Manager, Digital Analytics Resume Samples

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J Toy

Jordy

Toy

9858 Schulist Street

Dallas

+1 (555) 818 8448

9858 Schulist Street

Dallas

Phone

p +1 (555) 818 8448

Experience Experience

New York, NY

Assistant Manager, Digital Analytics

New York, NY

Ebert, Hahn and Miller

New York, NY

Assistant Manager, Digital Analytics

Responsible for forecasting, including incorporating key assumptions while maintaining accurate forecasts for digital business across various time periods
Build and maintain business dashboards and reports critical for Monday morning retail weekly recaps, presenting key insights, checking accuracy of reporting and recommending actions that improve the business
Lead and point person for special projects and ad hoc reporting including testing and business case scenario development
Own the attribution reporting and the internal education process as the digital business and its tracking evolve over time
Support data gathering, development and tactical recommendations for board meetings and other key presentations
Collaborate cross functionally on testing plans, internal and board presentation development
Manage analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’. Turning observations into insights, insights into recommended actions, and ultimately developing strategy and campaign optimization

Chicago, IL

Manager Digital Analytics

Chicago, IL

Prosacco-Doyle

Chicago, IL

Manager Digital Analytics

Manage the multi-tiered scope for tracking implementations across the constant flow of emerging platforms (Chromecast, Roku, etc.)
Be the go to expert at implementations for existing in-house analytics solutions, vendor, and syndicated data
Champion the tracking of the digital weave of live stream and on-demand video consumption into traditional TV rating institutions
Own the relationship with internal and external vendors to ensure both proper maintenance of data quality and maturity of tracking (e.g., internal quality assurance teams and Adobe)
Support the business and key stakeholders – leverage our information sources to support our decisions and provide insights into audience behavior to maintain Nickelodeon’s stake as an industry leader in digital analytics
Work collaboratively with the site business teams – learn the businesses and proactively inform stakeholders on key trends and performance indicators
Monitor new vendor appearances and the competitive environment on an ongoing basis and flag and investigate the abilities and performance of new entrants

present

Houston, TX

Manager, Digital Analytics

Houston, TX

Smitham, McLaughlin and Ledner

present

Houston, TX

Manager, Digital Analytics

present

Measure marketing and strategic initiatives by developing analyses, tracking progress and assessing performance/ROI
Responsible for training new hires in digital space, reporting and vendor dashboards Participates in Analytics recruiting/hiring activities
Lead tagging initiatives, implementation, trouble-shooting to ensure digital marketing programs are accurately measured
A compelling and effective at communicating with and presenting to stakeholders
Benchmarking performance across all online channels and being a key advisor to stakeholders regarding KPI trends
Ownership of weekly/monthly reporting and performance insights across our Gaming initiatives including; HSN Arcade and Rewards
Working knowledge surrounding attribution modeling and DMPs (e.g., VisualIQ)

Education Education

Bachelor’s Degree in Quantitative Field

Rutgers University

Bachelor’s Degree in Quantitative Field

Skills Skills

Trend analysis for all digital platforms, including understanding detailed product/business unit mixture and various impacts to business profitability
Technical Proficient with Excel macros/pivot tables and Access
Adaptable and able to thrive in a fast-paced, high-expectation environment
Knowledge of global digital audiences and the ability to conceptualize the ways in which content assets are appropriate for different regions worldwide
Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
Analyze reports, provide insights, and develop testing strategies to drive digital profitability and overall direction
Knowledge of basic statistics
Working knowledge/familiarity with Omniture Site Catalyst
Ability to manage multiple projects simultaneously while remaining productive and focused in a facet paced, evolving environment
Ability to work both independently and in a team-oriented environment

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Manager, Digital Analytics Resume Examples & Samples

Provide thought leadership and support to help provide high quality digital data and insights
Lead tagging initiatives, implementation, trouble-shooting to ensure digital marketing programs are accurately measured
Recommend strategic website and campaign optimizations
Deliver cross channel measurement plans
Scope and develop new opportunities for Analytics
Develop reports and client presentations with actionable insights and recommendations
Bachelor’s degree required in quantitative field (e.g., mathematics, statistics, finance, economics, data sciences, marketing analytics)
3-5 years of relevant work experience in consulting or agency environment
Proficiency in MS Excel (including pivot tables) and PowerPoint/Keynote
Demonstrated project, personnel and client management expertise

Manager, Digital Analytics Resume Examples & Samples

Manage all phases of quantitative and qualitative research, from project design to execution and analysis, to support digital initiatives such as content development, site satisfaction and usability, product development, and new business initiatives
Use the requirements gathered and prioritized from key business stakeholders to co-design effective experiments and research to provide the right optimization architecture and approach for product teams
Collaborate with the Turner Sports Digital Research team to develop reporting on cross-platform audience/traffic performance, incorporating relevant metrics from television and website measurement tools to tell a cohesive story
Manage daily, weekly and monthly reporting of Turner Sports Digital that includes overall KPIs but also addresses time specific initiatives and promotions and uncovers the key factors driving success
Works with the technical implementation team to develop requirements for digital product measurement

Assistant Manager, Digital Analytics Resume Examples & Samples

Responsible for forecasting, including incorporating key assumptions while maintaining accurate forecasts for digital business across various time periods
Build and maintain business dashboards and reports critical for Monday morning retail weekly recaps, presenting key insights, checking accuracy of reporting and recommending actions that improve the business
Lead and point person for special projects and ad hoc reporting including testing and business case scenario development
Own the attribution reporting and the internal education process as the digital business and its tracking evolve over time
Support data gathering, development and tactical recommendations for board meetings and other key presentations
Act as lead and point person for usability, user testing and troubleshooting site issues from a marketing perspective
Collaborate cross functionally on testing plans, internal and board presentation development
Execute ad hoc projects as needed

Manager Digital Analytics Resume Examples & Samples

Act as product owner of reporting implementations and integrations while representing the needs of the business and analytics team
Proactively identify, design and grow innovative tracking solutions that satisfy pertinent business needs (e.g., a unified game database solution, page level heartbeats, etc.)
Manage the multi-tiered scope for tracking implementations across the constant flow of emerging platforms (Chromecast, Roku, etc.)
Be the go to expert at implementations for existing in-house analytics solutions, vendor, and syndicated data
Champion the tracking of the digital weave of live stream and on-demand video consumption into traditional TV rating institutions
Own the relationship with internal and external vendors to ensure both proper maintenance of data quality and maturity of tracking (e.g., internal quality assurance teams and Adobe)
Support the business and key stakeholders – leverage our information sources to support our decisions and provide insights into audience behavior to maintain Nickelodeon’s stake as an industry leader in digital analytics
Translate business and functional requirements from stakeholders and analytics team members into actionable direction for technology teams
Act as internal consultant to clarify implementation questions, requirements, and overall vision of the data
Gather, define and document tracking requirements
Continually ask why, look for process and reporting improvements, and implement those changes where applicable
Work collaboratively with the site business teams – learn the businesses and proactively inform stakeholders on key trends and performance indicators
Monitor new vendor appearances and the competitive environment on an ongoing basis and flag and investigate the abilities and performance of new entrants
High proficiency with implementation and integration knowledge of both internal and third-party syndicated services (ComScore, Nielsen, Adobe, etc.)
Highly organized and detail-oriented – obsessive about accuracy and the applicability of findings
5-7 years of digital research and analytics experience
Strong aptitude for working with large sets of quantitative data and extracting the most relevant points
Must work well under pressure and be able to meet multiple deadlines simultaneously while maintaining a customer-oriented demeanor
Self-reflective self-starter who is also energetic, enthusiastic, and adaptable

