Digital Communications Job Description
Digital communications
provides guidance to content site managers on editorial content (e.g., what they should/shouldn’t post, creative direction, routing to resources/guides).
Digital Communications Duties & Responsibilities
To write an effective digital communications job description, begin by listing detailed duties, responsibilities and expectations. We have included digital communications job description templates that you can modify and use.
Sample responsibilities for this position include:
Managing content development and delivery across multiple distribution channels, working closely with Business, Ops, Marketing and PR partners
Have 8-10 years of experience creating, executing and measuring multi-platform digital campaigns
Understand the intersection of paid, owned and earned media in digital campaign orchestration
Be active and passionate about digital culture and the evolving influencer space
Managing schedule for regular web production, updates, email campaigns & online promos
Provide regular reporting on website and digital campaign performance
Development of new pages and website functionality
Uploading and updating of content and images on websites
Work through Alpha/Beta/ Quality Assurance testing
Execution of email campaigns
Digital Communications Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Communications
List any licenses or certifications required by the position: UXMC, UXC, PMP, ABC, APR, SEO, LA, CSM, LEAN, NAFTA
Education for Digital Communications
Typically a job would require a certain level of education.
Employers hiring for the digital communications job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Marketing, Journalism, Education, Business, Social Media, Public Relations, Management, Graphic Design, Advertising
Skills for Digital Communications
Desired skills for digital communications include:
HTML
Adobe Creative Suite
CSS
Content management systems
Google Analytics
Photoshop
Microsoft Office
AP style
Excel
Twitter
Desired experience for digital communications includes:
Has a passion for, and has experience with, the industries we represent
Understands the basics of earned media, and how social media supports campaigns (and vice versa)
Is familiar with a variety of social media platforms and eagerly looks to learn and implement on the latest and greatest
Excels at managing relationships, both internally and externally – this includes client relationships influencer/blogger relationships
Is comfortable presenting internally and externally
Possesses excellent writing skills, with a strong attention to detail
Digital Communications Examples
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Digital Communications Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital communications. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital communications
- Ensure the consumer communication is aligned to the editorial, corporate, brand and marketing strategy for DNI
- Act as key point of contact and strategic advisor to senior stakeholders on all digital communications and reputation management
- Keep up to date with current web trends and developments and ensure we remain timely and current in our use of digital media
- Support Senior stakeholders and leadership team in internal communications for digital as required
- Conceive and deliver local, regional and global digital communications plan and solutions, advising on best practice for the wider communications team
- Identify and manage strategic digital relationships with key media owners
- Produce digital corporate communications content, including covering, social media platforms, email campaigns, online advertising
- Work closely with the DNI digital team and marketing on devising and overseeing the digital communications strategy, which will include the creation of strategic digital alliances
- Devise and execute an audience acquisition strategy primarily within the digital space
- Responsible for developing DNI PR initiatives involving social media PR tactics to support integrated marketing campaigns
Qualifications for digital communications
- Advanced university degree in social sciences, management, project management, information technology, communication, journalism, public relations, or other related discipline or equivalent working experience in progressively responsible professional work in communication/information fields
- Five years of progressively responsible professional work experience in communication/information fields
- Ability to initiate and manage a continuing editorial process and to conceptualize and execute the online packaging of content
- Online Production Tools - Demonstrated proficiency with graphic design principles, industry-standard web applications, and multimedia production
- Online Performance Measurement and Impact Analysis - In-depth proficiency in online usage data, trends and analysis results
- Project management Experience managing deadlines and maintaining many projects simultaneously
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Digital Communications Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital communications
- Analyse the effectiveness of digital content and strategies through different routes such as search engine optimization to reach external audiences via blogs, social media channels
- Review and ensure all communications are impactful and positively represent the company’s brand and image
- Support Senior Management and DNI Comms team on internal and external crisis situations, including proactive planning for high-risk events including live events through to coordination and crisis management in response to unknown situations, including program criticism, talent issues and political/commercial situations
- Oversee internal communications activities for DNI in partnership with Digital Media, HR and DNI Comms
- Develops and manages budgets to support all communications efforts externally
- Oversee online acquisition channel experience and volumes including client experience, analysis, reporting
- Create an agile test and learn digital marketing environment that improves consistently, accelerates time to revenue and significantly increases revenue, operating profit, acquisition and retention rates and maximize ROI in the Online channel by identifying growth opportunities, initiating projects and setting strategy to enhance the client experience including
- Identifying emerging best practices and technology solutions for inclusion in integrated marketing campaigns and platform business plans
