Director, Digital Analytics Resume Samples

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C Lang

Ceasar

Lang

611 McGlynn Motorway

Dallas

+1 (555) 842 4492

611 McGlynn Motorway

Dallas

Phone

p +1 (555) 842 4492

Experience Experience

Detroit, MI

Director Digital Analytics

Detroit, MI

Klocko, Reilly and Dach

Detroit, MI

Director Digital Analytics

Leading a team of 4+ digital analysts which includes recruiting, hiring, training and coaching staff
Managing the scope and delivery of analytics projects and providing oversight for ongoing data-driven consumer segmentation and tagging
Defining and executing CRM strategy and program design across multiple operating companies and brands
Delivering analytics-based recommendations to senior management
Collaborating with team of data scientists and data engineers across multiple functions to help achieve strategic business objectives
Regularly communicate digital performance and growth opportunities to senior level executives (VP/SVP/EVP), business operations, product teams and marketing
Expertise in digital analytics, specifically with Adobe Reporting (SiteCatalyst)

New York, NY

Director, Digital Analytics

New York, NY

Goyette, Yost and Abernathy

New York, NY

Director, Digital Analytics

Team management, project management and workload distribution across all clients
Represents a consumer point of view and provides direction to the development team for implementation and testing of all new function and features
Manage development of projects to remain in scope of research budget
Provides oversight, coaching and guidance to management-level staff
Assist in development of Business Intelligence tool that allows WBHE to more effectively mine WB customer level and competitive industry data
Establish thought leadership and tool development to elevate Digital/Direct media planning capabilities
Having a clear vision for the use of various sources of data—1st, 2nd, and 3rd party—as it concerns the performance and improvement of media buys

present

Philadelphia, PA

Director Digital Analytics & Personalization

Philadelphia, PA

Dickens-Herman

present

Philadelphia, PA

Director Digital Analytics & Personalization

present

Manage, mentor Consultants and Development teams across technology spectrum ensuring development and implementation based on the laid down architecture
Manage day-to-day vendor relationships with software and service providers
Drive and create the enterprise Digital analytics architecture based on best practices
Evangelize importance of analytics and optimization across organization while developing strong relationships with the business stakeholders
Collaborate with BUs to create standards, best practices, and decision rules
Provide regular status updates to the leadership and quickly escalate potential issues
Manage multiple projects, with multiple remote teams, at one time

Education Education

Bachelor’s Degree in Business Administration

East Carolina University

Bachelor’s Degree in Business Administration

Skills Skills

Strong strategic thinker and ability to formulate business strategy; move effortlessly from analytics to development of strategy
Excellent written and oral communication and able to write and present to large audiences including Executive Team
Strategic critical thinker who also has a high attention to detail
Working knowledge of ad serving platforms for targeting and ROI solutions: behavioral and contextual targeting, re-targeting, response optimization, keyword and natural search optimization, etc
Excellent writing and presentation skills
Collaborate with the business to build, maintain and execute on the digital analytics roadmap that leads to greater overall maturity of the practice
Proficiency with Microsoft Excel and PowerPoint
Strong familiarity with statistical concepts and methods
Excellent organizational skills
Thorough knowledge of online research sources and survey techniques (Comscore, Nielsen, TNS, Jupiter, eMarketer, MRI, etc.)

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Director, Digital Analytics Search Resume Examples & Samples

Degree(s) in an applied quant field (Statistics, Mathematics, Economics, Engineering)
6+ years’ experience in analytically driven role, preferably agency-side within digital marketing industry, specifically managing large-scale, complex performance-driven “Biddable” activity
Deep Search experience is a must. Experience leading other Biddable marketing efforts - including Demand Side Platforms, Google Display Network, Facebook and/or Twitter - would be a distinct advantage
A strong working knowledge of one or more SEM management tools such as Marin, DS3, Kenshoo
Strong analytical skills, with the ability to identify business questions, analyze data, draw conclusions, and develop actionable recommendations
Experience using statistical techniques and/or tinkering with programming languages would also be extremely beneficial (Python, Javascript, R, SPSS, SAS, Shell scripting)
Knowledge of one or more ad serving technologies (DoubleClick, Mediamind, Atlas), site analytics, research panels and tools
Experience interrogating databases and systems using SQL and/or other tools to obtain answers