Manager Digital Analytics Resume Examples & Samples

Collaborate with business stakeholders (operational up to VP-level) to understand relevant goals, targets, and KPIs. Deliver analysis, insights, and recommendations to support enhancements to site engagement, site conversion, site usability, content, marketing, and the overall customer experience
Design and implement KPI Frameworks and govern creation of reports and dashboards covering strategic, tactical and operational KPI’s
Lead the development and maintenance of the global reporting libraries governed from the global analytics team and used by the markets and business units
Collaborate with business stakeholders within particular functional areas to pro-actively enhance quality of data capture, analysis and reporting for that functional area through an agile development process
Manage demand for insights delivered through reports, dashboards or ad hoc analysis, prioritize requests and manage delivery of results by global web analytics teams, market web analytics teams or business unit web analytics teams
Engage with (web-) analytics community both inside and outside the company to spot best practices, investigate use cases and build business cases to implement those within adidas
Define and manage research and analysis programs to create data-driven insights about consumer behavior, traffic patterns, conversion funnel, navigation and product selection. Distribute results of analysis through white papers, workshops etc
Analyze third party data and industry research to establish and report on benchmarks and identify relevant emerging trends
Create pre- and post- analyses to support projects, A/B testing, marketing programs. Demonstrate impact on key KPIs and provide follow-up recommendations
Engage with analysts and business users to foster a culture of data driven decision making
Systematically collaborate and share insights with regional business analytics and user experience teams and global teams
Explore new ways to improve the shopping experience and conversion of our sites, using our analytics toolset that consists of various web analytics and customer experience measurements applications
Leverage web analytics data to identify A/B and multivariate testing opportunities and estimate impact and lift
Actively participate in multidisciplinary team efforts to drive site performance and conversion through focused and insight powered change processes
Excellent consulting skills, ability to engage with business and leadership and provide strategic, tactical and operational insights based recommendations
You have an avid focus on best practices across of eCommerce, ensuring we stay relevant and ahead of consumer expectations and have a passion for understanding what drives customer behavior
Excellent project management skills, including the ability to work on several projects simultaneously and discern priorities
Exceptional organizational, presentation, and communication skills – both verbal and written, fluent English (speaking and writing skills) and the ability to tell the story behind the numbers
Strong analytical and problem solving skills, with the ability to assemble and interpret data, create executive summaries, deliver business insights and propose solutions to various technical and business issues
The ability to understand and explain complex analytics issues and communicate those clearly and effectively to internal and external clients and vendors, both orally and in writing
Understands and can calculate (e)retail math and ecommerce key performance indicators
A passion for (proactively) delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction
Functional knowledge of eCommerce content, search engine optimization/marketing, user experience, analytics, core eCommerce capabilities, CRM processes and programs and overlaps/opportunities in relation to behavioral web data
You are comfortable with working in an international or multi-level marketing business that banks on various operational models from waterfall to SCRUM
Embracing change as the only constant and relishing opportunity that flows from a fast paced pragmatic environment
Master degree in Business, Marketing, Computer Science, Econometrics, Math or other quantitative field
A minimum of 4 years of experience in eCommerce / Digital Marketing / Web analytics / Business intelligence / Conversion Optimization environment
A minimum of 2 years of experience in an analytical role focusing on insights/consulting/optimization
Web Analytics (e.g. Adobe Sitecatalyst, Adobe Ad hoc Analytics , Adobe Data Warehouse, Adobe Report Builder, Adobe Data Feed, Webtrends, ComScore, IBM Digital Analytics, Google Analytics)
Voice of the Customer tools (e.g. Foresee, NPS measurement)
MS office skills are a must, with an emphasis on Excel
Reporting Tools (e.g. Microstrategy, Business Objects, Tableau) is a pre
Tag Management and auditing (e.g. Tealium, Tagman, Ensighten, Adobe Tag Manager, Google Tag Manager, Adobe Dynamic Tag Management, Observe point) is a pre
Customer Experience Measurement (e.g. Tealeaf CEM, Clicktale, KISSmetrics, Crazyegg) is a pre
Customer Experience Tools (e.g. Usability testing, Morae, Loop 11, Usertesting.com, eye tracking) is a pre
Clickstream datawarehouse (e.g. Oracle, SAS, SAP Hana, Exasol, SQL, NOSQL) is a pre

Manager, Digital Analytics Resume Examples & Samples

Service Delivery (60%)
Act as Analytic Lead with team members from various disciplines (strategy, planning, account, creative, analytics, etc.) within the agency and the client to optimize and coordinate direct campaign strategies/tactics for individual campaigns
Identify data definition and quality issues and help provide appropriate resolution
Utilizes preliminary and final reports in order to optimize future campaigns
Solution Creation (20%) Works as the Analytic Lead in order to provide counsel to various disciplines (strategy, planning, account, creative, analytics, etc.) and clients on how to employ statistical analysis to improve marketing results and maximize profits of client customer bases
As a leader in the analytic team, define business logic to drive marketing campaign design, including complex experimental design with multiple test and control cells
Thoroughly understand marketing principles and Ford and third party data to contribute to project design
Develop reports, analysis and insight that are appropriate to the level of the audience
Recommend measures to improve efficiency and/or quality of marketing analytics services and deliverables
Lead defining user requirements for re-engineering/new development projects
Integration (20%) Facilitate knowledge sharing of best practices and conclusions from market analysis within the analytics group and with other team members
Identify and ensure that team members developed and attend relevant training sessions
Business Strong quantitative analytical and reporting skills (Must be able to understand and analyze marketing campaign data.)
Demonstrated ability to manage own time and work effectively
Interest in working in digital and passion for analytics
Communication & Leadership Ability to clearly communicate technical concepts to non-technical audiences
Experience as a project lead and guide to other analysts
Technical Proficient with Excel macros/pivot tables and Access
Working knowledge/familiarity with Business Object and preferably SAS
Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms) a plus
Working knowledge/familiarity with Responsys
Working knowledge/familiarity with Omniture Site Catalyst
Client Management Experience successfully managing client relationships
Educational Background Master’s degree in Statistics, Mathematics, Economics, Applied Psychology, Research Methods or related subject. Bachelor’s degree with extensive experience is acceptable
Previous Work Experience 8-12 years of experience in marketing analytics, including project lead responsibility
Experience in sampling, experimental design, statistical modeling and analysis is required as is experience in predictive scoring, customer segmentation, and marketing campaign analysis
Proficient with use of Word, Excel, and PowerPoint to develop reports, presentations, and proposals
Marketing analysis experience

Assistant Manager, Digital Analytics Resume Examples & Samples

Manage analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’. Turning observations into insights, insights into recommended actions, and ultimately developing strategy and campaign optimization
Unite digital and social media metrics across disparate tactics and platforms in order to reveal significant, meaningful insights. Ability to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner
Develop strategic recommendations in collaboration with online, retail, advertising, creative and marketing teams to create holistic reports for campaigns, programs, and platforms based on research, analytics, and insights
Lead development of clear and concise dash-boarding that will deliver information in an intelligent and digestible manner
Lead evolution of agency metrics processes and techniques on a regular basis. Identifying novel and cutting edge, relevant applications, technologies, and vendors for digital and social media measurement and bring those applications to the forefront for consideration within MAC’s company’s measurement repertoire
Desire to stay abreast of beauty and technology landscape to develop regular competitive analysis’ for digital marketing and social media landscape
Manage development and publishing of Social Media Report Card, adjusting inputs and information as needed to ensure information reported is accurate and relevant
Prepare and share project- and campaign-based reports and develop year on year and program on program comparisons
Deliver reporting and analytics on an ad-hoc basis
Work with regional teams to understand key metrics across local and ensure that proper relevant is being reported
University degree or equivalent required
Minimum 3 -5 years related experience, ideally at a digital agency, research/analytics company, or in similar roles at another brand. Beauty experience a plus
Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications Ability to synthesize data into actionable insight
Demonstrate involvement with social media and digital leadership. Strong presentational skills are required. Ability to influence others
Strong interest and involvement in digital and social media and marketing

