International Marketing Coordinator Job Description
International Marketing Coordinator Duties & Responsibilities
To write an effective international marketing coordinator job description, begin by listing detailed duties, responsibilities and expectations. We have included international marketing coordinator job description templates that you can modify and use.
Sample responsibilities for this position include:
International Marketing Coordinator Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for International Marketing Coordinator
Typically a job would require a certain level of education.
Employers hiring for the international marketing coordinator job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Advertising, Communication, Graduate, Public Relations, Business/Economics, Economics
Skills for International Marketing Coordinator
Desired skills for international marketing coordinator include:
Desired experience for international marketing coordinator includes:
International Marketing Coordinator Examples
International Marketing Coordinator Job Description
- Process expenses for SVP Media and VP Partnerships
- Process payments for Media and Partnerships departments
- Create presentations for pitching and territory meetings/conferences
- International travel arrangements for SVP Media and VP Partnerships
- Ensure Syfy brand guidelines are respected on-air and off-air and are supportive of the US brand vision
- Support integrated campaigns with key internal stakeholders – Digital/Social, PR, Creative to ensure campaign message is consistently delivered with impact to our demographic
- Supports the team in the acquisition and dissemination of marketing assets to the global marketing team
- Assists with creation of sales marketing presentations and post-campaign summary reports
- Works cross functionally and builds relationships with internal and external teams
- Compile agendas and circulate notes for departmental meetings
- Support with the execution of Global promotional campaigns (i.e., McDonalds, Nestle Cereals, Nokia)
- Manage A/P systems, New Vendor Requests, P.O.’s, budget charts, for the department
- Coordinating event planning, conference schedules, pitch meetings during large conventions
- Perform administrative duties, including maintenance of vendor contracts & invoices, meeting scheduling, coordinating shipping & logistics, and materials routing
- Prepare written materials as needed including some marketing copy, reports, presentations
- Assist in crafting creative briefs and presentation decks, flowcharts, status documents
International Marketing Coordinator Job Description
- Maintain and manage internal global asset library, request process and archiving system
- Provide photo asset support for all teams requesting assistance
- Work with internal teams to obtain video, images, program descriptions, for the fulfillment of vendor managed projects and sales requests
- Maintain communication with all lines of business providing prompt and accurate solutions to requests for information or assets
- Assist in execution of marketing and press plan activities including trade ad placements, event materials
- May coordinate with external agencies and internal production teams for the development of creative
- May coordinate schedules and deliverables from production companies & agencies, monitor quality and maintain log of what has been received
- May assist in the coordination of events as it relates to asset support (posters, banners, brochures, video and digital assets) and shipping event materials
- Make sure that our website and marketing materials are consistent through all 13 languages
- Ensure the terminology across website and other marketing materials for all languages sparkles!
- Working knowledge of production file specs, sizes and formats a plus
- Brand and entertainment experience a plus
- Thorough understanding of social platforms, including posting best-practices, mastery of Analytics/Insights tools
- Must be “fluent” with technology / avid user of mobile and computers
- Given time differences, off hours work is to be expected
- Must be available during standard business hours 9 to 6
International Marketing Coordinator Job Description
- Deep dive into market research (competitors, competitor pricing, culture, benchmarking, industry knowledge, industry terms, shows, speaking sessions, language research)
- Setting up projects and keeping an eye on timelines in our task management tool, Asana
- Organize folders, name documents and keep everything nice and tidy
- Update spend reports and track costs
- Source vendors and assist with organization of trade show and other in-person event activities
- Create power point presentations for webinars, speaking session and trade shows
- Coordinate consumer and powersports dealership direct mail program by working with internal parties to generate creative assets, request quotes, schedule mailings and maintain proper mailing lists
- Work with print and digital media partners to provide advertising assets and manage deadlines
- Negotiate barter agreements with regional publications
- Work with Social Media Specialist to post and schedule social media content on Facebook, Twitter and Instagram
- Work with marketing team and internal email division to execute email deployments
- Manage relationships with powersports clubs and organizations to promote the IMS shows through barter and marketing agreements
- Work with Marketing Manager to analyze marketing efforts by generating email reports, post show reports and pre-show media reports
- Assist marketing team with issuing department PO’s, processing invoices, and coordinating event-site marketing efforts
- Up to 15% travel to events
- Work with the International Marketing Manager to plan and manage a clear seasonal marketing strategy for Topman in franchise markets derived from UK based strategy
International Marketing Coordinator Job Description
- Project management and delivery of own projects under guidance of IMM
- To support new store launches ensuring a competitive edge to all marketing and events activities
- Ensure social channels are managed in line with global guidelines, delivering compelling content to drive likes, engagement and brand advocacy
- Brief and direct creative teams to deliver project creative assets within agreed timescales
- Financial management of partner budget spend in line with contracted spend
- To manage support on the launch of wholesale partners globally, delivering a compelling strategy and supporting partners on assets and the campaign support in season
- Liaise closely with Topshop International teams to ensure that the brand DNA is represented in all joint Marketing activity
- Preparation & management of all relevant internal communications and calendars for meetings and internal information platforms
- Consistent research of marketplace, key competitors and consumer behaviour
- Constantly being on the lookout for innovating & exciting new opportunities that would add value to the customer experience
- Approaching all campaigns & partnerships with enthusiasm, thorough research and local knowledge
- Work closely with the Brand Marketing team and wider business to ensure that key assets and learnings are shared
- Supporting International Marketing Manager with day to day administrative tasks
- Assist in the execution of marketing plans for our international products
- Work cross-functionally with the brand, legal and advertising operations teams
- Assist with segmentation of current and potential audiences and apply digital marketing strategies to acquire new fans for our products
International Marketing Coordinator Job Description
- Translate marketing and sales materials
- Support the foreign markets (Hong Kong, Taiwan, China, Singapore, Malaysia, and on occasion Australia) with their requests
- Assist the marketing manager with various projects
- Create marketing materials with design programs
- Learn and train on marketing support IT systems (Hootsuite, Campaign Manager, etc)
- Work with Digital Team to make sure all international web content is up to date
- Budget and Legal
- Maintains budget spreadsheet
- Creates Purchase Orders and handles invoicing process
- Facilitates communication between the vendors and the legal team while contracts and SOWs are being drafted and keeps track of their status
- An understanding of and experience in product and digital marketing
- Self-starter who can work effectively in matrixed organization (product, engineering, QA, design, marketing, project management)
- Understanding of quantitative marketing concepts including CAC, LTV, ARPU, churn, and conversion rates
- Familiarity with online marketing tactics including PPC, CPA, CPE, Facebook Ads
- 1 year professional work experience, hospitality industry preferred
- Business Reporting Lead – 20%