Regional Marketing Manager Job Description
Regional marketing manager
provides market opportunity assessment for key markets, including analysis of: market size, growth rates, key trends, competitive landscape, market segmentation, SWOT, five forces, etc.
Regional Marketing Manager Duties & Responsibilities
To write an effective regional marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included regional marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Working together with EMEA Segment Managers to input local market/customer intelligence into segment landscape analyses
Create and implement annual marketing plans, defining the marketing mix that drives familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions conversion and retention of business
Execute market-facing segment activities through optimum mix of media including web, video, email, social media, and print communications
Ensure quality of translated material into local language (Spanish) for all centrally produced marketing assets
Craft marketing approach for specific events which adapt national product offerings or messages so that they resonate with consumers in each specific locale
Oversees development and execution of B2B sales materials, marketing tactic execution, B2B public relations, B2B events, and B2B corporate trade/sponsorship relationships
Report on market trends and major events occurring within region (convention calendars, market insight, developer construction)
Build and identify audience segmentations in the community
Lead monthly reporting
Provide insight
Regional Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Regional Marketing Manager
List any licenses or certifications required by the position: SFMC, CRM, MCSE, EMS, PPI, PPP
Education for Regional Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the regional marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, MBA, Education, Business/Administration, Public Relations, Advertising, Engineering, Chemistry
Skills for Regional Marketing Manager
Desired skills for regional marketing manager include:
Excel
Microsoft Word
PowerPoint and Outlook
Understand the treatment and market specifics in their regions
Automotive dealership business – key issues
Key accounts
Competitive situation and industry trends so as to develop innovative marketing programs
Experience with internet research and social media
Next Gen Sequencing markets
Sales pipeline and how to positively impact funnel conversion rates
Desired experience for regional marketing manager includes:
Strong experience in developing and executing marketing strategies
A proven track record building categories and launching new products/lines
Ability to manage and achieve key performance indicators
Knowledge of Market Segmentation & Marketing Research
GCC market experience is a huge advantage but not compulsory
Align marketing activations with distributor marketing calendar and key brand activations
Regional Marketing Manager Examples
1
Regional Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a regional marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for regional marketing manager
- Plan and facilitate media buying and creative development for print, radio, and digital advertising placements either through media agencies or direct negotiation
- Develop comprehensive reporting tools and regional scorecards that show timely demand generation and pipeline growth for each sales region
- Regionalization and localization of marketing programs in the EMEA region
- Develop target lists and associated targeting initiatives
- Champion firm-wide brand identity and design standards by applying brand standards to all presentations, collateral, and proposals
- Drive marketing strategy for the region, overseeing and evaluating all advertising, PR, content, and non-industry events and sponsorships
- Drive marketing strategy for the region, overseeing and evaluating all advertising, PR, and non-industry events and sponsorships
- Work collaboratively with local and national personnel to develop annual regional marketing plans and processes to ensure integration and success of local, regional, and national initiatives including sales staff awareness
- Support local sales lead to define the growth plan for Frankfurt
- Manage leads process including lead generation, qualification, distribution, tracking and ROI analysis
Qualifications for regional marketing manager
- Excellent English communication skills (written / oral / presentation)
- Ability to communicate effectively with and translate materials to the native language(s) used in countries in assigned territory
- Minimum of a bachelor degree in the biological sciences, chemistry, or genetics
- MBA or other related degree in business, marketing, communications highly desirable
- 8 years above marketing related experience, store operation or sales experience will be a plus
- Ideal candidate may from
2
Regional Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of regional marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for regional marketing manager
- Acts as the liaison between the properties Marketing VP’s, the centralized digital production team, and external creative and media agencies, to manage and deliver the online marketing campaigns and promotions for the assigned region’s properties
- Communicates business objectives, strategy, asset delivery and content approvals between internal departments and external partners for work associated with the assigned region to ensure all projects launch as planned, and new programs are meeting business objectives
- Collaborates with the Property Marketing VP’s in assigned region as the digital expert/consultant
- Creates/manages digital promotion calendar for assigned region
- Develops briefs/open jobs to communicate project objectives and requirements for internal and external production staff and track in Penn’s project management system
- Leads daily stand-up meetings in partnership with Regional Digital Strategist peers to organize, prioritize, and assign tasks to digital team
- Collaborates with the Community Manager on in-house regional social media buys, review/approve optimization recommendations, and incorporate the social analytics into a 360 campaign/promotion report
- Collaborates with the SEO/SEM Specialist and local website content editor by property within region to implement organic recommendations, review/approve paid ad word recommendations, incorporate performance metrics provided by SEO/SEM specialist into a360 campaign/promotion report
- Works directly with Penn’s external creative and media buying agencies to give direction, hand-off assets, and review/provide feedback on plans for media buys after review/approval with the Property Marketing VP’s
- Develops/responsible for a 360 digital report at campaign/promotions completion to demonstrate ROI, and include recommendations on further optimization
Qualifications for regional marketing manager
