Digital Merchandising Job Description

Digital Merchandising Job Description

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Digital merchandising provides merchandising strategy and product information in order to set up the site in content management system.

Digital Merchandising Duties & Responsibilities

To write an effective digital merchandising job description, begin by listing detailed duties, responsibilities and expectations. We have included digital merchandising job description templates that you can modify and use.

Sample responsibilities for this position include:

5%] Support departments with bulk uploads into EDQ
Partner with Photo Studio to drive high quality photography and copy to represent digital to key vendors
Leads and manages a team to optimize web store conversion wherever product is merchandised
Researches, writes, edits, proofs and formats product descriptions for each product
Produces value-added content to help the customer make a purchasing decision (i.e., shopping guides, size charts, glossaries and helpful tips)
Work closely with the ecommerce analytics associate director to define tracking and reporting needs
Manage analytic third-party and IT team to ensure reporting and tagging requirements are reached
Align with the AM of analytics and digital merchandising on leveraging existing F&B reporting
Analyze site behavior and assist in the development of a KPI reporting dashboard
Work with the project manager on site updates and features

Digital Merchandising Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Merchandising

List any licenses or certifications required by the position: PMP, SCRUM, DSHEA

Education for Digital Merchandising

Typically a job would require a certain level of education.

Employers hiring for the digital merchandising job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Merchandising, Education, MBA, Economics, Computer Science, Finance, Communications, Management

Skills for Digital Merchandising

Desired skills for digital merchandising include:

Target customer and of product trends
Technical features and functionality with an understanding how the site functions
HTML
Microsoft Excel
HTML and CSS
Website content management systems
AWS
Computer programming
Excel
XML

Desired experience for digital merchandising includes:

Oversee ongoing tagging and reporting on new site features
No less than 1 year online visual merchandising through a CMS
Fashion/accessories environment is a plus
Provide critical analytical support to the Digital Commerce organization
Development of financial plans and forecasts for Digital Commerce
Manage, develop and train Assistant Planner

Digital Merchandising Examples

1

Digital Merchandising Job Description

Job Description Example
Our growing company is looking to fill the role of digital merchandising. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital merchandising
  • Develop seasonal planning by Division by recapping and analyzing past business performances
  • Optimize merchandising assortments to drive customer engagement and conversion
  • Maximizes sales, availability and profitability by developing and managing the merchandising strategies for area of responsibility
  • Identify and leverage category business opportunities based on industry and product trends, competitive research and consumer demand to ensure competitive advantage in the ecommerce market
  • Collaborate with planning team to financially plan sales, inventory and turn, to create forecasts and re-forecast sales to meet department financial goals
  • Setting eligible items up for Online Readiness in proprietary system
  • Maintaining attributes effecting customer facing or online experience in a timely manner
  • Running reports in proprietary systems and distribute as needed
  • Executing proper taxonomy on site
  • Evaluating and executing keywords for individual items and category redirects in an effort to drive targeted web traffic
Qualifications for digital merchandising
  • Help to increase the user’s experience whilst delivering on sales targets
  • Liaise with other teams participating in seasonal planning
  • Own seasonal calendars, landing pages, product walls and product presentation
  • Partner with the analytical team to define analytical strategy
  • 5 year’s merchandizing experience (online/digital experience is a plus but not necessary)
  • Online/digital experience
2

Digital Merchandising Job Description

Job Description Example
Our company is hiring for a digital merchandising. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital merchandising
  • Conducting site sweeps of all new items for search engine optimized titles, images and overall page functionality
  • Conducting routine site sweeps for accurate taxonomy structure
  • Troubleshooting items not online
  • Obtaining necessary item list(s) from Buying Team and creating URL links accordingly
  • Monitoring key marketing pages on desktop and handset
  • Responsible for product merchandising on PSN and Playstation.com
  • Responsible for product merchandising on XBL and XBOX.com
  • Responsible for providing site analytics from 1st party digital storefronts, their web counterparts and 1st party social channels
  • Responsible for sharing upcoming marketing beats and key asset beats across all franchises with Digital champions
  • Responsible for reporting weekly, monthly, quarterly and yearly digital site analytics for PSN and XBL (IPO)
Qualifications for digital merchandising
  • Perform urgent or critical item maintenance for taxonomy, keywords, uploads
  • Collaborate cross-functionally to manage online execution of new item launches, including submission of copy & links for creative briefs
  • Execute requirements for mobile homepage templates
  • Proactive with an entrepreneurial mindset
  • Run reports in proprietary systems and distribute as needed
  • Drive A/B tests with 1st party and EA’s marketing teams on different assets, player segments across all EA’s franchises
3