Product Analytics Manager Digital Analytics & Insights Resume Examples & Samples

Key responsibilities and expectations include, but are not limited to
Translate business problems into analytical framework and insights back into actionable recommendations
Balance “big picture” vs. “finer nuances” needs during the execution of projects
Provide thought leadership & assist with conceptual stages of “Data products”
Understand the user lifecycle and interactions with the various products and channels
10+ years of proven work experience in highly analytical environment performing complex business analyses, generating data-driven insights and presenting them to stakeholders
Outstanding analytical skills, problem solver, and attention to detail
Motivated self-starter who can take charge of complex tasks with minimal direction
Required tool experience – Excel, PowerPoint, Microstrategy, Tableau, Google Analytics, SQL
Experience in SAS, R or Python a plus
Experience in advanced analytics - Statistical Modeling, Data Mining and/or Machine Learning a plus
Bachelor’s, Master’s or Ph.D in Economics, Finance, Statistics, Mathematics or Engineering
About Visa

Manager, Digital Analytics Resume Examples & Samples

Lead a team of resources within the digital analytics team focused on web
Provide insight from site data and communicate opportunities or issues
Ensure that website tracking is accurate by working with implementation specialists
Support business unit teams, product management group and other teams with ad-hoc reporting and in-depth website analysis
Recommend optimization tactics to improve site performance continuously
Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of the web channel
Solicit and collect commentary from product groups
Answer requests for success metrics and act as Metrics manager
5 years+ web analytics experience
Ability to derive and present insights from data
Deep understanding of segmentation and targeting
Must be able to manage time effectively within a very complex environment
Ability to lead and develop team of several people
Travel Industry and ecommerce experience
Understanding of direct marketing and personalization
Experience in monetizing actions such as insights delivered or testing
Campaign analysis and or management experience specifically DFA

Manager, Digital Analytics Resume Examples & Samples

Develops analytical business requirements: includes gathering inputs from stakeholders, documenting requests, and communicating measurement plans to stakeholder teams
Understands business objectives and strategies and defines metrics in collaboration with business partners
Executes and presents analysis (verbal and written) findings to decision-makers and provides recommendations that drive results on campaigns & objectives
Works with IT to ensure measurement implementation supports analytical requirements
Ensures data quality through validation of implementation and works with IT toward resolution
Quickly understand multiple data sources and develop methodology for joining data that will add value
Experience in analytics methodologies such as experimentation and testing, benchmarking, surveys and behavioral analysis
Experience presenting and communicating findings/recommendations to business partners and decision-makers
Proficient at delivering insights into website and campaign performance
Ability to adapt in response to competing demands
Understands information reporting techniques and how to effectively communicate findings
Strong problem solving skills and ability to lead self and others for root cause analysis
Ability to effectively influence decisions through presentation of findings and recommendations

Manager, Digital Analytics Resume Examples & Samples

Own the enterprise digital analytic toolsets, onboarding of new tools, development of implementation process and methodology for reporting
Lead the implementation of our enterprise digital analytics and tag management tools
Define, communicate and enforce analytics standards, policies and data governance
Responsible for strategically planning and promoting the continual innovation and development of data collection, reporting, and insights for the Digital Channels
Deliver clear, concise and timely reports identifying trends, issues and opportunities
Ability to transform digital data into reporting, research, analysis, optimizations, predictions, automations, and insights that create business value
Work directly with Digital leaders to provide data/reports that fuel business decisioning
An extremely conscientious, detail-oriented individual with tangible work experience
Able to consistently present a positive, flexible attitude and contribute to a fast-paced, high-visibility team environment
Knowledgeable and passionate around emerging digital analytic tools
Someone with a high level of intellectual curiosity who is comfortable with ambiguity
A leader who puts the team before self and are energetically collaborative
A compelling and effective at communicating with and presenting to stakeholders
An individual who enjoys working with a fun team of richly creative and accomplished professionals

Manager, Digital Analytics Resume Examples & Samples

Manage analyst(s) to insure they are delivering actionable insights to clients, develop career path for growth and build an environment of team unity
Assist with developing and measuring marketing stimuli (A/B and multi-variant) test results in collaboration with brand planning, creative, media, and technology teams to build robust marketing and advertising strategies and in-market programs for clients
Bachelor’s degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline
At least 5 years of work experience in a professional services environment: management consulting, market research, advertising, or interactive/technology consulting
Experience with web analytics tools likes Google Analytics, Omniture, DART, Radian6
Must have a minimum 1 year advertising agency experience
Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives

Analytics Manager Digital Analytics Resume Examples & Samples

Provide thought leadership and set direction for analysis and associated data visualization and story-telling
Collaborate within Digital Analytics to enhance the quality and value of team deliverables
3+ years managing teams, coaching team members and building analytic, strategy, and client facing skills
Hands on experience with behavioral and transactional analytics tools and techniques
Post MBA Strategy and/ or Management Consulting experience preferred

Manager, Digital Analytics Resume Examples & Samples

Perform online reporting, collection and analysis of digital metrics, quickly and for a wide variety of digital properties
Help administer the site analytic reporting system, manage the collection and synthesis of data from multiple sources and troubleshoot day-to-day operation issues
Develop and enhance analytics capabilities with advanced data integrations
Work closely with business partners to discover key findings regarding performance relative to competition and overall industry benchmarks; proactively identify opportunities for improvement
Strong understanding the business, and ability to interpret digital behaviors through a business lens
Work with business owners to establish testing and optimization plans to strengthen online initiatives
Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations
Continuous personal and team education of technological advances and how people interact with them
3-5 years of digital analytics experience developing meaningful KPIs, generating reporting, and interpreting results
Bachelor’s degree in Mathematics, Statistics, Computer Science or equivalent work experience
Advanced Excel skills. Familiarity with data visualization software such as Tableau preferred
Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
Strong mathematical foundation for identifying patterns between data points and developing predictive models
Excellent data analysis skills to analyze and interpret large amounts of data from disparate sources
An in-depth, ever-growing knowledge of internet technologies, current online trends, and marketing tactics (search, social, email, etc)
Ability to independently identify meaningful signals within data and pursue their explanation without the prompting of stakeholders
Experience with analytics software such as Adobe Omniture SiteCatalyst, Discover, Insight, Google Analytics, SAS, or other analytics tools
Familiarity with web development technologies such as Javascript tagging and HTML

Manager, Digital Analytics Resume Examples & Samples

Collaborate with brand stakeholders to develop and execute data-driven audience growth plans across all content distribution platforms
Measure the performance of audience development initiatives and optimize them according to business goals
Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence and consumer insight
Work closely with digital leadership to determine and meet growth KPIs & ensure that they align with the revenue strategy
Work cross-functionally with brand site editors, publishers, product development, and sales & marketing groups to identify opportunities, execute brand initiatives and maximize customer monetization
Educate and train brand teams to retrieve and interpret recurring reports, build dashboards, and perform simple analyses
Evolve into a strategic partner / adjunct member of brand business teams
3-5 years of experience with a digital advertising agency or online marketing, advertising, publishing, fashion or retail organization with a thorough understanding of online business models and strategies
Hands-on experience managing digital audience acquisition programs
Familiarity with competitive measurement services like comScore, Media Metrix or Nielsen/NetRatings

Manager, Digital Analytics Resume Examples & Samples

Identify and recommend necessary platforms and tools required to gain a complete view of the target consumer, their behavior in all channels, media consumption, and analysis of this data
Support Retail Marketing team through analysis of key marketing tactics - paid search, email, display. Partner with ecommerce analyst to deliver holistic measurement across marketing, websites, and stores
Partner with Wholesale Marketing teams to deliver analysis of Timberland media performance, and its effectiveness in all channels
Produce a variety of custom reports and dashboards to support global marketing teams, regional teams, and executive leadership. Aggregate, organize, synthesize and present the data in a meaningful manner
Execute ad-hoc analysis

Manager, Digital Analytics Resume Examples & Samples

Excellent written and verbal communication skills, including ability to present research insights and recommendations persuasively to senior executives in a compelling, easy to understand manner
Demonstrated experience in organizing, prioritizing, and coordinating multiple complex programs simultaneously while consistently delivering results on time
Thrives on working as part of an enthusiastic and energetic team, and embraces learning new skills to drive thinking further
High level of curiosity to explore the "why" behind the data, a passion for all digital experiences, and a commitment to growing and developing as a researcher
Experience with analytics software (Adobe SiteCatalyst) strongly preferred

