Partnerships Marketing Manager Cover Letter

In response to your job posting for partnerships marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for brand direction and support to internal groups such as: creative services, search marketing, digital, marketing automation, and paid media to maximize lead performance.

My experience is an excellent fit for the list of requirements in this job:

• Build and maintain a comprehensive understanding of the regional markets and customer needs, and identify key opportunities to develop winning benefits supporting the network and various product strategies
• Take a customer focused approach to incubate, source, launch and renew regional marketing partnerships and benefits that will appeal to both end-consumer and issuer partners for business success, and drive cross-border spending
• Be the execution lead to drive the roll out of regional marketing partnerships across proprietary and partner cards markets in the region, from creating sell-in decks, to managing partners, developing creative, interfacing with market leads and ensuring internal approvals for launch
• Be the benefit owner to maintain assigned set of current agencies/partnerships, including management of customer escalations and consolidating partnership results
• Lead assigned projects and work streams from time-to-time
• Act as Centre of Excellence for assigned SME functions and lead SME projects, consolidate multi-market learning and best practices of which our markets can leverage, and proactively help our markets and issuers leverage these AXP assets to grow our business
• Self-motivated, with a passion to identify opportunities, propose new concepts to drive innovation and change in the area of partnerships
• Good understanding of social platforms, abreast of key trends in mobile/ tablet etc, ideally someone who embraces digital as part of their daily lives

I submit this application to express my sincere interest in the partnerships marketing manager position.

Previously, I was responsible for strategic oversight and day-to-day management of all search marketing and digital media acquisition and cross-sell efforts for assigned business lines.

Please consider my experience and qualifications for this position:

• Managing relationship between property and partners for Brand Initiatives
• Establishing a workflow process and reporting cadence for all strategic partnerships and activities, offering valuable insights for partners, internal stakeholders
• Understanding the partnership environment and the motivations of luxury guests
• Demonstrating a strong understanding of Company, brand, discipline, and program strategies
• Using data to thoroughly evaluate opportunities and focuses on those with the greatest potential business impact
• Reporting, analyzing and optimizing the performance of targeted campaigns and CRM initiatives through the development of data driven insights
• Driving luxury trial or repeat luxury stayers through a series of lifecycle communications to luxury prospects and guests
• Analyzing data for CRM/LRM and brand offer initiatives, offering valuable insights on optimization tactics

Please consider me for the partnerships marketing manager opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for leadership to the MENA Reporting & Analytics lead & support Media / Marketing Mix Modeling initiatives as well as on transforming marketing & media reporting & dashboards.

Please consider my qualifications and experience:

• Identify new partners, manage inbound requests, recommend new deals for execution
• Actively pursue and recommend partnerships on a single-country and pan-regional level across Latin America
• Provide invaluable input on international licensing strategy and development projects
• Manage an approved CPD regional budget, coordinate with regional finance and accounting, manage and achieve financial goals, provide significant input in overall short-term and long-term budget targets
• Drive efforts in the territory to ensure that revenue targets are met on a quarterly and annual basis
• Support strategic business plans with clear tactics and business plans for future development
• Manage all incoming commercial PTU (permission to use) agreements in coordination with partners in Global Communications
• Meet annual targets for Latin American promotions budgets, in coordination with regional and global counterparts

I would like to submit my application for the partnerships marketing manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for the marketing communication team on a regular base with material to be published on social media, PR and web communication tools.

Please consider my experience and qualifications for this position:

• Experience developing and executing digital customer engagement activities is preferred
• Core marketing skills
• Experience and strong understanding in cybersecurity landscape including key vendors and partners
• Financial and budgetary skills
• Solid Presentation production capabilities
• Able to successfully manage in ambiguous environments
• Experience in strategy development and implementation with Strategic Partnerships
• Experience interacting with C-level executives in traditional corporate settings and/or start-up entrepreneurial environments

In response to your job posting for partnerships marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for counsel to clients on tactical matters linked to strategic plans and third party partners in the area of event operations, paid media (across digital, OOH and TV) and in-restaurant marketing.

Please consider my qualifications and experience:

• Showing an understanding of the needs of different customer and stakeholder segments and developing appropriate service strategies
• Managing the reporting process for all promotional offer and CRM initiatives for stakeholders including monthly reporting for L&L meetings and on an ad-hoc basis for properties
• Working effectively with other departments and regions throughout the organization
• Experience either in brand partnerships, marketing, ticketing, festivals or the live music business
• Comfortable with time away from home (depending on business requirements)
• An attention to detail second to none
• Is proactive and productive
• Has uncompromised ethics, integrity and discretion with company and client information