Campaign Analyst Resume Samples
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Campaign Analyst Resume Samples
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EK
E Kihn
Ernestine
Kihn
526 Runolfsdottir Manor
Dallas
TX
+1 (555) 335 3731
526 Runolfsdottir Manor
Dallas
TX
Phone
p
+1 (555) 335 3731
Experience
Experience
Dallas, TX
Campaign Analyst
Dallas, TX
Hane, Dare and Swift
Dallas, TX
Campaign Analyst
- Create campaign segmentation, requiring database joins and selections, within the Marketing Operations product
- Develop content and coaching guide for on-boarding new team members to the Campaigns team
- Partner with marketing managers, social, and planning teams to monitor weekly, monthly, and final
- Working with marketing to improve how they contact their customers
- Create and execute marketing campaigns using blueANALYZER / MAAX database systems
- Support the campaign tracking team on tracking the campaign performance
- Completes the execution of personalized email marketing campaigns using third-party email service
Houston, TX
Digital Campaign Analyst
Houston, TX
Quigley-DuBuque
Houston, TX
Digital Campaign Analyst
- Monitor campaign pacing on a weekly basis and work with Campaign Managers to implement adjustments as necessary
- Act as a digital project manager, a coordinator between the Digital Campaign Specialists, Account Managers, and our clients to ensure flawless execution
- Coordinate digital creative fulfillment, working with Account Managers and the Central Ad Operations team
- Source content for clinical and marketing outbound communications from knowledge library, working with Marketing Communications to obtain necessary approvals
- Create outbound messages into marketing content delivery systems (Aprimo & ExactTarget), segmenting content for dynamic assembly
- Act as liaison between multiple internal teams to gather marketing collateral and prepare multi-channel outbound communications
- Prepare documentation for creation of new assets as determined by Digital Marketing and Marketing Communications
present
Boston, MA
Senior Campaign Analyst
Boston, MA
Blick LLC
present
Boston, MA
Senior Campaign Analyst
present
- [Marketing Campaigns] Responsible for all aspects of marketing campaign analysis and clear dissemination of results/insights to marketing leadership across the organization. This includes analysis of recurring/informational communications, targeted offers, mass media spend, results of any test performed and incrementality
- [Interpretation] Partner with marketing analytics decision support team to provide interpretation/translation in order to make effective recommendations to marketing leaders
- [Knowledge Base] Populate and maintain accessible knowledge base and archive of past analyses to facilitate trended results of offer performance, guidance/tools related to pro-forma assumptions and improved quality of future analysis. Leverage historical learning to make recommendations on strategy to marketing leadership
- [Efficiency/Consistency] Develop approaches, templates and tools that ensure a consistent approach in all offer post-analysis whether ad-hoc or recurrent
- [Testing]Support testing & validation of data enhancements and development from the technology organization. Proactively suggest customer segment reinvestment tests based on current trending
- Maintain comprehensive documentation on measurement methodology and reporting process to ensure continuity and consistency of analytics program
- Demonstrated success working with very large data sets, developing tools for streamlined analysis and creating reports that succinctly summarize complex concepts
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Delaware
Bachelor’s Degree in Business
Skills
Skills
- Knowledge of marketing industry and practices; solid knowledge of campaign audience selection
- Detail oriented with a willingness and ability to learn
- Strong proficiency in Excel, Word and PowerPoint for producing reports and presentations
- Basic understanding of SAS and database ability to interpret SQL statements
- Ability to multi-task and work efficiently within a fast-paced environment while maintaining strong
- Acting as a stakeholder/owner for a software deliverable
- Assist in the development of ad benchmarks with a focus on consolidating performance data
- Attention to detail and exceptional organizational skills
- Knowledge of campaign management tool(s)
- Demonstrated ability to coach and develop a staff
15 Campaign Analyst resume templates
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1
Senior Campaign Analyst Resume Examples & Samples
- Determine, from a given business objectives, what combination of Leads Management processes (25 Lane Highway, CVM, Trillium, etc.) are required to achieve the required goal
- Document the technical details of a given Leads program in the appropriate format
- Communicated detailed project plans to clients
- Work directly with Leads Generation team and Leads Management clients to determine requirements for new Leads programs
- Facilitate knowledge transfer of newly developed programs for execution to other Campaign Analysts
- Obtain required inputs for Leads program development from other CRM solution teams, including research analysts and performance measurement analysts
2
Eim Campaign Analyst Resume Examples & Samples
- Ensure efficient and timely completion of campaign execution requirements
- Ensure campaigns are executed on time and without error
- Forward manage workload flow through attentive WIP management
- Provide thought-leadership and deployment assistance for EIM projects
- Provide advice to internal business stakeholders to help them meet their campaign design and
- Previous experience in CRM Campaign Management role
- Previous experience in working with professionals in the Marketing and Digital Marketing and knowledge of core Direct Marketing concepts
- Previous experience in data analytics
- Previous experience in on-boarding and coaching junior team members
- Clear thinker with good problem solving skills
- Very good relationship management skills with internal and external clients
- Ability to clearly explain technical information – verbally and written in an easy to understand presentable format for business use
- Excellent project management skills with high attention to detail