Manager, Digital Analytics Resume Examples & Samples

Produce daily, weekly and monthly traffic reports leveraging internal (Omniture) and 3rd party data
Ensure data collection is accurate and thoroughly investigate any data anomalies
Forecast site performance and track pacing against goals and forecasts
Review key KPIs and investigate any major swings
Produce reports on digital performance of shows and tent-pole events (e.g. BET Awards)
Experience with Omniture SiteCatalyst, Ad Hoc (Discover) Analysis or Google Analytics Premium is a must
Intermediate to Advanced Excel Skills are a must; SQL skills are a plus
Previous experience implementing a reporting infrastructure for a digital organization strongly preferred
Familiarity with social insights (e.g. Facebook Insights) and app analytics tools is preferred
Web analytics tagging, debugging and implementation experience strongly preferred
5+ years of digital research/analytics experience is required
Ability to perform under quick deadlines
Ability to communicate data to stakeholders who do not “speak” analytics
Great problem solving skills

Manager Digital Analytics Resume Examples & Samples

Provide ad hoc analyses for key stakeholders including Executive, Content and Sales teams
Provide support for digital marketing initiatives such as SEM, SEO and e-mail marketing
Provide insight into user behavior that will drive business decisions
Conduct regular competitive analyses
Previous experience answering the “why” behind the analytics is a must
Outstanding attention to detail and ability to produce zero-defect reports
A solid work ethic: dedicated and reliable

Manager, Digital Analytics Resume Examples & Samples

Works with manager and helps lead research team in creating and updating sales decks, one-sheeters, dashboards, reports and other materials that highlight and position CNN and CNNMoney positively within the Ad Sales marketplace
Accountable for designing, implementing and creating specific 3rd party research studies and/or analyzes to support CNN Digital's sales initiatives
Develop methods to collect and analyze data available to the organization to make better decisions and to help with sales support materials and positioning pieces. This includes having expertise experience with large data sets, dashboard design, and additional software use like Tableau or similar
Be part of the Turner Digital Currency Research team, responsible for assisting with the implementation, testing and execution of DAR, vCE, Viewability and other currency innovations that impact the planning, buying and post evaluation of digital inventory
Establishes and maintains good relationships and communication with sales clients, other Turner research groups, and research vendors/other providers of data
Sees the big picture in digital reporting needs and provides feedback for vendors on how to improve their products to meet Digital Sales Research needs
Looks outward for new ideas and looks for industry trends especially in the news marketplace
Experience with ad effectiveness research, such as those provided by Millward Brown, etc
Strong methodological research skills, with the ability to evaluate a given methodology and identify the strengths and weaknesses
Must be able to work independently, as well as part of a team. Solid project management skills: able to work on multiple projects, reprioritize as needed, and consistently deliver on time. Must be a strategic thinker
Must be highly proficient in MS Office tools, specifically, Excel and PowerPoint and must be comfortable presenting findings to internal audiences. Advanced Excel or other database systems preferred. Working knowledge of statistical packages like SPSS preferred
Requires a four-year degree in marketing, marketing research or related field

Manager, Digital Analytics Resume Examples & Samples

Strategic and proactive identification and use of key data resources to keep HMI on the forefront of efficient, quality content creation
Diagnose gaps in HMI content and distribution so that previously underserved audiences can be reached with content relevant to them – including on emerging distribution platforms
Maximize content creation efficiencies by identifying high-value content within existing assets to facilitate syndication across HMI’s brands
Understand audience trends and growth drivers by region and brand, recommend ways to maximize existing network strengths, address risks and identify paths to reducing weaknesses
Develop global and local recommendations with keen awareness of cultural sensitivities, access to media, technical infrastructure and other regional differentiating factors
Collaborate with cross-functional and geographically-distributed partners
Create and contribute to regular and ad hoc deliverables, including KPI dashboards and story-selling decks
Experienced data analyst with passion for, and acute sensitivity to, high-quality content creation and audience-appropriate content distribution
Meticulous attention to accurate analysis of large amounts of data
Expertise in interpreting information and making defensible and actionable recommendations for editors and executives
High level of expertise in Google Analytics or other web analytics tools, including experience defining and/or implementing custom metrics and dimensions, required
Expertise in global social media platform differentiators, analytics and tools
Competency in using video analytics and platforms (e.g., YouTube, Brightcove, Dailymotion)
Knowledge of global digital audiences and the ability to conceptualize the ways in which content assets are appropriate for different regions worldwide
Technical competency, including analytics tagging parameters; and advocacy of clean, well-organized metadata
Experience with extracting data and insights via unstructured data/SQL queries/data cubes/APIs
Experience with syndicated data and market research resources, e.g., comScore, Experian Hitwise, eMarketer, Forrester
Expertise in SEO, social media marketing and/or other audience acquisition tactics

Manager Digital Analytics Resume Examples & Samples

5+ years of industry experience in digital analytics and insights
Proven track record of developing methods to collect and analyze data, segmenting customers, optimization, and harnessing findings and informing business leaders in the decision-making process
Experience in simultaneously managing clients, projects and vendors a must; should be able to create strong client relationships and manage expectations
Must be able to work with large data sets and perform deep audience segmentation

Manager, Digital Analytics Resume Examples & Samples

Lead a team of professionals within the digital analytics team focused on web
Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of each web channel
5+ years web analytics experience
Experience in monetizing actions such as insights delivered
Conversational ability in Mandarin or French is an asset
Bachelor’s degree in a quantitative field, such as Marketing, Mathematics, Engineering, or Economics

Manager Digital Analytics Resume Examples & Samples

Create analyses to transform data into valuable and actionable research information and insights. Responsible for presenting these insights and resulting recommendations to peers and senior management
Lead advertiser sponsorship reporting and post campaign analysis and wrap ups for CNN Digital, including all elements of campaign tracking such as site analytics, social mentions, custom research, etc
Manages a staff of analysts/senior analysts. Manages projects, timelines and assignment of responsibilities to ensure objectives are met by established deadlines
Strong technical background with an understanding of tagging, trafficking, reporting
Excellent writing, presentation and communication skills; as well as the ability to handle conflict, manage priorities, meet deadlines, and produce accurate, detailed reports and results
Deep understanding of the Digital marketplace and trends in mobile and digital consumption

Manager, Digital Analytics Resume Examples & Samples

Participate in ideation and analysis of A/B testing optimization results
2-4 years subscription data experience
Adobe Omniture or similar tool experience required
Experience using advanced analytics tools like R, Python or Tableau
SAS/STAT, SQL Workbench, D3 js, Databricks a plus

Manager, Digital Analytics, Vogue.com Resume Examples & Samples

Work closely with Audience Development and digital leadership to set and monitor KPI growth and ensure that it aligns with revenue strategy
Grow traffic to Vogue.com and foster audience engagement and loyalty both on- and off-site
Apply data mining and information gathering techniques to identify and interpret patterns and trends in visitor behavior
Build and maintain daily/weekly/monthly reporting on editorial performance, content analytics and traffic trends to the Digital Editorial team and other key stakeholders
Partner closely with Digital Editorial to help them understand audiences across all distribution sources, including Social, Newsletter and Search, by analyzing traffic and content trends, and creating a reporting system
Responsible for providing in-depth analyses on site features, recommendations and reporting to the Product team on A/B testing, onsite features, and data-based recommendations to help improve reader engagement onsite
3-5 years of experience with a major website, digital advertising agency or online marketing, advertising, publishing, fashion or retail organization with a thorough understanding of online business models and strategies
Hands-on experience with reporting and analysis for a major web analytics tool such as Omniture
Experience with a multivariate testing tool to optimize marketing and user experience initiatives

