Enterprise Marketing Manager Job Description
Enterprise marketing manager
provides reporting and analysis of direct marketing efforts implemented via direct mail, email, digital programs, and social media platforms.
Enterprise Marketing Manager Duties & Responsibilities
To write an effective enterprise marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included enterprise marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop “always on” direct campaign strategy and plan (email, direct mail and calling) for Mid-market and Enterprise businesses, aligning to the lead lifecycle and buyer’s journey
Coordinate and supervise region and WW marketing resources outside telemarketing agencies in tactical implementation and execution of digital marketing program
Ensure that the marketing plan aligns to the other BG priority plans and the overall One Commercial story around Digital Transformation
Partners closely with the customer advocacy lead and CMO Shared Services centers of excellence (Digital, Events, Analytics) to land marketing plan execution across our paid, earned and owned channels and leverages standard reporting dashboards to continually optimize performance across the marketing mix
Work with the Head of EMEA Digital Marketing to build compelling online and social programs targeted at key accounts
Develop and/or source high-value content offers aligned to buyers’ stage-specific information needs (white papers, e-books, analyst reports, interactive tools, case studies, Webinars, videos and more) for use in programs and campaigns across a broad range of vehicles and channels
Keep pace with demand generation and digital marketing trends and best practices
Develop webinars as a strategic marketing channel
Provide marketing and business development support to the company’s management and professionals – ie
Devise and drive the market strategy for the selected enterprise Top Accounts to deliver Exec Engagements & Pipeline coverage for sales organization
Enterprise Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Enterprise Marketing Manager
List any licenses or certifications required by the position: PMP, ABM
Education for Enterprise Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the enterprise marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Technical, Business/Administration, Finance, Technology, Computer Science
Skills for Enterprise Marketing Manager
Desired skills for enterprise marketing manager include:
Direct mail
Channel marketing
Marketo
Social media
Webinars
6sense
Brand marketing
Customer segmentation and marketing communications
Digital
Email
Desired experience for enterprise marketing manager includes:
Act as an extended resource to the global and enterprise account sales teams, in charge of the select Top Accounts, and attend Account Business Reviews and other meetings as appropriate
Drive ABM marketing programs in DACH and mix with some tailored Marketing programs (if needed)
Highly skilled at critical decision-making
Our ideal candidate is a leader and a top performer with functional experience in Enterprise software and services
Devise and drive the market strategy for the selected enterprise accounts to deliver Exec Engagements & Pipeline coverage for sales organization
Act as an extended resource to the enterprise account sales teams for select Enterprise Accounts, and attend Account Business Reviews and other meetings as appropriate
Enterprise Marketing Manager Examples
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Enterprise Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of enterprise marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for enterprise marketing manager
- Work in partnership with all sales team to identify new initiatives to build awareness of our investment solutions
- Monitor and refine ongoing communication vehicles in order to a) enable increased sales force effectiveness
- Orchestration & Influence - work closely with segment teams to ensure segment plans contain the right focus on opportunities, benefits and the value proposition of your product/solution areas
- Put in place strong relationships with BG Lead and their PMMs to develop a marketing plan that aligns to the overall business plan for the BG
- Be an extended member of the BG teams and part of their monthly business reviews and Quarterly Business Reviews – put in place and own the marketing contribution metrics aligned to the business plan
- Works across local stakeholders (Product Marketing, Sales, Audience Marketing, CMO Shared Service Centers of Excellence) to help land global engagement program content and demand gen execution across the Sub/Area
- Understands overall program and content strategy, coordinates content reviews and approvals with local stakeholders (including PMMs, Segment Marketing Managers Legal & Privacy) to maximize local relevancy, and oversees and local content production to augment the global content
- Manages the overall marketing calendar aligned to their Global Demand Center portfolio and ensures all relevant marketing executions are properly set up in our systems and tools for tracking and reporting
- Put in place and lead a V-Team consisting of members from the BGs, Partner, DX, Services, CMO, PR and Sales
- Be the sole point of marketing contact in the Sub for the respective priority aligning with PR, Internal Comms etc
Qualifications for enterprise marketing manager
- Expertise in clearly communicating complex technical issues to enterprise customers
- Bachelor's degree or significant qualifying experience in enterprise product marketing
- A minimum of 10+ years of experience in marketing, strategy, business or consulting
- 5+ years of outside enterprise software sales experience & a BA/BS degree strongly preferred
- Set up Developer Evangelist integration (where relevant) and include into priority plans and ensure ongoing relationship is in place
- Influence the budget allocation and measure effectiveness of plans working with the Data Insights & Planning Lead
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Enterprise Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of enterprise marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for enterprise marketing manager
- Develop and manage the execution of multi-faceted and integrated marketing plans that create demand and build awareness of strategic solutions across key verticals
- 5+ years success in commercially focused roles in the healthcare industry
- A strong strategic ability to develop customer segmentation models that result in differential levels of product/services being provided
- An ability to capture and develop deep customer insights to create innovative customer solutions
- High level interpersonal skills, with the ability to engage with and influence key, senior level stakeholders, both internally and externally
- Being an effective positive change agent
- A strong alignment with our Credo and ethical standards
- The initial focus will be the eFax Corporate® brand and others may follow with success
- Responsible for developing, driving and measuring success of our various lead generations, sales and marketing campaigns
- Directly responsible for voice of the customer (research) initiatives using same to inform the business on the customer’s agenda in terms of new and existing products, channels
