Marketing Campaign Specialist Job Description
Marketing campaign specialist
provides expertise and leverage industry best practices across digital technology components including Marketing Technology Solutions, CRM capabilities through marketing technologies.
Marketing Campaign Specialist Duties & Responsibilities
To write an effective marketing campaign specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing campaign specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Deliver production for all assigned email marketing campaigns and personalized landing pages (PURLs), which includes the comprehension of HTML templates, the build-out of communications and microsites using dynamic criteria settings, the QA testing of all content using test record data and the proper documentation of executed tasks
Build campaign lists using data in both Eloqua (or Marketo) and Salesforce.com
Research competitors and industry trends examples of marketing best practices to support marketing strategy development
Plan, execute, scale and replicate multiple, well targeted campaigns at once
Build segmentation, scoring, attribution and operational elements of campaigns
Work with team to create copy, assets & templates (message headlines, email body, landing pages, imagery, etc) in line with campaign objectives
Leverage lead nurturing programs to inform, entertain & delight our audience
Define, develop, and execute targeted campaigns to accelerate acquisition, reduce churn and grow revenue
Work hand in hand with product and pricing teams to create attractive, relevant and cost effective offers – prime offers
Launch campaigns to support new hardware introductions
Marketing Campaign Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Campaign Specialist
List any licenses or certifications required by the position: CRM
Education for Marketing Campaign Specialist
Typically a job would require a certain level of education.
Employers hiring for the marketing campaign specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, Business/Administration, Computer Science, Advertising, Technical, Digital Marketing, MBA
Skills for Marketing Campaign Specialist
Desired skills for marketing campaign specialist include:
HTML
CSS
JavaScript
Marketing technologies
Technology capabilities to provide recommendations and solutions to clients
Work in progress
Website development
Data
Financial services industry
IBM Campaign workflow processes
Desired experience for marketing campaign specialist includes:
Develop and create clear and concise marketing briefs and work with marketing communication and brand to create market-ready content
Work in partnership with Campaign and Product Marketing to implement high-impact marketing campaigns for assigned product areas to build brand, raise awareness, and generate leads
Bachelor's degree in marketing, engineering or related field is desired
Reporting to the Marketing Campaign Manager, the Direct Marketing Specialists apply knowledge of business objectives, marketing strategy, customers, distribution channels and the market to develop and produce direct response multi-channel marketing campaigns and collateral
Develop and manage marketing programs offline and online, creating new leads for the company
Manage day-to-day marketing activities from inception through to implementation for both direct and channel sales teams to bring leads to the funnel
Marketing Campaign Specialist Examples
1
Marketing Campaign Specialist Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing campaign specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing campaign specialist
- Increase database size and nurture current database members through a broad range of communications
- Communicate with the sales team to ensure that they are aware of marketing programs and have the right tools to follow up as required
- Become a "product expert" in our industry, understand the hot issues and new developments in storage and server technology, and work with the Product Marketing team to develop relevant campaigns
- Integrate strategies and recommendations into other active marketing channels such as Search (SEO) and Social Media
- Collaborate with key stakeholders to ensure all projects adhere to the appropriate steps of the material approval process
- Assist in the complete coordination and delivery of campaigns as assigned
- Guides the opening of project files, scheduling collaborative meetings, distribution of materials to appropriate parties
- Developing, executing, and measuring integrated campaigns that support assigned business unit(s) objectives and drive awareness and growth (25%)
- Coordinating development of campaign deliverables with in-house and external teams (20%)
- Developing and executing digital marketing strategies including email, social, advertising, (15%)
Qualifications for marketing campaign specialist
- 3-5 years of experience in a strategic marketing role
- Experience with marketing automation/ESP platforms and landing pages creation preferred
- High degree and track record of creativity with programs development
- Strong PowerPoint and Excel skills proficiency with the entire MS Office suite and Google Drive
- 2-4 years in marketing or equivalent experience in the coordination and traffic of print, direct marketing campaigns, online, collateral, faxed, etc
- Understand foundational concepts of campaign marketing
2
Marketing Campaign Specialist Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing campaign specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing campaign specialist
- Analyze, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform and ensure proper rendering across major email clients browsers
- Work collaboratively with email campaign team lead cross-functional teams to scope, design, and implement technical solutions for dynamic email campaigns, custom scripting, data feed, email platform migration, and/or API integration
- Coordinating and executing assigned trade shows/events (10%)
- Interfacing with key team members of assigned business unit(s) to understand business objectives and provide recommendations (15%)
- Developing and reporting campaign analytics and continually optimizing campaigns to maximize ROI (10%)
- Managing webinar events with external sales team to support key initiatives (5%)
- Collaborate closely with field marketing managers to understand campaign requirements and objectives
- Design, test, deploy and report on campaigns in Eloqua (or Marketo)