Manager, Digital Analytics & Insights Resume Examples & Samples

Contribute to the success of Disney’s digital strategy by using analytics to explore and create consumer insights from Disney and business partners’ products and platforms, with a focus on social media
Lead digital analytic initiatives that identify and support business needs; encompassing stakeholder management, project setup, delivering insights and implication
Perform deep-dive analysis to understand customer activity across all digital platforms including web, mobile, apps, connected devices, and social media
Effectively communicate quantitative findings, make meaningful recommendations, identify and interpret trends and relationships to products
Bachelor or Master’s degree with at least 5 years of experience in data analytics and social media. Strong statistical analysis background in Social Analytics and digital data will be key
Strong analytical skills is a must; ability to apply business logic to design and implement data mining techniques on large data sets
Proven experience in the use of Social analytics tools and metrics (Facebook, Twitter, Social listening platform), Data Visualization (e.g. Tableau), MS Access, MS Excel (advance), Visual basic, Omniture, Google Analytics and Sharepoint
Strong spreadsheet skills with experience creating dashboards or models
Highly logical & systematic mindset
Excellent writing, presentation, analytical, communication (written & verbal) and project management capabilities
Have a proven track record of building strong stakeholder relationships at various levels
Can-do attitude, team player with and ability to work independently and learn fast

Manager, Digital Analytics Resume Examples & Samples

MEC places significant importance on qualities such as intellectual curiosity, responsibility, determination, creativity, flexibility, drive, and self-confidence. Must be highly motivated with a strong record of professional achievement
Bachelor’s degree in mathematics or statistics required
Experience in digital attribution, event-level analytics, and econometric modeling required
Strong working knowledge of relational databases and advanced knowledge with Excel (macros, VBA) and Access; SQL programming required

Manager, Digital Analytics Resume Examples & Samples

Experience in statistical modeling, database marketing, economic analysis, and/or agency/consulting experience a plus
Digital Attribution experience strongly preferred (for example, experience with Visual IQ, Adometry, Convertro)
Ad serving experience preferred (DoubleClick, DART, Atlas)
Prior advertising agency experience required
Prior management experience required
Proficient in Excel, Word, PowerPoint
Strong working knowledge of relational databases and advanced knowledge with Excel (macros, VBA) and Access; SQL programming experience a plus
Candidates with 5+ years of experience will be considered

Manager Digital Analytics Resume Examples & Samples

Responsible for managing the India Digital Analytics team – including building and developing analytics talent, defining OKRs for team and team members, performing individual appraisals
Responsible for defining digital analytics roadmap and projects pipeline in support of regional HP.com, digital marketing, customer support organizations
As a SME in digital marketing and web analytics, define the measurement framework and implement dashboards/reporting utilities for stakeholder businesses
Develop an ongoing stream of analysis/ hypothesis based ideas for a/b/n, multivariate and algorithmic testing to improve customer experience, engagement and ROI
Work with broader analytics and digital marketing community to operationalize standardized demand generation/ marketing metrics
Work with 3rd party platforms/ vendors to deploy standardized web metrics across HP ecommerce and product/marketing portals
Manage stakeholder communications, including those with 3rd party vendors (analytics, marketing and platform)
Bring best practices to build a world class portfolio of analytics solutions in support of HP Inc.’s digital transformation
Bachelor’s degree in Engineering/ Computer Science/ Mathematics/ Science
Master’s degree in Science/ Business preferred
7-10 years total work experience, 2 - 5 years of digital analytics/ marketing experience
2+ years managing analytics teams
5+ years in analytics with a proven track record in driving tangible financial impact
Analytical mind-set with the ability to present clear and actionable results
Ability to communicate effectively with both business and technical teams
Strong understanding of web instrumentation and implementation, including use of tag management systems
Team player with a must-do attitude, and ability to work with geographically diverse teams
Proficient at Web analytics tools like Adobe/Omniture (preferred), Google Analytics, WebTrends
Strong understanding and experience with online testing/ experimentation and associated technologies
Working knowledge of SQL to query clickstream databases
Strong project management skills, ability to structure work and lead analyst(s) on projects

Manager, Digital Analytics Resume Examples & Samples

Assist all stakeholders with providing thought leadership on new digital initiatives, business cases and projects that push the NBA's global digital strategy forward
Quantitatively and qualitatively analyze and evaluate the performance of products and features against goals and develop recommendations for improvement
Help define the NBA's overall digital strategy by creating a reporting and analysis plan designed to communicate data and key findings effectively and to grow key metrics
Provide actionable insights and recommendations that lead to audience, traffic and conversion growth across digital sites/apps/OTT and other emerging platforms, including all social platforms
Strong understanding of the global digital landscape and how regional market trends influence consumer product and content expectation
Analyze new growth areas, evaluate business cases and build relationships (internal and external) to look for new global digital opportunities
Participate in cross-disciplinary discussions related to the development of digital content programming with a deep understanding of what works with regards to physical production and digital platforms
At least 3+ years experience with BI tools and visualization products - Tableau, Domo etc
At least 5+ years experience with digital reporting tools such as Adobe Analytics, Google Analytics and ComScore, in addition to expertise with mobile (IOS, Android, Windows, etc.) and social media (Twitter Analytics, Facebook Insights, YouTube Content Management, etc.) measurement platforms
Advanced knowledge of Microsoft Excel - VBA/Macros etc
SQL knowledge a plus
Experience working with various analytical products to measure key performance indicators for across digital and social platforms
Strategic thinker who is driven to participate in cutting-edge digital experiences
Experience in analytics integrations for new product implementations
Strong personal, verbal and written communication skills and the ability to work well across departments and with clients and business partners
Ability to work in a fast paced environment and manage multiple projects simultaneously
Ability to distil complex data into simple actionable insights
At least 8 years of relevant experience
Experience managing projects and people

Manager, Digital Analytics Resume Examples & Samples

Build a best-in-class practice around delivery of insightful and actionable recommendations that focus on self-serve adoption, to help drive customers to complete transactions and journeys within digital channels
Build and refine a reporting infrastructure that includes automated executive dashboards, customer reports, and a framework for campaign analysis (KPIs)
Identify customer satisfaction of key digital journeys through correlation of digital NPS scores to existing data variables and success events
Proactively identify and make recommendations on poor performing content, sites, and digital channel engagement & conversion
Establishes and manages the communication strategy that brings transparency to the data being collected and metrics available for use across the business
Contribute to analytics infrastructure by translating business objectives and requirements into specifications for analytics implementations (defining variables and success events)
Identify new analytics features and enhancements that enable analysts to enhance the collection, reporting, and communications of data
Quick learner, team oriented and can work in a fast-paced environment involving cross-functional teams
Provide mentorship and advice to analysts and senior analysts on the best way to analyze, report, and communicate insights and recommendations
Provide business stakeholders with regular analytics training opportunities and dedicated support sessions
5-7 years of experience in leading and executing data-driven customer analytics that influence marketing programs across medium to large scale enterprises
Highly experienced using Adobe Analytics, including SiteCatalyst, ReportBuilder, Ad Hoc Analysis (Discover), and Data Warehouse
Prior experience conducting online and offline campaign performance analysis, including defining key metrics and establishing benchmarks
Experience with other products in the Adobe Marketing Cloud (i.e. Target, Audience Manager) is considered a strong asset
Experience with Business Intelligence, Reporting and Visualization tools – Tableau experience is strongly preferred
Experience with statistical reporting, modeling and quantitative analysis (sampling, regression analysis, clustering). Base knowledge of statistical tools (R, SPSS, SAS) would be an asset
Outstanding troubleshooting, analytical, data mining and problem-solving abilities
Demonstrate knowledge of attribution model output and reporting to optimize campaign performance
Ability to build positive cross-functional teams in a fast paced environment
Superior communication skills, data story-telling, visualization and reporting
Confidence in presenting to clients and large groups of people, explaining complex concepts in a succinct manner
Ability to communicate effectively with all levels of management and partners
Digital Analytics Association (DAA) or equivalent certification would be an asset