Director, Digital Analytics Resume Examples & Samples

Oversee and act as the expert for media strategy and placement with a focus on media testing, media mix, target audience profiling, consumer insights, competitive understanding integrating online and offline media
Present an in-depth and fresh understanding of media analysis across clients
Establish thought leadership and tool development to elevate Digital/Direct media planning capabilities
Ensure that all direct reports master the skills and organizational savvy required for advancement
Ability to clearly distill complex research concepts/techniques into simple, relevant meaning
Ability to quickly identify and understand client pain points and address with solutions that fit needs
Extensive knowledge of digital/direct media and marketing analysis (digital, multi-media preferred)
Thorough knowledge of online research sources and survey techniques (Comscore, Nielsen, TNS, Jupiter, eMarketer, MRI, etc.)
Working knowledge of ad serving platforms for targeting and ROI solutions: behavioral and contextual targeting, re-targeting, response optimization, keyword and natural search optimization, etc
Bachelor’s degree preferred, MBA a plus
10+ years related work experience
Experience working with SAS experts / outputs
Experience leading and managing a team

HBO Director, Digital Analytics Resume Examples & Samples

Work with DP to ensure smooth tracking implementation and ultimately accurate reporting; from creation of business requirements through testing implementation
Work with the product teams on developing the ability to report on upcoming enhanced TV, game consoles, connected TV HBO initiatives
Coordinate with the other areas in the HBO research team to ensure a cohesive research strategy for the online space and the ability to track program performance across the various platforms
Manage digital analytics budget; including the negotiating the costs and working through contractual process with HBO legal as well as seeking perspectives and cost savings with other TW divisions
Manage 3 direct reports. Ensure that the reports have proper training to expand and enhance their practical knowledge for the business
Develop expertise on online measurement tools and suppliers. Recognize and develop meaningful methodologies and metrics to measure usage
Work with Nielsen to integrate online measurement with traditional reporting tools. Requires developing new research systems, metrics and reporting
Develop and approve the release of all regularly distributed reports
Ensure that the principals of HBO’s Data Governance are applied, monitored and updated accordingly for HBO’s digital footprint
Represent HBO’s interests on a variety of outside working groups – CTAM, CIMM and DAA

Director Digital Analytics Resume Examples & Samples

Management and staff development experience
Excellent written and verbal communication as well as presentation skills
A/B & Multivariate test development design and methodology expertise
Statistical knowledge
Expertise in digital analytics, specifically with Adobe Reporting (SiteCatalyst)
Ability to develop strong insights based on data and present to an executive team
Deep technical understanding of digital analytics data management
Forecasting experience a plus

Director, Digital Analytics Resume Examples & Samples

Manage direct reports to include the full recruiting process, the development of talent, coaching and performance management, and day to day oversight include directing, assigning and prioritizing work
Manage a team responsible for implementation requirements, business and product analysis, reporting and data architecture
Define analytics strategy for NBA Digital and drive alignment of the strategy and implementation with cross functional teams
Regularly communicate digital performance and growth opportunities to senior level executives (VP/SVP/EVP), business operations, product teams and marketing
Build strong strategic partnerships with senior leaders and analytical teams at NBA League and across NBA s 30 teams
Manage development of projects to remain in scope of research budget
Overall knowledge of Digital Media industry including online, mobile, tablets, and other emerging technologies
Proficient with A/B and multivariate testing solutions such as Adobe Test & Target, Optimost and Optimizely
Experience in databases and dashboard reporting tools such as Tableau (experience as both a super-user and developer is desirable). Knowledge of data warehouse skills and other BI tools
Experience with managing a team
Comprehensive understanding of sports media including rights, trends, business models and platforms, as well an understanding of the digital business efforts desired
Strong strategic thinker and ability to formulate business strategy; move effortlessly from analytics to development of strategy
Self-starter. Ability to take initiative given general direction
Team player and consensus-builder, accustomed to working with a variety of stakeholders

Director, Digital Analytics Resume Examples & Samples

Advanced knowledge of Statistics / Data Regression
Movie Studio Research Processes
Digital publishing landscape including top websites in the following categories: Movies, Entertainment, Video, Male and Female Lifestyle, News
Digital Reporting Tools including ComScore, NetRatings Suite & Google/YouTube Analytics
Social Media Platforms including Facebook, and Twitter
General knowledge of the mobile landscape including iPhone/iPad, Android, and Blackberry
Excellent written, oral communication, and effective team building skills
Strong verbal, written, and presentation skills
Strong sense of ownership and urgency
Analyze and apply data to improve results
Work collaboratively in a team environment

