Email Designer Job Description
Email designer
provides HTML and CSS development and implementation of email and event templates to be used in Salesforce Marketing Cloud and Certain Events.
Email Designer Duties & Responsibilities
To write an effective email designer job description, begin by listing detailed duties, responsibilities and expectations. We have included email designer job description templates that you can modify and use.
Sample responsibilities for this position include:
Code responsive text and image-based emails for various promotional, life-cycle, and transactional campaigns using the latest HTML and CSS email oriented best practices – with a focus on code reusability
Design and develop web-based components in HTML5, CSS and JavaScript from the ground up
Accept creative (PSD, PDF, InDesign, JPG) files and then builds, QAs and delivers coded emails and push graphics using existing and new HTML templates
Effectively use existing HTML email layout templates for maximum efficiency and timeliness and develop new templates as per industry trends and standards
Create HTML email campaigns and email newsletters for internal and external communications
Edit and update web content within several content management systems, static HTML sites
Build, QA, and deliver HTML templates
Test renderings across multiple email clients and ISPs (Outlook, Google, Hotmail, ) and ensure messages are mobile friendly
Recommend opportunities to optimize email creative and campaigns based on results of executed emails (e.g., open rates, click-thru rates) and email marketing best practices
Design primarily for websites and email social media support graphics and animations (statics, gifs, infographics, etc)
Email Designer Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Email Designer
Typically a job would require a certain level of education.
Employers hiring for the email designer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Graphic Design, Design, Graphic Arts, Technical, Education, Web Design, Marketing, Art, Anthropology, Psychology
Skills for Email Designer
Desired skills for email designer include:
HTML for email and email design best practices
Sketch
Dreamweaver
HTML
HTML and CSS
Silverpop
Strong mail
CSS
Adobe Photoshop and Adobe Illustrator
HTML and MS Office
Desired experience for email designer includes:
Proficient in web enhancement technologies
Design social content for Facebook, Twitter, Youtube
Participate in requirements-gathering meetings, work with marketing managers or other stakeholders to ideate, frame concept and gain buy-in
Projects include, but not limited to promotional landing pages, email blasts, web banners and banner ads
Manage and direct outsourced creative
Experience with an enterprise level email delivery system such as Epsilon, ExactTarget, Responsys, Cheetahmail
Email Designer Examples
1
Email Designer Job Description
Job Description Example
Our company is growing rapidly and is looking for an email designer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for email designer
- Strong eye, attention to detail, organized, creative problem solver and can present creative with key stakeholders using design, UX, and mockups to communicate inspiring brand experiences
- Develop engaging innovative e-commerce experiences (focusing on mobile and responsive design)
- Maintain and explore design identity aesthetics per brand and oversee projects from concept, execution, delivery to QA testing
- Excels at web technology, image curation, visual storytelling, typography, layout, form, photo retouching and color balancing
- Resourceful and flexible with exceptional teamwork skills and able to work in a fast-paced environment
- A passionate mentor and manager for junior design team members to ensure professional growth and productivity
- Provide status updates to team members and managers and know when all key meetings are scheduled to ensure that presentations are well prepared
- Partner closely with Editorial, Brand Art Directors, Marketing, Merchandising/Merchandising Operations, Project Managers and Social Media
- Analyze and learn from the effectiveness of previous campaigns and other client campaigns in collaboration with the e-mail marketing manager, and the design team
- Strong communication skills - be open and ready to provide feedback to the email marketing manager, and peers
Qualifications for email designer
- Experience in email marketing (ecrm) design required
- 5+ years of digital experience (E-commerce and/or Retail preferred)
- Self-starter with knowledge of the latest trends in email design and development
- Collaborates successfully with other creative designers, copywriters, email marketing managers and stakeholders
- A BS, BA, or Certificate in Graphic Design, Web Design, or related field
- 3+ years of experience in front-end development or web design
2
Email Designer Job Description
Job Description Example
Our growing company is looking for an email designer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for email designer
- Ability of applying email performance KPI’s into the bigger picture
- Commercial experience in creative & technical email design and inbox delivery
- Commercial experience in all aspects of operational campaign management
- Experience within retail/trade marketing
- Oversee a variety of email campaigns and templates, including content, promotional, retail, and dynamically driven campaigns
- Oversee delivery of all banner and other online marketing
- Direct freelance talent and find and suggest new talent
- Manage design and creative deliverables to schedule, including internal milestones and freelance and vendor milestones
- Performance manage junior team members, delivering continual coaching and feedback
- Remain current with latest graphic design/marketing & communication trends for email marketing
