Digital Strategist Job Description
Digital Strategist Duties & Responsibilities
To write an effective digital strategist job description, begin by listing detailed duties, responsibilities and expectations. We have included digital strategist job description templates that you can modify and use.
Sample responsibilities for this position include:
Digital Strategist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Strategist
List any licenses or certifications required by the position: PMP, SP, SA
Education for Digital Strategist
Typically a job would require a certain level of education.
Employers hiring for the digital strategist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Digital Media, Advertising, Journalism, Education, Technology, MBA, Computer Science
Skills for Digital Strategist
Desired skills for digital strategist include:
Desired experience for digital strategist includes:
Digital Strategist Examples
Digital Strategist Job Description
- In partnership with the marketing analytics team, track and monitor performance for digital content projects
- Build trust among the community as a whole
- Design and implement community strategy
- Develop long-term community goals and translate them into day-to-day communications, work plans, and action items
- Identify core users in the community and develop them into content creators, ambassadors, champions, and advocates alongside our community manager
- Provide overall accountability for the community program, including communications, measurement, adoption, adherence to relevant policies, branding, moderation, customization, content strategy, and implementation
- Chair working group meetings and resolve issues as they arise
- Serve as liaison between the community managers/admins/champions and executive steering committee to identify key issues and develop recommendations for decision/approval
- Forge strong partnerships with key executives and stakeholder groups
- Implement a measurement and reporting program consisting of both qualitative and quantitative measurements that help evaluate success based on input from users, user metrics, and community managers
- Familiarity and proficiency with key digital platforms, including Social Media (Facebook, Twitter, Instagram)
- Experience developing Client-facing digital performance reports and strong interest in analytics
- Recent experience working across multiple digital touchpoints including Social, Display, Mobile, and Search campaigns
- Client relationship management experience (preferred)
- Experience developing plan presentations
- Contribute to the ideation and development of interactive and engaging digital experiences for various target audiences
Digital Strategist Job Description
- Review and synthesize multiple sources of data (secondary data, social data, and market data) into actionable insights that connect directly to client business objectives
- Identify, analyze, and synthesize large quantities of consumer-generated social media chatter into key findings or insights appropriate for our stakeholders
- Conduct analysis and build findings presentations for a broad range of project types, including short-term research requests and long-term strategy exploration and development and recurrent reporting initiatives (such as weekly, monthly or quarterly reporting)
- Create and aligns report, dashboards and routines with stakeholder teams that visually represent KPIs and inform the stakeholders about potential areas of successes / failures
- Work with stakeholders to define KPIs for success and track against them and implement measurement programs to address client KPIs
- Contribute to the creation of Assets and Frameworks and the automation of services
- As the ambassador of online Job Exploration, you will develop and execute a shopping-like job search and apply experience that attracts, engages, and influences the ideal candidates to apply to the appropriate positions
- Develop a seamless experience that includes targeted search, intuitive applications, dynamic and personalized content delivery, and relevant analytics to make data-driven decisions to constantly optimize and improve the site
- Help identify target audiences and develop pages that engage, inform, and influence
- Monitor and analyze performance indicators to drive continuous landing page optimization that enhances the candidate experience and user funnels
- Tagging and tracking standards – evolving as necessary
- At least 3 years experience in digital marketing campaigns such as Paid Media, banner ads
- A minimum of 6 years of digital marketing experience in an agency or corporate environment, including experience with interactive media and direct response communications is required
- Experience with Agile methodology and digital project management
- Minimum of 3-5 years of marketing, communications, or community management experience
- Demonstrated knowledge of major community platforms or social business software
Digital Strategist Job Description
- Ensure that corporate style guide is applied for consistent voice and branded delivery
- Manage HR content governance – define processes to manage content currency and accuracy
- Manages enterprise-level social intelligence and publishing tools
- Brings forth best practices in paid social media engagement and content marketing
- Stays up to date on current market trends and social conversations around travel and technology and uses this intelligence to drive digital performance specific to a B2B company
- Provides thought leadership and technical direction on translating organizational strategies into a
- Help populate digital/social customer profiles and personas
- Help guide, enhance and implement digital channels
- Design web pages for marketing campaigns and landing sights managing current content on sights
- Synthesize and analyze analytics data, interview notes, user personas, and client materials to document goals, insights, and content requirements
- Intense understanding of digital media platforms and digitally savvy
- 5+ years of experience in digital media, media planning
- Marketing background in college and/or real world experience
- A passionate, positive, and willing-to-learn attitude – you should be open to learning the basics of all things digital marketing and using that knowledge to make strategic recommendations
- You ask the right questions, pursue data with intensity, and aim to add as much clarity as possible to every situation
- You possess the ability to communicate clearly and concisely in person, over the phone, and in writing
Digital Strategist Job Description
- Working with his/her co-strategists in product marketing and product management to scale the work through content and product directions
- Be a strong writer, oral presenter, and counselor
- Drive the digital experience across multiple channels
- Build and manage the digital content roadmap for a business unit
- Work with all internal departments (Ad Ops, Brand Experiences, Client Solutions, ) on the development and implementation of integrated client campaigns
- Sustain strong relationships between yourself and all clients - providing timely, constructive responses
- Works on content projects such as building new pages for product launches, campaigns, in a robust content management system
- Edits content for accuracy, voice, readability and comprehensiveness correct grammar, punctuation, spelling, usage, consistency and accuracy
- Leads regional-specific projects such as building new pages for product launches, campaigns, in a robust content management system
- Create digital marketing strategy for organizations or areas of specialization with a focus on digital, social, mobile, and global experiences
- Strong understanding of multiple sectors (e.g., private, public, non-profit)
- Management and leadership experience required
- Four years relevant experience with digital product management, business case development, cost and risk analysis, and estimation although strong digital skills in a different field may be accepted
- Experience in Process Engineering methodologies and Change Management practices
- Work closely with other teams in cross-functional projects
- 1-3 years of relevant work experience in online media, marketing analysis, preferably with a B2B focus, or product development
Digital Strategist Job Description
- Performance owner of paid and unpaid channels including, PPC, SEO, Social, Display, Reviews
- Lead research strategy and efforts, including interpretation and use of market intelligence in shaping impactful strategies and KPIs for clients
- Collaborate with multidisciplinary teams to define solution direction
- Maintain active partnership with sales, delivery and strategy leads to discover and cultivate new business
- Lead content creation efforts for campaigns, initiatives and communications
- Provide coaching and career guidance to analyst and consultant-level team members
- Provide feedback on the performance and outputs of team members
- Provide input to the creation of new, innovative, high-value digital experiences to solve a variety of problems and analyzing possible solutions
- Assist in managing digital channels, ensuring that we prioritize the maintenance of high-quality experiences, content, design, and ROI
- Inform, track, and monitor digital Key Performance Indicators (KPIs) for all new capabilities and existing digital experiences as assigned
- Liaise with internal web and creative teams and technology partners, app developers, digital media partners to produce digital experiences
- Seasoned facilitator/presenter
- Experience with enterprise-level social management tools and strong understanding of useful social KPIs
- Experience with publishing to and tracking analytics across all major social networks and webpages
- Experience working with and developing for cross-functional teams such as marketing, corporate communications, public relations and social media
- Expertise in Social Media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Vine, LinkedIn, ) and how each platform is used by marketers