3
Campaign Analyst Resume Examples & Samples
- Lead data analysis and storytelling for all Quartz ad campaigns across digital platforms to deliver
- Results, uncover insights, and contribute to creative optimizations
- Partner with marketing managers, social, and planning teams to monitor weekly, monthly, and final
- Campaign performance to ensure client KPIs are met
- Conduct ongoing research to identify new methods, data sources, best practices, and market
- Trends to improve upon internal data collection, analysis, and reporting
- Assist in the development of ad benchmarks with a focus on consolidating performance data
- Across platforms, industries, KPIs, and ad functionalities
- Ability to multi-task and work efficiently within a fast-paced environment while maintaining strong
- 1-3 years relevant experience required
4
Campaign Analyst Resume Examples & Samples
- Create and execute marketing campaigns using blueANALYZER / MAAX database systems
- Produce ongoing lists/extracts for the CMS direct response campaigns
- Execute post campaign response reports; with an emphasis on P&L, retention and sales trends
- Provide key findings based on results, with an ability to prescribe new direction from overall analysis
- Support other internal analytical teams with their reporting needs and data extraction
- Ensure data usage guidelines adhered to and data integrity is strongly maintained
- Provide excellent customer service to internal / external clients
- Communicate and ensure compliance with all CI processes regarding Can-Spam and Do-Not-Mail guidelines
- Be professional, courteous and timely in every interaction
- Responsible for adhering to safety procedures, ensuring a safe work environment and reporting injuries to determine cause, and take necessary preventative action
- Able to react productively to any other tasks assigned
5
Campaign Analyst Resume Examples & Samples
- Develop code to execute program data requirements and prepare appropriate input files for each of the Campaign Production & Development processes
- Manage a Leads Campaign project through the development workflow
- Business Numeracy
- Consulting skills
6
Campaign Analyst Executive Resume Examples & Samples
- Respond to requests from our different business units on contact lists, counts, profiles and analysis
- Support list rental production on behalf of EIU and The Economist
- Establish good working relationships and communication channels with The Group
- Ensure timely production, maintenance and distribution of regular reports
- Identify areas for improvement in data, processes or procedures
- Stay up-to-date with the latest industry trends developments and best-practices
- Assist with database updates and troubleshoot data issues
- Support on project work
- An understanding of databases, in particular marketing and database marketing
- Experience in creating audience segments
- Proficiency on Microsoft Access, Excel and Word
- Excellent English oral and written communication
- Database experience would be advantageous, especially customer data
- Experience with running direct marketing selections, and marketing list provision is desirable
- Experience with online analytics systems (e.g. Omniture) would be helpful but not essential
- Knowledge of SPSS, SQL,Adobe Marketing Cloud or knowledge of the publishing world would be an advantage
7
Senior Campaign Analyst Resume Examples & Samples
- [Marketing Campaigns] Responsible for all aspects of marketing campaign analysis and clear dissemination of results/insights to marketing leadership across the organization. This includes analysis of recurring/informational communications, targeted offers, mass media spend, results of any test performed and incrementality
- [Reporting] Create and distribute recurring reports that evaluate marketing program effectiveness and leverage available standard tools
- [Interpretation] Partner with marketing analytics decision support team to provide interpretation/translation in order to make effective recommendations to marketing leaders
- [Knowledge Base] Populate and maintain accessible knowledge base and archive of past analyses to facilitate trended results of offer performance, guidance/tools related to pro-forma assumptions and improved quality of future analysis. Leverage historical learning to make recommendations on strategy to marketing leadership
- [Efficiency/Consistency] Develop approaches, templates and tools that ensure a consistent approach in all offer post-analysis whether ad-hoc or recurrent
- [Testing]Support testing & validation of data enhancements and development from the technology organization. Proactively suggest customer segment reinvestment tests based on current trending
- [Standardization] Ensure processes, tools and documentation are in place to support efficient and consistent analysis across the team. Standardize methodology for addressing common questions and ensure that consistent approaches be utilized across the company. Proactively develop new analytic approaches and partner with other analytical groups to develop tools that support marketing tactics at every level
- [Data Analysis] Analyze and organize the data available to the business. Inspect, clean, understand, and transform data while keeping the big picture of the business model in mind and analyze with focus and purpose to transform quality data into an asset
- [Ad-hoc] Support complex ad-hoc post analysis of offers as required by leadership and the support team
- Hospitality or travel industry experience helpful but not required; broad marketing experience in a company driven by analytics
- Highly collaborative approach and open communication style
- Experience with analytic tools/software such as SAS, SPSS, MS Access, Cognos
- Knowledge of brand personalities/brand and division locations
- Familiarity with Vail Resorts and its operations
8
Campaign Analyst Resume Examples & Samples
- Provide advice to internal business stakeholders to help them meet their campaign design and execution requirements
- Utilise technology (such as SharePoint, SAS and Informatica) to implement simpler and more efficient ways to operate and deliver solutions for stakeholders
- Develop and improve current monitoring and abatement processes for campaign management to guard against operational risk for GE