Manager, Digital Analytics Resume Examples & Samples

Measure the success of an advertising campaign in its impact in achieving the client’s objectives, and constantly seeking ways to improve the accuracy or timeliness of this measurement
The use and application of data to build a story that describes how advertising impacted business and marketing objectives
The use and application of data to understand the behaviors, attitudes and demographics of the consumer
Understand and evaluate the research methodologies used by industry research, data and analytics vendors
Familiar in various statistical analyses (e.g. cluster and regression analysis)
Routinely collaborate with the media team to arrive at recommendations supported by data and analytics
Contribute to the design and measurement of new advertising tactics deemed appropriate in furthering the client’s objectives
Monitor data and analytics developments within the advertising industry
BA/BS degree required. Marketing Research, Mathematics concentration preferred
3+ years’ professional experience analyzing media data
Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
Knowledge of or experience using one or more of the following would be beneficial
Experience using SPSS, SAS, R, or another statistical package
Experience in digital and analog advertising campaign performance evaluation
Experience using or designing reports using any of the available Business Intelligence platforms
Working knowledge of data ETL and data base management

Manager, Digital Analytics Resume Examples & Samples

Support digital analytics needs across the organization, including assisting in analytics implementation on digital properties, generating reports, and providing insights and recommendations based on data
Produce regular reports and deliver insights for stakeholders and executives, using dashboards and custom reports in Google Analytics and other analytics tools
Monitor data quality in analytics tools and raise key issues to the team
Troubleshoot and debug analytics implementation, working closely with Technology and Google Analytics technical support teams
Train users on Google Analytics and provide resources on Google Analytics to users and Technology
Bachelor's degree required, preferably in Business, Marketing, Engineering, or Statistics
Must have 3 - 5 years of experience in digital marketing analytics
Strong proficiency in Google Analytics, Adobe AdHoc, and Adobe SiteCatalyst, Adobe Heartbeat, and Video Analytics
Knowledge of Social Analytics is a plus
Excellent technical communication skills to communicate issues and requirements to Technology teams
Excellent people and communication skills to deliver analysis and insights to various teams in the organization
Quick learner who can solve problems and self-motivated

Manager Digital Analytics Resume Examples & Samples

Work with stakeholders to define goals and set KPIs, monitor and track performance towards goals, identify trends and opportunities
Define and manage research and analysis programs to create data-driven insights about consumer behavior, traffic patterns, conversion funnel, navigation and product selection
Supporting the Digital Analytics Team Manager in expanding mobile measurement framework and drive global scale projects in the fields of: analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc
Develop new metrics and studies to quantify the value of different aspects of mobile visitor behavior and conversion bottlenecks
Inspect and evaluate the analytics toolset implementation to ensure the consistency of data quality
Understanding of the complexities of eCommerce systems and processes, with a focus on the impact of change and dependencies
Fluency in English is a must (speaking and writing skills)
Strong analytics and reporting skills including business intelligence, data visualization and dash boarding
You have hands on experience using the following type of tools and a holistic view on how they would benefit business
Web Analytics (e.g. Adobe Sitecatalyst, Adobe Ad hoc Analytics, Adobe Data Warehouse, Adobe Report Builder, Adobe Data Feed, Webtrends, ComScore, IBM Digital Analytics, Google Analytics 360)
Voice of the Customer tool (e.g. Martitz CX, Medallia, Qualtrics)
Data Management Platforms (DMPs) (e.g. Oracle BlueKai, Adobe Audience Manager, Krux)
Personalization Platforms (e.g. Monetate, Adobe Target, Oracle Maxymiser)
Strong Office skills are a must, with an emphasis on Excel
Knowledge of these tools are a plus
Analytics Blending & Visualization Tools (e.g. Tableau, MicroStrategy, Alteryx)
Testing & Optimization tools (e.g. Optimizely, Adobe Target)

Manager, Digital Analytics Resume Examples & Samples

Data management for multiple projects as needed; Business and functional requirements for dashboard and data workflow, and underlying dataset ownership
Contribute to the development and implementation of best practices and measurement frameworks that effectively capture necessary campaign data
Act as the liaison between internal teams as well as various partner vendors to ensure media performance
Evaluate and recommend optimizations to be made across various DSPs
Responsible for training new hires in digital space, reporting and vendor dashboards Participates in Analytics recruiting/hiring activities
Demonstrates ability to see beyond explicit assignment and to identify broader, longer term opportunities
Participates appropriately in meetings; developing confidence in offering ideas and suggestions. Frequently leads team discussions
Demonstrates mature leadership and empathy in difficult team situations – leads by example
Effectively identifies team development opportunities
Ability to present before vendors, clients and fellow employees
Proven ability to operate under tight deadlines while managing multiple projects
Excel and PowerPoint skills required, experience in Tableau is a plus

Manager, Digital Analytics Resume Examples & Samples

2-3 years of relevant work experience, ideally with experience as a quantitative data analyst. Applied experience in marketing analysis, particularly in online marketing, a plus
Bachelor’s degree in a related field. Strong coursework in quantitative disciplines, including computer science, engineering, mathematics, operations research, or statistics
SQL, Tableau, SAS, Python, R
SQL to write complex queries against distributed databases
SQL, SAS, Python, or other languages to manipulate and shape large data sets
SAS, R, or Tableau to create data visualizations that communicate results and trends
Tableau to build and maintain performance dashboards
Stay up-to-date with new developments in mobile commerce and mobile technology
Stay up-to-date with new developments in quantitative methods, as well as new analytics tools and platforms
Become a go-to person for insight into mobile-related initiatives for both internal and external stakeholders
Possess strong presentation skills and an ability to explain complex quantitative methods and concepts to lay audiences
Demonstrate an ability to manage multiple projects concurrently
Provide information to supervisors and co-workers in a timely manner
Demonstrate self-confidence, energy, and enthusiasm
Inform and/or update leaders on relevant information in a timely manner
Manage time effectively and conduct activities in an organized manner
Present ideas, expectations, and information in a concise, organized manner
Use problem solving methodology for decision making and follow-up
Perform other reasonable duties as assigned by manager
Ensures the work is organized so it can be effectively completed
Continuously improves work processes
Uses meetings and other forums to regularly communicate status of work
Models and coaches others on staying calm and focused during stressful situations
Communicates to others why change is happening and how it impacts their work
Adjusts team and own priorities when experiencing change or challenges
Determines how change impacts stakeholders and communicates concerns to leadership

Manager, Digital Analytics Resume Examples & Samples

Act as primary day-to-day contact on project development and execution
Develop project timelines and deliverable schedules
Maintain a status on all projects and share project progress with Director, concerns about meeting deliverables, client issues, etc
Ensure all client materials meet expectations (from content to quality), are on strategy and delivered on time
Conduct client calls, bringing in extended team members when necessary
Establish a strong relationship with the client through a demonstration of industry knowledge and of client’s basic business issues
Proactively identify and resolve project issues
Support Marketing Intelligence in developing test and measurement plans
Research industry trends and facts and educate team
Develop creative and media strategies in conjunction with other departments
Facilitate open communication to ensure the reporting team is well informed of media activities
Primary liaison for Media and Account teams
Establish and maintain effective relationships interdepartmentally as well as with those outside the team
3+ years relevant work experience; digital media experience preferred
Seeks to understand more about client business
Aware of the competitive landscape and begins to form opinions on how to turn intelligence into opportunities
Enjoys a challenge and is open to change; consults others for advice and direction when facing challenges in order to solve problems independently
Suggests and begins to apply ideas in the development of alternative solutions
Understands the importance of prioritizing tasks; manages own time effectively, keeping relevant stakeholders informed; is efficient with time and delivers on set objectives
Maintains clear and honest communication with team to ensure agreed outcomes
Welcomes the involvement of others and readily shares own experience and expertise; seeks out new learning experiences
Establishes constructive and collaborative relationships with team; demonstrates ability to get things done through appropriate channels in a timely manner
Understands the culture and values of the business and is able to communicate to others; able to defuse potential conflict
Potentially recognizes sensitive or controversial situations and plans how best to achieve a positive outcome
Shows sensitivity and respect for others feeling, cultures, and beliefs; shows a genuine interest in the lives of others
Establishes strong and positive relationships with both internal and external colleagues
Understand and begins to demonstrate an ability to sell ideas to achieve positive results
Is open and approachable to others; shares thoughts about own strengths and limitations; has the patience to hear people out
Is able to learn from others to improve personal development; encourages the best in others
Remains calm and adopts a questioning approach to clarify or more carefully understand an issue
Demonstrates courage to speak up and seek advice; is widely trusted and is seen as a truthful individual; keeps confidence and admits mistakes