Digital Merchandising Job Description

Job Description Example
Our growing company is looking for a digital merchandising. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital merchandising
  • Drive and manage the creation of innovative apps or in-store areas with our studios and 1st party
  • Own the XBL Community Calendars and drive creation of innovative beats to engage our players across all franchises
  • Own and spearhead innovative use of the PSN live-tiles and event app in close co-operation with our studios, first party and the IPO digital team
  • Influence our studios and development teams to establish innovative apps and in-store presence to support / drive our franchise engagement
  • Communicate links and connections to 1st party stores, product pages from demo’s, beta’s or other game experiences to 1st party stores
  • Manage, monitor PSN and XBL in terms of creative assets, prices and text copy
  • Own, manage and communicate direct product links internally to studios and various internal teams
  • Audit 1st party delivery on agreed support plans
  • Assisting in promotion setup by reviewing deal sheets for eligible deals, consolidating eligible items per deals and retrieving necessary data via our data tables
  • Linking eligible items to keywords and performing bulk uploads in EDQ
Qualifications for digital merchandising
  • Reinforce proper taxonomy & noding on site
  • Play at least 20+ games a year
  • Extensive experience working in the digital gaming industry
  • Good eye for design / best-in-class marketing
  • Strong in relationships building
  • Experience of managing number of products through full lifecycles
4

Digital Merchandising Job Description

Job Description Example
Our innovative and growing company is looking for a digital merchandising. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital merchandising
  • Assist in retrieving item data for the SEM team in order to setup promos via eBay at least one week prior to the break of an ad
  • Lead product checks in preparation for floorset launches
  • Regularly review web metrics
  • Contribute to the global merchandising team and its efforts to drive site improvements and innovative features on behalf of users worldwide
  • Merchandise new pages to align with seasonal product launches and key marketing themes
  • Bi-weekly QA of online brochures and flyers on Youravon.com
  • Drives YOY growth in sales from existing customers
  • Launches new programs in coordination with internal partners and divisions to target existing customers with compelling upgrade offers and a frictionless experience to renew promotions and contracts
  • Coordination with marketing, product, brand, UX and other teams in a matrix environment
  • Interfaces with appropriate internal group s (i.e., Accounting, Finance, Sales
Qualifications for digital merchandising
  • Strong interpersonal skills and demonstrated ability to work with various teams harmoniously while keeping project releases on time and on budget
  • Knowledge of analytics (click-path, traffic, AOV, conversion, etc)
  • Online merchandising experience preferred but not required
  • Experience in a Content Management System and Analytical Tools
  • Good knowledge of the of Adobe product suite
  • Previous experience within merchandising will be considered an asset
5

Digital Merchandising Job Description

Job Description Example
Our growing company is looking to fill the role of digital merchandising. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital merchandising
  • Instil a philosophy and best practice approach to merchandising that brings practices from the retail industry to bear in the presentation of rooms and ancillary products
  • Define, coordinate, and implement revenue management strategies that drive incremental revenue, conversion, and room nights
  • Work with UX leadership team to implement changes to the web site that apply research from behavioral science to the consumer shopping experience
  • Co-develop product road maps with AGILE/iT teams to implement merchandising experiments “always on” capabilities
  • Analyse site trading weekly, monthly, quarterly & yearly to understand customer’s needs across different markets & identify opportunities for growth
  • Provide insights for the optimisation of taxonomy, filters and site search
  • Monitor that website tagging is correct and request new ones when needed
  • Directly supporting online sales and profitability goals
  • Collaborating with the Merchant Group, Web Marketing, Product Management, Social Marketing, Technology, and Creative Services team to properly merchandise the web-store an support a superior customer experience
  • Creating creative and operational tickets for all site refreshes, new launches, and new experiences
Qualifications for digital merchandising
  • Proven experience establishing vision and goals
  • Shadow with team members in order to gain an understanding of the key responsibilities, the skills needed to perform each position and learn how they work together to accomplish the digital objectives
  • Attend various meetings with cross functional partners such as Production, Buying, Product Information, Content and Creative
  • Perform various functions in order to develop an understanding of site optimization and digital asset management such as sorting, categorization and attribution
  • Perform comp analysis in order to develop an understanding of the digital landscape and how we remain relevant and deliver an exceptional customer experience
  • Perform assortment review and gain an understanding of how we build digital assortments and brand stories

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