Manager Brand Job Description
Manager brand
provides a Framework for Digital Brand Activation for Brand & Performance to drive full consumer journey including Social Media.
Manager Brand Duties & Responsibilities
To write an effective manager brand job description, begin by listing detailed duties, responsibilities and expectations. We have included manager brand job description templates that you can modify and use.
Sample responsibilities for this position include:
Keep abreast on emerging tools, trends, practices and channels in marketing
Working toward Market Share Objectives
Reviewing Brands performance, monitor and evaluate activities
Liaise with Channel Teams on Strategy and Planning of Customer Marketing Plans
Define objectives and strategies for product launches
Partner with cross functional teams to solidify plans and flawlessly execute
Work with multiple stakeholders to optimize plans then sell in to senior management
Determine benchmarks, key success factors and market threats
Define, qualify and quantify the project’s target audience
Determine strong trends in the entertainment industry
Manager Brand Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager Brand
List any licenses or certifications required by the position: CMA, CPA, MBA, ISO, PMP, HACCP, IAB, NOV, MACC, PLI
Education for Manager Brand
Typically a job would require a certain level of education.
Employers hiring for the manager brand job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Management, MBA, Education, Communications, Business/Administration, Advertising, Science, Economics
Skills for Manager Brand
Desired skills for manager brand include:
Target consumer
Full marketing mix
Excel
Social media and digital platforms
Product assortment and key items
Gaming business
PowerPoint
Word
Adobe Creative Suite
Gaming business and games-as-a-service
Desired experience for manager brand includes:
Expert in product(s)/brand(s) at subsidiary level, informs, motivates and convinces his/her internal work colleagues (PR, sales, web/community managers, EMEA) to conduct actions with the aim of reaching a maximum number of our local customers (retailers/press/end users)
Participates in tracking industry technological trends / competitive information / changes / evolutions
Drive and manage external agencies
Create and execute strategies for the Nordic market
Secure a good and professional relationship with current partners seeking out new partners
Provide ideas and consumer feedback on the brand themes, products
Manager Brand Examples
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Manager Brand Job Description
Job Description Example
Our innovative and growing company is hiring for a manager brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager brand
- Prepare marketing plans for specific products/categories in conjunction with the Marketing Manager
- Develop advertising briefs as required for specific products/categories
- Make recommendations for range rationalization
- Liaise with New York staff on specific product/promotional activities
- Monitor Time & Action Calendars
- Partner with design to ensure licensed partners received sufficient seasonal inspiration and design direction
- Partner with design to approve seasonal concepts, color stories, merch plans, and product
- Provide written communication outlining approvals and actionable requests for additions, cancellations, and changes
- Complete seasonal market research on competitors’ trends and pricing
- Responsible for promotional planning and range management, with special responsibility for a key retail account, and plus additional smaller account(s)
Qualifications for manager brand
- Experience with print, outdoor, radio and TV advertising, collateral development, video, direct mail, database marketing, customer segmentation, and online marketing, including social media, SEO
- One year experience preferred in a successful marketing role (radio experience, event marketing or sports marketing a plus)
- Experience with graphic design software is a plus
- A results-oriented individual who can make a difference
- Expertise establishing credibility at all levels within the organization
- A strong value system, unquestioned integrity
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Manager Brand Job Description
Job Description Example
Our company is hiring for a manager brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager brand
- Support Head of Brand with specific projects and managing day-to-day brand and design workload
- Be a key contributor and representative in the Brand Working Group and Brand Design Team, other key brand-related groups or meetings
- Support management of corporate brand needs
- Work closely with the digital implementation team to ensure that the brand identity and architecture are properly implemented across websites and other digital channels
- Working closely with the Group Marketing Manager, rest of Johnson’s marketing team and the commercial teams to ensure effective implementation of the brand marketing strategies
- Contribute and execute strong, functionally aligned brand tracking and monitoring performance of the brand
- Leads in the development of the Foodservice Business Plans through research, analysis and supporting activities