Director, Digital Analytics Dig A Resume Examples & Samples

End to end ownership of Prudentials Digital Analytics capability
Attract top talent and hire a great team who are expert in modern tagging and web analytics technologies
Work with technology to create a state of the art Digital Analytics platform that integrates with other content, social and mobile platforms
Develop a practice for ensuring that Digital Analytics needs are considered from design though implementation
Partner and collaborate with brand, marketing and product management teams to understand performance indicators
Work with program and project management to define deliverables and manage dates
Manage persona definition, segmentation and personalization capabilities
10+ years of Digital Analytics measuring campaigns and web site behavior. At least 2-3+ years managing Digital Analytics team
Experience with mobile apps and all the associated interactions and motion
Ability to step into the mind of the customer and anticipates the customers need
A conceptual thinker who can articulate and execute his/her vision from concept to production
An Analytic mind whos a geek at heart, lives for emerging technologies and is hungry to keep learning
Knowledge of marketing automation, SEM/SEO and social tools
Experience in financial services or B2B2C organizations a huge plus
An entrepreneurial mindset with the ability to collaborate in a corporate environment
Enjoys working hard, but can sit back and have a good laugh

Director Digital Analytics Resume Examples & Samples

Support the continued enhancement and evolution of our analytics capabilities to a best-in-class level. Stay well-informed of industry trends and innovations and drive new analytics initiatives that contribute to business goals
Proven thought leader with innate curiosity and aptitude
9+ years of digital analytics experience and deep understanding of web analytics tools and methodologies
Mastery of Adobe Analytics (Omniture), Google Analytics or similar web analytics tools, including tagging structure, implementation and data analysis
Expertise with Nielsen Online, comScore (all products), competitive research, industry research
Experience with user experience research, methodologies and tools
Advanced Microsoft Office skills with expert Excel knowledge (e.g. complex calculations, pivot tables, macros, graphs/charts/tables). Expert with report automation techniques
Thorough understanding of formal project management methodologies including the ability to identify and resolve issues, manage risk, budgets and timelines, develop work plans and specifications, perform resource allocations and run team meetings
Bachelor s degree in business administration, mathematics, statistics or business with an emphasis on Information Systems
Innovative thinker with passion for data and analysis based decision making
Excellent written and oral communication and able to write and present to large audiences including Executive Team
Commitment towards delivering outstanding business results and user experience a must

Director, Digital Analytics Resume Examples & Samples

Work with internal and external stakeholders to develop, execute and analyze price tests across digital channels with the goal of maximizing revenue for the Studio’s film library
Recommend optimal pricing strategies in line with WBHE’s business objectives and based on analyses of digital and physical pricing and sales data, consumer insights and market dynamics
Manage day-to-day interaction with external parties (eg. Academic institutions, Consultants, etc.) on strategic projects/ proprietary studies involving price, customer analytics and product placement analyses, with the goal of evangelizing results and incorporating strategic recommendations into business
Collaborate with international territories to share U.S. insights and best practices around price and media testing, pricing strategy and customer-level analytics
Develop consumer analytics dashboards to help track customer growth and engagement across partner platforms. Conduct ad hoc queries to help WBHE’s film business unit better identify digital strategies that are contributing to customer growth and migration to higher margin transactions. Combine first party anonymized customer data with 3rd party research reports to better understand customer base
Assist in development of Business Intelligence tool that allows WBHE to more effectively mine WB customer level and competitive industry data
Work across the Film Business unit and Sales functions to evangelize results from price, media and placement tests
Effectively balance internal analytics and research capabilities, with usage of external vendors and consultants to efficiently deliver best practices and optimal business outcomes

Director, Digital Analytics Resume Examples & Samples

Team management, project management and workload distribution across all clients
Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner
Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies/approaches that match back to campaign and brand goals and to communicate that based on client needs
Peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents
Manage client expectations successfully throughout multiple engagements

Director, Digital Analytics Resume Examples & Samples

Digital Engagement Testing – Leveraging social & video platforms, plus new digital research tools to determine consumer preference around various creative materials
30% SOCIAL BUZZ MONITORING
20% AUDIENCE FEEDBACK & INSIGHTS
20% DIGITAL CAMPAIGN REPORTING & OPTIMIZATION
10% DIGITAL ENGAGEMENT TESTING
10% BOX OFFICE MODELING
10% OTHER PROJECTS: Developing and presenting other projects for the Digital Marketing team
2-3 # of years specialty
1-2 years entertainment
Digital Reporting Tools, including top Social Listening platforms, Social Insights (Facebook, Twitter) & Google/YouTube Analytics
Purpose behind basic statistical and modeling concepts (regressions, correlations, etc)
Agency or studio experience a plus