- Adhere to BAU and Project timesheet management requirements
- Adhere to GE compliance requirements
- Provide coaching and guidance to other Campaign team members (both offshore and onshore team members) to ensure knowledge and expertise in relation to Campaign Management is disseminated
- Develop content and coaching guide for on-boarding new team members to the Campaigns team
- Working knowledge of Informatica Power Center
9
Campaign Analyst Resume Examples & Samples
- Produce on-going campaign files/lists for CMS
- Produce response analysis reports and provide recommendations
- Support CMS Analysts in meeting data extraction and reporting needs
- Identify campaign efficiencies to improve productivity
- Identify ways to expand marketing efforts to new audiences
- Contribute to organization’s knowledge base, by applying a “test and learn” approach to every interaction
- Ensure data governance guidelines are adhered to and data integrity maintained
- Create and execute marketing campaigns (within the context of the MaaX application)
- Provide excellent customer service to internal and external customers
- Be professional, courteous, and timely in every interaction
10
Campaign Analyst Resume Examples & Samples
- Working closely with Teradata to extract the correct data from the system
- End to end campaign management
- Working with marketing to improve how they contact their customers
- Show strong commercial awareness and presentation skills, together with your ability to engage with stakeholders at all levels
- SQL, Teradataand Excel
- Experience of complex campaign/communication design including customer sampling and testing strategies along with measurement of communications effectiveness in a multi-channel environment
- Have strong experience automating campaigns
11
Senior Campaign Analyst Resume Examples & Samples
- Assess and optimise customer segmentation
- Support BTL team in driving campaign effectiveness
- Work closely with neighbouring teams to deliver actionable pre and post analytics
- Optimise the customer targeting and selection
- Identify growth opportunities and potential revenue gains
- Provide support to the build teams
- SQL for data extraction and manipulation
- Experience SAS, R, Matlab,
- Statistical modelling experience regression techniques
- Experience of designing complex campaigns
- Strong knowledge of measuring campaign effectiveness
12
Campaign Analyst Resume Examples & Samples
- User representatives in the initiatives of enhancing the capabilities in campaign execution
- Improve the productivity and efficiency of the Campaign Management team through process streamline and system enhancement
- Support the Journey Manager and Analyst in campaign execution
- Ensure accurate and timely campaign execution
- Provide the user requirements to enhance and integrate the current campaign engines (i.e. Unica)
- Preparation of test cases and UAT execution
- Ensure smooth transaction from UAT to production
- Manage the volume and complexity of campaign execution on various customer life stages or Journey
- Improve on the existing process and the usage of the campaign tools
- Provide consultation on campaign system functionalities and feasibility
- Trouble shoot and investigate customer issues related to campaign deliveries
- Support the campaign tracking team on tracking the campaign performance
13
Campaign Analyst Resume Examples & Samples
- Work closely with marketing agencies and clients to understand file pull requirements. File pulls include, but are not limited to
- 2-3 years Direct Marketing and/or Membership fundraising and campaign executiion experience
- Knowledge of system configurations and relational databases
- SQL proficiency preferred
- Proven success in a high-volume, fast-paced growth environment
- High degree of autonomy and ability to collaborate across multiple internal and external stakeholder organizations
- Creative and critical thinker with the ability to manage multiple priorities
14
Campaign Analyst Resume Examples & Samples
- Bachelor’s degree in Business, Marketing or Advertising
- 3+ years’ experience working in online or digital advertising
- Excellent organizational, interpersonal, and communication (written and verbal) skills
- Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
- Display or Search advertising preferred
- Experience working in any of following: media planning, managing and/or optimizing media campaigns
15
Campaign Analyst Resume Examples & Samples
- Bachelor’s degree, or equivalent work experience required
- 0 to 2+ years’ experience working in online, digital advertising or like environment
- Experience using Microsoft Excel
16
Campaign Analyst Resume Examples & Samples
- Review campaign requests and validate requirements prior to execution
- Design, build, QC, and execute addressable marketing campaigns to specifications within SLA timeframes
- Conduct campaign & quality control reviews with business partners (campaign planners & business units)
- Engage with the Unica Administration and Teradata teams as needed to support optimized campaign execution
- Ensure campaigns adhere the TI Operations automation framework
- Ensure appropriate metadata is captured at time of execution to support reporting and post campaign analysis
- Document campaign designs and processes to support redundancy and training
- Minimum 3 years experience with Campaign Management tools (Unica Preferred)
- Minimum 3 years experience with SQL and/or ETL Tools (Teradata a plus)
- Strong understanding of marketing programs and direct marketing campaigns
- Advanced knowledge of relational databases specifically data marts
- Ability to communicate clearly and effectively (written and verbal) with campaign planners and managers to understand campaign requirements
- Must be solution-oriented, proactive, and creative to move the business forward
- Ability to adapt to a very fluid marketing environment, accept challenges, and work proactively on marketing initiatives
- Bachelor degree in Business Administration, Computer Science or Marketing
17
Gcg-campaign Analyst Resume Examples & Samples
- Coordinate/support the E2E campaign process which covers request review, job scheduling, data extraction, 1st level UAT to transfer of data to various touch points (e.g. direct mail, online, ECCMS, SMS, COP, etc.)