Qualifications for enterprise marketing manager
- Technology experience in areas desired (data management, database, analytics, DevOps management, application protection and recovery
- Work pro-actively with the UK Named Sales leadership and individual Named Account Managers to both implement global campaigns build and execute activities aligned to the UK sales strategy and pipeline requirements
- Craft and develop relevant and compelling audience-specific messages and tools (product videos, customer success stories, demos, whitepapers, presentations, how to guides, and more)
- Engage with press and journalists as appropriate
- Proven success working directly with large enterprise customers and internal sales teams to achieve long-term customer value
- Experience building packages of service-related offerings
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Enterprise Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of enterprise marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for enterprise marketing manager
- Partners closely with the customer advocacy lead and CMO centre of excellence (Operations, Social, Digital, Analytics and Events) to land marketing plan execution across our paid, earned and owned channels and leverages standard reporting dashboards to continually optimise performance across the marketing mix
- Work with the Digital Marketing team to develop appropriate website pages, develop and edit copy, schedule the release of content in line with campaigns, including keeping the relevant internal and intranet pages up to date, in addition to briefing in editorial and signing off articles included in our eNewsletters and ad-hoc emails to channel
- You will be responsible for delivering programs aimed at Enterprise sales audiences (Fortune 1000) in the Southeast
- You will be responsible for delivering programs aimed at Enterprise sales audiences (Fortune 1000) in the West
- Execute and optimize marketing strategies to drive demand and take new products to market (positioning, audience sizing, promotions, messaging)
- Develop, build and execute an integrated marketing plan designed to open doors in our key target accounts across the geography
- Build marketing programs to influence and build brand presence in our target GSI accounts
- Build specific account based marketing programs for our top accounts
- Align with PR and AR to identify key influencers within key accounts
- Works as part of the global enterprise marketing team to share best practices
Qualifications for enterprise marketing manager
- The Senior Manager must have Expert knowledge of marketing strategies, campaigns and capabilities, segmentation, account targeting, sales enablement and customer promotions
- Bachelor degree in Communications, Marketing or Business Administration, MBA preferred
- Experience in professional services (consulting, marketing, business development)
- BS/MS in Computer Science, Mathematics, Economics, Business or related field
- Has a strategic and Analytical approach to marketing
- Clear understanding of the marketing mix and how to build and deliver integrated marketing campaigns
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Enterprise Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of enterprise marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for enterprise marketing manager
- Establish and maintain campaign testing capabilities to optimize overall email and retargeting efforts
- Plan, promote, and host events across the country that move targeted leads through the buyer’s journey and turn customers into advocates
- Know our target buyers and customers inside and out
- Speak and present both internally and externally (customers, prospects, analysts, press/media, ) to promote the story of our product
- Convince others that your creative ideas are worth investing time and effort in
- Accountability for highest levels of quality control
- Participate in problem solving and provide input to define processes
- Monitor, analyze and report on performance of each campaign & activity and communicate results and plan for improvement
- Work closely with Market Development and the front line to decide how we go to market and advise on channel strategy and execution based on Europe North priorities
- Plan account-based annual, quarterly and ongoing strategic marketing plans for major accounts with clear growth, executive contact, pipeline and revenue objectives
Qualifications for enterprise marketing manager
- B2B marketing experience preferred or experience marketing intangible products & services
- Capability and experience with the supervision and management of internal support partners and external agencies
- Candidate MUST speak French
- Strong Payer/Provider experience
- Strong business acumen and demonstrated ability to prioritize, develop and execute demand generation strategies and plans aligned with business goals
- Able to quickly master new technologies, markets and buyers
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Enterprise Marketing Manager Job Description
Job Description Example
Our growing company is hiring for an enterprise marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for enterprise marketing manager
- Targeting CIOs, ITDMs, IT Pros and Developers to purchase and evangelize our products and solutions – including Azure, OSS, Hybrid Cloud, SQL Server, Enterprise Mobility Suite and Power BI
- Be a strong peer to the C + E Marketing Team Lead who is focused on Infrastructure and Apps
- Be an extended member of the BG teams and part of their monthly business reviews and Quarterly Business Reviews – put in place and own the marketing contribution metrics aligned to the Data and AI priorities
- Works across local stakeholders (Product Marketing, Sales, Audience Marketing, CMO Centre of Excellence) to help land global demand centre content and demand gen execution across the UK subsidiary
- Put in place and lead a V-Team consisting of members from the BGs, Partner, CSE, Services, CMO, PR and Sales
- Initiate, scope, plan and execute best practice marketing campaigns that will actively contribute to the success of the Enterprise business unit
- Work collaboratively with the market strategy and business development teams to develop messaging for products and services, which forms the foundation of all marketing campaigns in respective sectors
- Produce collateral such as direct marketing, event messaging, white papers, service branding, imagery & video brochures, fact sheets, applications sheets etc
- Set the pace and demand outstanding work from marketing agencies
- Work cross-BU and with the Commercial Team and Director of Channel to help develop the next generation Partner Portal and own the ongoing content development responsibilities
Qualifications for enterprise marketing manager
- Knowledge of Customer Relationship Management processes, practices, and strategy
- Knowledge of CRM systems and transactional database marketing
- Expertise in MSFT Office (esp
- Experience building and managing teams of direct reports
- Strong analytical and reporting capability
- Understanding of the unique needs of the Mid/Enterprise segments (customers and sales teams)