External Communications Job Description
External communications
provides competitive intelligence and insight into external presence and social media landscape across the Banking and Insurance industries.
External Communications Duties & Responsibilities
To write an effective external communications job description, begin by listing detailed duties, responsibilities and expectations. We have included external communications job description templates that you can modify and use.
Sample responsibilities for this position include:
Advise senior leaders in Corporate Affairs and Brand & Marketing on the Group's external digital media presence, including on the effective use of content in owned and paid channels to ensure that the Group demonstrates its expertise to key stakeholders
Working with the Head of Group External Communications to develop and execute a digital communications strategy with the Head of Digital Marketing, and the business, encompassing the Group's website and social media channels
Work closely with other Group entities which have a digital presence to ensure a clear and joined-up approach to content development and delivery
Assist with creation of press materials including press releases, fact sheets and talking points
Assist with conceptualizing and creating digital content for lorealusa.com and social media
Assist with community management of corporate social media channels
Help coordinate executive speaking engagements
Provide assistance with research and story development
Establish and build media relationships and work daily with national media, influencers
Provide support to Corporate Communications team and executives in crisis communications situations
External Communications Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for External Communications
List any licenses or certifications required by the position: CPR, APMP, CMPP
Education for External Communications
Typically a job would require a certain level of education.
Employers hiring for the external communications job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Marketing, Public Relations, English, Business, Education, Communication, Corporate Communications, Management
Skills for External Communications
Desired skills for external communications include:
Industrial technology/capital equipment sectors
PowerPoint
AP Style
Excel
Digital and social landscapes
Ericsson
Industries
International media landscape
Its business
Marketing
Desired experience for external communications includes:
Demonstrated ability to work on a globalbasis - building relationships, understanding cross cultural needs and workingacross functions
Strong teamwork skills andleadership/people management skills
Understanding of financial reportingrequirements and communications needs
Bachelor’s degree in journalism,communications or related/relevant field
Must be available evenings and weekends tomeet tight deadlines or 24 hour news cycle demands
10+ years relevant PR/communicationsindustry experience
External Communications Examples
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External Communications Job Description
Job Description Example
Our company is growing rapidly and is looking for an external communications. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for external communications
- Interact and work collaboratively with cross-functional PR/marketing groups, including Corporate Communications
- Provide direction on communication approach for urgent issues and crisis management emphasize alignment of communications with leadership actions
- Provide communications counsel and lead on cross-segment external communications initiatives, strategic communications plans and tactical execution and guidance on messaging
- Serve as a valued partner to Canadian and Caribbean business partners to ensure alignment of communications to business priorities
- Develop expertise in Company strategy to effectively lead and support communications with key audiences and stakeholders (e.g., top-tier media, consumers, customers, investors, bottling partners, government, community leaders, employees and other constituents)
- Support cross-functional team through planned Company commercial actions across the portfolio that will shape choice, innovate, promote clear facts, market responsibly and lead engagement
- Manage crisis communications and corporate reputation issues with external stakeholders and media concerning growth model and business strategy
- Drive and support global rollout of external communications plan to position the Company positively and maximize opportunities to tell our growth story with key announcements
- Coordinate with global cross-functional communications teams, bottling partners and other functions to ensure consistency of communications and public affairs strategies to external audiences around telling our growth story
- Manage content creation and editorial calendar for external media outlets and key events, including researching, developing, writing and editing across mediums, message development and creative message management
Qualifications for external communications
- Significant retail/consumer industryexperience
- Experience utilising new and emergingtechnology
- Media relations experience on a national level
- Ability to negotiate and influence internal and external parties
- Some experience in PR, both internal and external relations, either in-house or in PR agency press relations
- Strong written communications in English
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External Communications Job Description
Job Description Example
Our company is searching for experienced candidates for the position of external communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for external communications
- Proactively identify storylines and opportunities to advance the growth narrative
- Participate in media relations efforts — including story development, press release development, survey and thought-ware promotion, and other communications-related activities
- Identify and manage sponsor-level relationships with strategically selected external associations
- Oversee participation in sponsored events – physical presence, speaking engagements, content integration, lead identification and follow-up
- Track, monitor and evaluate communications activities and accomplishments, including measuring and analyzing ROI related to sponsorship investments
- Direct the agency’s online/digital Corporate Communications strategy
- Manage the editorial content schedule for the cyber campaign
- Manage the generation, approval and dissemination of all external and internal content that supports the campaign
- Ensure the timely, accurate preparation and up-keep of campaign documentation, campaign plans, action logs, data capture and reports associated with the campaign
- Support campaign evaluation of Communications Deliverables and Content effectiveness, post-delivery, and make recommendations based on evidence