- Support LMR related host system downloads and maintain internal prospect, email and uncontactable databases
- Strong promoter of Campaign Event trigger platforms, know its functionality and features and utilize to its full potential
- Campaign Event Trigger creation, execution, maintenance and monitoring of Event Trigger activities
- Supports system cutover/testing as initiated by business, business users, technical support or regional DM
- Troubleshoot issues E2E with technical support and business users
- Support customer complaint investigations
- Process improvement, documentation, execution and monitoring of processes
- Quality control of deliverables
- Competent in any one programming language (e.g. C, C++, Java), SQL and has 3-5 years of SAS programming experience
- Possesses basic financial product knowledge - retail and cards
- Some project management experience
18
Gcg-campaign Analyst Resume Examples & Samples
- Coordinate/support the E2E LMR process which covers request review, job scheduling, data extraction, 1st level UAT to transfer of data to various touch points (e.g. direct mail, online, ECCMS, SMS, COP, etc.)
- Strong promoter of COPs, know its functionality and features and utilize to its full potential
- COPs creation, execution, maintenance and monitoring of COP activities
19
Citibank Berhad Kl-campaign Analyst Resume Examples & Samples
- Campaign Management – Execution
- Goal/result driven and extremely sensitive to timeline
- Multi-task, with the ability to prioritize according to business direction
- Outstanding leadership potential and a team player
- Mature, open minded, and transparent
- Honest, trustworthy and respect diversity in workplace
- Challenge the status quo with creative and innovation solutions
- Positive, self starter and highly motivated with natural curiosity in understanding data & technology
- Great execution skills with detailed mind and follow through attitude
- Demonstrate strong logical, analytical and problem solving skills
- Flexible, resourceful and able to adapt to dynamic environment
- Knowledge in database query languages (SAS, SQL, MS Access/Excel, etc) or Object oriented programming (eg. Visual Basic, JAVA)
- Knowledge in DB system (Teradata, Oracle) is an added advantage
- Graduates in the following disciplines are preferred: Engineering/Mathematics/Statistics/Computer Science/Information Systems or equivalent. CGPA above 3.30
- Maintain high level of compliance culture
- Preferably 2 years of experience in related field
20
Campaign Analyst Resume Examples & Samples
- · Bachelor’s degree required
- Working knowledge of database tools (SQL, Tableu)
- · Display or Search advertising preferred
21
Campaign Analyst Resume Examples & Samples
- Completes the execution of personalized email marketing campaigns using third-party email service
- Provides expertise to ensure error-free marketing communications to our customers and prospects, implemented timely and accurately
- Maintains an on-going understanding of the data which supports the segmentation methodologies in use
- Supports business users with IT for campaign set up and overall management using both campaign management solution as well as back end data sources such as CDW
- Experience in developing database, direct, one-to-one or customer relationship marketing strategies and reporting methodologies
- Experience in creating, executing, maintaining, and analyzing marketing strategies
- Workflow and QA/testing within campaign management platforms
- Knowledge of email service providers and demonstrable experience of managing one or more third party business partners
- Good analytical & organizational skills
- Microsoft Office Suite proficiency (Word, Excel, PowerPoint, MS-Project, Access & Outlook)
- Workflow, QA & testing experience within email deployment platform
- Experience coding is helpful, but not required
- Bachelor’s Degree in Business and/or Marketing or equivalent experience
- Knowledge of retail industry is helpful, but not required
22
Gccx Business Intelligence Campaign Analyst Resume Examples & Samples
- Marketing analysis, database marketing and CRM strategy
- Analyze and interpret analytic output and provide strategic recommendations
- Analyze large-scale customer databases and evaluating results of marketing programs
- Identify trends and patterns of behavior quickly and efficiently
- Excellent relationship-building skills and business judgment
- Assertive and collaborative, with the ability to challenge the status quo and drive results
- Evaluate demographics, distribution channels and marketing outlets
- Design, manage, and deliver analyses, such as customer profiling, post-program measurement and other ad-hoc projects
- Develop analytic plans (including sampling plans and programming specs)
- A/B test initiative
- Provide insights and recommendations based on findings to drive conversion, engagement, retention, revenue and customer satisfaction
- Evaluate the productivity and profitability of marketing campaigns and assess improvement opportunities
- Assess statistically significant changes in audience behavior
- Bachelor’s degree in business, economics, mathematics, statistics, social science, quantitative methods, or related field
- 4+ years of Business Intelligence experience, customer/business analytics
- 4 years knowledge or experience working with analytic tools (SAS, Excel, Tableau, Aster or other statistical analysis tools)
- Experience in behavioral analysis
- Knowledge of statistical concepts (e.g., significance testing, sampling, etc.) with working knowledge of multivariate statistics (i.e., regression analysis, cluster analysis, etc.)
