Head Marketing Job Description
Head marketing
provides proactive insights into forces shaping the world of FMCG/Retail commerce, media/agency connection, social media, marketing and communications.
Head Marketing Duties & Responsibilities
To write an effective head marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included head marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Source new partnerships and opportunities within countries/regions of focus and work with market managers, public relations, personal shopping and client relations to ensure alignment, open communication and seamless execution
Oversee the planning and upkeep of department calendar, ensuring communication of relevant information company wide
To ensure all investment content accurately reflects the views of the investment teams and meets the needs of clients and the distribution teams
To ensure all activities meet the stringent regulatory and legal requirements of product and investment communications
To lead and support the firm in ongoing global sales and marketing initiatives
Lead, define, and deliver all aspects of major global product launches that will reach hundreds of millions of people
Manage day-to-day activities of pre-defined global campaigns
Provide strong, inspiring leadership to the Global Marketing team (based in London and NYC) proactively developing team and individual performance in order to be the best
Lead the overall marketing strategy and planning for THEOUTNET.COM to deliver overall business strategy and goals
In partnership with other senior team members and internal partners, develop forecasts and strategies that drive a customer lifecycle approach which encompasses acquisition, conversion, growth and retention
Head Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Head Marketing
List any licenses or certifications required by the position: ABPI, IPHA
Education for Head Marketing
Typically a job would require a certain level of education.
Employers hiring for the head marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Business/Administration, Communications, Management, Education, Science, Economics, Communication
Skills for Head Marketing
Desired skills for head marketing include:
Agency and research would be an added advantage
FMCG
Advertising
Common MS Office programs
Communication
Competitors
Customers and market place
Deep understanding of consumer insights and media landscape
Delivery channel management principles and technologies
Direct Marketing
Desired experience for head marketing includes:
University degree or relevant marketing training
Define key metrics for Online Marketing activity and regularly convey Marketing effectiveness (ROI) to PFC leadership and other involved PFC functions and departments
Investment industry qualifications
Digital expertise
Consumer marketing know-how
A history of leadership
Head Marketing Examples
1
Head Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a head marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for head marketing
- Oversee the planning and execution of media plans and affiliate strategies in conjunction with the Senior Manager of Channel Marketing
- Work with Commercial team to ensure costing is understood and managed, budgets are adhered to and the allocation of spend maximizes business success and sales
- Collaborate with Merchandising and Buying teams to ensure all marketing initiatives and goals are developed with knowledge of the product trends and forecasts and support accordingly
- Champion metrics-driven analysis of channel performance and program results, research and analysis of consumer insights and buying behaviour
- Oversee in house marketing team of seven – with four direct reports – to implement strategy and work to set KPI’s agreed with Senior Management team
- Responsible for on-going department meetings and reporting
- Management of department budget
- Retain and develop key employees through mentoring, motivation, feedback and learning opportunities
- Analyzing traffic results and communicating performance (verbal & written) to key management stakeholders
- Working closely with new product launch teams to develop online marketing / search strategy to drive awareness and traffic
Qualifications for head marketing
- First class interpersonal skills and the resilience, energy and desire to lead organisational change
- Solid financial management and analysis skills and a demonstrable ability to manage spend effectively
- Build a detailed and structured marketing plan, and manage the marketing function to deliver against the plan
- Experience in developing innovative marketing initiatives including work in digital marketing an advantage
- Certifications/licenses - Basic understanding of Life and General Insurance
- Eye for details, independent, able to multi-task and adhere to timelines
2
Head Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of head marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for head marketing
- Ensure the development and implementation of technical knowledge transfer and ensure the implementation of the country crop and go-to-market strategy within the technical team
- Ensure the implementation of corporate policies regarding the management and development of human resources
- Owns the overall development and execution of the Region marketing plan, ensuring the right people across global, area and Region are engaged, and it reflects local insights and requirements
- Anticipates challenges and risks to the plan, using proactive contingency and scenario planning