Manager, Digital Analytics Resume Examples & Samples

Defines digital analytic frameworks using Tealium and Adobe and partner with technology to facilitate implementation
Collaborates with stakeholders to identify KPI’s for customer experience on both online and offline channels and design reports and dashboards to capture the same
Reviews and provides input for creation of reports, charts, presentation and timelines in support of department or business operations. Translates analytical findings into business recommendations
Manages identification, research, and resolution of discrepancies in analytical procedures or cross-functional methods
Guides interpretation of operational requirements for inclusion in studies and analysis
Recommends operational efficiencies and process improvements and policy development to support change initiatives
Manages the work of outside expertise engaged to assist or deliver research & analytic projects
Write and review code to automate reports and templates and consolidate data into reports and knowledge
Guides capability development within the delivery organization; including reviews, gap assessments and works to source and deliver strategies
Manages impact analyses and validation studies and market research through all stages
Conducts meetings and presentations to senior leadership
Manages development of analytical tools and numerical modeling of complex operations systems and processes

Manager, Digital Analytics Resume Examples & Samples

Identify digital analytic objectives and advise on suitable measurement strategies
Apply performance analysis methodologies that influence / support digital sites and campaigns
Develop benchmark criteria for measuring digital metrics through usage of most actionable KPIs, A / B and multivariate testing and segmentation in the digital space
Leverage data sources to deep dive and troubleshoot online and campaign performance issues as well as assisting in telling the story of multi - channel consumer experience
Provide consultative services on campaign tagging and additional site tracking opportunities
Spot and recommend new innovative methodologies to improve digital analytic procedures
Partner with other analysts and business partners to create and present cross - functional view of the consumer
Manage the status delivery communication of all digital analysis and report deliveries
Assist in educating internal clients on the benefits of digital marketing and the importance of online measurement & performance optimization
Provide thought leadership to further evolve digital analytics as a center of excellence
5+ years working with Adobe analytics
5+ years digital analytics experience (web and / or mobile)
Thorough knowledge, understanding and experience with digital analytic best practices and techniques (i.e., A / B and multivariate testing segmentation, conversion, etc.), web metrics, data tagging, web / mobile platforms and site measurement tools
Proficiency in identifying and visualizing performance insights in a concise and thorough manner as well as utilizing data to tell a story
Strong ability to uncover performance trends and articulate recommendations
Highly evolved problem - solving skills and adept at understanding and resolving unstructured problems
Liaison with IT and can partner and communicate language and enhancements
Self-directed and self - motivated with a demonstrated strength in planning, organizing and project management skills to meet deadlines
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
Healthcare, Retail or Financial Services experience

Manager, Digital Analytics Resume Examples & Samples

5 years+ analytics experience
Knowledge of the Adobe SDK
Knowledge of the app landscape
Bachelor’s degree in a quantitative field – e.g. Marketing, Mathematics, Engineering, Economics, etc

Manager, Digital Analytics Resume Examples & Samples

Manage reporting through vendors (both onshore and offshore). Identify opportunities to reuse or redistribute existing reports for new audiences
Monitor and analyze effectiveness of new web/mobile features, funnel performance, site changes and other campaigns
Communicate opportunities to drive marketing goals cross-functionally by making suggestions for website/lead gen/e-commerce
Create key performance indicators and develop dashboards and visualizations to illustrate key metrics and explain trends against these KPI’s
Develop and monitor segmentation strategies to better target and personalize the online experience for our target clients
Manage execution of requests/projects needed to enhance reports and analysis from business partners
Assist in developing analysis, test results and resulting recommendations to senior management
Assisting the Implementation Manager with AdobeAnalytics Implementation projects, from working with stakeholders to translate requirements, audit and troubleshoot issues, and QA fixes
Identify data patterns, along with site usability or performance trends
Stay abreast on best practices and latest trends in web and omni-channel analytics
Minimum of 4+ years’ experience working in a digital analytics capacity
BA/BS in marketing, statistics, economics, math, finance, engineering or other related field, advanced degree a plus
Extensive experience with Adobe Analytics (Omniture) or similar (Google Analytics, etc.)
Analytical thinker with a strong passion for visualization, analysis, and evangelizing data usage
Broad understanding of online marketing, including various online media types (display, search, email, social, etc.)
Vendor management and project management skills are required

Engagement Manager, Digital Analytics Resume Examples & Samples

Understand client’s business questions and able to develop solution architecture especially in the area of digital marketing & ROI, campaign analytics using DMP etc
Work with the team to help build cutting edge solutions by developing & testing modular, reusable, efficient and scalable code on a suitable platform
Able to guide and train colleagues across the organization on digital solution methodologies

Manager, Digital Analytics Resume Examples & Samples

Manage reporting through vendors (both onshore and offshore). Identify opportunites to reuse or redistribute existing reports for new audiences
Communicate opportunities to drive marketing goals cross-functionally by making suggestions for website/lead gen/ecommerce
Experience with tag management solutions such as Adobe DTM, Tealium, Google Tag Manager, Signal, etc. a plus
Experience with A/B testing tools such as Adobe Test & Target, Maxymiser, Monetate, Optimizely a plus
Experience with Adobe Insight, Tableau and other data aggregation platforms is a plus

Manager Digital Analytics Resume Examples & Samples

Collect, track, mine and analyze data to extract fact-based insights regarding to. com business. Provide insights to answer business questions therefore driving strategies and decision making process
Participate in Digital Brand Commerce Agile setup to work with stakeholders to define goals and set KPIs, monitor and track performance towards goals, identify trends and scalable opportunities
As a web analytics expert, contribute to analytics insights and recommendations on end-to-end consumer journey by utilizing multiple data sources to achieve horizontal insights
Define and manage research analysis programs to create data-driven insights about consumer behavior, traffic patterns, conversion funnel, navigation and product selection
Together with the team & Data Governance function, seek to improve the measurement framework and drive global scalable projects in the fields of: analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc
Minimum of 3 years of experience in eCommerce/ Digital Marketing business intelligence environment, preferably in online retail industry. Equivalent combination of education and experience may be substituted
Hands-on experience of Digital Analytics at enterprise level in multinational/multisite context is strongly preferred
Strong analytics and reporting skills including business intelligence, data visualization and dashboarding. Predictive modeling & Marketing Mix Modeling are both a plus
Web Analytics (e.g. Adobe Sitecatalyst, Adobe Ad hoc Analytics , Adobe Data Warehouse, Adobe Report Builder, Adobe Data Feed, Google Analytics 360)
Voice of the Customer tools (e.g. Martitz CX, Medallia, Qualtrics)
Data Management Platform (e.g. Oracle BlueKai, Adobe Audience Manager, Krux)
Personalization Platform (e.g. Monetate, Adobe Target, Oracle Maxymiser)
Data Visualization (e.g. Tableau, Qlik, Alteryx)
Advanced analytics skillsets are highly preferred (e.g. SQL, R, Python)
Understanding of the complexities of eCommerce/Digital Commerce systems and processes, with a focus on the impact of change and dependencies
An ability (verbal and written) to tell the story behind the numbers is a must
Demonstrated ability to learn quickly, be a team player, and to manage change effectively

Manager, Digital Analytics Resume Examples & Samples

Oversee all business level reporting for our digital platforms (daily/weekly/monthly/quarterly)
Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
Lead a team of analyst to support cross-functional digital teams such as product management and UX
Yearly financial and KPI planning
Direct team to develop business case for digital product investment and post-launch financial assessment
Trend analysis for all digital platforms, including understanding detailed product/business unit mixture and various impacts to business profitability
Lead all analytical efforts for all Multichannel fulfillments including operational and financial reporting
Benchmarking performance across all online channels and being a key advisor to stakeholders regarding KPI trends
Develop custom dashboards with variety of focus including marketing channel, business unit specific, overall sales, and customer experience
Analyzing online user behavior, customer journeys, and funnel analysis