- Must have 2+ years SQL script writing experience
- Hands-on experience in accessing (Data Mining) and manipulating data from multiple relational databases (Teradata, Oracle, MS-SQL server)
- Highly proficient in Excel and PowerPoint
- Excellent verbal and written communication skills with the ability to effectively work with internal clients
- Experience in presenting to and influencing leadership
- Takes a proactive role to bring about change, applying new ways to develop the business through performance analysis and process improvement recommendations
- Motivated, self-starter with excellent work ethic
- Dependable with the ability to multitask and work at a fast pace
23
Campaign Analyst Resume Examples & Samples
- Work directly and constantly with Client Development and Media Strategy teams to define campaign key performance metrics and design measurement plans
- Assist Campaign Management team with tracking theory and data requirements to meet measurement needs
- Monitor the performance of digital media campaigns against established benchmarks using internal and 3rd party reporting systems
- Design and provide weekly and or biweekly reporting that highlights the effectiveness of digital media campaigns including display, mobile, video, and RTB buys
- Analyze performance of digital media campaigns and provide strategic tactical insight and optimization recommendations to the account team
- Organize post-campaign data and insight into compelling wrap up reporting and presentations
- Identify opportunities for outside research (brand study, ad verification) on assigned clients
- Contribute to Centro knowledge base with case studies and research
24
Unica Campaign Analyst Resume Examples & Samples
- Create specific artifacts for tasks allocated by supervisor
- Share artifact with supervisor for review
- Upload article in the knowledge management repository
- Seek inputs from knowledge repository to resolve problems
- Apply best practices/ learning during development activities
- Experience on IBM Unica Campaign Development, Unica Marketing Operations, Teradata
- Installation and Configuration of IBM Unica Suite of Tools & Other IBM Unica modules like Interact, Detect, eMessage, Predictive Insight
- Experience on other digital marketing tools like Adobe Marketing Cloud, Eloqua, Marketo etc
25
Campaign Analyst Resume Examples & Samples
- Knowledge of SQL analytics and Excel/Access
- High commercial acumen with a drive for change marketing or data qualification
- Understanding of the campaign targeting toolkit including data interrogation and manipulation skills, campaign management and analysis tools, predictive and descriptive modelling
- Strong proficiency in Excel, Word and PowerPoint for producing reports and presentations
- Enthusiastic and self-motivated with the ability to lead projects proactively
- Meticulous attention to detail with passion for continual improvement
- Able to work to tight deadlines and manage multiple activities and projects simultaneously
- Ability to travel to other sites where required
26
Gcg-campaign Analyst Resume Examples & Samples
- Forecast financial performances for overall portfolio, acquisition and portfolio campaigns
- Track and review campaign performance and provide insights and recommendations for enhancements to improve profitability
- Create advance analytical models/scores (e.g. logistic regressions, decision trees and financial models) to better target customers; perform Business Analytical Model (BAM) responsibilities
- Bachelor's degree in Statistics, Finance, Math, Operations research or other related field; Masters or a PhD is a plus
- Minimum of 2-3 years experience developing and implementing targeting, test design and performance measurement for direct marketing or risk management programs in the consumer financial services industry; experience in credit card industry is a plus
- Strong organizational, communications and people skills; ability to manage analytic/technical professionals successfully and communicate analytic results to non-technical partners
27
Campaign Analyst Resume Examples & Samples
- Implements and executes marketing campaigns in campaign management system
- Administers campaign data and resolves issues in campaign management system
- Helps brand, plan, & execute campaign strategies. Performs ad hoc research projects
- Coordinates and compiles segmentation research on customers and prospects
- Consulting experience is a plus
- Knowledge of marketing functions and technologies, especially in campaign management
- Detail oriented with a willingness and ability to learn
- Basic understanding of SAS and database ability to interpret SQL statements
- Knowledge of common reporting tools, such as Cognos
- Good conceptualizing, implementing, and communicating skills
- Sit, stand and walk
- Use hands and arms to handle, feel or reach
- Speak and hear
- Use close vision abilities
- Lift or move up to 10lbs
- Stoop, kneel, crouch or crawl The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job
28
Engagement Campaign Analyst Resume Examples & Samples
- Health Care data and recommend best approaches
- Oversee quality assurance on data from multiple sources and tables to analyze the impact of various medical cost reduction initiatives to identify potential areas for improvement and alternative strategies
- Provide claims, premium, capitation and membership data in support of Underwriting, Actuarial and utilization analyses
- Marketing Campaign Analytics
- 5+ years of experience in health care informatics and performing analysis on health data metrics
- Advanced level of proficiency working with MS Excel including advanced formulas, pivot tables, macros, lists, statistical functions, etc., MS Access
29
Campaign Analyst Resume Examples & Samples
- Responsible for preparation and distribution of campaign reports
- Develops materials for presentations, reports and publications, including charts, graphs and data
- Identify and execute appropriate campaign analysis and gain insights to improve other campaigns
- Collaborate with cross-departmental teams (Business Intelligent, Marketing Channels, Commercial, Finance) to drive analyses and insights that lead to insightful decision and improved campaign efficiency
- Solid experience related Market Research, Data Analysis or Statistic Background is preferable
- Strong analytical and numerical skills
- Strong skills of Microsoft Office applications especially Excel
- Ability to solve problems, prioritize tasks and complex projects under deadline and targets pressure
- Ability to take complex information and present it in a clear and concise format required
- High attention to details and very good number sense
- Always be initiative and pro-active
- Team player that can connect, engage and effectively communicate with both campaign colleagues and the wider team
30
Campaign Analyst Resume Examples & Samples
