customer, coordinate all details pertaining to "Technology equipment needs" to include all meeting rooms space, pre function space or any other guest Event Technology needs Additionally
- Participate in all Pre Cons
- On a regular basis, distribute final Event Technology BEOsand Banquet Event Orders to all applicable service staff, including the Banquet Service Staff and the Rooms Division
- In a timely, accurate and consistent manner, document and report all sales activities as required
- Working with the event staff, ensure event services meet guest expectations and that ESS or GSS goals are achieved
- Perform other services and duties as requested
- Lead the development and execution of an event lead generation strategy
- Proven ability to build trusted relationships with key internal audiences, given working relationships necessary across all products and channels to include editorial, sales and marketing
- Ability to manage partnership marketing efforts with success growing account s incrementally
- Understanding of marketing research techniques and ability to apply findings in to face interaction with clients
- Ability to understand and work within a variety of different business models
- Prefer two years hotel experience or event selling or servicing experience
- Must have previous Events/Catering experience, preferably in a hotel setting
Event Sales Manager Job Description
- Support Park Sales teams with analysis and communication of event business strategies and initiatives to maximize performance
- Responsible for insuring programs are in place to collect client satisfaction and disseminating feedback to improve processes, understand product and pricing implications and understand what/if any gaps exist to optimize potential
- Constantly evaluate competitive set, pricing strategy and venue optimization to articulate capital, technology and /or resource needs
- Project manage new and existing technology projects specific to Catering/Event Sales and Marketing initiatives
- Coordinate Catering and Event Sales Plans, Incentives, Sales Tools and Budget Process working closely with finance teams
- Analyze and interpret data to determine marketing and sales program performance and identify opportunities for improvement
- Analyze and consolidate learnings and performance across all parks to provide comprehensive view on performance, outlook and go-forward plans
- Act as a liaison with cross functional partners and lead cross-discipline teams to develop and implement integrated plans
- Take leadership in other accounts portfolio as part of supporting the team performance
- Manage and coordinate all operational aspects of events, including arranging setup, staffing, striking with minimal disruption to daily Madame Tussauds guests
- Organizational and planning talents with initiative and commitment
- High operational readiness and sense of responsibility
- Communication, conviction
- Candidates should be extremely detail oriented and organized, with flexibility to work extended hours based on business demands
- Prefer minimum three years comparable hotel catering sales experience, with completed Event Management trainee program
- Minimum Diploma and or equivalent in the Hospitality Industry
Event Sales Manager Job Description
- Ability to bring a local client list including industry partners, DMC’s, event planners, human resource managers, movie studio special event planners and pre/post production houses a plus
- Promote and book successful events while assuring customer satisfaction and optimizing revenue
- You’ll be working five days out of seven but must be flexible and able to work nights, weekend and holidays
- Sales Calls/Entertainment as and when required, with a possible minimum of 10 per week once the role is established
- Pre/Post group billing
- Collaborate with sponsorship, production and marketing departments to create impactful sponsorship proposals
- Lead identification and opportunity management
- Identify sponsorship candidates and contacts for all business unit event opportunities
- Penetrate new event budgets and reach new decision makers with unique customer solutions though audience, activation, and integrated marketing
- Retain and renew existing sponsorships
- Must have 3 years of experience as Manager in a high end hotel/resort
- Must have experience as Wedding Planner in a hotel for minimum 3 years
- Minimum 5-years experience in high volume catering/banquet sales program
- Hotel/Casino Events/Nightclub/Destination Management Company/Related Industry experience a plus
- Familiarity with industry organizations and membership is preferred – IAEE, CIC, PCMA, ISES
- Minimum 1 year work experience as Event Sales Manager in large operation