Manager, Digital Analytics Resume Examples & Samples

Experience building analytics implementation technical specifications and liaising with IT groups to deliver
Hands-on experience with tag management tools (i.e. Dynamic Tag Manager, Google Tag Manager, Tealium, etc.)
Working knowledge of web development frameworks, including HTML, CSS, JavaScript, jQuery, angularJS
Experience with Business Intelligence, Reporting and Visualization tools – (i.e. PowerBI, Tableau)
Strong project management, prioritization, and organization skills

Manager Digital Analytics Resume Examples & Samples

As a web analytics expert, define the measurement strategy and vision for the Personalization product. Contribute to analytics insights and recommendations on the end-to-end consumer journey
Collect, track, mine and analyze data to extract fact-based insights to drive. com business performance. Provide insights to answer business questions to drive strategic thinking and to make impact on the decision making process
Participate in the Digital Brand Commerce Agile setup to work with stakeholders to define goals and set KPIs, monitor and track performance towards goals, identify trends and opportunities
Support the team to improve the measurement framework and driving global scalable projects in the fields of: analytics implementation, database integration, marketing attribution, tag management, qualitative data ingestion, personalization, etc. to enable innovative solutions
Act as the subject matter expert, support the existing reporting structure and provide best practice guidance from the global function to markets to drive the best-in-class analytics capabilities
Manage the relationship with external vendors and cross-functional stakeholders to deliver analytics impact & to exert strategic influence on the Personalization product
Explore and investigate new & innovative opportunities to build/validate new Personalization business cases with the team and the wider digital organization
Minimum of 4 years of experience in eCommerce/ Digital Marketing/Business Intelligence environment, preferably in online retail industry. Equivalent combination of education and experience may be substituted
Strong analytics & problem solving skills including business intelligence, data visualization and dashboarding
Demonstrate creativity & initiative and act in a result-oriented way
You have hands-on experience using the following type of tools in a holistic approach to drive business performance
Web Analytics (e.g. Adobe Analytics, Webtrends, Google Analytics 360)
Heatmaps (e.g. Crazy Eggs, Clicktale)
Data Management Platforms (e.g. Oracle BlueKai, Adobe Audience Manager, Krux)
Experience with AB & MTV testing programs/tools would be well regarded
Knowledge of SQL, Alteryx, and Tableau would be highly beneficial
Knowledge of MSTR, BI HANA, Python, and R is an added advantage
Self-starter and results-oriented, capable of planning, prioritizing and running projects independently
Demonstrated ability to learn quickly, flexibility and ability to manage change effectively
A strong communicator who possesses the ability (verbal & written) to tell compelling stories behind the numbers is a must. Strong writing skills
Fluency in English is a must (spoken and written skills)
Open to feedback, proactive and with a hands-on/can-do attitude. A team player
Experience with international business

Manager, Digital Analytics, Chicago Resume Examples & Samples

Day-to-day operational leadership of our analytics platforms to include user experience, technology requirements, reporting and more
Maintain and establish KPIs and benchmarks for accenture.com and digital marketing campaigns. This includes KPI test planning and execution
Design and build dashboards, using data from multiple sources, to provide insights for individual business areas, visitor segments, and digital properties. Partner with agencies and offshore teams to automate dashboard creation and delivery
Manage and prioritize analytics tagging requirements based on business objectives and data needs
Perform deep dive analysis and present actionable insights for specific marketing initiatives
Create and oversee analytics governance processes
Test analysis: Drive proper AB or multi-variant testing analysis with statistical rigor and perform cohort studies to answer “why?” on test result drivers. Support more complex tests from an analytical and reporting perspective. Communicate findings and opportunities to the organization
Minimum 5 years of digital or web analytics experience, including 3+ years of experience implementing or using Adobe Analytics
Minimum 5 years of business analysis experience, large enterprise experience preferred

Manager, Digital Analytics Resume Examples & Samples

Partner with Digital Solutions Technical team and the Digital Solutions Capabilities Team to help manage the front-end intake and deliver digital services across Optum products and services
Represent Consumer Experience measurement disciplines on digital project initiations / kickoffs and actively participate on program scrums and workstreams as requested
Identify digital analysis objectives. Consultant on suitable measurement strategies and tactics. Lead the development and growth of the digital measurement road map and the ongoing integration of Adobe Analytic solutions
Develop user stories that support member’s journeys and drive tagging requirements that feed technical specifications
Leverage data to analyze on-line campaign performance trends to support the telling of the multi-channel consumer experience story
Provide thought leadership and consultative services on site tagging / tracking opportunities
Actively participate in the identification and resolution of Optum on-line digital experience issues
Partner with other analysts and business partners to create and present cross-functional view of the consumer
Manage the status delivery communication of all digital analysis and Adobe Analytic report deliveries
Bachelor’s degree Mathematics, Economics, Computer Science or similar
5+ years working with Adobe Analytics
Self-directed and self-motivated with a demonstrated strength in planning, organizing and project management skills to meet deadlines
Experience with business intelligent (BI) / query based tools
Proficiency in Microsoft office suite including Excel, Outlook Word and PowerPoint
Experience in leading Healthcare measurement and reporting initiatives
Master’s degree Marketing Analysis or similar

Manager, Digital Analytics Resume Examples & Samples

This position interfaces with different business owners, is highly visible, and requires the ability to distill complex work into simple communication and influence others. Primary partners include the Digital Operations, Digital Merchandising and Marketing teams
Lead the development of digital analytics reporting to support key performance indicators for the e-commerce business. This includes the design and implementation of dashboards that allow leadership to assess the overall health of the business and answer strategic questions
Provide financial guidance in support of stakeholder initiatives (i.e. counsel the digital marketing team on SEM strategies and testing, analyze performance, package and present insights/recommendations)
Perform site business metric and visitor behavior analysis to identify possible experience opportunities leading to the development of optimization test strategies across the website to improve the customer experience and increase conversion rates
Manage the Adobe Analytics environment and relationship. Develop website performance monitoring and automate reporting
Oversee the development of new Adobe implementation requirements, maintaining and improving existing implementations and act as a liaison between business owners and our web development teams
Implement an appropriate Adobe Analytics measurement plan, tagging strategy, software requirement specifications and validation based on business needs as new websites are created
Drive the development of training programs for business partners with various levels of Adobe Analytics to utilize the tools and to be self-sufficient in basic web analytics and provide business partners support for advanced analytics requests

Manager, Digital Analytics Resume Examples & Samples

Analyze Marriott and Starwood digital channel performance to drive business strategy and profitability
Assess impact of major website changes and initiatives, including both Marriott and legacy Starwood brands
Review performance dashboards in weekly/monthly leadership meetings
Identify KPIs, forecast sales and channel mix, help set goals
Analyze and report on the activity of customers, linking customer website interaction data with enterprise databases to assess customer value and engagement across Marriott and Starwood websites, mobile apps and loyalty programs
Answer ad hoc questions from digital, brand, and loyalty teams to help set product priorities
Partner with Data Strategy to validate and monitor digital data quality across Marriott and Starwood websites
2-4 years of relevant work experience, ideally with applied experience in data science, operations research, or predictive modeling
SQL highly preferred to access data from Marriott and Starwood databases
SAS, Python or other languages to manipulate and shape large data sets
Adobe Digital Analytics tools (i.e., Ad Hoc Analysis and Report Builder)
SAS or R to conduct statistical analysis and build predictive models
Python, Perl or other scripting languages to automate reporting and other processes
SAS, R or Tableau to create data visualizations that communicate results and trends
Stay up-to-date on developments and new capabilities in web analytics, statistical methods, and data visualization
Become a go-to person for insight into customer behavior on Marriott and Starwood websites for internal and external stakeholders
Possess strong oral and written communication skills
Manage a workload of multiple projects and support several teams within Marriott Digital
Provide information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner
Demonstrate self-confidence, energy and enthusiasm
Present ideas, expectations and information in a concise, organized manner
Use problem solving methodology for decision making and follow up
Perform other reasonable duties as assigned by supervisor

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