- Bachelor or Master degree in relevant disciplines is required (for example Digital Analytics or Marketing)
- 10 years experience or equivalent in digital marketing analytics
- Has demonstrated ability to create analysis, insights and recommendations that help address business challenges with marketing activations
- Experience using popular analysis and publishing tools such as: Facebook Insights, Radian6, Sysomos, Synthesio, Google Analytics, Adobe Analytics , Spredfast, Sprinklr, Adobe Social, Salesforce Marketing Cloud, DMPs, DSPs, syndicated research platoforms and other campaign tools
- Ability to synthesize data with primary and secondary audience insights that assist in the optimization of campaigns and campaign content that resonate with targets
- Content distribution expertise spanning owned, earned, and paid digital channels
- Familiarity with market research protocols, and primary research methodologies
- Outstanding communications skills - including verbal, written (including excellent command of English language), and presentation development and delivery to all levels of stakeholders
- Excellent organizational and planning skills able to work quickly under pressure, handling and prioritizing multiple assignments
- Occasional international business travel is required
31
Digital Campaign Analyst Resume Examples & Samples
- Analyze campaign execution spreadsheets and IOs pre-launch to verify campaign accuracy
- Monitor campaign pacing on a weekly basis and work with Campaign Managers to implement adjustments as necessary
- Assist in the development of in-depth/custom campaign reports for Account Managers and clients to effectively show campaign success and explain optimizations (through use of campaign dashboard and client provided Google Analytics)
- Act as a digital project manager, a coordinator between the Digital Campaign Specialists, Account Managers, and our clients to ensure flawless execution
- Coordinate digital creative fulfillment, working with Account Managers and the Central Ad Operations team
- Be hands on in clients' success and the campaign optimization process
- Scheduled number of hours per week 10-15
- Demonstrated success in processing orders accurately with strong attention to detail
- Experience working with complex spreadsheets in Excel
- Proven success at multitasking, hitting deadlines, and working in a fast paced environment
- 1+ years of experience in processing and executing complex orders in any setting
- Understanding of search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing
- Demonstrated record of success working with teams
32
Digital Campaign Analyst Resume Examples & Samples
- Strong analytical skills, with experience of running, managing, analysing and reporting as well as overseeing budget, metrics, marketing spend ROI and results on a day to day basis with an expert knowledge of Google Analytics, and Doubleclick
- Confident working with numbers and expert skills using Microsoft Excel
- Previous experience of running Digital Marketing campaigns is desirable, including but not limited to; affiliate, paid search, SEO, email and display
- Comfortable using content management systems and data tracking software
- Excellent communication skills, confident in communicating face to face, via telephone and in writing as well as working comfortably with clients, senior members of staff and company directors
- Experience of operating within tight deadlines, delivering results to plan and multi-tasking
- You will need to utilise strong organisational and prioritisation skills in order to thrive in the fast paced environment. Although there is an expectation to be able to work independently, a collaborative approach is taken to projects where input from all members is valued, so enjoying working with and contributing to a team is essential
33
Campaign Analyst Resume Examples & Samples
- 2-5 years of overall experience in relevant functional or technical roles. Undergraduate degree or equivalent experience. Product or technical expertise relevant to practice focus. Ability to communicate effectively and build rapport with team members and clients. Ability to travel as needed
- Requirements facilitation, User Story and Acceptance Criteria Development
- Understanding of digital/on-line presence, its best-practices and optimization concepts
- Client relationship management
- Acting as a stakeholder/owner for a software deliverable
- Entry level understanding of statistics principles
- Spoken and written languages
- English, Fluent
- 1-2 years of overall experience in managing clients and product requirements through to delivery within a full development life cycle. Undergraduate degree or equivalent experience. Product or technical expertise relevant to practice focus. Ability to communicate effectively and build rapport with team members and clients
34
Demand & Campaign Analyst Resume Examples & Samples
- Monthly sales forecast for the Crop, Seeds and Vegetable businesses in time and form. Business Unit Argentina and Uruguay
- Organization and Coordination of the S & OP Process (Unconstrained and Presop)
- Monitor the evolution of the sales. Implement early warning systems that avoid stock breaches
- Ensure that the resulting information is uploaded into SAP
- Perform planning and monitoring of Consumption and stock movement in the channel
- Implementation of commercial campaigns in the system as well as planning, communication and monitoring
- Ensure the monitoring of the commercial campaigns and their impacts on the forecast of sale and impacts in the short time in prices and target volume
- Ensure the implementation of the actions carried out in the Unconstrained and Presop meetings
- Implementation in the system of forecasts, rebates, net and target prices
- Creation of monthly reports including expenses and interests and communicate to the financial areas
35
Campaign Analyst Resume Examples & Samples
- Manages the Marketing Operations interface with the internal BCBST clients to oversee the successful definition, design, creation, and delivery of campaign communications using the automated tools in liaison with the IS technical support team
- Oversee the development and delivery of strategic communications through specific channels including: IVR, mail, email, SMS text messaging, web, web-based video content and online training materials
- Collaborates with department peers (advertising manager, marketing communications manager and brand identity and graphic design manager) to ensure a consistent brand voice and identity in all communications
- Provide consultative analysis and measurement on successfulness of communications
- Development and oversight of the adherence to professional communications presentation standards, along with the monitoring of communications to ensure consistent messaging
- Consults with internal clients and their staffs to ensure that their communications needs are sharply defined and successfully met through all delivery channels