Qualifications for email designer
- 3+ years of digital agency/design studio experience
- Excellent command of visual design and architecture for responsive email
- Have a good natured, flexible, approach to design and coding
- Able to create, re-size, and optimize images and graphics for the web
- General understanding of how ESPs work in relation to testing and deployment
- Additional responsibilities will be assigned based on business needs
3
Email Designer Job Description
Job Description Example
Our growing company is looking for an email designer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for email designer
- Contribute to marketing strategy by conducting design research and proposing design ideas for email concepts
- Design consistent and compelling expressions of the company's brand identity and follow email best practices, to ensure projects adhere to specifications and standards, including mobile
- Manage all projects from start to finish in order to meet established deadlines
- Partner with other graphic designers and take on ad hoc design projects, as needed
- Test, check and integrate all creative and data considerations for our campaigns
- Become an expert in setting up triggered behavioural campaigns
- Design and build web pages from the ground up or using existing components
- Work closely with creative team on information architecture, usability and best practices in web design
- Present component-based design solutions to clients for websites and online communications
- Provide design support for event marketing/collateral by using Adobe Creative Suite and PowerPoint
Qualifications for email designer
- 4+ years experience in digital software product work with emphasis in email design
- Experience designing in both desktop and mobile web
- Must work well independently and have the ability to successfully lead large-scale projects and initiatives involving multiple cross-functional teams
- Must be able to work well in a matrixed environment
- Must be able to present well and articulate and defend design decisions with grace, logic and data
- 3+ years of professional experience creating Emails and Web Graphic Design
4
Email Designer Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of email designer. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for email designer
- Conceptualize and design engaging emails with segmented content that delivers strong click-through rates, engagement, and conversion to influence specific target audiences and predetermined Key Performance Indicators (KPIs)
- Transform objective-driven business requirements and customer needs into relevant user experiences
- Collaborate with cross-functional partners (internally and externally) to deliver communication campaigns
- Develop creative solutions for email marketing campaigns under the direction of the Assoc
- The Web Designer, Email Specialist will help design ecommerce emails for multiple brands
- Utilize existing email templates while continuing to evolve and innovate based on current trends and industry best practices
- Conceptualize and design content to be deployed via the email channel in addition to evaluate performance and apply data observations to future designs
- Collaborate with the e-commerce, creative and digital teams to brainstorm content strategy and create digital assets that adhere to the seasonal guidelines for the different brands
- Role is primarily focused on email design, the Web Designer will assist the digital team on daily site updates, online marketing projects and general design projects, as needed
- Design & develop email creative using highly complex, data-driven responsive templates
Qualifications for email designer
- Strong understanding of branding as expressed through consistent Design, Typography, Layout, and use of Photography
- Working knowledge of Adobe Creative Suite with an emphasis on Photoshop, Illustrator, and InDesign
- Mobile Messaging and SMS experience
- Strong understanding of luxury, jewelry, and retail businesses
- Experience working with responsive websites and content management systems
- Experience with Adobe Creative Suite and PowerPoint
5
Email Designer Job Description
Job Description Example
Our growing company is looking to fill the role of email designer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for email designer
- Assists fellow staff with daily HTML/CSS trouble-shooting needs
- This role will be split between email HTML coding, helping design/code new personalization modules and versioning emails to support segmentation strategies
- Work within YesMail platform to upload and test email creative
- Design sophisticated interactive experiences for email
- Proactively work with teammates and clients to achieve balance between expectations and realistic deliverables
- Identify scenarios where email assets are not adequate or incomplete and communicate the importance of guidelines and process, following up with recommendations when necessary
- Support other members of the creative team with knowledge share, open communication, shared workload and good old-fashioned teamwork
- Work closely with brand-side colleagues to define objectives, develop campaigns using client-provided assets, revise creative as necessary, and route designs for approval, all on while adhering to deadlines
- Set up, maintain and troubleshoot triggered campaigns, templates and key program assets
- Manage a brisk, demanding workload while maintaining high standards for established brands
Qualifications for email designer
- Strong attention to detail in implementing updates to websites and other digital platforms
- Strong front-end website development skills and experience (HTML5, CSS3)
- Experience with SiteCore CMS a plus
- Blogging software such as WordPress
- Graphics and photo editing software such as Adobe Photoshop
- Proficiency with standard design tools