Director Digital Analytics Resume Examples & Samples

Defining and executing CRM strategy and program design across multiple operating companies and brands
Delivering analytics-based recommendations to senior management
Managing the scope and delivery of analytics projects and providing oversight for ongoing data-driven consumer segmentation and tagging
Identifying and sharing digital insights across all digital channels and driving consumer experience improvement
Leading a team of 4+ digital analysts which includes recruiting, hiring, training and coaching staff
Collaborating with team of data scientists and data engineers across multiple functions to help achieve strategic business objectives
Degree in Data Science, Statistics, Applied Math or Computer Science with concentration in data analytics tools. Master’s degree in same disciplines or MBA preferred
8+ years of experience in Web Analytics, Data Science, Statistics or CRM
Expertise with CRM, customer experience, advanced analytics and common web related statistical analytical tools
Strong experience in leveraging data and analytics to drive customer value
EXCELLENT COMMUNICATION

Director, Digital Analytics Resume Examples & Samples

Works with director to develop scope of work for team, sequencing, defining value proposition, setting strategic and business direction, context & priorities for the team
Provides oversight, coaching and guidance to management-level staff
Partners with Director and peer Health Plan Leadership to interpret, analyze and address key business issues and questions
Provide operational management: be accountable for budgets and resource viability of area of responsibility
Recommend organization/business performance metrics and act when needed
Review and recommend policies to achieve customer and Kaiser Permanente goals
Oversees management of vendor relationships, digital usage, and trends
Forms online content partnerships to promote digital
Creates, proposes, and supports Kaiser Permanente’s leadership learning agenda
Represents a consumer point of view and provides direction to the development team for implementation and testing of all new function and features
At least five years of relevant experience
SAS experience and/or other statistical software packages
A bachelor’s degree in statistics, biostatistics, mathematics, or other related field
The ability to work in a Labor/Management Partnership environment
Prefer experience as a Data Scientist
Minimum ten (10) years of content/functional experience
Minimum three (3) years of management experience
Twelve (12) years of content/functional experience preferred
Five (5) years of management experience preferred
Health care industry preferred
Digital technology preferred

Senior Director, Digital Analytics Resume Examples & Samples

Data munging including extracting data in a raw form from the data source or log file, "munging" the raw data using algorithms or parsing the data into predefined data structures, and finally depositing the resulting content into a data store for future use
Help build machine learning models (including predictive models and recommender systems) and mine data to detect for patterns, opportunities and insights using appropriate suite of software with a data product as the end goal
Oversee the continued development of the analytic capabilities within the Catalina network, identifying opportunities to improve the processes and streamline activities
Clearly communicate and summarize findings for the team to help develop better products
Participate in the development and testing process of future products
Analyze and interpret data in efficient manner
Interact with various cross-functional teams, including Sales, Product, Technology, and 3rd Party vendors, to understand processes and technologies and implement analytical solutions
5+ years working in a data analysis, market research, or promotion/advertising environment
Experience building machine learning models in h2o, R, Python or SAS, including linear / logistic regression, tree-based models and SVMs
Ability to extract, transform and clean data sets from multiple sources
Experience designing and analyzing experiments to measure the impact of marketing campaigns. This includes sampling techniques and testing for statistical significance
Familiarity managing, querying and aggregating large data in a Hadoop environment
Experience with web analytics, online recommendation systems, reinforcement learning and multivariate testing preferred
Knowledge of UNIX, Neteeza (or similar) and relational databases
Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Strong customer focus and consultative skills
Strong multi-tasking, organizational, and time management skills

Director, Digital Analytics Resume Examples & Samples

Leading the client relationship for Digital Analytics guidance at all seniority levels (from most junior clients to CMO level)
Establishing yourself as a thought leader around digital analytics, ad-technology concepts / methods / tools, and the use of data to inform planning
Ensuring excellence in the delivery of all internal and external digital analytics demands
Ensuring that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
Anticipating client’s needs and proactively developing solutions to address them
Having a clear vision for the use of various sources of data—1st, 2nd, and 3rd party—as it concerns the performance and improvement of media buys
Identifying opportunities to continuously improve processes around the use of data, digital measurement, reporting and analytics methodology and management processes
Presenting reports, POVs and other materials to clients on a regular basis over the phone and in person
Leading, mentoring and training a team of 3 analysts at various levels
Fluency in SAS, SPSS, R or other advanced analytics software packages
Experience in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
Fluency with concepts of database design and SQL
Proficiency with Microsoft Excel and PowerPoint
Familiarity with web technologies including HTML and Javascript

