Digital Marketing Strategist Job Description
Digital Marketing Strategist Duties & Responsibilities
To write an effective digital marketing strategist job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing strategist job description templates that you can modify and use.
Sample responsibilities for this position include:
Digital Marketing Strategist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Marketing Strategist
List any licenses or certifications required by the position: CXM, SEO
Education for Digital Marketing Strategist
Typically a job would require a certain level of education.
Employers hiring for the digital marketing strategist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Advertising, Education, Public Relations, Journalism, Management, Digital Marketing, MBA
Skills for Digital Marketing Strategist
Desired skills for digital marketing strategist include:
Desired experience for digital marketing strategist includes:
Digital Marketing Strategist Examples
Digital Marketing Strategist Job Description
- Directing matrixed, distributed team of digital producers, content specialists, digital project managers and agency resources
- Providing strategic multichannel campaign best practices and delivering digital campaign outcomes
- Partner with various internal IT and data organizations using interactive project management and product management methodologies to troubleshoot issues
- Lead coordination across teams to support digital solution release plans, stakeholder communications and change management
- Synthesize regional accomplishments, decisions, and issues for senior executive presentations and/or cross digital marketing governance
- Share guidance on web deployment strategy and execution plan with the Geo
- Lead marketing strategy for Watson Health Cloud
- Marketing Strategy and Execution.Plan Development
- Report on key email performance metrics using current software platforms and deliverability benchmarks
- Ensures there is consistency in the Performance Marketing methods and techniques used in all approaches worldwide
- Experienced in user-centered design principles and agile methodologies
- Experience in integrating and optimizing digital content into multiple distribution channels (web, social and mobile platforms)
- Strong interest in and passion for actionable ideas on how technology and digital media can actualize an organization's client experience
- Effectively lead or collaborate with cross-functional resources to deliver and market digital content and tools
- Experience with multilingual digital programs is preferred
- Excellent English a must, French, Spanish, Italian or German language skills an advantage but not essential
Digital Marketing Strategist Job Description
- Develop and test innovative marketing strategies to engage new audiences through audience specific tactics that engage through volunteerism, social media, online project funding and campaigns
- Support marketing activation as a subject matter expert and act as spokesperson in Silicon Valley globally
- Work closely with the team lead to support the delivery of digital marketing assets in a timely and effective manner
- Support asset development by delivering upfront research, project management and digital marketing expertise
- Apply digital marketing acumen to every area of your work from identifying asset opportunities, researching asset areas and delivering projects
- Work closely with cross discipline functions throughout the CFI to promote the digital marketing team and our assets
- Report on key email/mobile performance metrics using current software platforms and deliverability benchmarks
- Help evolve career pages on gene.com for a dynamic and rich experience for candidates
- Create and build internal website for innovation projects for HR
- Identify, inform, influence directions of social/digital strategies that are perceived as valuable to the business
- Strong analytical skills with the ability to interpret data and develop action plans to provide insightful and impactful analysis
- Proven ability to work collaboratively with marketing and technology teams to drive results
- FinTech experience or Financial Services industry experience is preferred
- 6+ years in ecommerce and/or digital marketing experience
- Experience working with cross-functional teams managing business stakeholders
- Experience in the development and execution of marketing plans and management of marketing calendars
Digital Marketing Strategist Job Description
- Develop and execute talent brand & market strategies as needed
- Bachelor’s degree plus 6 years of digital marketing, brand planning, sales, marketing, advertising, journalism, public relations, corporate communications, account management, or corporate project management experience reflecting increasing levels of responsibility
- Experience working in a CPG environment
- Experience effectively presenting information to top management and customers
- Experience completing assignments that are broad in nature, usually requiring originality and ingenuity
- Research and gather best practices regarding SEM, Social and Programmatic to share with regional offices
- Oversee & advise on SEM campaign creation and post-reporting with agency
- Collaborate with marketing department to develop long term marketing initiatives
- Create, manage and report on media performance testing
- Build budget/targeting/creative recommendations based on artist, geo, genre, and platform data for tours/shows/festivals
- Highly organized, detail-oriented, and able to prioritize effectively
- Passion for project management and scheduling
- Strong ability to identify and apply key customer insights
- Please note that for this role fluent knowledge of French is mandatory
- Bachelor’s degree in marketing, business administration, healthcare administration or related field is required
- A minimum of ten years of experience in marketing development, research for a healthcare or consumer products organization
Digital Marketing Strategist Job Description
- Serve as the subject matter expert for social media marketing across the Life Insurance Division to advise on opportunities and create/execute strategies
- Collaborate on scaled media buying process improvements
- Oversee & advise on performance display / programmatic campaign creation and post-reporting with agency
- Collaborate on scaled media buying process improvement
- Creating, managing, and helping to execute a rich content/editorial calendar that attracts a qualified audience to our Mobile apps across multiple brands
- Deliver engaging content on a regular basis and inspire team members
- Partner with Design, Copywriting, Marketing and Product teams to tie business strategy to creative concepts ensuring a seamless customer journey
- Collaborate with cross-functional teams on International strategy to understand, support & influence strategy
- Edit, proofread and approve content that is delivered
- Collaborate with Operations, IT and Marketing to execute marketing campaigns
- Experience with hands-on user acquisition experience through partnerships, viral initiatives, events
- Deep understanding of experimentation techniques
- Comfortable working in an entrepreneurial start-up environment
- Master communicator, strategic executer, and creative thinker
- Digital experience at a public affairs agency, political campaign, public relations firm, advertising agency, interactive/web agency, or consultancy (this can include experience on the creative and/or technical side of digital projects digital freelancing)
- 8+ years of professional experience, demonstrating increasing levels of responsibility, leadership and strategic marketing
Digital Marketing Strategist Job Description
- Optimize app content leveraging analytics and A/B testing
- Define measurement of success
- Identify content partnership opportunities
- Ensure digital/social communication projects are executed within strict conformance with the company’s compliance, risk, security and other applicable standards and support the development of new standards for evolving channels
- Manage campaign progress via back-end tools
- Master’s degree plus sales, marketing, advertising, journalism, public relations, corporate communications, account management, or corporate project management experience
- Master’s Degree plus 2 years of sales, marketing, advertising, journalism, public relations, corporate communications, account management, or corporate project management experience reflecting increasing levels of responsibility OR Bachelor’s degree plus 4 years of sales, marketing, advertising, journalism, public relations, corporate communications, account management, or corporate project management experience reflecting increasing levels of responsibility
- Design, write, edit, test, and publish moderately complex websites and online systems
- Serve as campaign and marketing lead to understand strategic goals defined by senior leadership and then interpret (where appropriate) into digital initiatives that support business strategic goals
- Assist in the coordination of optimized content syndication through digital channels (pd.com, ES.net, digital partners, blog/articles)
- Measurement & success impact metrics include (but not limited to)
- 7+ years’ experience in B2B software or high tech marketing or customer marketing
- Successful individuals demonstrate a blend of talents and skills such as very strong diagnostic and analytical skills, exceptional intellectual aptitude and ability, imagination and creativity, and strong interpersonal and communication skills
- Business-user level exposure and understanding of responsive design and web technologies (eg
- 8+ years of experience working in the digital marketing space in a corporate digital marketing role, digital agency or digital consultancy
- Deep experience with Client-facing projects, ideally in consulting, agency or other business-related services