Partnership Marketing Manager Job Description
Partnership marketing manager
provides customer and shopper insights to underpin our marketing and sales plans, using multiple insights tools to identify and frame plans against shopper opportunities for growth.
Partnership Marketing Manager Duties & Responsibilities
To write an effective partnership marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included partnership marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage and own the approval process and schedules for all marketing related EA Star Wars materials, ensuring that all deadlines are met
Collaborate closely with marketing teams for various EA studios working on a wide-array of Star Wars products
Foster great relationships with Lucasfilm and other Star Wars licensees
Identify potential partnership opportunities with both internal EA Star Wars products and external Star Wars licensees
Drive all conversations and plans with fellow external Star Wars licensees and establish joint co-promotional programs
Managing of the digital assets (web-site/Facebook/Twitter) that are critical components in the publicity side of the programs
Core Focus
Create internal, external, tracking reports, post event wrap up documents, and regular tracking grids / reports
Develop creative digital marketing activation ideas for prospective FSM clients
Maintain a thorough understanding of the digital sponsorship marketplace, brand strategies and activation concepts in an effort to build compelling digital platforms for prospective clients across the FSM portfolio
Partnership Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Partnership Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the partnership marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Finance, Education, Business, MBA, Communications, Business/Administration, Advertising, Management, Sports Management
Skills for Partnership Marketing Manager
Desired skills for partnership marketing manager include:
Direct mail
Email and digital
Marketing principles
Able to drive growth and new opportunities across managed categories
Brand expectations
Buying and merchandising principles which underpin Walmart.com strategic growth plans
Customer experience
Different online reporting tools CRM and CMS systems
Shopper insights
CRM
Desired experience for partnership marketing manager includes:
Exceptional project management, process management and organization skills
Ability to effectively communicate and coordinate efforts across a large organization (both internally and externally), including success managing teams, both directly and virtually
Extensive experience managing high-profile business relationships
Adapt to shifting priorities while demonstrating the ability to facilitate “on-the-fly” problem solving while being a team player
8+ years of marketing and marketing execution experience
3-5 years marketing experience within media/entertainment industry, promotions/advertising agency or packaged goods company
Partnership Marketing Manager Examples
1
Partnership Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of partnership marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for partnership marketing manager
- Develop innovations that leverage emerging technologies to engage audiences in new ways and offer advertisers first-to-market platforms in today’s dynamic digital environment
- Create and develop data and research to help brands determine the value and ROI related to social and digital marketing campaigns
- Partner with Account Management to engage with partners to set and facilitate compliance expectations and enhancements, to ensure excellence and optimal results
- Monitor and analyze department’s performance metrics and dashboards, identifying trends, wins, and issue areas
- Work with the rest of the social media team to create and manage all social media accounts including content creation, moderation and reporting during work and primetime viewing hours
- Develop and curate a high volume of engaging social media content for all platforms
- Share Freeform social media best practices with internal executives and external partners and provide social media guidance to show talent and showrunners
- Liaison with all other departments at Freeform to ensure that social media is infused into all touch points of our business
- Manage internal and external clients and vendors for social media related projects
- Actively examine, interpret and report on fan-driven conversations to guide the rest of the Freeform team on actionable insights gleaned from the social conversations around our programming
Qualifications for partnership marketing manager
- Skilled in Photoshop, PowerPoint, Illustrator and basic video editing (iMovie, Final Cut)
- Standing relationships and experience working with with various industry associations
- Minimum 3-5 years of marketing-related experience
- Minimum of 5 years’ experience in operations and digital media marketing
- Ability to adhere to project management milestones
- Ability to plan, organize, and execute multiple projects with timeliness and accuracy
2
Partnership Marketing Manager Job Description
Job Description Example
Our growing company is looking for a partnership marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for partnership marketing manager
- Maintain a deep level of understanding of all network priorities in order to effectively communicate with fans and act as air traffic control for all social engagement activities
- Lead and participate in brainstorming sessions & monitor competitive projects to find unique ways to promote Freeform programming
- Collaborate with the paid media team on paid social campaigns
- Work with Ad Sales to develop buzzworthy sponsored social media campaigns for our advertisers
- Build collaborative synergy relationships with all TWDC divisions to develop mutually beneficial partnerships and ensure strong support plans for designated corporate priorities
- Work with the Partnership Marketing Coordinator to create recap decks for synergy partners and status reports that merchandise the support we receive/provide
- Lead the development of all pro-social & cause marketing initiatives
- Develop buzz worthy and impactful partnerships with third parties, leveraging partner assets to secure incremental marketing support for our priorities
- Local Partnership
- Lead the Co-brand Portfolio & Partnership team to develop and execute viable product strategies that drives Spend & Lend share of wallet gain from cardmembers to meet billings and revenue growth targets
Qualifications for partnership marketing manager
- Assist with developing and coordinating the training program for the department
- Consolidate Canadian Banking’s quarterly submission for business highlights for the results press release
