Systems Marketing Manager Job Description
Systems Marketing Manager Duties & Responsibilities
To write an effective systems marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included systems marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Systems Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Systems Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the systems marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Computer Science, Engineering, Technical, Management, Business/Administration, Education, Communications
Skills for Systems Marketing Manager
Desired skills for systems marketing manager include:
Desired experience for systems marketing manager includes:
Systems Marketing Manager Examples
Systems Marketing Manager Job Description
- Lead/administer the development and review of marketing/sales resources through all appropriate internal processes (including, but not limited to, MAP)
- Manages the development of appropriate training materials and programs to support the delivery of HS-related materials to field colleagues engaging market access stakeholders
- Candidate must have the ability to write high-quality, thought leadership content pieces requiring minimal edits
- Creation of email marketing campaigns
- Providing day-to-day clerical support (including registration forms, check requests, exhibitor services, badges, certificate of insurance)
- Ensuring collateral is being created/updated in a timely manner
- Oversee a local marketing team number of vendors
- Function as both a "leader" and "doer"
- Analyze complex interrelated market data and environmental scans to proactively identify, evaluate and recommend new business opportunities and enhancements
- Work closely with the Sales Team consists of Key Account Managers (KAM) and a Sales Manager in identifying key trends and critical concepts and translating them into the marketing strategy for the business
- 12+ years of product/project/program management and software engineering experience
- Educational background in Computer Science/Engineering or equivalent, MBA preferred
- High degree of business acumen and technical competency
- Experience in working with agile lifecycle and/or tracking and process management tools, Rally, JIRA, TFS
- This level requires 8 plus years of related, relevant marketing experience (i.e., sales, sales training, market research, marketing operations, managed care, ) and/or equivalent education
- Excited to interface with Development teams
Systems Marketing Manager Job Description
- Be responsible for helping in preparation of annual budgets with phasing required reports and forecasting support and present them or recommend their adoption to the Business Leadership
- Collaborate with cross-functional partners to develop business plans, forecasts for new and existing products
- Proactively manage content and data on the MRM and social platforms ensure the process is being followed and tasks are not getting stuck
- Own all aspects of product management for the Low-Throughput automation portfolio measured by product line revenue and profit growth targets
- Define/evolve the Low-throughput portfolio strategy by conducting robust situational assessment – identifying market trends, developing deep customer insights, and sourcing competitive intelligence
- Develop compelling business cases to initiate investment or change in behavior to achieve long-term financial growth objectives
- Lead, plan, execute qualitative and/or quantitative market research to build robust voice-of-customer to support business cases and guide new product development for pipeline systems
- Partner with Research and Development to set user needs/design specification and lead commercialization for the Low-Throughput products
- Partner with Market Leaders to develop / execute a marketing strategy for the products to drive the business and support the sales organization
- Partner with Quality and Operations on quality issues and own the communication to the commercial teams and customers when necessary
- Highly creative with experience in identifying target audiences and designing digital campaigns that engage, inform and motivate
- Experience of using marketing and sales processes and systems preferred (Eloqua)
- Excellent written and verbal communication including Copy Writing skills in English
- Degree or Post graduate level candidate
- Strong business acumen and very good analytical skills are required, good communication skills
- Minimum of 5 years’ experience in (strategic) marketing with international exposure
Systems Marketing Manager Job Description
- Lead product solving process and countermeasures for any deviation from key performance indicators across all product aspects of development, operations, quality, sales, and support
- Analyzes the product line performance, including sales, profitability, volume, inventory, and works cross-functionally to define/drive countermeasure activities on revenue and engineering/operations to address profitability issues
- Understands and uses the foundation DBS tools, including 5S, Standard Work, Value Stream Mapping
- Developing timely marketing materials in line with brand strategy, positioning and image (including working with agencies and market research and testing) that support the business