- Oversight of training/coaching and development of staff and ongoing assessment of available resources in order to accomplish ongoing enterprise goals and objectives
- Create campaign segmentation, requiring database joins and selections, within the Marketing Operations product
- Write simple SQL or SAS queries to test campaign segmentation
- 5 years experience in healthcare, marketing or relevant industry required
- 2 years experience with SAS, SQL, or comparable programming language preferred
- Campaign management or Marketing segmentation experience preferred
- Process flow or delivery methods experience is a plus
- Understanding of sales and marketing principles, with proven ability to apply successfully
- Experience in working with computer GUI-based tools for the creation/facilitation of marketing campaigns and materials
- Experience with one of the following: Dreamweaver, TeamSite, IBM WCM, Drupal, Joomla, or other GUI content management tool or Website Portal product
- Experience with marketing campaign publishing tools is required experience with Marketing Operations preferred
- Ability to work collaboratively with different enterprise functions to create a results-driven, team-oriented environment
- Demonstrated ability to manage and/or work with IT departments and software vendors
- Exceptional collaborative and project management skills
- Ability to manage multiple demands and timelines while maintaining a can-do attitude
- Demonstrated ability to coach and develop a staff
- Understanding and experience managing overall customized communications programs with multiple messages based on audience segmentation
- Attention to detail and exceptional organizational skills
- Ability to understand and utilize databases
- SQL or SAS query skills are preferred
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Senior Campaign Analyst Resume Examples & Samples
- Partner with business partners on the development of new campaigns and test & learn experiments
- Produce campaign data lists and reports using a campaign management platform and/or custom SQL
- Communicate project status updates to business partners, system stakeholders and production managers
- Review, synthesize, and analyze business requirements from marketing and other stakeholders and write functional specifications
- Provide regular reporting and campaign analysis that evaluate and benchmark performance relative to objectives and prior results
- Partner closely with Data Science team on the development of behavior models and advance analytics that inform and drive marketing segmentation strategies
- Implement contact management capabilities and rules to coordinate outreach from customers perspective
- Identify technical issues within the campaign management platform and manage resolutions
- Provide campaign data environment architecture recommendations when needed
- Produce ad hoc custom reporting and analysis including market sizing by industry to support the investigation/identification of opportunities for growing business
- Support and manage the design of data and file structures, system logic, and system architecture
- Provide operational support of marketing database system and manage day to day system and data quality issues
- Work with technology teams as an advocate to ensure quality and timeliness of systems/project deliverables
- Perform other related functions as needed
- 7-10+ years of experience as business or systems analyst in database marketing and/or analytics
- Proven experience with relational databases and marketing automation applications such as UNICA
- Proven understanding of data analytics and marketing optimization using business intelligence and statistical tools to query and interpret data (Business Objects, SAS, Modeler, SQL)
- Must operate strategically, while leveraging the tactical skills to manage day-to-day business needs
- Excellent project management skills; able to deliver projects with consistent high quality and on time
- Willingness to 'roll up your sleeves' and perform tasks to get the job done efficiently and effectively
- Cross-functional team player, and collaborator with excellent communication, influencing, and relationship-building skills at all organizational levels
- Ability to triage issues and provide creative solutions to streamline operations
- Superior communication skills and relationship management skills in order to act as a resource to users of business applications and procedures
- Intermediate or above knowledge of Microsoft Office; Excel, PowerPoint and Word
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Digital Campaign Analyst Resume Examples & Samples
- Create digital communications using approved templates, updating previous communications as necessary
- Create outbound messages into marketing content delivery systems (Aprimo & ExactTarget), segmenting content for dynamic assembly
- Develop and maintain working knowledge of all available tools and channels used to educate and contact members, including online/website, email, SMS, print, automated voice calls, newsletters and others
- Create, organize and update existing assets in digital asset library, including meta data additions, updating outdated and inactive assets, grouping assets and cataloging all assets and information used for campaign outreach by digital marketing, marketing communications and other teams
- Prepare documentation for creation of new assets as determined by Digital Marketing and Marketing Communications
- Monitor receipt of new assets for current campaigns and note in tracking spreadsheet, while tracking any missing and/or needed assets
- Source content for clinical and marketing outbound communications from knowledge library, working with Marketing Communications to obtain necessary approvals
- Act as liaison between multiple internal teams to gather marketing collateral and prepare multi-channel outbound communications
- Verify messages meet strict quality assurance guidelines, utilizing manual and seed list processes (browser testing, system delivery, etc)
- Coordinate intern activities to QA all campaigns
- Knowledgeable in digital capabilities and functionality across multiple channels (online, mobile)
- Minimum of 3 years experience working in the field of digital graphic design, content management, web design and publishing, member/relationship database marketing campaigns
- Recent experience in the health care industry, banking or in the agency serving the industry is preferred
- Strong interpersonal skills. The incumbent must coordinate with multi-functional teams in order to facilitate project initiatives. The ability to work with others to produce results is crucial
- A willingness to take initiative and responsibility for decisions
- Strong communication skills. The incumbent must be able to report technical and non-technical information to both management and peers in a clear, concise manner