- Able to build trusting, respectful relationships with firm and regional leadership sales and marketing colleagues
- High level of interpersonal skills to effectively handle sensitive situations and confidential information
- Measure, understand and report on the impact of marketing activities
- Manage and monitor the region’s budgets
- Build profile and relationships in regional marketplace, including with local influencers, media and community
- Able to effectively collaborate with region’s leadership – RMP, PICs, and other key partners, manage and develop Regional Marketing Coordinators and Specialists
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Regional Marketing Manager Job Description
Job Description Example
Our company is hiring for a regional marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for regional marketing manager
- Tracks and manages digital marketing spend among social, display, retargeting, and search
- Drive increased business results for the Americas Region
- Responsible for tracking and driving metrics on New Design Wins with appropriate tools
- Communicate results, market intelligence, competitive information and any relevant information internally to NEXPERIA stakeholders
- Proactively builds effective working relationships with key cross functional groups including but not limited to Shopper Marketing, the bottling partner, Sales, Activation, Insights, Brand Marketing, Category Management, Revenue Margin Management, Legal and external agency partners
- Support the organization and running of regional trade shows, conferences and user meetings
- Liaise with global product managers to help EMEA team with necessary product information, tools, value propositions
- Support dealer goals and strategies with appropriate actions
- Support national marketing campaigns, training and customer events
- Forging partnerships across marketing disciplines, including CRM/digital, MarCom, pricing and product marketing
Qualifications for regional marketing manager
- Familiarity with using SalesForce.com or other CRM tools, including the creation and running of reports, utilizing tools like Chatter and Content Libraries
- Able to work with limited supervision, and self-directed
- 7-10 years of technical marketing and/or business development, and/or technical sales experience in illumination, visualization, display or related applications
- BS in marketing and/or engineering related field (MBA a plus)
- Bachelor’s degree in Marketing, Digital Marketing or related field
- 5-8 years of experience at an in-house marketing department or digital agency, 4 years of which include management
4
Regional Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of regional marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for regional marketing manager
- Actively represent EMEA service provider buyer and market requirements and ensure relevance in the definition of global marketing programs
- Be a strategic and trusted partner to EMEA sales leaders and deliver high-impact marketing programs that achieve sales revenue goals
- Effectively leverage corporate campaigns and thought leadership programs within region to support business goals and key initiatives
- Ensure EMEA marketing plans utilize the full range of integrated marketing tactics including industry events (tradeshows, customer seminars, webinars,) social media, customer specific events and outreach (newsletters and one-to-one marketing)
- Utilize metrics/goals/benchmarks to define program return on investment for EMEA marketing activities, and provide insights for continuous improvement of EMEA global marketing investments
- Become the trusted liaison between corporate marketing, the field personnel and dealers, forging a partnership and line of communication
- Implement digital-based nurturing programs and telemarketing campaigns targeted at Chromatography and Mass Spectrometry’s (CMD) install base cold or unqualified leads to strengthen the pipeline
- Messaging and value propositions
- Define account marketing programs to extend reach with existing accounts and accelerate pipeline
- Optimize net new acquisition marketing programs across online properties, syndication, web, paid social, email, and virtual events
Qualifications for regional marketing manager
- Familiarity with current and emerging digital marketing trends
- Experience with online advertising, IAB standards, responsive website, email, and social best practices, ADA compliance regulations, optimization for mobile devices
- Ability and willingness to operate in a fast-paced environment, growth over 30-50% Y/Y, and in matrix organizations
- Degree in business administration (incl
- A proven experience of min
- 10 years’ experience including >5 years in a marketing role
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Regional Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of regional marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for regional marketing manager
- Using internal and 3rd party data to identify target audiences
- Building comprehensive workplans and teaming with other Bain stakeholders as needed to successfully execute
- Recommending action to specific leaders, managing spend and representing Bain to clients, partners and vendors
- Implement and secure winning Regional Strategies for the relevant Business Segment Chiller and Rooftops in coordination with the global segment marketing team
- The development, management and staging of strategic events to drive objective of improving overall client sentiments of the company, raise its brand awareness and provide an avenue for the various sales team to meaningfully engage with key clients
- The conceptualization and execution of effective strategic marketing and engagement programs to improve client’s ‘stickiness’ and loyalty to the company
- The development and execution of in country content marketing plan, including content development to position the company as an industry thought-leader that continually innovate to serve its clients better
- Being the key driver behind the production of sales and marketing premiums and collaterals to be distributed to targeted clients
- The managing of inventory for above mentioned premiums and collaterals
- Develop and execute HK, TW and KR Data Center Group (DCG) Marketing plan and programs to drive leads & sales opportunities to align with DCG’s priorities and direction
Qualifications for regional marketing manager
- Degree in Chemistry, Biology (or related physical sciences) or Marketing
- 5 year or more experience in selling, marketing or supporting the life science market – Laboratory or Food & Beverage preferred
- Should have good knowledge of Laboratory applications including filtration around Life Sciences Research and Analytical Quality Control
- Has marketing or product management experience (MBA preferred)
- Good aptitude & knowledge of Digital Marketing, Web marketing tools and practices would be preferred
- Experience in developing and executing strategic and tactical marketing plans preferred