Director, Digital Analytics Resume Examples & Samples

Develop long term digital analytics plans and program recommendations, linked to client’s overall strategy and business objectives
Proactively recommend digital analytics program enhancements including new tools and methods to improve performance tracking while staying aligned with client’s overall goals
Set scopes of work and budgets for each new digital analytics program and manage the time spent by each member of the analytics team to ensure work is completed on budget
Drive an initiative to increase the understanding of the impact of social and digital content against business priorities
Implement social listening projects to inform digital strategy and content
Audience Profiling and Media Mapping: Develop audience profiles, personas, media maps, leveraging syndicated data sets
Integrate into the broader account team to identify opportunities for further support
Manage the initiation, preparation and execution of deliverables, including template recommendations, deliverables timelines and deliverables review
Proactively keep the broader account team informed of analytics trends and best practices, data platform and algorithm updates, new potential analytics partners
Ensure quality work from team in order to meet/exceed client expectations
Demonstrate deep knowledge of the owned, paid and earned aspects of digital content management, including recommendations for how best to customize Analytic projects to address social intelligence and performance tracking needs
Keep abreast of changes in digital media intelligence and tracking platforms and adapt analytics strategy and tactics to reflect these changes
Understand the strengths and weaknesses of different digital data vendors and tools
Demonstrate understanding of an integrated marketing model by showing how owned, paid and earned play in tandem with each other
Familiarity and expertise with tools and resources

Director Digital Analytics & Personalization Resume Examples & Samples

Experience presenting in front of large groups. Must be very comfortable in a client-facing role
Management experience
You must have a passion for the web and creating delightful user experiences
Expert understanding of online marketing and analytics
Basic understanding of statistics. You must love data
Understanding of data warehouse, Big Data and APIs
Must be self-motivated, responsive, and dedicated to customer success
Exceptional organizational, presentation, and communication skills – both verbal and written
Previous experience working with the Omniture Suite of products (SiteCatalyst, Test&Target, etc.)
Previous experience working with Adobe Analytics or similar tools
Website optimization consulting experience
Web development experience
Digital and direct-to-consumer experience (e.g., Retail, media, financial services, high tech, etc.)
Degree in Computer Science or other related advanced education

Director Digital Analytics Resume Examples & Samples

Thought Leadership: Enhance and innovate the current approach to digital marketing analytics that influences profitable change to existing strategies and tactics. Utilize state-of-the-art analytic approaches to convert digital and web data into business value. Keep current with industry best practices and advancements in digital measurement
Digital Customer Insight: Develop a deeper understanding of La Quinta’s customer, their travel patterns and behavior within the digital space. Deliver business impacting insights that drive site traffic, desktop and mobile app performance, continuous optimization of the user experience, and marketing initiatives
Analytic Data Strategy: Partner with IT in building a robust customer data repository that enables the efficient synthesis of large amounts of disparate data. Drive the 3rd party data acquisition strategy through identification of actionable information sources. Having a clear vision for the use of various sources of data—1st, 2nd, and 3rd party—as it concerns the performance and improvement of media buys and targeting
KPIs: Establish new standards for digital marketing KPIs and build effective tracking. Implement new reporting tools necessary to advance the understanding of important audience segments
Testing: Lead the design of valid test plans for all A/B website testing including usability, site optimization and personalization. Deliver analytic results with recommendations
Marketing Measurement and ROI: Lead and develop an approach to evaluate the performance of marketing programs and investments to inform strategic direction for future campaigns. Lead all marketing mix and attribution modeling workstreams. Collaborate closely with product owners, marketing and loyalty teams to support and measure personalization efforts across the digital platform
CX Research: Partner with CX team on all website usability and customer experience research, utilizing qualitative and quantitative best practices. Work with product team to incorporate testing feedback into the end user experience
Functional Management: In partnership with the VP Guest Insights and Analytics, build and shape a highly-effective digital analytics team. Identify, prioritize and execute analytical work that delivers insights across marketing channels. Nurture a collaborative culture inside and outside the organization. Foster effective external agency relationships with a partnership mindset that enables superior analytic support and servicing
Communication and Influence: Outwardly communicate the things that matter. Create and deliver insightful presentations to executive leadership that summarize complex analyses and inform business decisions. Speak comfortably about analytics to non-technical audiences. Be a “data evangelist”. insightful narratives are constructed through sophisticated analytics techniques
Minimum of 5 years of analytic team leadership positions
8+ years of progressive experience mining large complex data sets, using a variety of advanced quantitative/modeling techniques to support a digital marketing discipline
Experience with marketing mix and attribution modeling
Strong understanding of digital marketing theories and processes
Ability to identify, source and validate the specific data that must be analyzed to solve problems
Proven ability to develop strong working relationships with marketing, IT and external partners
Polished communicator: must be able to interface with senior leadership and influence decisions
Digital agency experience highly desired
Proficiency in SAS/R, with broad working knowledge of methodologies used for advanced analytics is required
Well versed in web analytics tools (Adobe/Omniture)
Experience with tag management tools
Working knowledge of Hadoop and other big data technologies highly desired
Experience with Cognos, Qlickview, Tableau or other similar business intelligence and visualization tools a plus