Qualifications for external communications
- Knowledge of new media and its influence onreputation and media and consumer sentiment
- Demonstrated ability to work with C-suiteand other senior leaders in an organisation
- Sound understanding of the major news sources around the world
- Passion for PR and Social Media
- At least 7-10 years in public relations, communications and/or related field, including advertising, media, and publishing
- Savvy, smart, creative, efficient leader who is passionate about the work and believes in our mission to improve the customer experience (past experience working in CX a plus, but not required)
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External Communications Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of external communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for external communications
- Strengthen the brand in the security market, positively influencing existing and potential cus-tomers’ perceptions
- Project manage delivery on message and on budget
- Manage and prioritise multiple tasks with a sense of urgency
- Maintain templated external stakeholder feedback loops and measurement, as agreed with the Head of External Communications
- Provide internal stakeholders with regular updates on campaign delivery
- Ensure that all written content is on message
- In collaboration with the Global Oncology and corporate media relations team, develop and implement a communications strategy to highlight our innovation and leadership in transforming cancer care in appropriate, influential external settings, news media, and key industry, scientific and oncology forums with a focus on Europe
- Contribute to the development and refinement of Novartis Oncology positioning and story for both external and internal audiences
- Serve as the Europe-based spokesperson/media contact for Novartis Oncology
- Develop responses to top-tier media inquiries in close collaboration with Oncology Business Unit senior leadership, oncology media relations lead and corporate media relations team
Qualifications for external communications
- At least 15 years of progressive public relations or public affairs communication experience with a corporate, political or agency background, including managing significant projects, budgets and client assignments/agencies
- Strong intellectual abilities in order to quickly assimilate new information
- Excellent media relations skills and directexperience working with a variety of media – print, broadcast, online
- Excellent interpersonal skills, combining the ability to build effective networks of relations within the business, with online and offline media and suppliers
- Ability to work well in a virtual team environment and with senior leadership
- Strong knowledge and interest in communications strategic practices
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External Communications Job Description
Job Description Example
Our innovative and growing company is looking for an external communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for external communications
- Event Marketing - ensuring events effectively reflect Scripps brand and drive consistent messages across all audiences, internal and external
- Develop and implement business to business marketing through various social media outlets such as blogs, social networks, podcasts and emerging platforms and technologies
- Counsel senior leadership on media strategy and positions, prep for media interviews/interactions
- As capacity allows, lead key global issues for the BU, pricing, access, safety/supply
- Maintain NEM readiness for the business unit including infrastructure, leadership training and tools development
- Design, develop and maintain core message platform, tools and channels to help the Oncology leadership team communicate mission and strategy of organization to external customers (slides deck, brochures, novartisoncology.com, etc)
- Own proactive and reactive communications strategies and tactics related to our medicines and business
- Engage and work with local communications resources to support national strategies and stories identify and recommend local communications opportunities
- Support key leaders with guidance, communications training and development, talking points, FAQ and Q&A materials
- Help plan and execute integrated PR campaigns for the Financial Services lines of business reporting into Corporate Communications
Qualifications for external communications
- This position requires a well-versed professional, specifically with expertise in public relations, brand building, issue management and reputation management
- Core understanding of the media and how it works -- can effectively develop relationships with reporters to accomplish the company’s objectives and manage messages in stories
- Strong attention to detail and planning
- BA in communications or related degree, Master degree in communications preferred
- Advanced degree in business related field preferred
- Excellent competence in both spoken and written English
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External Communications Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of external communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for external communications
- Assisting with the development and implementation of print, TV, and social media communications plans
- Building good working relationships with Center faculty and students, staff in GES and other University offices
- Proposing press releases to senior Center leadership, monitors and reports on media pickup
- Networking with and serving as a representative of GES to local and national interest groups and media offices with interest in genetic engineering and related topics
- Responding to requests from news media representatives for information about the Center and Genetic Engineering topics
- Coordinating interviews between project staff and media representatives and accompanying staff to interviews as needed
- Maintaining and updating GES website and other social media platform and accounts
- Creation of analytics reports detailing reach and engagement
- Guide editorial strategy for external communications via the News Hub across UnitedHealthcare
- Establish news gathering processes that ensure timeliness in company communications and an expectation for breaking news on the News Hub
Qualifications for external communications
- Five (5) or more years of relevant experience, within a corporate public relations and/or communications department or at a PR/communications agency
- Demonstrated experience executing strategic communications programs including proactive B2C and B2B plans and issues management
- Experience in crisis management, and proven record of managing crises through effective communication channels
- Demonstrated ability to work and influence senior leadership both inside and outside an organization
- Excellent persuasive ability Desired
- Familiar with Novartis set-up