38
Senior Campaign Analyst Resume Examples & Samples
- Track, report on, and make recommendations on digital HealthCare advertising campaigns. Support digital campaign management, reporting and analytics for online web properties, search, affiliate, display, mobile platforms, social listening, and emerging digital channels
- Integrate non-personal channels (e.g. conventions, sales representatives, and other live events) to assist Account Executives and Digital Strategists with the holistic view of a campaign
- Own weekly, monthly, and quarterly reporting. Prepare and produce analytics reports on a weekly, bi-weekly and monthly basis. Perform daily analysis and report on campaign results when necessary
- Define data output formats and export data from several internal and external sources
- Managing data pulls of varying size and complexity
- Implements ad-hoc projects to build data resources, enhance reporting and deliver analytical insights
- Use qualitative and quantitative data to derive insights and develop measurable recommendations and experiments
- Analyze data from the HCP and Patient usage of interactive products, providing insights usage and proactively making recommendations to improve the user experience. Apply strategic thinking, analytical insights and project management skills to build and implement new campaigns
- Collaborate with client, agency partners, and other stakeholders establish KPIs and related program metrics
- Coordinate and collaborate with technology team to ensure metrics and standards are developed, implemented, captured, and appropriately tested/QA’ed for digital programs
- Conduct testing and troubleshooting to ensure campaigns are tracked correctly
- Prepare written analysis and presenting findings and recommendations, to internal and external partners, with clarity and recommendations for specific actions to improve product
- Maintain comprehensive documentation on measurement methodology and reporting process to ensure continuity and consistency of analytics program
- Experience with Google Analytics, Omniture/Adobe Suite, Social Listening and Social Media Anaytics required
- Advanced Excel and PowerPoint Skills required
- Experience with Tableau strongly preferred
- A proactive self-starter who can collaborate among a variety of departments
39
Campaign Analyst Resume Examples & Samples
- Knowledge of marketing industry and practices; solid knowledge of campaign audience selection
- Experience facilitating and/or participating in cross-functional teams
- Applies critical thinking skills
- Able to adapt to changing business directions
- Manages escalated issues effectively
- Effective communication and presentation skills
- Demonstrates attention to detail
- Proficient with MS Office, Word, Excel and PowerPoint
- Knowledge of campaign management tool(s)
40
DM Campaign Analyst Resume Examples & Samples
- Fresh Graduate / Max 5 years working experience in Banking/Consulting/Finance/Analytics
- Bachelor/Master degree from Business/Economics/Computer Science
- Good Analytical and Presentation Skills
- Self-motivated, independent, critical thinking
41
Senior Email Campaign Analyst Resume Examples & Samples
- Assist manager in the planning of email and cross-channel marketing programs with a focus on segmentation, contact strategy, and forecasting. Leverage historical campaign results to guide the planning process
- Implement segmentation and contact strategy based on customer preference, buying behavior, past performance and marketing objectives. Partner with Customer Relations Marketing and Catalog Circulation teams to optimize customer contacts
- Measure and summarize campaign results by leveraging data available from email service provider, web analytics tool and marketing database. Analyze email performance and profitability across channels and customer segments. Share results with leadership and cross functional areas of the company providing meaningful insights that will help move the business forward. Incorporate findings into future campaigns
- Study the key variables that impact email and cross-channel marketing performance in an effort to improve program effectiveness by contact, customer segment, source of email etc
- Formulate testing strategies that drive increased customer interest, conversion, sales and life-time value
- Partner with manager to develop and execute an email acquisition plan. Develop reporting to measure acquisition goals including new emails by source and productivity by source
- Partner with Database Marketing team and marketing database vendor to develop and oversee list hygiene programs
- Partner with database vendor to insure database meets file management, segmentation, testing and reporting needs. Provide recommendations and assist manager in defining further system requirements for customer segmentation and reporting. Work with Database Marketing team, database vendor and email service provider to execute enhancements
- Work to optimize campaign performance through use of vendor’s cross-channel marketing platform, targeting messages to customers across email, mobile, social and display
- Seek opportunities to leverage marketing automation and partner with internal and external teams to execute program enhancements through automation
- Forecast email’s contribution to website traffic, orders, demand and contribution
- Continually strive to improve all email marketing efforts by leveraging our vendors’ expertise and staying abreast of industry best practices and developing technology
- Cross-train and assist with email campaign testing and launches
- Partner with cross-functional teams including Merchandising, Information Technology, Creative, Catalog Circulation and Customer Relationship Marketing
42
Campaign Analyst Resume Examples & Samples
- Demonstrate understanding of the meaning / contents / functions within source databases
- Coordinate with project owner & health plans to obtain appropriate data to support communications, as needed (e.g., mailing lists)
- Create linkages to campaign efficiencies to ensure optimization of campaigns across health plans
- Develop / maintain business process documentation for use within the team, and identify / recommend opportunities for improvement (e.g., process / work flows, workstreams)
- Demonstrate / apply required project management skills to drive use of both a governance process and the consumer engagement engine (UCEE)
- Assist in the development and management of a governance SharePoint site
- Provide education on data usage/interpretation, applying an understanding of the audience's needs
- Translate / communicate technical information to ensure understanding by business stakeholders (e.g., metrics, record management)
- 1+ years of experience with database marketing
- 1+ years of experience with marketing operations and / or campaign management
