Brand Manager Job Description
Brand manager
provides oversight, functional and business expertise to ensure the successful execution of brand marketing strategies and programs.
Brand Manager Duties & Responsibilities
To write an effective brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included brand manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Provide tactics on the product placement
To bring IMC campaigns, new initiatives and activation platforms to life in the Country, through a consistent approach and leading the decisions at the local level
Exercise thought leadership towards the Bottler, being the main contact person for Bottler Trade marketing Director, to enable effective execution of the brand plans in the marketplace
Responsible for the development of product strategies, definition of promotional activities, and product expansions and/or launches
Collaborate with key business partners (executives, functional marketing teams, PR, training, field, ) to develop program strategy
Responsible for training full time and freelance personnel, influencing indirect reports and members of cross-functional teams
Management of volume and DME budgets for individual projects across ANZ
Influence business performance by identifying/ driving marketing levers
Graphic with screenshots, high-rez, concept arts
Implement promotional activities including sales forecasting, POS briefing and follow up, presentations to the Sales Team, and post analysis of promotions
Brand Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Manager
List any licenses or certifications required by the position: CMA, CPA, MBA, ISO, PMP, HACCP, IAB, NOV, MACC, PLI
Education for Brand Manager
Typically a job would require a certain level of education.
Employers hiring for the brand manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Management, MBA, Education, Communications, Business/Administration, Advertising, Science, Economics
Skills for Brand Manager
Desired skills for brand manager include:
Marketing vehicles and marketing fundamentals
Social networking
Financial planning
Excel
Forecasting assortment planning and inventory management
Healthcare environment and evolving landscape
Multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Word
Ability to apply basic marketing concepts used in the development of marketing plans
Multidisciplinary business principles and practices to achieve successful outcomes
Desired experience for brand manager includes:
A minimum of 5 years’ in gaming or consumer products industry
Product management experience of consumer / entertainment brands
Knowledgeable in areas of social media and web strategy
Detail oriented and commercially minded
Experience working with external agencies and managing business partnerships
Strong, highly organized analytical skills
Brand Manager Examples
1
Brand Manager Job Description
Job Description Example
Our company is hiring for a brand manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand manager
- Attendance at all key internal meetings, including monthly Brand Expert meetings, Global Trade Marketing Meetings and ad hoc internal meetings
- Collaborate with system partners (Channel, PAC, K&I, Finance, SRA, Legal, ) to ensure ongoing brand engagement and identify opportunities to achieve business goals and/or close gaps
- Work with the marketing Manager and 3rd party agencies (Creative, PR & Media) to create and implement all aspects of the annual marketing plans across the group
- Accountable for budget management and the delivery of KPIs and agreed targets
- Promote, drive & maintain the brands in Ireland and Internationally, maintaining and growing market leadership positions
- Implement market research, agree objectives, implement strategy, collate results
- Design, deliver & measure highly effective integrated campaigns both online and offline
- Maximise and enhance the digital presence - product websites, social media and e-marketing to drive customer engagement and product promotion
- Develop and support planning documents and internal communication
- Work closely with national and international direct sales teams and distributors
Qualifications for brand manager
- Marketing Assistant will be a direct report
- Minimum 5 years relevant Brand management experience in B2B or B2C
- Degree in Marketing or a related business qualification is essential
- Experience in developing and implementing marketing strategies to achieve commercial objectives
- Good understanding of traditional and new communications channels
- Analytic and strategic thinking
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Brand Manager Job Description
Job Description Example
Our growing company is looking for a brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand manager
- Looking at the pricing of products and analyzing the potential profitability
- Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
- Manage the key agency relationships, ensuring high quality work is consistently delivered
- Lead the translation of the KitchenAid brand strategy across the Consumer Decision Journey within brand communications and go-to-market initiatives for the base business
- Brand campaign support and execution across touchpoints
- Media Planning support, tactical plan ownership
- Digital Eco-system strategy, website ownership in partnership with Digital Center of Excellence
- Lead launch of new website
- Develop and new digital tools to support brand objectives
- Brand Planning and strategy support
Qualifications for brand manager
- Experience in using eMarketing software and Google Analytics
