Marketing Finance Job Description
Marketing Finance Duties & Responsibilities
To write an effective marketing finance job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing finance job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Finance Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Finance
List any licenses or certifications required by the position: CPA, MBA, CMA, CIM, GARP, CFA, RIAA
Education for Marketing Finance
Typically a job would require a certain level of education.
Employers hiring for the marketing finance job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Finance, Accounting, Business, MBA, Economics, Marketing, Business/Administration, Education, Engineering, Finance/Accounting
Skills for Marketing Finance
Desired skills for marketing finance include:
Desired experience for marketing finance includes:
Marketing Finance Examples
Marketing Finance Job Description
- Analyze performance of key business segments to ensure optimal performance
- Provides ad hoc support and analysis for senior management
- Supports product costing for marketing materials
- Identifies opportunities for reducing costs or improving efficiencies
- Data consolidation from multiple sources on a weekly and monthly basis
- Ensures financial integrity that includes compliance with SOX and GAAP
- Proactively provide clear, understandable and meaningful business and financial insight and ad hoc analyses to line of business heads to support informed business decisions, and to ensure that financial and strategic goals are achieved
- Support financial analyses and approvals as needed for acquisitions and significant licensing deals
- Handle assigned films for Non Media, Media & Prints
- Prepare and manage budgets for assigned films
- BS or MS degree in accounting, required
- 5+ years of related experience in accounting and finance
- Assertive, responsible, self-directed
- Must have a working knowledge of elements, terms and processes related to broadcast television, consumer marketing campaigns, graphic/print design, web/mobile production, and digital platforms
- Somebody with experience of improving financial performance, financial planning, business planning including
- Previous reporting, analysis and management experience
Marketing Finance Job Description
- Handles various allocations for the department
- Coordinates with operations staff regarding budgets & spend to dates
- Performs Goods Receipt/Invoice Receipt maintenance and resolution
- Oversees the review and analysis of the cost reports by title to prepare projections
- Meets corporate deadlines as relevant
- Prepares ad hoc reports and analysis as requested
- Manage and analyze data, industry trends, macroeconomic information, customer and competitive information for strategic planning and management reporting purposes
- Maintain financial models evaluating investment return of all deals develop and maintain the investment pipeline, and perform detailed deal analysis to support management investment decisions
- Coordinate with sales representatives in the field to compile monthly updates for production schedules, open bookings, expiring leases, and other information as needed for management reporting
- Develop reports and/or data and/or exhibits for customer and deal tracking/evaluation, such as expiring leases, master lease service developments strategic accounts, depot inventory reports, monthly lease-out forecasts and lease quotation status reports
- Partner with Region Brand Finance teams to deliver Lessons Learned (post launch assessment) on key priority programs in key markets
- Communication presence, both written and verbal
- Managing conflicting priorities and deadlines
- Independent judgment, time management, and organizational skills
- Minimum of 12-15 years’ experience in a senior television financial role, ideally in TV Distribution and Production in an International environment
- Bachelor’s degree, CPA/MBA a plus
Marketing Finance Job Description
- Perform vendor spend analysis for the LA office and WW territories
- Manage and analyze Marketing budgets
- Manage Marketing Direct and Indirect Allocations
- Manage quarterly/monthly close duties
- Prepare monthly P&L flows
- Perform monthly billing to territories and manage the billing function on an on-going basis
- Create SmartView and/or Essbase reports as needed
- Perform ad hoc research and analysis as needed
- Manage and analyze budget submissions
- Reconcile 3rd party billing statements
- Partner with Sales and Marketing leaders to provide financials and obtain business insight into activities that will impact revenue and expense projections
- Be involved in managing sales revenue and expense forecasts
- Partner with EVP Corporate Marketing to develop the agendas for the monthly A&P Steering Committee meeting
- Must have strong ability to navigate financial models and complex legal agreements
- Strong understanding of US GAAP (particularly revenue recognition and ultimates as it relates to content licensing and TV Production and ultimates accounting) and experience with consolidated reporting in a large multinational organization
- Track record of building strong relationships
Marketing Finance Job Description
- Utilize SAP system proficiency to analyze data from an accounting perspective (GRIR, Commitments, Invoicing )
- Work in multiple systems to support the sales process and the product set-up process
- Review P&L flows
- Manage territory procedures and processes
- Demonstrate a positive attitude and act as a trusted business partner to the Devices finance lead and the consumer Surface marketing team leads
- Build budgets and financial plans to marketing spend through alignment with Revenue team
- Help drive investment decisions and fund cascade to regions
- Build proactively investment business cases, optimize regional spend and drive results on marketing KPIs
- Drive cost control and spend management, and provide proactively financial analysis to seek more optimized results for the spend
- Liaise and coordinate across field marketing finance
- Willingness to be in the details
- Proficient at establishing relationships with cross-functional peers, and a positive team player
- Ability to prioritize multiple important projects and to work under tight timelines
- Proficient in SmartView and Essbase
- Ensure that business proposals and changes to existing processes are covered by appropriate policies, aligned with finance rhythm and have sound internal controls in place
- Develop and refine key business metrics and drive robust analysis to identify strengths, weaknesses, opportunities and threats while evaluating possible alternatives and recommending appropriate actions
Marketing Finance Job Description
- Improve accountability through success measures for existing and new initiatives
- Contribute to the development of functional and/or departmental strategies
- Develop and implement new investment and profitability frameworks and metrics
- Bring financial management best practices to life within existing Finance organization
- Provide broad cross-divisional coaching, direction and leadership support to entire Finance team in order to achieve department, company and customer results
- Partner with key stakeholders (Accounting, Dotcom / Direct, Marketing, Analytics, and the Beauty Insider teams) to produce the annual budget, strategic long range plan, monthly reporting, and ad hoc analytical support
- Ongoing forecasting support includes demand sales and shipped sales on a monthly and/or weekly basis
- Extensive financial modeling and evaluation of business implications related to strategic initiatives and opportunities
- Administrative support for three VPs, including scheduling meetings, calendar management, file maintenance, Power Point presentations, Work with key executive assistants across the organization to effectively manage calendars and schedule critical meetings – and resolve conflicts as they arise
- Working with business owners to produce budgets, develop forecasting and budgeting schedules and communicate action points to the business ensuring risks and opportunities are fully understood
- Minimum 7 years of finance/accounting experience in a large organization
- Outstanding financial management and controller ability
- Willingness and ability to learn about and understand marketing
- Understanding and knowledge of mobile and smartphones business and dynamics driving the market
- Experience in device forecasting and demand planning process
- CPA and/or MBA or other graduate Business Degree