- Responsible for the design and development of HP brand marketing and communications activities, metrics and measurement, managing priorities and execution of workflow across Singapore for PC business, both Consumer and Commercial segments
- Drive innovative and transformative marketing programs within a global, matrixed environment, combined with the mind-set to drive focus and impact amidst varying degrees of ambiguity to propel the HP brand and business to new heights
- Evaluate third party vendors as a means to introduce new automation solutions
- Manage relations with all Alliance Partners (Media, Associations ) and drive joint Thought Leadership engagement targeting CXO Community
- Builds strategies for beating competitors—profitably—with effective use of competitive intelligence, based on customer and event interactions
- Develops strong working relationships with business leaders
- Minimum 5 years of Healthcare industry experience with reasonable domain understanding of pharmaceutical industry
- Strong customer focus, strategic thinking, and innovative/creative idea generation Global mindset, inclusive behavior and organizational savvy (how to work well in a matrix organization and build collaborative partnership)
- Analytical expertise in understanding complex issues and ability to simplify
- Experiences of working across countries and with worldwide function
- Proven leadership ability to influence, engage and mobilize people
- Excellent skills in English written and verbal communication
Systems Marketing Manager Job Description
- Devise local marketing campaigns with the goal of increasing product awareness and increasing sales and profits
- Develop local marketing plans
- Manage, execute or support new and existing tech initiatives - coordinating across multiple Local and Regional stakeholders (CRM, Product Management, Data Engineering, IT) from implementation, configuration and user testing to final deployment
- Define, develop and maintain overall product strategy and roadmap
- Develop comprehensive and realistic business plans/cases/justifications inclusive of ROI (Return-on-investment) estimates, sales projections, and risk assessments
- Understand/articulate/incorporate customer requirement into comprehensive and justifiable product requirement documents
- Knowledge about the competitive offerings and maintaining competitive programs to ensure appropriate and real-time positioning versus competition
- Active leader/member in all new product launch teams, partnering with business development managers and field sales management teams and marketing services to define the core positioning and messaging that will be used to develop product launch materials and sales tools to ensure market success
- In partnership with Business Development, define strategic alliance opportunities to assess partnerships and licensing options
- Proven ability to influence cross-functional teams such as application chemists, hardware and software engineers, project management, manufacturing, and quality control, without formal authority
- 5+ years’ experience in quality management systems/processes preferred
- Demonstrated ability to problem solve and manage multiple tasks while assisting internal and external customers
- Demonstrated ability to provide a high degree of service to internal and external customers
- Demonstrated ability to lead/influence cross functional teams to meet organizational goals and objectives
- A proven record of assignment and task completion
- Working knowledge of process systems management, workflow management, and documentation control
Systems Marketing Manager Job Description
- New Product Introductions (NPI) Commercial excellence to achieve new product sales target and strategic plan
- PMC strategy development and execution, working closely with regional GM’s
- Manage the Greenhouse Gas (GHG) database, reporting processes, and Division strategy to ensure that truck sales achieve regulatory targets
- Manage the OPS marketing database and VR (Vehicle Registration) database
- Manage data reporting processes (Polk, OPS, VR, other)
- Manage regulatory forecast, certification, and compliance preparation for GHG and Onboard Diagnostics (OBD)
- Optimize data access by identifying opportunities for streamlining and automating data processes
- Analyze sales history for trends and opportunities to optimize Kenworth’s GHG strategy
- Conduct research and analysis in areas such as customer sales history, industry segmentation, component usage information, and competitive intelligence
- Support On-Highway Marketing Manager with product marketing activities, ranging from research and analysis, to developing on-highway segment marketing content, reporting on-highway segment marketing data, and supporting trade shows and marketing events
- Working knowledge of Oracle, Discoverer reporting, Word, Excel, MS Project and MS Access
- Bachelors Marketing Degree or related
- 3+ years’ experience with Marketing Automation Platforms (such as HubSpot, Marketo)
- 1-3 years working with various marketing content and asset management systems
- Online Catalog/eCatalog experience a plus
- Bachelor's degree in a technical or business field with 14+ years experience