Portfolio Marketing Job Description
Portfolio marketing
provides input and intelligence to key business leaders on market and competitive dynamics in key vertical markets – financial services, enterprise security, and government.
Portfolio Marketing Duties & Responsibilities
To write an effective portfolio marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included portfolio marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Developing the right marketing strategy for the region
Driving marketing transformation from traditional tactics to modern tactics
Working closely with worldwide and country marketing regional business development and sales teams to establish and execute an APJ wide marketing strategy
Managing and developing the team, building a culture of change and execution excellence
Drive marketing to become a strong part of the growth and business success in the APJ region for all HP software solutions
Interact with worldwide and regional stakeholders and sales teams, report successes and share best practices
Develop and secure approval for go to market (GTM) plans and budgets with the different worldwide stakeholders
Create internal and external awareness for the HP Software messaging
Help to grow and expand our software business in the region
Track and report marketing metrics/goals/benchmarks
Portfolio Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Portfolio Marketing
List any licenses or certifications required by the position: LEAN, PMO
Education for Portfolio Marketing
Typically a job would require a certain level of education.
Employers hiring for the portfolio marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Education, Engineering, Science, Communications, Finance, Business/Administration, Technical
Skills for Portfolio Marketing
Desired skills for portfolio marketing include:
Banking/Insurance industry
Business solutions and business intelligence
Customers and competitors considered a very strong advantage
Enterprise software
Markets
NICE
Our products
Academic Government
Account-based marketing practices would be beneficial
Cloud / Security / IoT / Connectivity technologies desirable
Desired experience for portfolio marketing includes:
Drive reference marketing to generate local customer success stories in close cooperation with sales and presales
Support audience programs with content, regional newsletter
Reporting on defined KPIs
Assist sales with enablement content and capacity
Responsible for writing/producing on air briefs across the portfolio each month, maintaining authority over any briefs that the Marketing & PR Intern writes
Briefing in on air campaigns to the creative team
Portfolio Marketing Examples
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Portfolio Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of portfolio marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for portfolio marketing
- Liaising with creative directors and Senior Marketing Manager to approve promos
- Ensuring all changes are made correctly and deliverables are provided on time, working closely with the promo Producer
- Be aware of UK Ofcom compliance issues for our channels and ensuring any compliance issues are addressed
- Liaise and brief in any bespoke or specific continuity elements
- Ensure Media Planning is across any bespoke campaign deliverables, tags and timelines
- Produce and maintain 360 campaign plans for A priorities
- Ensure promos are shared accordingly through DNI, and assets provided where necessary
- Maintain awareness of US and DNI promo campaigns to ensure any opportunities for sharing materials are taken
- Ensure delivery and production of off air assets for individual marketing campaigns, as required
- Request digital promos & assets for online use
Qualifications for portfolio marketing
- Strong negotiation skills and the ability to use influencing skills with senior managers and leaders regarding matters of significance to the organization
- Able to surface and resolve breakdowns in commitment and drive behavior changes required to achieve results
- Understanding of the channel business, including partner economics, understands partner's sales and sales management’s goals and objectives, and what influences behavior
- Previous experience leading and managing field enablement teams across geographies is preferred
- A minimum of 10 years of experience as an individual contributor is required
- Applying journalistic approaches to collecting and creating narratives and highly focused content
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Portfolio Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of portfolio marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for portfolio marketing
- Represent the marketing strategy team in relationship with the campaign teams by helping to align the strategic priorities with relevant marketing activities as events, digital campaigns
- Create self-contained product demonstration and training videos, interactive product/technology/company presentations to be used on the Aspera website and as sales or training support collateral
- Report on results of marketing initiatives
- Source or develop assets to support marketing initiatives including thought leadership pieces, business whitepapers, presentations, infographics, webcasts, to be used by field marketing teams, global marketing teams, strategic audience programs and partner marketing
- Supervise and mentor a team of product marketing individuals
- Perform pipeline management and Root Cause Analysis and define actions to address pipeline gaps
- Develop a broad range of customer communications to reinforce the value of the Slate product
- Serve as key source of knowledge of the therapeutic area, the product(s), the competition and the factors that may change the market in the future
- Work collaboratively with in house and outsource partners to research market needs and opportunities
- Lead and develop market, business and marketing strategies and plans
Qualifications for portfolio marketing
- Experience working with luxury brands (Fashion, Beauty, Etc)
- Understanding of the creative process and terminology and be able to coherently provide feedback
- Strong project management skills & ability to navigate a complex network of cross-functional teams
- Strong experience with Microsoft Office – Must be able to build clear, coherent presentations that not only tell a story but look both professional and in-line with the brand
- Partner across the marketing, Offering Management and sales ecosystem to continuously optimize execution to achieve desired business results
- Define the solution architecture and marketing message related to key business solutions/use cases, working with cross functional teams across sales, cross brand marketing, communications, channels and offering management