Director, Digital Analytics Resume Examples & Samples

Manage a team of digital analytics analysts in driving the reporting, insights, optimization and personalization agenda
Collaborate with the business to build, maintain and execute on the digital analytics roadmap that leads to greater overall maturity of the practice
Communicate and socialize the value of digital across a variety of audiences, through metrics and insights
Drive the site optimization and personalization practice, demonstrating business and consumer value
Develop dashboards and regular reports and analysis of key metrics related to various digital efforts (e.g., website optimizations, email, SEO, paid search, social media); deliver actionable insights and recommendations. Provide ad-hoc reporting and analysis as needed
Partner with internal resources including Marketing, IT, finance, and vendors to identify business needs, measurement plans and key performance indicators
Identify necessary data sources; perform collection and reporting of data from multiple sources
Manage data collection requirements and implementation for various digital properties. Perform necessary set-up work in the tag management tool as well as QA and troubleshooting tasks
Partner with business stakeholders to develop site testing and optimization plans. Manage execution of various A / B and multivariate tests. Report on results and provide recommendations
Excellent analytics and communication skills, with the ability to clearly communicate insights and recommendations to various business stakeholders. Natural curiosity with strong critical thinking skills and passion for change
5+ years Supervisory and team leadership experience
Experience leading a team of digital analytics resources
Experience developing, socializing and executing on a strategic roadmap focused on continual digital analytics maturity
Expert knowledge of web analytics tools such as Adobe Analytics, Google Analytics, as well as social media analytics tools (Facebook Insights, YouTube Analytics, Twitter Analytics)
Experience with website optimization tools such as Adobe Target, Google Content Experiments
Experience with other analytics tools such as Tableau, Domo, SAS
Experience with tag management tools such as Adobe Dynamic Tag Manager, Google Tag Manager
Must be located within a commutable distance Minnetonka

Director, Digital Analytics Resume Examples & Samples

Bachelor's Degree in Marketing, Business, Economics, Statistics or Mathematics
7+ years of experience in web analytics with an understanding of how to leverage data to make informed business decisions
Proficiency with web analytics and industry-standard web analytics platforms such as Adobe Analytics (Omniture), Coremetrics or WebTrends
Excel and PowerPoint skills
Ability to troubleshoot, identify patterns, and generate new approaches to reporting
Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
Experience with A/B and multivariate testing tools such as Test&Target, SiteSpect, Monetate or Maxymiser
Understanding of web analytics implementation and tag management software such as Tealium or Ensighten
Working knowledge of basic web technologies (JavaScript, Flash, SQL, HTML, web platforms and browsers, APIs, CMS and CRM systems)
Excellent written and verbal communication skills with experience in developing compelling presentations and presenting to senior management
Equally effective and influential communicator in formal and informal settings with senior executives, peers, and potential business partners
Ability to manage multiple projects at once with a sense of urgency required to work in a deadline driven environment
Diligent, flexible, resourceful, independent worker with a strong work ethic
Strong communicator capable of delivering concise messages to various audiences
Positive attitude, team player with professional demeanor
Intellectual curiosity and strong willingness to learn
An extraordinary team player that thrives in a fast-paced, high-growth, entrepreneurial environment where quality and speed of decision making and execution are critical