- Influences and trains Region sales and the business to ensure the strategy & plan are understood
- Actively tracks & shares progress toward goals, adapting where required
- Retail marketing initiatives and third-party management
- Content planning, Social Media, Community & Reputation Management
- Corporate events calendar management
- Wholesale marketing initiatives and content campaigns
Qualifications for head marketing
- Good influencing skills and able to build relationships
- Proven experience developing a successful e-marketing and commercial strategy for e-commerce
- A thought leader - creative thinking and ideas generation are key in this role
- Pro-active and able to show initiative/ideas to constantly promote THE OUTNET offering
- A natural leader and teacher – able to translate business concepts and objectives to a marketing team with varying levels of experience and functional expertise
- Experience with media, online marketing, and/or ecommerce marketing strategies preferred
3
Head Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of head marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for head marketing
- This position will also be responsible for leading communication development and optimizing the delivery channel strategy for the consumer portfolio in India
- Establish Concord as the go to solution, and not just a product
- Scale and lead a top performing, agile marketing organization
- Oversee building and releasing a slate of 3-5 films a year under the Focus World label
- Directly manage the Focus World team and direct employees across the organization in acquiring and releasing films
- Establish marketing messaging, budgets, and media plan for each release
- Communicate directly with filmmakers on each project, including preparation of filmmaker release presentations
- Network with key external vendors – especially in digital media – to create and employ innovative marketing techniques and release strategies
- Develop relevant relationships with affiliate platforms in UK such as Sky, Virgin etc and across EM Sky Media and Media Agencies
- Responsible for management of marketing budgets in excess of $6m
Qualifications for head marketing
- Demonstrate ability to work cross-functionally and successfully across a highly matrixed, fast-paced environment
- Past experience and desire to work with complex product solutions
- 10-20% travel between corporate locations (SF<>CHI)
- Outstanding follow-through and self-starting attitude
- Experience turning data/research insights into actionable plans
- A results and action orientated approach
4
Head Marketing Job Description
Job Description Example
Our growing company is hiring for a head marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for head marketing
- Maintains marketing staff job results by counseling and disciplining employees
- Accountable for ROI analysis and measurement practices
- Provide digital campaign management -- includes dialing up the acquisition and deepening elements
- Responsibility for content curation in addition to management
- Manage all digital assets
- Personalize strategies as it relations to web / mobile analytics
- Responsible for digital user experience and online experience
- Lead web analytics and attribution and measurement
- Create, communicate and track goals and objectives
- Encourage personal and professional development
Qualifications for head marketing
- Improve product marketability and profitability by researching, identifying, and capitalising on market and geographic opportunities
- 10+ years experience running global marketing programs for enterprise software solutions
- 3+ years of marketing team management experience within a global organization
- A proven track record as a successful
- Strong experience in NR Film Marketing
- Confident in undertaking analysis / evaluation and providing learnings
5
Head Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of head marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for head marketing
- Support Brand team to develop China brand strategy and communication plan
- Build sales collateral (brochures, sales tools, ) for specific customer segments and solutions to deliver in a manner that is easy for the Sales Team to leverage
- Facilitate Sales Engagement Processes to keep them engaged
- Work with sales to identify early subscribers at risk of cancellation & support account management
- Create and Operate Customer Advisory Boards in all major regions
- Build annual Marketing Plan that tightly aligns all marketing activities described above with sales & business goals set annually
- Set realistic budgets for all marketing activities throughout the year
- Lead, coach and develop the Marketing Director for the company and the Director of Campaign Marketing and their respective teams
- Take a leadership role over the current data strategy and analytical team
- Build this team’s capabilities to encompass greater digital measurement skills and establishing how they augment the current foundational elements of data stagey & analytics
Qualifications for head marketing
- Digital marketing in particular ecommerce and web expertise
- 5 to 10 years experience in marketing technology solutions to businesses and technical decision makers
- 5-10+ years of demand or digital marketing experience
- Google Analytics, Adobe Site Catalyst & Test & Target
- A passion for marketing and the marketing process
- Developed Commercial orientation and financial acumen