- Acts as a key influencer and decision maker across multiple business lines to deliver cross-channel solutions by leveraging online capabilities and infrastructure to meet goals
- Oversee intranet and internet site governance and performance, train and share best practices with virtual team of support functions in Golder locations around the world
Qualifications for digital communications
- Proactive problem solver who knows when to ask the right questions
- Experience in website CMS use and management of web-based projects
- 3+ years experience web design
- Must be highly organised & able to work unsupervised
- Experience with online marketing and email marketing systems
- Jquery, JavaScript, coding, and design skills
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Digital Communications Job Description
Job Description Example
Our company is searching for experienced candidates for the position of digital communications. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital communications
- Work with PR and Marketing to curate digital content that attracts and engages major sources of inbound traffic
- Gather qualitative and quantitative user feedback from mobile and web applications and distill it into insights to create and optimize customer journeys
- Keep abreast of industry trends and emerging technologies through continuing education or research
- Manage digital content and metadata for digital asset library
- Help lead usability testing and research
- Embrace the creative process through discovery
- Manages conversations and issues in social media
- Creating attractive, user-centric print collateral (including infographics and service brochures)
- Research, draft, and edit content to be used across the office’s digital platforms including email, digital signage, presentations, intranet
- Review existing photo and video libraries and identify material useful for the digital fundraising campaign
Qualifications for digital communications
- In-depth knowledge and understanding of the digital world and the role it plays in extending reach and creating brand encounters
- Ability to work with and influence senior executives, and multiple stakeholders across a global company
- Experience in crisis communications and strong media relations skills
- Demonstrated ability to work under pressure, to meet tight deadlines within the budgetary constraints, and to handle multiple projects simultaneously and autonomously
- Ability to think creatively and generate new ideas
- Must be an independent and strategic thinker who is a strong team player and willing to take on additional responsibilities as necessary
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Digital Communications Job Description
Job Description Example
Our company is hiring for a digital communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital communications
- Develop campaign specific infographics in English (and Thai with support from national communications officer)
- Analyze social media audience and define target groups for various campaign themes
- Develop concepts and story boards for campaign videos in English (and Thai with support from national communications officer)
- Creates all outbound communications for a private equity country club located in Marin County, CA
- Creates and implements marketing strategies and tactics to sell memberships and promote brand awareness
- Support department heads with communication objectives and point person on all written club communications
- Responsible for content posted on our website
- Manage the workflow and schedule for promotional email campaigns
- Coordinate email content and assets executed across campaigns
- Work with design & development team on email creative development and review with legal
Qualifications for digital communications
- Must be solution and team oriented with the ability to build trust and influence all levels
- A good knowledge of the entire media landscape
- Demonstration of consistent delivery within the digital space, internally and through extensive network of media contacts
- Outstanding communication skills - Both written and verbal with the ability to engage non-digital and digital savvy audiences
- Experience of web analytics, tracking and measuring tools with the ability to interpret digital metrics
- Ability to work and thrive in a global, highly-matrix environment
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Digital Communications Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital communications
- Assist in the conceptualization, writing and development of branded collateral materials (e.g., quarterly e-newsletter, brochures, donor impact reports, and special event promotions)
- Contribute to weekly meetings with The Foundling’s PR team and help advance efforts to secure media coverage of initiative, programs and The Foundling’s work
- Draft, schedule and disseminate organization-wide communication updates to internal staff
- Work with the director of communications to engage and attract strategic partners (companies, brands, individuals) to lend their name and volunteer their efforts to advance The Foundling’s brand
- Collaborate with stakeholders to develop innovative digital experiences
- Develops, leads, and motivates Digital Communication staff
- Formulates and manages annual operational and financial budgets as they relate to communications and marketing objectives
- Develops and implements an overall communication strategy with plans, tools, and publications for an assigned area for both internal and external audiences and creates a unified message integrated from multiple internal sources and stakeholders
- Implements corporate crisis management strategy for assigned area
- Contributes to strategy for rolling out and managing changes to internal communication processes, including both strategy and messaging
Qualifications for digital communications
- Highly organized and able to juggle multiple accounts in a fast-paced environment
- Experience working in a creative team and has the ability to think big
- Minimum 8 years of digital communications/agency experience to include social media, internal and external communications
- Ability to work on a wide range of projects at once and be flexible and nimble
- Advanced understanding of digital and traditional communications strategies and tactics with a demonstrable interest in social media tools and trends
- Experience with listening engagement tools such as Radian6 or Sysomos