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Portfolio Marketing Job Description
Job Description Example
Our company is hiring for a portfolio marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for portfolio marketing
- Drive cross-portfolio positioning and messaging by target audiences and buying centers, with strong competitive context
- Drive cross-portfolio strategy and execution, leveraging the strength of the portfolio when needed while promoting specific products and solutions when business opportunities and competitive pressures arise
- Develop seller enablement strategy, content and execution related to new solutions, including customer-facing presentations, case studies, interactive content, and industry-specific value propositions
- Coordinate integrated marketing campaign efforts jointly across the marketing teams in corporate and in the regions
- Identify and drive launches and market introductions execution strategy (including recommended sales, channels, analyst and press relations communications strategy, lead generation and market segments to address)
- Creates and implements a continuous improvement approach for the Acquisition Portfolio Marketing team
- Content curation (manage various content across all event mediums)
- Email and print marketing (preparing, testing & sending emails, obtaining print quotes & making bookings)
- Social media (loading posts, monitoring activity)
- Budgeting (invoices, updating budget trackers)
Qualifications for portfolio marketing
- Create unique/compelling point of views (POVs), strategic messaging and leadership proof points to improve the portfolio's market position, competitive advantage and business results in the Education and Healthcare Industries
- Product or portfolio marketing experience an absolute must
- Portfolio Marketing Experience is a plus
- Collaboration and communication with all levels of management is an absolute requirement
- Excellent writing and oral communication skills a must with demonstrated ability to communicate at the solution level and with a senior IT audience
- Proven track record in developing thought leadership content such as white papers, case studies, solution guides, presentations, demos, contributed articles and sales training (will need to provide writing samples)
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Portfolio Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of portfolio marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for portfolio marketing
- Win investment funding via Star Chamber and business cases based on clear vision and evidence of demand for portfolio area in AMEA
- Ensure BT’s portfolio remains competitive through clear definition of requirements, quality design, innovative commercials and excellent Lead-to-Cash & Trouble-to-Resolve processes, based on detailed market knowledge and learning from product issues arising
- Ensure the launch of quality products on time with agreed targets and go to market plans
- Develop plans to ensure we deliver against P&L (including revenue gap plans, cost and margin improvement plans)
- Ensure accurate revenue tracking and forecasting
- Develop engaging content to bring these propositions to life in AMEA, particularly across our digital channels and in our global showcases
- Act as one of the AMEA market champions and figurehead internally & externally – comfortable presenting to BT Sales, and BT Executive teams, press, analysts, and customers
- Assess the business needs and challenges through research & working collaboratively with the insight team – being the owner and champion of market share, competitor and opportunity information for propositions in AMEA
- Own the marketing budget for the defined portfolio(s)
- Contribute for AMEA on the roll out of global portfolio campaigns
Qualifications for portfolio marketing
- Typically requires a minimum of 5 years of experience in a product marketing, product planning, or related role in corporate marketing
- Experience in security market
- Understanding of Marketing trends specifically in Digital, Social and mobile the technology availability to meet the consumer needs and ultimately enable the function to meet
- Independent, proactive, creative thinker with a passion for user experience
- Ability to collaborate and work cross-functionally with many areas of the business
- Masters degree in economic sciences/ marketing/ market research is preferred
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Portfolio Marketing Job Description
Job Description Example
Our company is hiring for a portfolio marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for portfolio marketing
- Conduct research and analysis into the operational marketing activities that define the propositions/products in the marketing process, the development of new or existing products and/or propositions through the appropriate use of channels and/or management of the marketing campaigns / marketing communications activity through development to launch, delivery and evaluation
- Understand and influence the development of the BTGS portfolio centrally with strong knowledge of the specific requirements of the portfolio in region
- Take ownership of and resolve product issues
- Engage in strategic planning with solutions portfolios leads to understand and augment business objectives
- Map capabilities to customer needs and portfolio fit to drive solution requirements and development
- Research and develop solution-specific industry business plans including market sizing, addressable market opportunity, win/loss analysis, customer requirements and competitive positioning
- Work with business units leads, partners’ product management/engineering and innovation teams to guide the development of industry-specific solutions, technologies and demos
- Develop customer value propositions, based on customer challenges and desired business outcomes
- Establish an in-depth understanding of customer and prospect requirements within the organization
- Provide direction and strategic content, including collateral, white papers, customer presentations, use case studies and ROI models
Qualifications for portfolio marketing
- Works towards simplifying the complex
- Self-starter and hands on with a bias for action
- Ability to assess market trends, customer needs and competitive intelligence data
- Power user of Excel & PowerPoint, experienced in developing financial models and ability to synthesize broad set of inputs and data sources
- Excellent presenter and communication skills
- Bachelor's degree required in marketing, healthcare or finance related disciplines with five years of work experience