- Recommend appropriate nurture tracks for campaigns to feed into post-execution
- Standardize, cleanse, and upload lists gathered from local events (trade shows, seminars, ) and other sources
Qualifications for marketing campaign specialist
- Familiar with traditional tactics
- Familiar with basic tools of marketing automation
- Possess basic writing skills
- Exposure to best practices governing traditional tactics
- Experience developing fully integrated campaigns that include PR, social, paid advertising
- Two years of marketing experience
3
Marketing Campaign Specialist Job Description
Job Description Example
Our innovative and growing company is looking for a marketing campaign specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing campaign specialist
- Manage budget and PO process for division
- Assist team in trade show and event management including handling logistics around the event from schedule coordination, exhibit materials, giveaways
- Maintain Marketing calendar in partnership with other Marketing program managers
- Prepare weekly status reports monthly management reports
- Continually optimize through A/B and multivariate testing
- Work with various groups from pricing, IT, WT, network, channel, hardware, customer ops, brand, legal and finance
- Work with project teams to deliver strategic recommendations and marketing programs
- Multi-task, multi-task, multi-task
- Ensure all comms, inc in-life, provide information in a clear and jargon-free way
- Define, develop, and execute base marketing campaigns from end to end (includes opportunity sizing, targeting, segmentation, creative review, and post mortem analysis) to accelerate sales within the wireless base
Qualifications for marketing campaign specialist
- Minimum 5-7 years’ experience in Marketing and Marketing Communications
- Demonstrated experience with Any of the marketing automation platforms
- Demonstrated experience executing trade shows and events, advertising, and digital marketing activities
- Demonstrated success in developing and launching campaigns on time and on budget that deliver results
- Proven experience in measuring and reporting marketing campaign results
- 2-5 years hands-on experience using a marketing automation platform- Eloqua or Marketo strongly preferred
4
Marketing Campaign Specialist Job Description
Job Description Example
Our company is looking for a marketing campaign specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing campaign specialist
- Outputs retention marketing (email and direct mail) database file segmentations and lists, writes data file set-up and output instructions for vendors, and manages respective projects with vendors
- Create compelling and strategic marketing presentations to drive buy from all levels of the organization
- Lead the development of business cases to size activation opportunities using industry standard financial metrics
- Work with pricing team to create attractive, relevant, and cost effective offers to drive positive campaign outcomes
- Develop and present clear and concise marketing briefs to Senior Executives and work with marketing communications to create market-ready content
- Measure campaign performance proactively using business intelligence and dashboard tools to report against campaign objectives
- Work closely with Campaign Marketing Managers to ensure on-time deliverables, including the communication of status, complications, developments and next steps
- Work closely with marketing automation system to utilize all available tools, resources and information to create best-of-breed emails and landing pages with campaign goals in mind
- Receive assets from in-house Creative Marketing agency, but work independently on production aspects
- Utilize knowledge and research of current email best practices to make suggestions in regard to design, layout, messaging and deliverability
Qualifications for marketing campaign specialist
- Minimum of 5 years email B2B/G digital marketing experience
- Proven success at working with marketing automation platforms (Eloqua preferred) and knowledge of techniques like triggered drip campaigns, dynamic content, lead scoring, and segment uploads
- 5+ years of Marketing campaign experience
- Excellent organization skills, including the ability to work independently and manage projects with multiple owners
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, etc) and other systems
- Hands-on experience with marketing automation systems (Eloqua) or similar / or an email marketing platform is a plus
5
Marketing Campaign Specialist Job Description
Job Description Example
Our growing company is looking for a marketing campaign specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing campaign specialist
- Works with Campaign Marketing Managers to ensure brand, content and legal requirements are met for all campaigns
- Suggests email template and/or landing page usage when requested, modifies existing templates and/or landing pages when necessary and works on new digital designs with the in-house Creative Marketing agency when appropriate
- Develop and distribute monthly and quarterly reports highlighting the impact nurture is having on marketing qualified leads pipeline and revenue
- Create, test, deploy and report on campaigns within Marketo to support global campaigns
- Implement tasks to ensure proper Marketo database quality and campaign implementation
- Contribute improvements to marketing automation infrastructure programs to improve campaign efficiency
- Support proper use of compliant promotional content used by marketing and sales
- Work with the IT Market Technology lead to support the evaluation, test and deployment of new marketing automation features
- Builds simple to advanced/complex email campaigns
- Expert in SQL to build Distribution lists
Qualifications for marketing campaign specialist
- Demonstrated ability to work collaboratively with internal team members and external partners
- Well organized, strong administrative and detail oriented skills and excellent interpersonal skills required
- Experience with database/reporting applications – MS Access
- Mobile phone/Telecom experience a big, huge, giant plus
- Analytical with a natural curiosity to test (including A/B), measure, learn and iterate to get the best results possible
- A positive and enthusiastic approach, demonstrating an ability to work autonomously willing participant within a team