- Build strong relationships with colleagues in Marketing (immediate team)
- Provides key business counsel development of customer proposals with Sales to support the Category and teams growth objectives
- Act as analytics lead, sharing actionable Insights from diverse sources, including Direct Link and Technomic
Qualifications for manager brand
- Proactive with drive and energy to achieve results and is self-motivated
- Strong promotional copy-writing and proof reading skills ideally across a broad range of marketing channels (email, web, video, print )
- Experience working with agencies/ design teams
- Excellent communications and networking skills
- Enthusiastic team player with an ability to contribute and influence
- Proficient in Microsoft Office and all Social Media Platforms
3
Manager Brand Job Description
Job Description Example
Our innovative and growing company is hiring for a manager brand. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager brand
- Collaborate and partner across KitchenAid Small Appliances, Retail Channel and Merchandising teams, Agency Teams
- Support Brand Experience initiatives and events
- Lead Brand Analytics, Budget Ownership with support from team
- Key agency contact, lead annual Statement of Work development
- Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives
- Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives
- Assist with building new business development opportunities analysis of competition, new opportunities, categories, trends
- Managing the product – cost sheets, sell sheets, product samples, document review and preparation
- Deliver corporate sales, profit margin and EBITDA goals across a portfolio of directly managed brands
- Manage business analytics, forecasting, and planning
Qualifications for manager brand
- Fantastic organizational skills, as you will be managing many brands simultaneously
- Strong time management and follow-up
- Four plus years of relevant experience in print and technology-based, product development and management
- Participate in creation of business operating plans and creation of complete marketing goals, strategies and tactics within plan
- Develop marketing communications plan and media schedule for each show
- Develop and monitor show marketing budget and creative work plan
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Manager Brand Job Description
Job Description Example
Our innovative and growing company is looking for a manager brand. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager brand
- Develop and execute annual marketing plan activities, including local media strategy/plans for the assigned brand within a category
- Work with other functions (Supply, Sales and Finance) to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget
- Provide monthly updates to business review and monitor market performance
- In close co-operation with the Trade Marketing team, identifying trade needs/opportunities, developing pricing and distribution strategies in line with trade promotions for brands
- Work with global/regional team to contribute to innovation, strategy and lead execution in the country
- Marketing budget on assigned brands
- Execute product launches agreed by Area/Region
- Monitor and analyze key marketing metrics (CPP, CPM, ) and campaign performance
- Leads development of 1 Year Brand Plans in line with Business OGSM
- Manages delivery of Brand performance in line with P&L metrics & targets
Qualifications for manager brand
- Skilled in strong writing, project management and communication skills
- German speaking would be an advantage
- Publishing experience not essential
- Strong teamwork, with experience working in cross-border culturally diverse cross-functional teamsProduct Management
- Minimum 5 years of experience in Marketing specifically in brand with 3 years in brand management
- Experience in FMCG will be an added advantage
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Manager Brand Job Description
Job Description Example
Our company is looking for a manager brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager brand
- Adjust, update and communicate project plans as needed
- Delivering corporate sales, profit margin and EBITDA goals across a portfolio of directly managed brands
- Managing business analytics, forecasting, and planning
- Leading cross functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives
- Leading consumer and shopper marketing programs
- Efficiently managing all marketing and advertising budgets to achieve brand objectives
- Developing long-term growth strategies
- Profit & Loss ownership, including cost-improvement initiatives and linkage with Trade Marketing team
- Developing and executing annual marketing plans and 3 to 5 year strategic plans
- Articulate the vision and the strategy of the brand
Qualifications for manager brand
- Experienced in working in a global matrix environment
- Minimum 5 years experience in consumer marketing or closely related field
- Consumer durable goods, consumer packaged goods experience preferred
- Influence and present ideas to senior level management
- Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
- Good understanding of business and product knowledge with marketing sense