- Ability to interpret financial reports and analyses
- Minimum of 8 years of overall work experience in marketing, preferably in the field of entertainment
- Minimum of 5 years of experience in digital media and social media
- 5-7+ years demonstrated success in designing, managing and delivering complex B2B Partnership Marketing programs with proven track record of delivery results aligned with sales outcomes
3
Partnership Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a partnership marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for partnership marketing manager
- Review and manage processes to deliver outstanding CM experience with operations excellence
- Manage expenses through maximizing ROI on investment dollars and identifying cost saving opportunities
- Planning and Execution - Developing strategic and operational plans by collaborating with internal and external partner business units to support business objectives
- Business Management - Providing partnership management expertise and executing marketing responsibilities such as assisting with the development of partnership opportunities and helping shape the proposed partnership activities to support the brand
- Partnership Innovation – Leading the development of new marketing partnership opportunities that focus on connecting the customer through partnerships-related opportunities from concept to commercialization
- Drive awareness of SiriusXM's next generation technology, features, and content in cooperation with our OEM partners and SiriusXM's internal engineering, infotainment, and marketing teams
- Maintain and expand senior and working level relationships within the OEMs' marketing organizations
- Work collaboratively to develop and deploy a multi-million dollar marketing budget, manage invoice approvals and timely payments including preparation of Purchase Orders
- Collaborate with SiriusXM Advertising to devise strategic plans to promote our OEMs' brand messaging on air via various SiriusXM channels
- Establish specific implementation milestones and developing / executing plans to achieve them
Qualifications for partnership marketing manager
- Support Canadian Central Ad Budget management and planning development of presentations
- Highly competent and experienced in leading collaborative decision making for program excellence with key internal stakeholders and external agency partners
- Experience influencing leaders across cross-functional and partner teams, and managing partner / customer relationships
- Execution-oriented as evidenced by prioritizing speed / action to deliver results
- Creative writing skills to promote programs and presentations, optimize content and assets
- Strong analytical and reporting skills including ability to identify trends and solutions
4
Partnership Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of partnership marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for partnership marketing manager
- Develop impactful surround sound marketing and communications plans, including branding, segmentation, messaging, and customer channel strategy to drive response and engagement
- Partner with internal and external stakeholders, Digital Partnerships, Product, Legal, Compliance and Brand, to design and execute campaigns
- Manage 1 highly talented Analyst
- Prospect and develop partnerships with a list of predetermined local and global brand/retailers across North America, EMEA and South America
- Create and execute partnerships with 3-5 large global brands in defined segments to increase brand awareness through co-marketing initiatives
- Execute a multi-channel, integrated co-marketing plans by prioritized country to integrate global and local partnerships
- Assist with achieving 10% revenue goal of Brand and Integrated Marketing budget and increasing consumer reach creating higher brand awareness and traffic for HomeAway
- Working with senior level marketing leaders, contribute to planning and execution of promotional tactics in support of Network tent-poles and other priorities as assigned
- Track budget and deliverables for assigned campaigns
- Work with assigned teams to keep them informed on client feedback and industry requirements
Qualifications for partnership marketing manager
- Contribute to the development of a more robust, cohesive strategic planning and reporting discipline
- Informs decisions and makes recommendations grounded in data and analytics
- Flexible and adaptable managing day-to-day program administration, while being systematic and process orientated
- A strong communicator and possess the ability to structure and present a compelling story, influencing upward
- A team player with strong relational and leadership skills, especially in a client-facing role
- Highly motivated and takes personal ownership of responsibilities
5
Partnership Marketing Manager Job Description
Job Description Example
Our company is looking for a partnership marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for partnership marketing manager
- Identify innovations in the areas of media, technology, arts, and science that can be leveraged to create campaigns that are cutting edge/first to market
- Ensure timely delivery/traffic/deployment of promotional campaign assets
- Will be responsible for medium to large-scale promotions from conceit through execution
- Will be a direct liaison to key internal teams such as production and sales
- Must be able to work in a high volume, deadline driven environment
- Research, develop, and establish strategic programs in support of business goals to expand existing business, grow market share, and launch new products and services
- Manage negotiations and renewals of key strategic relationships working closely with Marketing, Finance and Legal Departments
- Conduct market research, financial modeling and strategic analysis for all programs
- Budget achievement on monthly basis from new and existing partnerships
- Travel will be required in relation to winning new business and meeting with existing partners to optimize respective partnerships
Qualifications for partnership marketing manager
- A strong program manager who is self-directed, able to handle multiple tasks simultaneously and prioritize efforts
- At least 4 years of experience working in a marketing communications role OR at least 4 years of experience working in a direct brand advertising role
- At least 4 years of experience in a consumer-driven Fortune 500 environment OR at least 4 years of experience in a CPG environment OR at least 4 years of experience in an Agency Marketing environment
- At least 2 years of experience in communicating with and delivering presentations to senior leaders
- Master’s Degree in Business, Marketing, Psychology, or Communications
- Bachelor’s degree or above in Commerce, Marketing, Advertising or related majors