- BA/BS in brand, marketing, public relations, communications, digital/creative fields
- Two+ years of customer facing, business development experience required, preferably in educational technology
- Minimum of 6 years Brand Management experience required
- Interest in fashion accessories
- Familiarity with the fashion media and contacts
3
Brand Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of brand manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand manager
- Lead consumer and shopper marketing programs
- Oversee profit and loss ownership
- Develop and execute annual marketing plans and 3-5 year strategic plans
- Actively monitor competition activity and provide relevant reports & analysis (competitor, risk )
- Monitor and analyze key marketing metrics (CPP, CPM, ), quality, and campaign performance
- Take brand ownership including sales and marketing, retail operation, pricing and inventory and customer relationship
- Fully responsible for the strategies and planning of the brand, people management, analysis, and working in close with the HQ to ensure the brand is strengthen and developed according to the Brand HQ strategies
- Implementing the CRM program with the ultimate goals to build customers' loyalty
- Coach the team and get the best from everyone
- Prepares IBP of assigned products in cooperation with medical
Qualifications for brand manager
- Evaluate, negotiate, select and manage outside resources necessary to execute the marketing plan
- Bachelor’s degree in marketing or related field is preferred
- 3+ years of experience in a business-to-consumer (“B2C”) marketing environment, preferably with experience in brand marketing, event marketing and experiential marketing
- Creative and strategic thinker with a strong understanding of marketing passion & lifestyle brands
- Advanced writing, proofing and editing ability (appropriate tone/style, complete and accurate)
- Ability to talk about various pop culture topics to a highly-educated and passionate audience at a moment’s notice
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Brand Manager Job Description
Job Description Example
Our innovative and growing company is looking for a brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand manager
- Leads the review and manages delivery of Brand performance against targets
- Develop and execute marketing strategies and plans for Nestea, Bonaqua on Belarus market in line with the strategic direction and guidelines determined by Belarus Franchise Manager and CEE BU Marketing Team
- Lead respective initiatives across functions of KO, Bottling Partner and third parties, including supervisory role over agencies & suppliers
- Act independently to deliver plans within the planned strategy to market on time and in a creative manner under minimum guidance from Franchise Manager
- Achieve Key Business / Brand Objective
- Establish Strong Partnership with Internal Stakeholders (Sales, Sales Operations, Supply Chain, Finance, Legal, Regulatory Affairs Business Partners)
- Build a comprehensive Strategic Brand Plan, through NNLRP/Brand Team process, to be executed in the following year
- Understand Med/Reg approving process (ePass)
- Maintain and develop in-depth customer insight to anticipate stakeholder needs
- Create a brand strategy (customer target, key benefits, visual style guidelines, logo, brand traits, ) for 3-4 brands
Qualifications for brand manager
- Work well with lots of different teams – that have different goals and levels of accountability
- Great understanding of retail Merchandising
- Business professional proficiency in English
- Past luxury brands experience is a plus
- Energetic self-starter with an abundance of initiative, passion for their work and readiness to dive deep quickly
- Bachelor Degree required, MBA strongly desired in Marketing or related field
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Brand Manager Job Description
Job Description Example
Our innovative and growing company is looking for a brand manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand manager
- Participate & translate consumer’s insights into brand management, innovation, product & activities that impact, and exploits the potential of each touch point/channel with relevant messages to the targeted consumers
- Understand the data collection, data mining and translate that into usable consumer insights
- Consider a top-down/bottom-up approach to ensure the appropriate/balance use of resources to support the core brands and investing in New Product initiatives
- Brief the agency, develop and define the Consumer Engagement & Trade Engagement brand communication platform in line with global guidelines & direction
- Be fully responsible for designing a high scale consumer & trade events before handing it over to the development team
- Track profitability and high marginal contribution per brand/brand activity
- Ensure efficient resource allocation by brand/brand activity partnering with development & deployment teams
- Ensure the brand identity
- Ensure the positioning is respected at all level and that all executions are developed accordingly
- FMCG and exposure to health care highly regarded
Qualifications for brand manager
- Experienced working in a multi-brand environment, across differing audiences and geographies
- Strong communication and presentation skill with excellent interpersonal sense
- Experienced project management background in pharmaceutical company
- Autonomy/Independence, Assertiveness
- Should be self-motivated, creative and well organized
- Minimum 3 years working experience on product management or marketing